Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. Digital marketing allows businesses to measure and analyze their efforts in real-time. This provides valuable insights into what’s working and what’s not, allowing for continuous improvement and optimization of marketing strategies. It allows businesses to reach a larger audience and engage with them in a more targeted and personalized manner compared to traditional marketing methods.
Scarlet, a leading digital marketing agency Dubai, offers digital marketing solutions, performance marketing, ecommerce consultancy, content marketing, SEO (Search Engine Optimization), and more.
Developing Marketing Strategy with the help of a Digital Marketing Agency Dubai
Scarlet Media is a marketing agency in Dubai that offers transparent digital marketing solutions for businesses. Developing a digital marketing strategy can be quite tricky, especially with the rapid changes in technology and the rise of social media. We work with our clients to implement an online digital marketing strategy that positions their business to consistently attract online customers so they can focus on becoming the industry leader in their markets.
We work with our clients to identify the unique aspects of their business and their desired goals so that we can create a comprehensive plan. We offer innovative digital marketing solutions to both established and new businesses in order to build brand awareness, increase customer engagement, and drive sales or repeat purchases. Our data-driven digital marketing strategy is tailored to the current digital era, ensuring maximum success.
Scarlet begins by utilizing Key Performance Indicators (KPIs) to monitor and analyze digital performance and Return on Investment (ROI). We then identify target audiences, their behaviors, and their presence on various digital platforms. Subsequently, we assess competitors and devise a digital marketing strategy to gain a competitive advantage. Furthermore, we determine the optimal digital media channel mix to ensure optimal results, as well as develop content based on data and insights.
Finally, we settle on how we implement your digital marketing strategy for ongoing success and what the best way is to generate a digital roadmap. Any marketing agency in Dubai knows that strategy comes before action, therefore developing the right strategy with our clients is the first step in our marketing agenda.
Social Media Marketing with Digital Agencies in Dubai
Social media has radically changed the way brands interact with consumers and vice versa. Social media advertising is a critical part of the digital marketing strategy of smart businesses. Whether you are looking to build brand awareness, send quality website traffic, generate leads, or drive sales, at Scarlet, one of the most experienced digital marketing companies in Dubai, we tailor our process to meet your needs.
Social Media Production and Management
Strategic social media management is essential for all businesses. Engaging with your followers, providing personalized customer service, and creating a conversation can make a huge difference in the way people feel about your brand and helps build trust among your customers. At Scarlet digital marketing agency Dubai, we develop a tone of voice that resonates with your audience, create and execute content calendars with relevant posts and join in on the conversations around trending stories to make the connection between your brand and your consumers stronger.
Social Media Advertising
- Facebook Advertising
With over 2 billion monthly active users, Facebook is the world’s largest social network and thus presents a massive opportunity to reach your target audience through Facebook advertising. Scarlet, one of the leading digital agencies in Dubai, specializes in managing paid campaigns for brands across many sectors. As Facebook’s advertising landscape is constantly evolving, with new formats and optimization opportunities being introduced all the time, Scarlet’s team ensures that businesses are always making the most of Facebook advertising.
- Youtube Advertising
YouTube advertising is fast becoming the best medium for companies and brands to reach their potential customers in a way that is cheaper and more engaging than TV or radio advertising. UAE digital marketing agencies pay great attention to Youtube advertising as it allows you to connect with people wherever they are watching, whether on their computers or mobile devices. Our expert team at Scarlet targets your most valuable customers with the most effective message using video advertising on YouTube. As one of the popular digital marketing agencies in Dubai, we can help your brand get in front of your audience with YouTube campaigns for AdWords. With demographics, interest, topic, and keyword targeting, your video ads can run as skippable pre-rolls to some of the most popular videos on YouTube.
- Instagram Advertising
After being purchased by Facebook, Instagram became the fastest-growing social network. Instagram advertising offers every business to tell a visual story, be it corporate or creative, and many big brands are now using this great opportunity to reach their audience. Instagram advertising may be all about the visual story, but you can also drive KPIs of all kinds, be it brand awareness, website traffic, leads, or sales. Instagram ad formats have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service. As Scarlet, one of the top digital marketing agencies Dubai, we manage campaigns for many successful brands and create new opportunities to utilize Instagram advertising for them. Event engagement activities are also used very commonly among digital agencies.
- Twitter Advertising
Twitter is another large player in social media with over 300 million users for Dubai digital marketing. Brands often use Twitter as a customer service platform and it lends itself to this purpose very well, but as Twitter advertising opportunities are growing at a rapid rate, more and more businesses are seizing the opportunity to drive more website traffic and generate leads from people’s timelines. On Twitter, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads, or sales. Ad formats on Twitter have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service. Twitter’s targeting options allow you to target people by demographics, locations, interests, words/phrases used in tweets, and also by who they follow on Twitter.
Content Marketing with Digital Marketing Agency in Dubai
Content marketing is a form of marketing that involves the planning, creation, and sharing of content with the aim of meeting the needs of business owners. Content formats can range from engaging videos, eye-catching graphics, informative blogs, and infographics. What sets content marketing apart from other traditional marketing solutions is that it is not centered around selling. Instead, it focuses on creating valuable content that builds trust and loyalty toward a brand. Scarlet’s content marketing services can help to increase brand awareness and affinity, boost website traffic quality, grow social media engagement and following, improve search engine visibility, generate online press coverage and links, and expand e-mail databases. Digital marketing offers a variety of ways to create content.
E-mail Marketing with Digital Marketing Agency Dubai
Our e-mail marketing services aim to help you speed up your sales cycle. The main point of e-mail marketing is to move your prospects from one stage of your sales funnel to the next. In short, we send e-mails that motivate people to buy your products and services. Our email marketing agency will craft engaging newsletters to help you stay on top of your audience’s mind. We also create ‘drip campaigns’ or e-mail automation sequences, to send a systematic flow of e-mails to your marketing leads. We offer e-mail marketing services to speed up your sales cycle, save you valuable time, and utilize our experienced team.
Web Design & Development
At Scarlet, as one of the top-tier digital marketing agencies in Dubai, we provide website design and development, mini-site development, and web marketing adaptations to our clients. Our experts specialize in creating custom-made websites, ranging from dynamic and complex online portals and e-commerce stores to basic brochure sites, that are designed to promote your brand and generate inquiries. Our team is experienced in rapid and robust web development, utilizing open-source frameworks to ensure that the websites we create are tailored to meet your exact requirements. As mobile browsing is becoming increasingly popular, it is essential that websites are optimized to look good and offer a tailored experience on smaller screens. Our responsive web design services cover all browsing needs.
SEO | Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. Since it is an important part of any digital marketing strategy, as Scarlet we help you with technical expertise such as the creation and implementation of a schema code, as well as off-page link-building tactics supported by our in-house writers and editors. As an SEO company, We work in harmony with you to deliver a bespoke, tailored service, helping you rank highly in search queries you want to rank in. As your digital marketing agency in Dubai, our SEO services include creative content campaign examples, keyword research backed with search trend analysis, full site audits, creative content creation, outreach, and full monthly reports detailing successes and actions moving forward and analysis of results. Scarlet SEO agency in Dubai has options to go for Arabic or English languages.
PPC | Pay-Per-Click
PPC, pay-per-click, is using search engine advertising to generate clicks to your website, rather than earning those clicks organically. PPC is a highly cost-effective method of advertising on both search engines and websites, used very commonly among digital agencies in Dubai. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. As Scarlet, we have 13 years of experience in digital marketing in Dubai and we work with our clients closely in deciding on a budget and creating their PPC marketing strategy according to that.
There are many PPC platforms available, but the most popular is Google AdWords. Google AdWords is segmented into paid search, shopping, display, re-marketing, and YouTube.
- Paid Search refers to sponsored results that appear at the top of the Google listings when you run a search query. Getting your site to the top of a search results page is an excellent way to increase your site’s traffic. Paid search advertising can deliver top-page visibility instantly. All you need are clear business goals, a certain budget, keywords to advertise on, and effective landing pages to immediately go live with your PPC campaign.
- Shopping also appears in the sponsored search results, but ads show a product image and price, unlike paid search which is just text ads. Running ads through Google Shopping can lead to great success for e-commerce websites, and provides an excellent ROI for many of our clients.
- Display refers to textual or graphical advertisements placed on third-party web pages. Unlike search ads, display ads appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network. You can submit text, image, or video ads, all of which will appear on websites based on various targeting methods made available with Google’s platform.
- Re-marketing allows you to target your advertising to people that have already visited your site, allowing you to convert window shoppers into actual customers. PPC re-marketing is a great way to gain business that might previously have been lost. PPC re-marketing allows advertisers to target previous visitors to their website through other websites or platforms.
- YouTube offers in-stream and in-display advertising, showing ads before users watch a video on YouTube. These ads can also appear in YouTube’s search results. YouTube advertising means you only pay when someone watches your ads. There are five ad formats available: in-stream ads, video discovery ads, bumper ads, non-skippable in-stream ads, and out-stream ads. These formats can be displayed to users before, during, and after videos and ads can also appear within the search results.
Conversion Campaigns as a Digital Marketing Agency
For businesses, it is essential to track visits to the website, the actions taken by visitors, why they left the website, and how they interacted with it. This data is integral to the overall internet marketing strategy, as it allows for the necessary changes to be made in order to increase conversions (inquiries, purchases, downloads, etc.). Google Analytics provides the necessary information needed to optimize online performance and reach desired goals. Without data, the online marketing process is incomplete, as this data is used to inform every aspect of a comprehensive online marketing strategy.
- CRO (Conversion Rate Optimization)
CRO is essentially increasing the number of conversions through your website without increasing the amount of traffic coming to your website. As Scarlet marketing agency Dubai, we help our clients to optimize their websites to achieve the highest level of conversions. Through our experience, standard CRO techniques, A/B testing, and various other methods such as experimenting with site layout, color, and journey paths until we determine which combination of the above provides the highest conversion rate. You can check our case studies for CRO, e.g how we positioned the “minimalist wallet” keyword at Kaizer Leather.
In case you are not an expert on these digital adoption topics, you can contact Scarlet Media (Google Partner) for support on organic growth, SEO, SEM, digital strategy, and marketing consultancy.
Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.
Feel free to connect with us at +971526998809 or via [email protected] for international/local projects
You can check our references at scarletmedia.net/our-works/