video seo
Jul / 13

How To Make High-Quality Videos For Business That Will Optimize Your SEO

Dubai Social Media Team Uncategorized 0

Video is a medium that dominates the internet today, which you’ll know if you remember that YouTube is the second-largest search engine after Google. Therefore, if you’re looking to optimize your SEO as a small business, creating a top-notch video marketing strategy would be a very logical next step.  

What is Video SEO?

SEO is short for Search Engine Optimization, which is the strategy used to improve your website’s ranking and visibility on search engines like Google. The way to do that is to align your website and content with what the search engine algorithm prioritizes in its ranking. Video SEO is simply about doing the same but for video content. You can take many simple steps to optimize your video for search engines. 

The Evolution Of Video SEO

The drastic increase in the ease of making videos with the improvement in smartphone cameras and online video editor software led to video marketing becoming rather popular and quite important in a business’s online presence. Here, marketing content plays a vital role for determining the prospects of the campaign run by businesses. Moreover, since videos are so highly consumed, search engines have begun to prioritize video content on their Search Engine Results Pages (SERPs) and treat it as legitimate, credible content resources. 

Additionally, videos play a role in improving two metrics that most search engines consider important to their ranking: the amount of time spent on your site and the number of backlinks referring to your domain. Thus, video on your site means that people are likely to stay twice as long on it, and if you have quality content, you’re more likely to get backlinks.  

The downside of this explosion of video on the internet is that it is much harder to get ranked on a universal search, even with the presence of video. However, if you make videos of high quality, you would be able to get indexed in the video tab on Google. A place on the universal search considers other metrics like the authority of your website, its focus on video, and its rank within video-related queries. Thus, it is much easier to get a place on the video tab than the universal search.  

How To Make Videos That Optimize Your SEO?

The first step to improving your video SEO is to make high-quality videos. To do this, you must decide on the intent for your video and plan and script it accordingly. Once you have a solid plan and script for your video, shooting it will be a cinch with the right equipment. 

The basic equipment you’ll need is a camera, a tripod, lighting equipment, and video editing software that’ll help you put the final product together. 

The following are some ideas for you to make videos on:

  • Brand origin videos
  • Product videos
  • Tutorial videos
  • Testimonial videos
  • Behind-the-scenes videos

Additionally, if you are new to the video production process, you can use an online video editor to make it easier. They come with presets and easy-to-use user interfaces, making it easier for beginners to edit videos like a pro.

How To Optimize Your Videos For SEO?

Now that you know why videos are important to your SEO strategy and how you can make quality videos, let’s talk about how you can use videos to optimize your SEO. Here are a few tips for you to use:

Make High-Quality Videos And Share Them On The Right Platforms

As mentioned before, the quality of your video is extremely important to your SEO strategy. The basic goal of your videos should be to serve your customer or audience. You can do that by making high-quality video content aimed at a particular goal. You get to keep your audience’s attention and your SEO ranking because irrelevant and low-quality content causes you to lose your ranking.

The platform you share your video on is another important factor in your SEO. If you’re trying to drive traffic to your website, you may need to find hosting platforms that support that goal. On the other hand, if your focus is brand awareness, YouTube, Vimeo, and other social media platforms may be better options.  

Make Sure Your Videos Are Promotion Ready

Your SEO strategy will be unsuccessful if your videos don’t meet your viewers’ preferences and the requirements of the platform you share them on. For example, vertical videos won’t be great on YouTube but are good on IGTV and vice versa. Additionally, most social media platforms won’t support long videos, while they may work on YouTube. However, keep your video no longer than ten minutes for optimal results, even on YouTube. 

Your voice-overs and background music must also be up-to-par and relevant in the latter’s case. Moreover, your marketing videos must reflect your brand’s tone of voice and style for a holistic impression across platforms.    

Add A Transcript To Your Video

Adding a transcript to your video is a great way to optimize it for SEO. A transcript (and subtitles) makes it easier for search engines to index and ‘read’ your video to understand its content better. What’s more, if you’ve written your transcript with topic-specific keywords inserted naturally and distributed evenly, it is much easier for search engines to find what queries your video answers and rank it accordingly. 

Another advantage of adding a transcript is that your audience will be able to watch your video even in a sound-sensitive environment. This increases the chances of the video being viewed even more. 

Have An Engaging Thumbnail Image

Your video’s thumbnail is like a poster for your video. It is what people see first when the video appears as a search result. Having a custom thumbnail image would be best as videos get 30% more views. Therefore, a thumbnail plays an important role in whether someone will watch your video or not. Therefore, it needs to be relevant and beautiful. 

Be Careful With Your Video Titles And Descriptions

Since your title and meta descriptions play an important role in your ranking, you’ll need to be careful while crafting your video title and writing out your video description. It is important to add keywords naturally and not stuff them. So, spend some time doing keyword research to find both short and long-form keywords, and take your time drafting your title and description.  

Don’t Forget To Add Technical Details

It’s important to add the right information in the backend while uploading your videos to sites like YouTube. This helps search engine crawlers categorize and prioritize your videos better. 

For example, YouTube uses information like title tags, audience retention, keywords in the description, general tags, video length, number of subscribers after watching, likes/dislikes, and comments to generate your ranking. Many of these criteria may not be in your control, but you can focus on the ones that are and improve your SEO and rankings. 

Remember, YouTube and Google use different technical criteria to generate their ranks, and it is important to optimize for both to get the best results. 

Conclusion

Thus, video is a great medium to use to optimize your SEO, and small and large businesses alike can benefit from investing in video marketing. What’s more, it isn’t even all that difficult to make videos if you use modern-day online tools. Most such software is free and easy to use. 

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