As a boutique social media marketing agency, Scarlet prefers to use social media push using alternative content after each campaign to polish the results. For the final touch, press bulletins about the campaign are served to media. The need for a social media agency in the Middle East is obvious as local language (Arabic) is more commonly used than English in the area.
“Sometimes digital PR and social media marketing bring better results than digital advertising alone in the Middle East. Through our network of editors, bloggers, aficionados (like foodies, shopaholics etc.), we use online presence as a marketing tool to help to position the brand towards its core target audience to drive sales or raise awareness” says Bishr Malahfji, Communication Consultant of Scarlet Media MENA.