{"id":8090,"date":"2025-07-04T12:50:16","date_gmt":"2025-07-04T12:50:16","guid":{"rendered":"https:\/\/scarletmedia.net\/?page_id=8090"},"modified":"2025-12-01T10:28:14","modified_gmt":"2025-12-01T10:28:14","slug":"what-is-aeo-answer-engine-optimization","status":"publish","type":"page","link":"https:\/\/scarletmedia.net\/us\/what-is-aeo-answer-engine-optimization\/","title":{"rendered":"Answer Engine Optimization"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">What is AEO: Tips to Master Answer Engine Optimization<\/h1>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8187&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p data-start=\"209\" data-end=\"478\">Digital marketers and brands have depended on SEO to boost online presence and climb higher in the search results, fighting for the first page. While SEO is still evolving and brands never stopped fighting for the first page, a new concept is gaining attention, <strong>Answer Engine Optimization (AEO).<\/strong><\/p>\n<p data-start=\"209\" data-end=\"478\">Conventional SEO aims for the search results and ranking on pages that have more visibility, but AEO&#8217;s aim is totally different. AEO aims to create content that AI systems like ChatGPT or Bing can present these contents as precise answers.<\/p>\n<p data-start=\"209\" data-end=\"478\">The goal has shifted from trying to appear only in search results to becoming the immidiate answer itself, and brands that can&#8217;t follow these evolving goals will miss out!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scarletmedia.net\/us\/what-is-aeo-answer-engine-optimization\/#What_is_AEO_Answer_Engine_Optimization\" >What is AEO (Answer Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scarletmedia.net\/us\/what-is-aeo-answer-engine-optimization\/#Whats_the_Difference_AEO_vs_SEO\" >What\u2019s the Difference?: AEO vs SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scarletmedia.net\/us\/what-is-aeo-answer-engine-optimization\/#Is_AEO_Better_Than_SEO\" >Is AEO Better Than SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scarletmedia.net\/us\/what-is-aeo-answer-engine-optimization\/#How_to_Optimize_for_AEO\" >How to Optimize for AEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scarletmedia.net\/us\/what-is-aeo-answer-engine-optimization\/#AEO_Mistakes_and_How_to_Avoid_Making_Them\" >AEO Mistakes and How to Avoid Making Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scarletmedia.net\/us\/what-is-aeo-answer-engine-optimization\/#AEO_is_Easier_with_Professional_Answer_Engine_Optimization_Services\" >AEO is Easier with Professional Answer Engine Optimization Services<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_is_AEO_Answer_Engine_Optimization\"><\/span>What is AEO (Answer Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-start=\"102\" data-end=\"252\">Answer Engine Optimization (AEO) is making your content easy for AI tools and voice assistants to understand so they can give it as a direct answer.<\/p>\n<p style=\"text-align: center;\" data-start=\"254\" data-end=\"484\">When compared with SEO, the question \u201cwhat is AEO\u201d can be explained like this: unlike SEO, which tries to get your website on the first page of the search results, AEO is about creating content that AI can use to give instant answers to people\u2019s questions.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]So,\u00a0<strong>what is AEO<\/strong>\u00a0really, and what does it mean to brands? AEO is creating simple, organized content that is designed specifically to be shown to AI as a response to the relevant questions of people.<\/p>\n<p>When thinking about what is AEO and how to start implementing it, we can explain it shortly as using short, clear paragraphs, bullet lists, FAQs that directly answers common questions. So in summary, what is AEO is the strategy that focuses on being the actual answer of AI platforms, instead of just ranking on search results.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8188&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInRight&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">AI engines like ChatGPT don&#8217;t just point directly to content, they actually process the content, understand and return a logical response.<\/p>\n<p style=\"text-align: center;\">If you ask how these engines work, they pull the data from not only one source but multiple sources for a reliable and better answer. After they pull the data, they summarize it so that the most relevant parts are combined together for a better response to the query.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>How your content should be to optimize better for answer engines:<\/strong><\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-check&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; custom_background_color=&#8221;#a82a2a&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Precise<\/strong> and simple<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-magic&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; custom_background_color=&#8221;#a82a2a&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Meaningful content<\/strong> and clear context that AI can easily interpret<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-handshake-o&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; custom_background_color=&#8221;#a82a2a&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Reliable,<\/strong> providing accurate and current information<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-ellipsis-v&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221; custom_background_color=&#8221;#a82a2a&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Structured to respond directly to questions<\/strong>, using headings, bullet points, or FAQ-style formatting<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Whats_the_Difference_AEO_vs_SEO\"><\/span>What\u2019s the Difference?: AEO vs SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;8096&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">To see the difference between <strong>AEO vs SEO<\/strong>, it helps to first understand what regular SEO focuses on:<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8108&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8109&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8110&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8111&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\" data-start=\"96\" data-end=\"344\">SEO is for showing search engines like Google that the content in your website is reliable, useful and should be ranked on the first pages. The goal of this approach is reaching the top organic spots or the featured snippet.<\/p>\n<p style=\"text-align: center;\" data-start=\"96\" data-end=\"344\">However, AEO focuses on organizing the content in a way that AI engines can easily understand and use it for their answers. The difference of this with SEO is, AEO gives users direct answers, unlike SEO which attracts users through links.<\/p>\n<h3 style=\"text-align: center;\">Let&#8217;s see an example:<\/h3>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>Search Query:<\/strong> &#8220;Weather forecast for USA tomorrow&#8221;<\/h3>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8102&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\">It would immediately answer: \u201cThe weather forecast for the USA tomorrow is mostly sunny with highs around 75\u00b0F (24\u00b0C), followed by a few more details for major regions or cities.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8103&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\" data-start=\"298\" data-end=\"523\">It might be a 1,000-word article about the USA\u2019s weather trends, seasonal patterns, and climate, including keywords like \u201cUSA weather forecast,\u201d \u201ctomorrow\u2019s weather in USA,\u201d \u201cUS weather updates,\u201d etc.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_single_image image=&#8221;8189&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<p data-start=\"89\" data-end=\"405\">Another important difference to take into account is that success of an SEO optimization usually depends on CTR, which is how many people actually click the link. However, AEO is measured by how accurate the answer is.<\/p>\n<p>S<strong>o what does this really mean?<\/strong> It means that, sometimes, a <em>perfect<\/em> AEO result doesn\u2019t get clicked at all because the user already received the information they needed.<\/p>\n<p data-start=\"89\" data-end=\"405\">This might sound like a problem, especially for traffic but in reality, it <em>isn&#8217;t.<\/em> WHY? Because AEO helps to build your brand&#8217;s trust. And when AI engines reference your content frequent enough, it gradually boosts your visibility and increases the change of that user returning later or visiting with higher intent.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Is_AEO_Better_Than_SEO\"><\/span>Is AEO Better Than SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\">The simple answer is: <strong>AEO and SEO must work together for successful results!<\/strong><\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">When you think about<strong> is AEO better than SEO nowadays<\/strong>, it&#8217;s crucial to think about the core of it, which what is AEO vs SEO really. That way, you will realize that AEO is not replacing SEO! But instead, it works alongside SEO to help you stay visible in an AI-driven search world.<\/p>\n<p style=\"text-align: center;\">How much focus you put on AEO vs SEO depends on your business, the type of content you create, and the journey your users take.<\/p>\n<p style=\"text-align: center;\">Let&#8217;s explain better with a breakdown:<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">When Answer Engine Optimization Services Work Best<\/h3>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1703058789210{background-color: #e2e2e2 !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1703058906196{background-color: #eaeaea !important;}&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-window-restore&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_background_color=&#8221;#bf0000&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<p style=\"text-align: center;\">You provide clear, <strong>factual content that can be directly answered<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1703059026955{background-color: #d1d1d1 !important;}&#8221;][vc_icon type=&#8221;openiconic&#8221; icon_openiconic=&#8221;vc-oi vc-oi-attach&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_background_color=&#8221;#bf0000&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<p style=\"text-align: center;\">You aim to appear in <strong>voice search<\/strong> <strong>results or zero-click answers.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1703058895508{background-color: #c4c4c4 !important;}&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-picture-o&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_background_color=&#8221;#bf0000&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<p style=\"text-align: center;\" data-start=\"243\" data-end=\"344\">You want to <strong>strengthen your authority<\/strong> and <strong>increase your brand visibility<\/strong> in AI-generated responses.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">For example, medical sites, legal blogs, educational platforms, and product-focused businesses gain a lot by understanding what is AEO vs SEO, because their users often have specific questions that require quick, accurate answers.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>When SEO Still Shines:<\/strong><\/h3>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1703058789210{background-color: #e2e2e2 !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1703058906196{background-color: #eaeaea !important;}&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-user-o&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_background_color=&#8221;#bf0000&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<p style=\"text-align: center;\">You want to <strong>attract visitors to detailed articles<\/strong> or <strong>pages with transactional content.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1703059026955{background-color: #d1d1d1 !important;}&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-podcast&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_background_color=&#8221;#bf0000&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<p style=\"text-align: center;\">Your business relies on user actions, like <strong>purchases<\/strong>, <strong>sign-ups<\/strong>, or<strong> inquiries.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1703058895508{background-color: #c4c4c4 !important;}&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-share-square-o&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded&#8221; background_color=&#8221;custom&#8221; align=&#8221;center&#8221; custom_background_color=&#8221;#bf0000&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<p style=\"text-align: center;\">You need to improve<strong> backlinks<\/strong>, domain <strong>authority<\/strong>, and overall <strong>page strength.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Let&#8217;s image you are running an online fitness equipment store. AEO could help you get visibility for questions like &#8220;<em>what are effective tools for cardio&#8221;<\/em> or &#8220;<em>best exercises for core strength<\/em>&#8220;, on the other hand, SEO would be still crucial for your workout guide pages or product pages. This is a basic example that shows you why understanding <strong>what is AEO vs SEO<\/strong> is important for your overall marketing strategy.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8190&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\">Why You Need Both AEO and SEO<\/h3>\n<p style=\"text-align: left;\">Today, the best approach is to use both<strong> answer engine optimization services and SEO strategies<\/strong>:<\/p>\n<ul>\n<li>Attract visitors through blogs, category pages with SEO<\/li>\n<li>Provide direct, simple answers to build authority with AEO.<\/li>\n<li>To support both SEO and AEO, use structured data and schema markup<\/li>\n<li>Be informed for AI-generated answers in\u00a0 your field to learn where your brand can appear.<\/li>\n<\/ul>\n<p data-start=\"470\" data-end=\"689\">The goal is to reach users wherever they are\u2014some are browsing, some are searching, and more are getting answers directly from AI tools. Without understanding what is AEO vs SEO, you could miss valuable opportunities.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_for_AEO\"><\/span>How to Optimize for AEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\">You need a stategy and clear approach to success in answer engine optimization (AEO) services. First step is to understand how AI engines pulls the data and shows the clear information to the queries. This step is important because AEO is all about delivring simple, direct answers that AI engines can pull and show instantly!<\/p>\n<p style=\"text-align: center;\">So just like how you are delibaretly optimizing your pages for <a href=\"https:\/\/scarletmedia.net\/us\/seo-agency-dubai\/\">SEO<\/a>, you should also optimize for AEO by finding relevant questions your audience is asking, giving priority to the correct pages and last but not least, creating reliable content &amp; structuring your page clearly so that AI can easily pull the data.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 data-pm-slice=\"0 0 []\">What Questions is Your Audience Trying to Find Answers to?<\/h3>\n<p data-start=\"110\" data-end=\"395\">The key to AEO marketing is giving clear, direct answers to user questions. To do this, you first need to find out exactly what your audience is asking. This goes beyond just looking at keywords or search trends\u2014it\u2019s about understanding what users really mean and the words they use.<\/p>\n<p data-start=\"397\" data-end=\"614\">You can start by checking customer feedback, social media posts, and forums in your niche. Tools like Google\u2019s \u201cPeople Also Ask,\u201d AnswerThePublic, and AI chatbots can also help you discover common and new questions.<\/p>\n<p data-start=\"616\" data-end=\"888\">It\u2019s important to phrase these questions naturally, in the way people actually talk or type. AI tools like ChatGPT are designed to understand conversational language, not just formal keywords. Writing in this way increases your chances of being chosen as the top answer.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8191&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInRight&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class='hr  ' style='border-color: #a82a2a'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8118&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3 data-start=\"63\" data-end=\"119\"><strong data-start=\"63\" data-end=\"117\">Which Pages Should Be Prioritized First for AEO Marketing?<\/strong><\/h3>\n<p data-start=\"121\" data-end=\"433\">Not every page on your website is equally suited to appear as direct answers in AI-generated results. To get the most from AEO marketing, focus on pages that naturally answer questions or provide useful information. These usually include FAQ pages, how-to guides, product descriptions, and detailed blog posts.<\/p>\n<p data-start=\"435\" data-end=\"742\">Start with pages that already get good traffic or perform well in search, since their existing authority can help AI recognize them. For example, if your FAQ page already answers common customer questions, optimizing it for AEO\u2014by making the content clear and adding structured data\u2014can give fast results.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8119&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p data-start=\"62\" data-end=\"303\">Product pages that clearly show features and benefits are great for AEO. Adding direct answers to questions like \u201cWhat materials is this made of?\u201d or \u201cHow long will shipping take?\u201d helps AI assistants provide instant, relevant information.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8117&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Finally, for new content, make special \u201cAnswer Pages\u201d that focus on important questions in your niche. These pages should be built to be the main resource for a specific query, with clear, well-organized information.[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class='hr  ' style='border-color: #a82a2a'><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8192&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>How Answer Engines Really Use Your Content<\/h3>\n<p data-start=\"130\" data-end=\"249\">To make the most of AEO, it\u2019s important to know how AI tools like ChatGPT, Google\u2019s Gemini, or Bard use your content.<\/p>\n<p data-start=\"251\" data-end=\"477\">These systems pick out the most useful facts, tips, or instructions and turn them into clear, concise answers. That\u2019s why your content needs to be<strong> accurate, easy to understand, and full of context<\/strong> for AI to trust and use it.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\" data-start=\"63\" data-end=\"357\">AI systems also prefer content that is well-organized and connected, making it easier for them to understand how different information on your site relates. Using proper headings, lists, tables, and schema markup helps AI see what your content is about and find the right answers for a query.<\/p>\n<p style=\"text-align: center;\" data-start=\"359\" data-end=\"577\">Keeping your content accurate and up-to-date is just as important. AI tools prioritize trustworthy, current information, so outdated or conflicting content can lower your chances of appearing in AI-generated answers.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class='hr  ' style='border-color: #a82a2a'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8118&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>How Content Structure Should Be for Answer Engines<\/h3>\n<p data-start=\"114\" data-end=\"327\">To get your content picked as a direct answer by AI tools, it\u2019s important to organize it carefully. Unlike regular articles that tell a story, AEO content should be easy to scan, short, and simple to understand.<\/p>\n<p data-start=\"329\" data-end=\"538\">Use clear headings with natural questions or short descriptive phrases, like \u201cHow to Take Care of a Leather Jacket\u201d or \u201cWhat Are the Benefits of Supplements?\u201d This helps AI match your content to the right user questions.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8119&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p data-start=\"65\" data-end=\"164\">Break complex information into easy-to-read parts using bullet points, numbered lists, or tables.<\/p>\n<p data-start=\"167\" data-end=\"287\">Step-by-step guides or comparison tables work well because they help AI quickly find and understand important details.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8117&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<p data-start=\"65\" data-end=\"199\">Keep paragraphs short and clear, usually 1 to 3 sentences. Avoid extra filler or complicated terms that could confuse AI or readers.<\/p>\n<p data-start=\"202\" data-end=\"338\">Use internal links to connect related pages on your site. This helps AI understand your content better and give more complete answers.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8193&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AEO_Mistakes_and_How_to_Avoid_Making_Them\"><\/span>AEO Mistakes and How to Avoid Making Them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"63\" data-end=\"153\"><strong data-start=\"104\" data-end=\"151\">1. Not Understanding What Users Really Want<\/strong><\/h3>\n<p data-start=\"155\" data-end=\"243\">A common mistake in AEO is not fully knowing what users mean when they ask a question.<\/p>\n<p data-start=\"245\" data-end=\"556\">To avoid this, research the exact questions your audience is asking. Tools like Google\u2019s \u201cPeople Also Ask\u201d or AI chatbots can help you find natural, conversational questions. Then, create content that gives clear, direct answers. Focusing on user intent makes it easier for answer engines to use your content.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<h3 data-start=\"63\" data-end=\"113\"><strong data-start=\"63\" data-end=\"111\">2. Ignoring Content Structure and Formatting<\/strong><\/h3>\n<p data-start=\"115\" data-end=\"237\">AEO depends on well-structured content because AI reads headings, bullet points, lists, and other clear formatting cues.<\/p>\n<p data-start=\"239\" data-end=\"481\">To avoid this mistake, use question-style headings like \u201cHow to clean a leather bag?\u201d, bullet points for steps or lists, and short paragraphs focused on one idea. Adding FAQ sections is also a great way to answer multiple related questions.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_single_image image=&#8221;8194&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInRight&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_single_image image=&#8221;8195&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<h3 data-start=\"63\" data-end=\"104\"><strong data-start=\"63\" data-end=\"102\">3. Not Using Clear, Simple Language<\/strong><\/h3>\n<p data-start=\"106\" data-end=\"291\">AI answer engines prefer content that is easy to read and understand. Content with complex jargon, technical terms, or long sentences is less likely to be picked as the direct answer.<\/p>\n<p data-start=\"293\" data-end=\"552\">To avoid this, write in a clear, conversational style like how people naturally ask questions. Use simple words, remove extra filler, and explain complex ideas in an easy way. This makes your content more likely to be used by AI and more engaging for users.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<h3 data-start=\"63\" data-end=\"102\"><strong data-start=\"63\" data-end=\"100\">4. Not Updating Content Regularly<\/strong><\/h3>\n<p data-start=\"104\" data-end=\"170\">AI answer engines favor content that is accurate and up-to-date.<\/p>\n<p data-start=\"172\" data-end=\"384\">To avoid this mistake, regularly check and update your answers. Remove old information, add new insights, and make sure your facts are current. Fresh content shows AI that your site is reliable and trustworthy.<\/p>\n<p>[\/vc_column_text]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_single_image image=&#8221;8196&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInRight&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class='hr  ' style='border-color: rgba(255,255,255,0.01)'><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"AEO_is_Easier_with_Professional_Answer_Engine_Optimization_Services\"><\/span>AEO is Easier with Professional Answer Engine Optimization Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-start=\"134\" data-end=\"222\">Answer engine optimization can be tricky, especially as AI search tools keep evolving.<\/p>\n<p style=\"text-align: center;\" data-start=\"224\" data-end=\"430\">Working with an agency that specializes in AEO services can make a big difference. They help ensure your content is optimized to appear as direct answers and boost your brand\u2019s visibility on AI platforms.<\/p>\n<p style=\"text-align: center;\" data-start=\"432\" data-end=\"631\">At Scarlet, we help you find the right questions to target, structure your content clearly, and handle technical elements like schema markup. We also monitor AI trends so your strategy stays ahead.<\/p>\n<p style=\"text-align: center;\" data-start=\"633\" data-end=\"809\">If you want to compete in today\u2019s AI-driven search landscape, professional answer engine optimization services are a smart way to get measurable results and long-term impact.<\/p>\n<div class=\"container-inner\">\n<div class=\"vc_row wpb_row vc_row-fluid row\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p class=\"vc_custom_heading\" style=\"text-align: center;\"><strong>Scarlet team is at your service, <\/strong><strong>connect with us via mail@scarletmedia.net for international\/local projects.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] What is AEO: Tips to Master Answer Engine Optimization [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8187&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Digital marketers and brands have depended on SEO to boost online presence and climb higher in the search results, fighting for the first page. While SEO is still evolving and brands never stopped fighting for the [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":8127,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8090","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/pages\/8090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/comments?post=8090"}],"version-history":[{"count":31,"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/pages\/8090\/revisions"}],"predecessor-version":[{"id":8212,"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/pages\/8090\/revisions\/8212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/media\/8127"}],"wp:attachment":[{"href":"https:\/\/scarletmedia.net\/us\/wp-json\/wp\/v2\/media?parent=8090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}