Viewing post categorized under: Digital Marketing

Mar / 02

Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years

Ayşe Yıldırım Digital Marketing 0

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across […]

Nov / 17

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Ayşe Yıldırım Digital Marketing 0

Data analytics can work wonders. Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]