Building a brand identity has always required strategic clarity. Branding also requires an unwavering focus on fostering authentic connections as you navigate through digital touchpoints, platforms, and trends. At Scarlet digital agency Dubai, our solutions help our clients grow their brand presence across social channels, search engines, and the entire web distinguishing their brands from the competition.

Your brand is your business. So when it comes to shaping perception, having a strong partner will help you connect with users in a crowded digital space. At Scarlet, we build digital-ready brands that are authentic, memorable, and deeply attuned to their audiences. We position your brand in the digital platforms parallel to your branding strategy, shape feelings surrounding your brand, and convert users into brand advocates who would champion your brand.

As a part of our branding solutions, the first step is always to define who the brand is and how to express your brand’s pros. We initially organize discovery sessions to get to know your key users and to get an in-depth look at your business objectives. As a next step, we carry out market research to understand the marketplace and competitors and finally create a digital road map for your brand and action plan on its digital evolution.

Social media has become an integral part of everyday life, and it’s no different for businesses. It’s not just about having a presence on social media, it’s about effectively managing it. From creating engaging content to responding to customer inquiries, social media management can be time-consuming and challenging for businesses. Scarlet Media digital agency Dubai, offers a comprehensive suite of services that cater to the needs of businesses, big or small. They understand that every business is unique, and so they offer customized solutions that align with each company’s goals and objectives.

Scarlet Media’s team of experts will work with businesses to develop a comprehensive social media strategy that is tailored to their specific needs. This includes defining their target audience, identifying the best social media platforms to reach them, and creating a content calendar that ensures a consistent brand message.

Content is king, and Scarlet Media knows it. Their team of creative experts will help businesses create engaging and visually appealing content that resonates with their target audience. Finally, Scarlet Media Digital Agency 360 provides businesses with real-time analytics and reporting, allowing them to track their progress and measure the success of their social media efforts.

Scarlet offers a full-service media production with the capability to create your entire digital content calendar: Engaging statics, Youtube commercials, explainer videos, e-commerce GIFs, and short animations. Chances are good that your marketing strategy will include some combination of web, online advertising, TV, and radio. In all of these mediums, audio and video production is the key. Our in-house production team has created effective, successful projects because we truly enjoy bringing new innovative ideas to life.

At Scarlet Video Studio, we create content for Facebook, Youtube, and Instagram, as well as for TV and mobile platforms. Our video production team creates compelling and impactful content for multiple platforms. We first start with discovery and ask questions to understand your target audience, then we strategize on who we target, how we target, and where we target.

Data Analytics and SEO

Just like for every digital agency data is everything to us. Data is a compass leading the way. We have invested in building our own advanced social media analytics platform to collect data and to decide what works and what does not for your brand, who your audience is, and most importantly how to get your ROI higher. We use Google Analytics, Yandex Metrica, Semrush, and Ahrefs to understand where your website gets the traffic from and to which pages.

We approach SEO as the key to organic traffic and lead generation. Research shows that brands with high session duration times per user, mainly generate this advantage via organic traffic. There is a great correlation between high-duration times and conversions (real purchases)

For proper search engine optimization we work on tags, titles, and descriptions of your pages, do thorough keyword research, create valuable content and create dynamic backlinks.

PPC, pay-per-click, is a form of digital advertising in which you pay for each user who clicks on your ad. Whether you would like to super-charge your brand exposure, drive relevant traffic to your brand page or increase your e-com conversions, PPC is a highly effective way to reach your target audience on the go.

Our digital team at Scarlet digital agency Dubai builds highly focused PPC, search, and social media campaigns for the largest and most targeted audiences for our clients.

We combine both organic and paid options to ensure that your business becomes more visible in the search results. With search engine marketing, we buy placements based on impressions, clicks, and more on Google, Yandex, Bing, and Yahoo. However, that is not all. Managing ad panels and getting more traffic with lower costs necessitates our team to manage complex algorithms like search impression share, negative keywords, etc.  We put data at the heart of every strategy.

Scarlet understands your business objectives and supports you in navigating the highly-competitive digital landscape. We provide strategic cross-collaboration and are proud to be a Google Partner, recognized as one of the highest performing PPC agencies in UAE serving search ads, display ads, shopping ads, video ads, remarketing, programmatic, and all kinds of social ads on behalf of our clients.