Programmatic Advertising

Programmatic Advertising is a sophisticated form of digital media buying that helps clients maximize their marketing ROI. Our programmatic platform offers unparalleled sales conversions by precisely targeting your desired audience. Our programmatic marketing Dubai solutions are tailored to a wide range of industries, including Banking, Automotive, Online, Airlines, Textile, Luxury, FMCG, and more.

How Programmatic Marketing Works in Dubai?

Programmatic Advertising 3

Programmatic Advertising

Programmatic Advertising

Programmatic Advertising uses real-time bidding (RTB) exchanges, which is buying advertising inventory basis in an auction environment, and direct bidding, which is buying ad space for a certain time or budget on a website. Programmatic advertisements are placed by using real-time bidding (RTB) or direct bidding for online display, social media, mobile, and video campaigns, as well as TV.

Scarlet Media purchases advertising space for your brand through several ad exchange networks, who automate the selection of ad space of publishers according to targeted consumers’ purchasing behavior using a strategic bidding algorithm. This method also diminishes the rate of spillover as programmatic ads in Dubai are only delivered to targeted consumers when they are more receptive to ads.

Example: If we know that a selected person from your target audience clicks on ads only after 8 pm on her mobile, our programmatic software will know this fact and will avoid delivering an ad to her before 8 pm and through her other devices (like a laptop, tablet, etc)

In programmatic marketing, Dubai offers three platforms with a key role in the process: demand-side platforms (DSP), data management platforms (DMP), and supply-side platforms (SSP). DSP is a computerized buying platform, where advertisers can purchase ad inventory. DMPs collect, organize and analyze user data which allows the advertiser to manage their ads. SSPs are the platforms that publishers manage their inventory, once a winning bid is chosen, the ad is serviced through the SSP.

Scarlet uses real-time data to determine the value of the ad spaces and submits bids subsequently. Once all bids are in, the publisher assigns the inventory to the highest bidder, and that agency’s ad shows up on the site.

What Programmatic Advertising Offers

  • Efficiency: Programmatic advertising eliminates the negotiation process and the possibility of human errors. It allows advertisers to purchase inventory from one single buying platform and the whole process runs successfully. It saves advertisers time, money, and resources.
  • Targeted: Programmatic advertising leads advertisers to more sophisticated and targeted campaigns. Their budget is only used for audiences who are valuable to their business – one who is ready to buy and become their customers.
  • Effectivity: With programmatic marketing, Dubai advertisers only pay for highly effective ads. The ads are delivered to the right audience at the right time on the right device.

Programmatic Advertising

Programmatic Advertising 2
  • Transparency: Unlike traditional advertising,  Programmatic Advertising offers a greater level of transparency. Through the data collected by programmatic marketing, advertisers can track buying patterns, browsing habits, brand loyalty, and the consumer’s choice of device in real-time.
  • Guaranteed Relevant Impressions: In Programmatic Advertising Dubai assures that the advertisers guaranteed relevant impressions. Since the seller and the buyer agree on a price before any ad goes live, the performance of the advertiser’s ad is guaranteed.

What Scarlet Media Offers

Scarlet provides comprehensive programmatic solutions for marketers to plan, execute and report on their digital media campaigns. Our team of experts is dedicated to helping you meet all your targeted customers and activate marketing strategies that are tailored to your brand, whether this is your first time running a programmatic advertisement or the hundredth.

Our powerful analysis technology offers transparent solutions to report on your campaigns, enabling advertisers to make smarter buys. With programmatic advertising, Scarlet allows brands to reach customers in the most effective way possible, wherever they are, including online display, Facebook, Instagram, Twitter, mobile apps, and more. Our solutions are designed to make sure that your campaigns are successful and that your brand is seen by the right people at the right time.

Our team of experts is here to help you every step of the way, from planning to execution and reporting. We understand the importance of creating an effective and successful campaign and are dedicated to helping you reach your goals. With Scarlet, you can be sure that your digital media campaigns will be a success.

Personalized Dynamic Marketing

How does personalization factor into promoting? All things considered, it’s considerably more than simply utilizing your client’s first name in your messages.

Customized promoting is its very own methodology that you can coordinate into your diverse sorts of advertising mediums, for example, email, online networking, and web journals, to produce better outcomes. Customized advertising includes gathering information identified with your clients and making promoting encounters that objective explicit kinds of clients through your substance.

Data is your friend

Your customized showcasing methodology starts with client information. The accomplishment of your battles will rely upon how well you gather and measure information. Regardless of whether it’s email list sections or overviews, you can gather distinctive information to become familiar with your clients. It’s the best way to offer progressively customized encounters through your advertising efforts.

Once you have enough data and you start to paint a picture of your typical customer, you can begin to properly personalize your marketing campaigns.

Programmatic Advertising

Programmatic Advertising

Programmatic Advertising and Personalization

Studies demonstrate that purchasers emphatically lean toward customized encounters, and it’s winding up more important than at any time in recent memory for advertisers to give these customized experiences to stay aggressive.

Before 2015, programmatic advertisement spending came to nearly $15 Billion and is relied upon to reach in any event $20 Billion in every 2016. What’s more, a comprehensive study found that 62% of online retailers are experiencing some type of personalization. As we move into a fearless modern age of profoundly focused advertising, there is no uncertainty that personalization and programmatic will keep on powering each other.

Programmatic Advertising

Programmatic Advertising

What Powers Personalization?

Fruitful personalization lies in your total knowledge of your audience. Numerous advertisers know the nuts and bolts of who they are targeting—for example, age and gender demographics and interests.  However, more advertisers are finding that having a ton of little subtleties can be essential for building a truly personalized marketing

Here are a few examples:

  • Shopping behavior: What sort of items do they regularly buy? Is it true that they are frequent browsers, or do they possibly shop when they’re prepared for a purchase? What amount do they spend per order?

Why it’s essential: Looking at shopping habits lights up sudden insights regarding how and why your target group purchases—subtleties that couldn’t be induced dependent on statistical data.

  • Interests: What exercises, activities, and TV series do they like? Is it true that they are technophiles? Do they cherish pop culture? Do they like pets? Are they foodies?

Why it’s essential: at times, your crowd’s advantages and leisure activities are specifically important to the items you are selling, for instance, individuals who love to cook are bound to purchase a moderate cooker. Google found that end users choose brands that engage with them based on their passions and interests 40% more frequently than brands that only push them to buy a product.

  • Geo-locational: Where are these purchasers found? What’s the climate like where they live? What state or city are they from?

Why it’s critical:  Studies find users from different cities have widely different spending behavior. Although your online shoppers are buying from a specific shop, their locational experience can still significantly affect their behavior and needs

  • Life stage:  Did they recently start college? Or purchase a house? Or have a child? These will profoundly influence buyers’ interests and purchasing behavior in different ways.

Why it’s essential: Studies say that a life stage transition is the time when a consumer’s brand loyalty is high —knowing the life stage of an end-user offers an incredible window to get their attention and customize your offerings to their priorities at that moment.

How Specific Do You Need To Be?

Does programmatic advertising and personalization require correct balanced explicitness? Do you have to know every insight concerning a purchaser and their behavior to customize a notice? Not really.

Each of these data “buckets,” from mid-level to high-level, are filled with customer data—which can be used in combination for powerful targeting.

Future of Advertising and Programmatic

 There is no doubt programmatic is the future of digital advertising, and brands can no longer afford to turn a blind eye to it.

As indicated by the IAB, the programmatic marketplace is about to develop to $20 billion by 2016. Despite this, programmatic media purchasing has, to date, produced an inverse relationship between efficiency and engagement. Efficiency has increased and driven cost per impression down dramatically, but the overall quality of digital ads within programmatic environments has decreased, right along with end-user engagement. The reason? Programmatic advertising has customarily restricted inventive capacities by just empowering standard advertisement arrangements to be purchased at scale. This pattern has prompted brands to serve 1990s-style promotions with 2015 media purchasing technology

Having lost creative switches, brands are perceiving the need to personalize messaging to drive customer commitment. Just robotizing the mass circulation of computerized commercials is insufficient; the ads must incorporate relevant messaging and content to effectively engage consumers and convert them into customers. Truth be told, 54 percent of purchasers observe personalized ads to be all the more captivating, and 74 percent demonstrated they want some sort of content personalization.

Relevant content does not mean structuring all the more outwardly fascinating ads with astute messages. Pertinence is accomplished by conveying personalized content at some random time, on the correct device, at the exact minute they are prepared to connect with a brand. Fortunately, using the correct data, at the perfect time, can enable brands to comprehend user practices and inclinations, and this is the way to the personalization of programmatic advertising

In case you are not an expert on these digital adoption topics, you can contact Scarlet Media (Google Partner) for support on organic growth, SEO, SEM, digital  strategy, and marketing consultancy.

Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects