Scarlet Media, a renowned digital marketing agency Turkey, has been providing global brands with brand development services on digital platforms since 2006.This article outlines Scarlet’s approach to marketing in the Turkish media landscape, offering valuable insights into brand development strategies in Turkey.
Brand Development
At Scarlet we initially identify the identity of your brand and evaluates potential solutions to differentiate it from competitors. Subsequently, we conduct discovery sessions to gain an understanding of the key stakeholders and business objectives. Finally, we perform market research to determine the optimal positioning of your brand in the marketplace.
Brand Strategy
At Scarlet, as a digital marketing agency in Turkey, we are committed to creating a successful brand strategy that is focused on fostering authentic connections with customers. We understand that touchpoints, platforms and trends can change, so we focus on three key points to ensure our strategy is successful:
- Remaining true to our brand core
- Distinguishing our brand from the competition
- Finding ways to connect with customers
To achieve these goals, we use a range of tactical marketing tools.
Digital Marketing Tools in Turkey
Your brand is your business, so when it comes to shaping perception, having a strong brand will help you connect with users in a crowded digital space. As one of the top digital marketing agencies in Turkey, Scarlet works as a marketing partner that delivers branding, development, and marketing solutions to brands.
The most common and efficient marketing tools for any digital marketing agency in Turkey are:
- Social media marketing
- Email marketing
- SEO (search engine optimization) and SEM (search engine marketing)
- Content marketing
Social Media Marketing in Turkey
At Scarlet, we recognize the importance of social media marketing in Turkey. Consumers are now able to be reached at every stage of their journey, making social media a powerful force in their purchasing decisions. As the speed of culture is accelerated by social media, it is essential for brands to keep up with this pace in order to ensure long-term success. Our team utilizes data and insights to create high-quality content and efficient messaging that form meaningful emotional connections with customers across various channels, such as Facebook, YouTube, Instagram, Twitter, and more. As an advertising agency Istanbul, we have the capability to provide a range of social media posting services to help you effectively market your brand.
E-mail Marketing in Turkey
Scarlet, a leading digital marketing agency in Turkey, offers comprehensive e-mail marketing solutions to help businesses re-engage existing customers and nurture leads. Our services include custom-designed e-mail templates, professional copywriting, advanced analytics tracking, opt-in e-mail list building, custom e-mail content creation, campaign tracking and testing, and evaluation of advanced e-mail marketing strategies. With our expertise and experience, you can be sure to reach your target audience with the right message at the right time.
Search Engine Optimization and Search Engine Marketing in Turkey
Search engine marketing (SEM) involves promoting web content through visibility in search query pages. SEM is accomplished through paid advertising via Google and Yandex as well as organic search engine optimization (SEO), a process that is aimed at achieving a higher ranking in search engine results by adjusting the content, design, and coding. Turkey is quite a virgin when it comes to SEO, and it’s very hard to find a professional digital marketing agency in Turkey.
Scarlet SEO team always starts the SEO process before the SEM to make sure the pages of your brand website are perfectly set for organic research. To optimize your pages for SEO Scarlet uses semrush.com and ahref.com. After setting up the pages for SEO, your brand can get targeted traffic to your website, gain brand exposure or optimize your conversion rates depending on your brand goals.
Any digital agency Turkey gives a lot of opportunities for SEM, as Turkish keywords are less competitive and have lower CPC figures compared to those of Europe and the US. For the best SEO strategy, we work with our clients to define target audiences and search terms. We also focus on appealing to those audiences in a manner that moves them toward web conversions. This means we use everything to gently steer web visitors towards completing an action that is aligned with desired results of our client.
Content Marketing in Turkey
As an advertising agency in Istanbul, Scarlet also specializes in content marketing, a strategic approach designed to help you find, engage, entertain, educate, and retain your key customers. By providing genuinely valuable, extremely relevant, and consistently engaging content, we help you build trust with online users and get your content in front of your customers. Additionally, we track the success of your content to offer you a thriving content marketing strategy
Content Development with Digital Marketing Agency in Turkey
Social Media Content Creation
The first step we take in every new social media campaign is to learn about your business. We identify what makes your brand unique, and what type of content your target audience likes to consume and develop a content strategy with you to make sure our goals aligned with your expectations.
Original eye-catching viral content works. At Scarlet, a digital marketing agency in Turkey, we create and share content that is scroll-stopping, analytical, responsive, and strategic, all while helping you identify the places your message will deliver the most measurable returns. With our social media content creation services, we offer social posting guides, social activation concepts, sentiment-driven ideation, video and photo content, and ongoing content optimization to our clients. As the world becomes increasingly digital, social media has become a powerful tool for businesses and individuals to connect with their audiences. However, effectively utilizing social media can be a challenge, especially for those who lack experience or expertise in the field. That is why as Scartler, a social media agency Turkey, we can help you.
Social Media Contest Management
Viral contests work best when run on multiple channels. They can offer tremendous visibility and data for your brand. Specific promotions are intended to support the creative voice of your brand. The ROI of contests is almost immediate and gives you a visible increase in the reach of your promotion.
Additional Tools for Digital Marketing in Turkey
All the top digital marketing agencies in Turkey have client-specific methods for increasing brand awareness. We listed some of the common ones here:
Developing Brand Awareness by Gaining Followers
Growing your followers on social media will help you increase your awareness with word of mouth. Our organic follower growth services will help you grow your follower base only with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Increasing Website Traffic
Increasing your website traffic is a side service to SEO and will directly influence leads and sales. As an advertising agency in Istanbul, Scarlet focuses on developing web articles that drive high volumes of traffic to your website. To increase conversions, we can add retargeting ads to stay on top of search queries.
Data Analytics Turkey
A correct analytics setup can be a defining factor in whether a digital campaign is successful or not. Your website is an extension of your brand and just like any part of your business, you should know how it is performing. Measuring its performance is important in ensuring your sales, marketing, and branding efforts are gaining ROI and leading you toward your business goals. As a digital agency in Turkey, we are here to help you achieve a thorough understanding of your analytics and clear your path to a successful long-term strategy that matches your business strategy.
As a part of our analytics solutions, we first systematically explore and assess your data analytics infrastructure, and align it with your key business objectives; after which we help you to turn your data assets into a competitive advantage and measurable growth by customizing a data and technology framework. We then develop and implement advanced analytics solutions, accelerate and drive business impact by harnessing the power of advanced analytics and integrating it into your organization, and finally, we help you capitalize on your data and technology investments by applying the scientific method for hypothesis testing and controlled experimentation.
Mobile advertising Turkey
As mobile usage continues to increase, so does the importance of having a responsive website. Studies show that 66% of people worldwide use their mobile phones to access the internet, and 33% of users will abandon a website if it is not optimized for mobile devices. At Scarlet, a mobile advertising agency in Turkey, we understand the importance of having a responsive website, as it can help to improve credibility, boost conversion rates, and increase customer retention. We consider responsive websites to be an investment for the future, as mobile usage is only set to increase, and customers are expecting more from the brands they interact with online.
Any mobile advertising agency in Turkey is full of opportunities. Mobile technology and devices are being used more and more widely every day and businesses are taking advantage of these platforms to reach their customers and improve their business operations. Mobile technology has made it possible to keep connected longer and in many cases all the time, as enterprises find themselves moving beyond the desktop to meet their customer and the needs of their employees.
As a digital marketing agency in Turkey, we design, develop and deliver mobile apps across all major platforms, including iOS (iPhone & iPad), Android, and Windows Mobile for your brand.
Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.
Feel free to connect with us at +971526998809 or via [email protected] for international/local projects