Scarlet Media, a leading Digital marketing agency in Turkey, serves global brands since 2006 for brand development in digital platforms. This article sums up Scarlet’s methods for marketing in the Turkish media landscape, which will give you insights into brand development strategies in Turkey.
Scarlet first defines who your brand is and looks for options to best express what sets it apart from the competition. After setting discovery sessions to get to know your key stakeholders and to get an in-depth look at your business objectives, then they carry out market research to understand how to best position your brand in the marketplace
Building a brand strategy always requires clarity. This unwavering focus is on fostering authentic connections as you navigate changing touchpoints, platforms, and trends. At Scarlet, a Digital marketing agency in Turkey, our branding strategy focuses on three points:
- Being true to brand core
- Distinguishing the brand from the competition
- Ways of connecting with customers
To reach this branding strategy Scarlet uses tactical marketing tools.
Digital Marketing Tools in Turkey
Your brand is your business, so when it comes to shaping perception, having a strong brand will help you connect with users in a crowded digital space. As one of the top digital marketing agencies in Turkey, Scarlet works as a marketing partner that delivers branding, development, and marketing solutions to brands.
The most common and efficient marketing tools for any digital marketing agency in Turkey are:
- Social media marketing
- Email marketing
- SEO (search engine optimization)
- SEM (search engine marketing)
- Content marketing
Social Media Marketing in Turkey
Most of the top digital marketing agencies in Turkey know the importance of social content and marketing in this country. The ability to reach consumers at every stage of their journeys has helped social media become the most powerful factor in their purchasing decisions. Social media has accelerated the speed of culture, and your brand’s ability in keeping up with the pace of this environment is central to its long-term success. It is the reason our team at Scarlet uses data and insights to drive the quality of the content we create and the efficiency of the messages we build. With this as our basis, we can forge memorable emotional connections that increase results across earned, owned, and paid channels through Facebook, YouTube, Instagram, Twitter, and others. As an advertising agency, Istanbul gives us a lot of social content creation and viral ideas. We provide a range of social media posting services to help you directly or indirectly market your brand offerings.
Search Engine Optimization in Turkey
Search engine marketing (SEM) involves promoting web content through visibility in search query pages. SEM is accomplished through paid advertising via Google and Yandex as well as organic search engine optimization (SEO), a process that is aimed at achieving a higher ranking in search engine results by adjusting the content, design, and coding. Turkey is quite a virgin when it comes to SEO, and it’s very hard to find a professional digital marketing agency in Turkey.
Scarlet SEO team always starts the SEO process before the SEM to make sure the pages of your brand website are perfectly set for organic research. To optimize your pages for SEO Scarlet uses semrush.com and ahref.com. After setting up the pages for SEO, your brand can get targeted traffic to your website, gain brand exposure or optimize your conversion rates depending on your brand goals.
Any digital agency in Turkey gives a lot of opportunities for SEM, as Turkish keywords are less competitive and have lower CPC figures compared to those of Europe and the US. For the best SEO strategy, we work with our clients to define target audiences and search terms. We also focus on appealing to those audiences in a manner that moves them toward web conversions. This means we use everything to gently steer web visitors towards completing an action that is aligned with desired results of our client.
E-mail Marketing in Turkey
E-mail marketing is an effective way of re-engaging your existing customers or website visitors by sending targeted and relevant messages straight to their inboxes. This form of marketing is a great technique for businesses that have repeat customers and helps to nurture leads for products and services. As a leading digital marketing agency in Turkey, Scarlet creates a custom-designed e-mail template for your brand and offers professional copywriting services and advanced analytics tracking along with reports. Scarlet also builds opt-in e-mail lists, designs custom proven-template e-mail layouts, creates custom e-mail content, tracks and tests your e-mail campaigns, and evaluate advanced e-mail marketing strategies for your brand.
Content Marketing in Turkey
Content marketing is the strategic approach that Scarlet uses to help you find, engage, entertain, educate and retain your key customers. Online users build trust with those brands that are providing genuinely valuable, extremely relevant, and consistently engaging content. As a successful advertising agency in Istanbul, we find, create and curate the content your customers engage, get your content in front of your customers, and track the success of your content to offer you a thriving content marketing strategy.
Content Development with Digital Marketing Agency in Turkey
Social Media Content Creation
The first step we take in every new social media campaign is to learn about your business. We identify what makes your brand unique, and what type of content your target audience likes to consume and develop a content strategy with you to make sure our goals aligned with your expectations.
Original eye-catching viral content works. At Scarlet, a digital marketing agency in Turkey, we create and share content that is scroll-stopping, analytical, responsive, and strategic, all while helping you identify the places your message will deliver the most measurable returns. With our social media content creation services, we offer social posting guides, social activation concepts, sentiment-driven ideation, video and photo content, and ongoing content optimization to our clients.
Social Media Contest Management
Viral contests work best when run on multiple channels. They can offer tremendous visibility and data for your brand. Specific promotions are intended to support the creative voice of your brand. The ROI of contests is almost immediate and gives you a visible increase in the reach of your promotion.
Additional Tools for Digital Marketing in Turkey
All the top digital marketing agencies in Turkey have client-specific methods for increasing brand awareness. We listed some of the common ones here:
Developing Brand Awareness by Gaining Followers
Growing your followers on social media will help you increase your awareness with word of mouth. Our organic follower growth services will help you grow your follower base only with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Increasing Website Traffic
Increasing your website traffic is a side service to SEO and will directly influence leads and sales. As an advertising agency in Istanbul, Scarlet focuses on developing web articles that drive high volumes of traffic to your website. To increase conversions, we can add retargeting ads to stay on top of search queries.
Data Analytics Turkey
A correct analytics setup can be a defining factor in whether a digital campaign is successful or not. Your website is an extension of your brand and just like any part of your business, you should know how it is performing. Measuring its performance is important in ensuring your sales, marketing, and branding efforts are gaining ROI and leading you toward your business goals. As a digital agency in Turkey, we are here to help you achieve a thorough understanding of your analytics and clear your path to a successful long-term strategy that matches your business strategy.
As a part of our analytics solutions, we first systematically explore and assess your data analytics infrastructure, and align it with your key business objectives; after which we help you to turn your data assets into a competitive advantage and measurable growth by customizing a data and technology framework. We then develop and implement advanced analytics solutions, accelerate and drive business impact by harnessing the power of advanced analytics and integrating it into your organization, and finally, we help you capitalize on your data and technology investments by applying the scientific method for hypothesis testing and controlled experimentation.
Mobile advertising Turkey
With over 66% of people all over the world using their mobile phones to browse the internet, the importance of a responsive website is growing rapidly. 33% of internet users will abandon a site if the website is not optimized for a mobile device. User experience is key to help to improve your credibility, boost your conversion rates and increase customer retention. At Scarlet, a leading mobile advertising agency in Turkey, we call responsive websites an investment for the future. It is not just an essential resource for today, but also tomorrow. Mobile use is only set to increase, and customers are expecting more and more from the brands and companies they interact with online.
Any mobile advertising agency in Turkey is full of opportunities. Mobile technology and devices are being used more and more widely every day and businesses are taking advantage of these platforms to reach their customers and improve their business operations. Mobile technology has made it possible to keep connected longer and in many cases all the time, as enterprises find themselves moving beyond the desktop to meet their customer and the needs of their employees.
As a digital marketing agency in Turkey, we design, develop and deliver mobile apps across all major platforms, including iOS (iPhone & iPad), Android, and Windows Mobile for your brand.