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10 Top Ecommerce Platforms for Your Online Business

As your dedicated Ecommerce business consultant, let’s embark on a detailed exploration of the top 10 Ecommerce platforms, meticulously examining their features, pricing structures, and the nuanced advantages and drawbacks that accompany each.

This comprehensive analysis will empower you to make informed decisions tailored to your unique business needs.

If you like to learn more about the ecommerce strategies for 2024, check out our 2024 Ecommerce Growth Strategies page!

Ecommerce Consultancy

1. Hostinger Website Builder

If you are eager to kickstart your online business without the hassle of coding or complex setups then as an Ecommerce Consultancy we suggest the Hostinger Website Builder can be your go-to solution for a seamless website creation experience.

As an Ecommerce Growth Marketing agency, we can say that Hostinger Website Builder is the ideal choice of Ecommerce platforms for beginners and small to medium-sized businesses seeking a swift and effortless online store setup. With its array of AI tools, you can have a fully functional site within seconds – making your online business journey smooth and enjoyable.

Why Hostinger Website Builder as Your Ecommerce Platforms?

User-Friendly Design

This drag-and-drop site builder is tailored for small to medium-sized businesses, ensuring a user-friendly experience. Say goodbye to coding woes and hello to a website in minutes!

AI-Powered Perfection

Choose from over 100 customizable templates or let AI take the wheel. With AI-generated websites, including custom images and text, you can have a professional-looking site effortlessly.

Powerful AI Tools

Take advantage of AI Logo Maker for instant logos and AI Writer for custom website copy – all within the platform.

Effortless Ecommerce

Managing your online store is a breeze with the intuitive eCommerce suite. Sell up to 500 products without transaction fees, support for 20+ payment options, and easy inventory and order management.


Beginner-Friendly: No coding or web design skills? No problem! Hostinger ecommerce platforms make website creation a breeze.

AI Magic: Let AI handle tasks like logo creation and website copy, making your life easier.

Built-in SEO Tools: Boost your site’s visibility with built-in SEO tools for better search engine rankings with your ecommerce platforms.


Limited Integrations: While packed with features, the builder has a modest selection of third-party integrations.


For just $2.99/month, get Hostinger Website Builder bundled with hosting. Enjoy a free domain, custom emails, eCommerce features, marketing integrations, and unlimited bandwidth.

ecommerce platforms

2. WooCommerce

If you’re running WordPress ecommerce platforms and have dreams of diving into the Ecommerce world, look no further than WooCommerce. This open-source Ecommerce solution, a WordPress plugin powerhouse, has become the top choice, trusted by over 12% of online stores globally.

For many Ecommerce Consultancy agency, WooCommerce stands tall as a top Ecommerce solution, offering versatility and adaptability. By combining it with extensions, plugins, and themes, you can effortlessly transform your WordPress site into a customizable, feature-packed online store.

Why WooCommerce?

Seamless Integration

WooCommerce seamlessly integrates into your existing WordPress website, transforming it into a fully functional online store. Manage your shop effortlessly from the familiar WordPress dashboard, saving you time and hassle.

Feature-Rich Functionality

Unlock a world of eCommerce features, from inventory management to payment processing, with WooCommerce. Extend its capabilities further using a vast array of extensions, covering everything from store management to shipping and marketing tools.

Design Freedom

Choose from numerous free themes available on the official WordPress directory or explore options from third-party sites like ThemeGrill, offering both free and premium WooCommerce themes. Your store’s aesthetic is in your hands.

Support and Community

Enjoy live chat support for premium extensions and tap into the wealth of knowledge within the WooCommerce ecommerce platforms’ community. Online guides and support forums connect you with professionals and fellow users for advice and solutions.


WordPress Harmony: Benefit from a vast array of WordPress themes, seamlessly integrating with WooCommerce.

Expandable Functionality: Tailor your online store with extensions and plugins for added ecommerce features.

Supportive Community: Join a large online community for troubleshooting and shared insights.


Extension Dependency: While feature-rich, some functionalities require manual addition through extensions.


WooCommerce itself is free to download and install. However, keep in mind you’ll need a domain name, hosting service, and a WordPress site. If you’re on, the Commerce plan at $45/month includes WooCommerce.

ecommerce platforms

3. PrestaShop

Embark on your Ecommerce platforms journey with PrestaShop, an advanced open-source platform that takes your online store to new heights.

PrestaShop emerges as a top Ecommerce solution for many Ecommerce Consultant Dubai, offering advanced features for customizable products. Ideal for those seeking advanced product management and checkout options.

Why PrestaShop?

Easy Setup

PrestaShop Basic Edition is a free, open-source solution. Get started by purchasing a PrestaShop hosting plan and installing the software on your hosting account – simple and cost-effective.

Rich Features

PrestaShop Checkout and Paylater: Facilitate secure and personalized payments.

PrestaShop Marketing and Social: Enhance brand visibility by syncing product catalogs with Google, Facebook, and Instagram.

PrestaShop Metrics: Gain insights into sales data and store performance through Google Analytics synchronization.

Add-Ons and Expert Assistance

Dive into the PrestaShop Add-Ons Marketplace for additional modules and templates. Need extra help? PrestaShop Experts connect you with trusted professionals for specific business functions like design or content management.

Support and Documentation

Access official documentation and a Help Center for guidance. For dedicated support, a paid technical support plan is available at $272, ensuring assistance when you need it.


Advanced Product Management: Effortlessly create categories, set purchase quantities, and customize notifications for out-of-stock items.

Customizable Products: Allow customers to select variations and upload files for personalized products.

Comprehensive Checkout: Design a streamlined, one-page checkout process to minimize cart abandonment rates on your ecommerce platforms.


Costs for Add-ons: Additional templates and modules may increase initial setup costs.
Manual Exchange Rate: Set up a cron job for automatic exchange rate updates.
Limited Technical Support: Dedicated support is available through a paid Support Plan starting at $272.


The PrestaShop software is free to install; you’ll only need to purchase hosting and a domain. Additional costs may arise for templates and modules. Opt for fully-managed hosting, PrestaShop Hosting, with prices ranging from €250-650/month for added benefits like larger resource pools, 24/7 hosting support, and regular data backups.

ecommerce business consultant

4. Shopfiy

Transform your online business effortlessly with Shopify, a renowned ecommerce website builder designed for swift store creation. Discover why it’s a favorite among entrepreneurs with an ecommerce marketing consultant.

Shopify emerges as an ideal choice for businesses of all sizes seeking a hassle-free ecommerce platforms. Its user-friendly interface, combined with features like abandoned cart recovery and robust customer support, makes it a go-to platform for entrepreneurs looking to establish and grow their online presence.

Why Shopify?

Intuitive Design

Create your online store in minutes using Shopify’s user-friendly drag-and-drop builder and pre-made templates. No coding skills needed – just your ideas and creativity.

Powerful Features

Explore valuable features, such as abandoned cart recovery. With email invitations, entice customers to complete their purchases and boost your conversion rates. Shopify’s fraud analysis adds an extra layer of security, identifying potentially fraudulent transactions and reducing the risk of chargebacks.

Payment Flexibility

Shopify supports over 100 payment solutions, offering flexibility for your customers. While transaction fees apply (0.5-2%), eligible locations can benefit from Shopify Payments to avoid these additional charges.

Robust Support

Enjoy 24/7 customer support through phone, live chat, and email. Perfect for beginners and self-managing store owners, Shopify ensures assistance whenever you need it.


Dedicated Support: Access 24/7 customer support across various channels.

Abandoned Cart Recovery: Drive conversions with the built-in feature available on all plans.

Fraud Analysis: Identify and prevent potentially fraudulent transactions to reduce chargeback risks.


Transaction Fees: Additional charges apply for third-party payment gateways and card payments.
Limited Free Templates: While the theme store has options, third-party themes come with additional costs.


Shopify offers three plans: Basic at $29/month, Advanced at $299/month, and Plus starting at $2,000/month (billed yearly). A three-day free trial is available. The Basic and Advanced plans suit small to medium-sized businesses, while Plus is tailored for high-volume enterprises. For a budget-friendly option, explore the $5/month Shopify Starter plan, enabling customizable product links for social media or messaging apps.

ecommerce growth marketing

5. BigCommerce

For medium to large businesses, BigCommerce stands out as a reliable SaaS ecommerce website builder. Catering to B2B companies and wholesalers, it offers a suite of features that set it apart.

BigCommerce is an excellent choice for large-scale businesses seeking advanced ecommerce analytics and bulk order management. As an ecommerce business consultant, while the basic plan may be pricier than some competitors, the platform’s robust features make it a powerful solution for businesses aiming for growth and efficiency.

Why BigCommerce?

Omnichannel Excellence

Utilize the omnichannel selling tool to seamlessly connect your eCommerce store with various marketplaces while maintaining centralized inventory management.

Customer-Centric Approach

BigCommerce empowers you with customer segmentation based on background and online shopping habits. Provide a personalized shopping experience through item recommendations and promotions.

Integrated Marketing Tools

Leverage social media integration and SEO tools to drive traffic and enhance your website’s search engine rankings, ensuring a broader online presence.

Headless Commerce Support

BigCommerce goes beyond traditional setups by supporting headless commerce. Manage your online shop while content and visuals are handled through a content management system (CMS).


Multi-Channel Selling: Streamline inventory management across various platforms for a cohesive selling experience.

Unlimited Staff Accounts: Tailor permissions for each team member, ensuring controlled access to specific tasks.

No Transaction Fees: Enjoy fee-free transactions through third-party payment gateways.


Annual Sales Limit: Upgrade plans if sales exceed the threshold; an extra fee applies for the highest non-custom plan.
Steep Learning Curve: Advanced tools may pose challenges for beginners.


Choose from three main pricing plans, ranging from $29-299/month. The Enterprise plan is available at a custom price. While there are no transaction fees, an annual sales threshold applies, starting at $50,000/year for the Standard plan. Exceeding this threshold prompts a plan upgrade.

ecommerce consultant dubai

6. OpenCart

Enter the world of global eCommerce with OpenCart, an open-source, self-hosted platform. As an ecommerce business consultant we believe it can to cater to the needs of medium to large businesses.

OpenCart emerges as a powerful ecommerce solution for businesses aiming to reach an international audience. With advanced features and multi-store management, it caters to medium to large enterprises seeking an effective and customizable platform for online success.

Why OpenCart?

Intuitive Performance Tracking

OpenCart provides an intuitive dashboard with comprehensive data, allowing you to monitor your store’s performance effortlessly. Track total order volume and sales analytics with ease.

Module System for Customization

While not as drag-and-drop intuitive as some builders, OpenCart’s module system simplifies customization. Beginners can create an online store with relative ease.

Multi-Store Management

Take advantage of the multi-store feature, allowing you to manage multiple stores from a single interface. Customize settings, prices, and themes for each store effortlessly.

Built-In Affiliate System

OpenCart includes a built-in affiliate system, empowering you to set different rates for each partner. With 36 payment methods, including PayPal, bank transfers, and cheques, you have flexibility in transaction options.


Guest Checkout: Streamline the shopping experience with a guest checkout option.

Advanced Built-In Options: Benefit from numerous integrated features, reducing the need for additional extensions.

Global Support: Multiple currencies and language support make it ideal for reaching a global audience.


No Drag-and-Drop Functionality: Customization is done through the module system; drag-and-drop is not supported.
No Built-In SEO Features: Install extensions for search engine optimization, as it lacks built-in SEO features.


OpenCart has no monthly fees; the software is free to download. Get started with web hosting and a domain name. Choose from various free and paid extensions from the marketplace to enrich your store’s features. Premium extensions start at $20. For a premium hosted solution, consider OpenCart Cloud, priced at $59-199/month, with a seven-day free trial.

adobe commerce

7. Adobe Commerce

For large-scale enterprises seeking top-tier ecommerce capabilities, as an ecommerce consukting agency, we suggest Adobe Commerce, powered by Magento, stands as a feature-rich platform.

Adobe Commerce stands out as an ecommerce powerhouse with advanced features tailored for large-scale businesses. While it may pose a learning curve for beginners, its extensibility and robust capabilities make it a top choice for those prioritizing advanced ecommerce solutions.

Why Adobe Commerce?

Diverse Solutions

Adobe Commerce offers two self-hosted solutions – Magento Open Source (free) and Adobe Commerce (paid). Additionally, the cloud-based Adobe Commerce on Cloud caters to enterprise-grade needs.

Key Features

Extensibility: Extend the platform using a marketplace of extensions and themes.

Integrated B2B Functionality: Deliver personalized experiences with customer-specific catalogs, pricing, content, and promotions.


Live Search and Product Recommendations: Powered by Adobe Sensei, enhance the user experience with quick and personalized search results and relevant product recommendations.

Payment Services: A secure global eCommerce payment solution supporting various methods and compliance standards, including PCI DSS and 3DS transaction security.

Support and Communication

Submit requests and receive support via a ticketing system, exclusively available to users with Adobe Commerce accounts.


Staging Environment: Safely update your site, preventing losses due to downtime.

AI-Powered Personalization: Enhance the shopping experience with personalized product recommendations and search results.

Secure Transaction Technology: Process payments securely with advanced technologies like encryption, 3DS, and PCI DSS compliance.


Limited Customer Support: Ticket support exclusively available for Adobe Commerce account holders; open-source platform users rely on Magento’s knowledge base, documentation, and community forums.
Steep Learning Curve: Installation and customization require technical knowledge, making it less beginner-friendly.


OpenCart has no monthly fees; the software is free to download. Get started with web hosting and a domain name. Choose from various free and paid extensions from the marketplace to enrich your store’s features. Premium extensions start at $20. For a premium hosted solution, consider OpenCart Cloud, priced at $59-199/month, with a seven-day free trial.


8. Shift4Shop

For US-based merchants seeking feature-rich ecommerce platforms, as an ecommerce business consultant we suggest, Shift4Shop.

Shift4Shop proves to be an excellent choice for US-based business owners looking to establish a basic yet feature-rich online store. With a free plan offering many built-in features that often come at a cost elsewhere, Shift4Shop provides a compelling eCommerce solution.

Why Shift4Shop?

Intuitive Interface

Shift4Shop presents an intuitive interface akin to the WordPress dashboard or popular site builders, ensuring a user-friendly experience for eCommerce store owners.

Customized Checkout

Stand out with Shift4Shop’s checkout customization feature, offering both three-page and one-page checkout methods. Implement a guest checkout option to prevent cart abandonment while still providing customer accounts for order tracking.

Integrated Payment System

Integrated with Shift4, the payment system supports credit cards and digital wallets like Google Pay and Apple Pay, ensuring seamless transactions.

Versatile Product Support

Shift4Shop supports digital products and event ticket sales. Automated emails with encrypted download links streamline the process for digital product buyers.


Feature-Rich: Enjoy built-in advanced features, simplifying the eCommerce website creation process.

Multiple Checkout Options: Streamline the purchasing process with both three-page and one-page checkout options, along with guest checkout for quick purchases.

Digital Downloads: Effortlessly sell digital products with automated download links.


Limited App Library: Compared to competitors, Shift4Shop has fewer apps for extending store functionality.
US-Only Platform: The platform is exclusively available to US-based merchants.


Shift4Shop’s End-to-End eCommerce is free for businesses processing at least $500/month with Shift4 via their eCommerce stores. This plan includes domain registration, web hosting, and a site builder, with unlimited products, an integrated blog, and no revenue limits.

9. Squarespace

Squarespace, a SaaS provider popular among creatives and entrepreneurs, is recognized for its aesthetically pleasing templates and user-friendly interface. Take a closer look at its offerings  as one of the ecommerce plaforms with an ecommerce consultancy.

Squarespace stands out as a user-friendly platform tailored for creatives and entrepreneurs. With visually appealing templates and specialized ecommerce features, as one of the ecommerce platforms, it offers an all-in-one solution for those looking to showcase and sell their products online.

Why SquareSpace?

Specialized Templates

Squarespace caters to creatives and entrepreneurs with templates showcasing art, video, or music products.

Commerce Features

Squarespace Commerce provides specialized features for selling physical or digital products. This includes professional templates, automated emails, and seamless integration with social media channels for those looking for ecommerce platforms.


Template Variety: Enjoy an extensive selection of templates and design options to create a visually appealing online presence.

Customer Support: Benefit from 24/7 customer support, including live chat and email ticket options.

All-Inclusive Hosting: The cost of hosting is included in the monthly subscription, simplifying the process for users looking for ecommerce platforms.


Limited Payment Gateways: Squarespace has a restricted number of payment gateways compared to some competitors.
Small App Marketplace: The app marketplace is relatively small, limiting additional functionalities compared to other platforms.
Limited Support Options: While customer support is available, some users find the options for customer and technical support to be somewhat limited.


Squarespace offers four pricing options:
Personal: $14 per month.
Business: $23 per month.
Basic Commerce: $27 per month.
Advanced Commerce: $49 per month.

ecommerce platforms

10. Weebly

Weebly, based in San Francisco, is a user-friendly website builder tailored for small business owners with limited web development experience. Acquired by Square, Inc. in 2018, it is positioned as a straightforward solution for those seeking an easy setup.

As an ecommerce consultancy we believe that out of other ecommerce platforms, Weebly is a suitable choice for small business owners seeking a simple and user-friendly website building experience. With its drag-and-drop builder and a range of features, it offers an accessible solution for those without extensive web development knowledge.

Why Weebly?

User-Friendly Interface

Designed with simplicity in mind, Weebly employs a drag-and-drop website builder to streamline the website creation process out of other ecommerce platforms.

Built-In Features

Weebly provides hosting for all websites built on its platform and offers a range of built-in features, extension possibilities, and third-party integrations apart from other ecommerce platforms.


All-Inclusive Hosting: Weebly includes hosting for all websites created on these ecommerce platforms, eliminating the need for users to seek external hosting solutions.

Drag-and-Drop Builder: The drag-and-drop website builder simplifies the website creation process, making it accessible for users with limited technical expertise.

Feature-Rich Options: Weebly offers a variety of built-in features, extension possibilities, and third-party integrations to enhance website functionality.


Square Online for Ecommerce: New Weebly accounts signing up for ecommerce functionality are required to use Square Online.
Customer Support Variation: The level of customer support provided may depend on the subscription level, with higher-tier plans receiving more extensive support.
Backup and Restore System: Weebly has been criticized for having a poor backup and restore system, potentially posing challenges in data recovery.


Weebly offers four pricing options:
Free: $0 per month.
Personal: $6 per month.
Professional: $12 per month.
Performance: $26 per month.

Choosing The Right Ecommerce Platforms For Your Business

As an ecommerce consultancy, let us help you guide through the key points you should take into consideration while choosing the most suitable ecommerce platforms for your business.

1. Intuitiveness

  • Opt for ecommerce platforms with a user-friendly interface that makes managing your online store seamless and intuitive.
  • SaaS ecommerce platforms are great for beginners as they handle security and updates, while open-sourc eecommerce platforms offer more control but require additional responsibilities.

2. Core Ecommerce Features

  • Ensure the ecommerce platforms supports the number of products you intend to sell.
  • Look for features that enhance the customer experience, such as personalized product recommendations and a shipping tracker.
  • Key ecommerce platforms’ features should include product filtering, categorization, variations, promotions, discounts, coupon codes, inventory management, and abandoned cart recovery.

3. Design and Customizability

  • Consider the design and customizability of the ecommerce platforms as web design significantly impacts the online shopping experience.
  • Choose ecommerce platforms with customizable templates or themes to save time on designing from scratch.
  • Look for a drag-and-drop visual editor for easy website building without coding, especially beneficial for beginners looking for ecommerce platforms.

4. Payment Options and Integrations

  • Ensure the ecommerce platforms support multiple payment options to enhance the customer shopping experience.
  • Check for transaction fees and any additional costs for integrating popular payment processors.
  • Evaluate third-party integrations, which can impact the success of your online store while choosing ecommerce platforms.

5. SEO and Marketing Features

  • Prioritize ecommerce platforms with robust SEO tools to optimize your site for search engines, including meta descriptions and SEO-friendly URLs.
  • Social media integration is crucial for building brand presence and driving sales.
  • Look for features in your ecommerce platforms like mailing list subscription, email marketing campaigns, and analytics to support your marketing strategies.
  • Blogging capabilities of ecommerce platforms can enhance your marketing efforts and improve SEO by sharing relevant content about your business.

Scarlet Ecommerce Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects.