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ecommerce funnels

How to Craft Ecommerce Funnels: Strategies and Tactics

Let’s ditch the fancy talk and dive into the world of jam-making for a second. Making jam is like creating a sweet masterpiece – just toss in some fruit, loads of sugar, boil it up, and funnel it into jars. Voila! You’ve got a tasty treat sealed and ready.


Now, you might be thinking, “I’m not here for raspberry recipes!” Fair enough. But as your Ecommerce Consultant Dubai, we’ll tell you: it’s all about the ecommerce funnels.

As an Ecommerce business consultant, we suggest to think of your business as a Mason jar, and customers as the jam. To scoop them in, you need ecommerce funnels, and we’re here to show you the ropes.

Understanding Ecommerce Sales Funnel

If we explain it in simple terms as your Ecommerce Consultant Dubai, an ecommerce funnels are like a roadmap for your customers. Imagine it as a visual guide that leads consumers from the top to the bottom, stage by stage, with the ultimate goal of turning them into loyal repeat customers.

Just like different animals navigating at their own pace, some customers breeze through the ecommerce funnels, swiftly going from curious leads to devoted fans in no time. Others, however, take it slow, inching along like three-toed sloths, perhaps taking months or even years to finally make a purchase.

Now, the million-dollar question: which type of customer should you focus on with your ecommerce business consultant? The magic answer is both! A well-crafted ecommerce funnels cater to the quick decision-makers and the procrastinators alike.

As a ecommerce business consultant we know that every business has its unique sales funnel, but the fundamental structure remains constant.

 If your business deals in affordable items like beauty products, apparel, toys, or pet products, your ecommerce funnels might be shorter since the cost isn’t a significant barrier.

if you’re in the luxury market with high-end watches, expensive jewelry, cutting-edge tech, or vehicles, expect a longer journey through the ecommerce funnels.

Are Ecommerce Funnels Necessary for Your Online Store?

In a word: absolutely! We will say again and again as a Ecommerce Consultancy that having ecommerce funnels is a non-negotiable for your online store.

Successful businesses know the score and understand the importance of tracking where their customers come from. A well-crafted ecommerce funnels are not just a map for any ecommerce marketing consultant; it’s your powerhouse for driving traffic, boosting conversions, expanding your customer base, and spreading brand awareness.

But here’s the catch – you need data to build those ecommerce funnels. To get the goods, start by collecting email addresses through savvy lead generation tactics. Before you dive in, pinpoint where your leads hang out. Are they engaging with your company on social media? Could you snag potential customers through nifty Facebook or Twitter ads? Once you figure out where your audience resides, you can tailor your approach and guide them seamlessly into the top of your sales pipeline with an ecommerce marketing consultant.

The Crucial 4 Stages of The Ecommerce Funnels

Stage 1: The Awareness Stage

Imagine this as the grand entrance for your potential customers. They’re fresh faces on the scene, discovering your brand through channels like Google (thanks to your SEO wizardry), paid Meta Catalog & Collection ads, or influencers. At this point, they’re like curious garden visitors wondering if your offerings are a scam or a solution to their needs.

Tactics to Shine

Social Media Marvel

Utilize social media platforms like Facebook, Twitter, and Instagram to capture new leads with an ecommerce marketing consultant. While not direct sales platforms, these sites are gold mines for building brand awareness. You can leverage paid ads and profile pages to make a stellar first impression with your ecommerce marketing consultant.

Blog Brilliance

Launching a blog is a cost-effective strategy to organically market your brand. Focus on crafting compelling content with a unique voice. As a Ecommerce Growth Marketing agency we can say that blogs not only attract subscribers but also position you as a thought leader. Engaging blog posts can seamlessly drive traffic to your ecommerce site.

Advertorial Artistry

Consider blending informative blog content with a subtle advertising touch. Advertorials, disguised as editorial content, are excellent for explaining complex products. Successful ecommerce businesses often leverage affiliate blogs as hosts for these informative pieces.

Create Look-Alike Audiences for Facebook ads:

Picture this: reaching out to 100,000 doppelgängers of your top-paying customers. Sounds like science fiction, right? Well, not anymore with an Ecommerce Growth Marketing agency. Facebook Lookalike Audiences is the way to connect with individuals whose traits mirror your current consumer champions.

Stage 2: Consideration – Guiding Shoppers to the Decision Point

As consumers step into the consideration stage, they’ve got your name and product lineup on their radar. They’ve pinpointed a need, a “pain point,” and are now in the market for solutions. This is the pivotal moment where thoughts of purchasing your product start to blossom. Perhaps they’re subscribing to your blog’s RSS feed or eagerly signing up for your newsletter. If you’ve got a tempting paid content upgrade, this is the time it takes center stage.

Welcome to the mid-funnel realm, where a simple call to action won’t cut it. However, the checkout is now within sight. To seal the deal, you’ll need to showcase customer testimonials, craft curated product descriptions, and deliver other compelling content.

Tactics to Elevate Consideration

Leverage Social Proof

Ever heard of social proof? It’s like peer pressure, but with finesse. While boasting about your own greatness is one thing, real consumer praise gives you genuine street cred. Whether it’s Trustpilot or Google reviews, on-site testimonials, or social media comments, these are all forms of social proof.

Optimize Product Pages

As an Ecommerce Growth Marketing agency, the key to conversion lies in stellar product pages. According to a study by ecommerce experience platform Salsify, consumers expect at least six high-quality images and two videos per product. As an ecommerce consulting agency ensuring your visuals are crisp, clear, and professional, optimized for quick loading is very crucial for this step.

Supercharge Your SEO Game

Start sentences with action words, narrate how your products enhance lives, and if applicable, make customization intuitive with drop-down lists. Essential information (dimensions, shipping costs, etc.) should be easily accessible, concluding with an irresistible call to action (CTA).

Stage 3: Purchase – Sealing the Deal

Welcome to the purchase stage, where consumers are teetering on the edge of making a buy but haven’t fully committed to you yet. They want to make a purchase, but that final push is needed to choose you over the competition.

As an ecommerce consulting agency, the mission now is to streamline their decision-making process. Convince them that you outshine the competition, whether it’s through superior products, shipping options, aftercare, or unbeatable prices.

Strategies for a Seamless Purchase

Competitive Edge Showcase

As an ecommerce consulting agency, we must highlight what makes you stand out. Be it top-notch products, stellar shipping, exceptional aftercare, or unbeatable prices — this is your moment to shine.

Exit-Intent Popups

Deploy a game-changing exit-intent popup on your page. These nifty ads make an appearance when consumers are about to leave your site. Sweeten the deal with a tempting offer: a discount, free shipping, or a time-limited bundle proposal. This can give your average conversion rate a significant boost.

Stage 4: Retention – Cultivating Customer Loyalty

As an ecommerce consulting agency we can suggest Implementing points-based loyalty programs that reward customers for repeat purchases. Create value-driven client accounts where customers feel special and recognized.

Craft subscriber-only special offers to make your customers feel like VIPs. Exclusive discounts, early access to sales, or sneak peeks at new products can be enticing perks.

Set up periodic email series focused on customer retention is important for every ecommerce consulting agency. Share valuable content, product recommendations, and exclusive promotions. Keep the communication warm and engaging.

If you’re managing a larger company, leverage a Customer Relationship Management (CRM) platform. This tool can streamline and enhance your interactions with customers, helping you nurture strong, long-lasting relationships.

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Funnel Tracking in Google Analytics 4

While Universal Analytics allowed the definition of both goal and Ecommerce funnels, it came with limitations, and goal funnels weren’t always as impactful. Fast forward to Google Analytics 4, where the game has evolved for every Ecommerce Consultancy.

Funnel explorations take center stage, offering unparalleled power and flexibility. Brace yourself for a deeper understanding of this feature, and keep an eye out for upcoming standard Ecommerce funnel reports in the GA4 reporting UI.

Introduction to Funnels

The spotlight of the upcoming sections is on Ecommerce funnels within the robust framework of Google Analytics 4. Brace yourself for an exploration that not only caters to Ecommerce entities but also unveils insights applicable to lead generation sites.

Get ready to embark on a journey where you’ll master the art of setting up a shopping behavior funnel, extending beyond just the checkout phase. This comprehensive guide aims to equip you with a wealth of ideas, showcasing the versatility of funnels and providing actionable insights for the enhancement of your website.

Funnel Implementation

1. Define Your Funnel Steps:

Clearly outline the steps of your funnel. Whether it’s an extensive shopping behavior journey or a concise checkout process, understanding the user flow is paramount for every ecommerce business consultant.

2.Correctly Implement Funnel Steps:

As an ecommerce business consultant, using GA4 events for optimal implementation is very important. While page views are an option, events provide a more nuanced and flexible approach. Ensure that each step is accurately captured to paint a precise picture of user progression.

3.Align GA4 UI Configuration:

If necessary, fine-tune your GA4 configuration in the user interface to match your defined funnel steps. Consistency between your conceptual funnel and its digital representation is key for accurate analysis.

4.Create and Double Check in Explore:

Head to Explore in GA4 to create your Ecommerce funnel. Double-check each step to guarantee alignment with your defined funnel. Accuracy at this stage ensures reliable data down the line.

Funnel Step 1:

Event: “view_item_list” and “page_location”

Explanation: Users enter the funnel by viewing a list of items. The “page_location” event helps capture the page context.

Funnel Step 2:

Event: “view_item”

Explanation: Users move on to view a specific item in detail. This event signifies a deeper level of interest.

Funnel Step 3:

Event: “view_cart” or “add_to_cart”

Explanation: Users show intent by either viewing the cart or adding items to it. This step gauges the transition from browsing to considering a purchase.

Funnel Step 4:

Event: “begin_checkout”

Explanation: Users initiate the checkout process, signaling a higher commitment level to proceed with the purchase.

Funnel Step 5:

Event: “add_shipping_info”

Explanation: Users provide shipping information, a critical step in the checkout process.

Funnel Step 6:

Event: “add_payment_info”

Explanation: Users proceed to add payment information, bringing them closer to the final transaction.

Funnel Step 7:

Event: “purchase”

Explanation: The ultimate step where users complete the purchase, converting from potential customers to satisfied buyers.

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The Funnel Analysis Report in Google Analytics 4 (GA4)

How to Create a Funnel Analysis Report in GA4

Creating a funnel analysis report in GA4 is a breeze! Let’s show you how to create it step by step as your ecommerce business consultant:

Access Your GA4 Property:

Log in to your GA4 account and select the property you want to analyze.

Navigate to Analysis Hub:

On the left-hand side, click on “Analysis” and then choose “Analysis Hub.” It’s your go-to place for diving deep into data.

Select “Funnel Analysis”:

Inside the Analysis Hub, pick “Funnel Analysis.” Get ready to unveil insights into user journeys.

Explore the Sample Analysis:

Voila! You’ll see a sample analysis with some configurations already in place. It’s a sneak peek into the power of funnels.

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Click the “+” button and choose “Funnel analysis” to begin a new funnel analysis.

Three tabs are available here, as you can see. You possess:

Variables: This is where you configure your funnel analysis’s segments, dimensions, and time frame.

Tab settings: Here, you may customize how your funnel data is displayed and add steps to your funnel analysis.

Output: The funnel analysis report that results from the configuration of the other two tabs is the output.

Let’s break down how to configure your funnel analysis in GA4 as your ecommerce business consultant, starting with the Variables tab:

Variables Tab:

ecommerce growth marketing

Name Your Analysis:

Give your analysis a catchy name. Something that resonates with the insights you’re seeking.

Choose Your Date Range:

Select the timeframe you want to analyze. This helps you focus on specific periods for better insights.

Create Segments:

Segments let you compare different user groups. Click the “+” button to add a segment.

You can choose from existing segments or create custom ones.

If you create a custom segment:

User Segment: Define criteria based on user attributes (e.g., country, previous purchases).

Session Segment: Customize sessions triggered by events or specific user criteria.

Event Segment: Focus on users involved in specific events (e.g., subscription cancellations).

To Sum Up:

As your ecommerce business consultant, we can say it’s rather simple to create a funnel analysis report in Google Analytics 4, although there are a lot of alternatives available. You can create segments to compare different user groups and modify the date range that you wish to display in your “Variables” section.

Scarlet Ecommerce Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects.