2023 Digital Marketing Trends And Predictions For MENA
2023 came in the blink of an eye, however, the challenges are not over for this year, too. The effects of the pandemic that started in 2020, tensions of geopolitical causes, and uncertainty in the economy are still continuing. Marketing trends are constantly changing. What makes marketing an exciting and dynamic field is these evolvements but it can also make it challenging for businesses to keep up.
But this doesn’t mean that advertising companies in UAE can press pause to wait and see what will unfold in the rest of 2023. Business leaders need new strategies that are well-suited for this new year. Let’s look at some digital marketing trends and predictions so that you can find some clarity in 2023, the year of uncertainties.
More Inclusive Media Planning
In 2023, brands should consider what positive action can be taken to genuinely support underrepresented communities. This means, this year inclusive media planning will be the way to go. Inattentive bias gets in the way of inclusive media planning. Brands need to address this bias and should be able to acknowledge the content their audiences consume. This year one of the marketing trends that will bring success to brands is to reach their audience with the breadth of content and to review potential biases in keyword and topic exclusions.
Advertising With a Cause
Brands can help people to make sustainable choices more manageable. Focusing on a greater purpose is one of the marketing trends we will see this year. People have been prioritizing sustainability and expect brands to show their help on this cause. In response to this, we will see more and more businesses shifting their focus to this great cause. However, the commitment must be genuine, long-term, and supported by actions. Brands can take an active role in inspiring their audiences to also take action by highlighting important causes.
Snackable Content as a Marketing Trend
Audiences’ viewing habits are shifting. Even though needs and expectations are different for each person, the way they respond to short-form content which is called snackable content is the same. These short contents are seeing tremendous success from audiences. This marketing trend will be an opportunity for advertisers. Brands can see success by creating snackable, fresh content to genuinely connect with their audiences.
Gen Z: The Online Rulers
Gen Z is the generation that has grown up with the internet. They are evolving every day with the way they are interacting with each other online. They tend to find themselves in dynamic and highly visual platforms. Their needs are ever-changing and they crave fresh, innovative ways in platforms. They show up on platforms where it matters to them the most. To be successful with Gen Z audiences, brands need to understand their unmet needs and put authenticity over indiscreet singularity. They will need to acknowledge the diverse, visual worlds that Gen Z inhabits. As a marketing trend in 2023, brands need to meet with Gen Z audiences in Gen Z’s world instead of bringing them into their world.
Be Prepared for Different Possibilities
Last but not least, every new year brings endless possibilities. It’s important to be prepared for a variety of different possibilities, but also to be flexible and adaptable so that you can handle whatever challenges or opportunities may come your way. It can be helpful to set goals for your brand and make plans to work towards those goals, but it’s also important to be open to change and to be willing to adjust your plans if necessary.
Marketing is a field that is constantly evolving. Technology and societal trends can change rapidly, and what works in marketing one year may not be effective the next. It’s important for brands to stay up-to-date with industry trends and changes and to be willing to adapt their strategies as needed. One way to stay current is by continuously learning and seeking out new knowledge and training opportunities. It’s also important for marketers to be innovative and open to trying new approaches in order to stay ahead of the competition.
If you need help to understand and implement these marketing trends in 2023, we offer you our help as Scarlet Media. We are a multinational advertising agency in Dubai focused on digital communication and brand consultancy. Our teams deliver best in class work across Online & Offline Advertising, Digital Media Planning, Online Marketing and so much more.
Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.
Feel free to connect with us at +971526998809 or via [email protected] for international/local projects