Sep / 18
Gravity Games Ragnarok Online OOH Campaign
ECakir OOH Advertising Agency Turkey 0
Out-of-Home
Ragnarok Online Takes Over Istanbul's Streets With a Full Superback Bus Wrap
Inside the OOH campaign that brought Gravity Games' Ragnarok Online back into Istanbul's daily commute.
A game doesn't need a screen to find its players. Sometimes it needs a bus. For Gravity Games' relaunch push behind Ragnarok Online, we built an OOH campaign around one of the most physical, hard-to-ignore formats in outdoor advertising: a full Superback bus wrap, sent straight into Istanbul's daily traffic.
A Bold Comeback for Ragnarok Online
Ragnarok Online has one of the most loyal player bases in MMORPG history, and Gravity Games wanted its return to feel just as loud offline as it does online. Rather than compete for attention inside an already crowded digital feed, the brief called for something that would physically move through the city — a format built to be seen by people who weren't necessarily looking for it, but couldn't miss it either.
Why a Superback Bus Wrap Made Sense
A billboard advertising placement, however well positioned, stays put — it waits for its audience to pass by. A Superback bus wrap does the opposite: it goes looking for its audience. Wrapping a full bus in Ragnarok Online's world turned an ordinary vehicle into a moving piece of outdoor advertising that crossed multiple neighborhoods in a single day, showing up in traffic, at stops, and on routes a static site could never cover on its own.
A wrapped bus doesn't wait for its audience — it drives straight into it, stop after stop, all day long.
Taking the Game to the Streets
The full wrap treatment meant Ragnarok Online's artwork covered the bus from end to end — sides, back and all — so the game's world was visible from almost any angle, whether commuters were walking past on the sidewalk or sitting in the car behind it at a red light. Watch it in motion below.
The Ragnarok Online Superback, on the road across Istanbul.
Planning an Out-of-Home Campaign in Türkiye?
If a campaign like this is the kind of presence you're picturing for your own brand in Türkiye, we'd love to talk. As an outdoor advertising agency built specifically for the Turkish market, Scarlet Media works as your media buying agency from the very first media plan to the moment a bus, panel or screen actually goes live — site selection, negotiation, buying and placement, all handled in-house, with the local know-how to make sure your brand ends up exactly where the right people will see it. Whether you already have a concept in mind or you're starting from a blank page, our team is ready to help you build an OOH campaign Türkiye's biggest audiences won't be able to miss.
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Built for Frequency, Built to Be Seen
An outdoor campaign like this isn't judged on a single sighting — it's judged on how often the same person ends up seeing it without trying to. Over the course of the campaign, the Superback ran its routes day after day, turning an ordinary commute into a repeated touchpoint for thousands of Istanbul residents, whether or not they'd ever picked up the game before.
As Gravity Games' media buying agency on the ground, Scarlet Media planned and secured the Superback network, negotiated the routes, and managed production and placement from start to finish — turning a strong creative concept into an OOH campaign that put Ragnarok Online back in front of Istanbul, one bus stop at a time.
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