OOH Media Planning in Turkey

OOH media planning in Turkey is the process of selecting the right outdoor advertising formats, locations, cities, and campaign timing to reach the right audience with maximum visibility. Scarlet Media provides OOH media planning and media buying support across Turkey for brands looking to advertise through billboards, airport advertising, transit media, mall advertising, and other outdoor formats.

As a Turkey-based advertising agency, Scarlet Media helps brands identify suitable outdoor advertising opportunities based on campaign goals, audience profile, target geography, budget, and preferred media format. This page showcases different OOH advertising formats in Turkey and gives an overview of how OOH planning works for local and international advertisers.

Whether you are looking for billboard advertising in Istanbul, airport advertising in Turkey, transit media, or nationwide OOH campaign planning, Scarlet Media supports the planning, format selection, location strategy, and execution process.

OOH Media Planning in Turkey

OOH media planning in Turkey involves selecting the right outdoor advertising formats such as billboards, airport advertising, and transit media to reach target audiences effectively. Scarlet Media supports brands with OOH media planning and media buying across Istanbul and nationwide.

Explore Other Mediums
CONTACT US
FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING

MEDIUMS IN TURKEY

Advertising Spaces

BILLBOARDS: Mass Reach Power

WHY IT STANDS OUT

Billboards are built for instant credibility and scale. In the right corridors, they become your brand’s daily “presence point” — seen by commuters, drivers, and pedestrians again and again. Through strategic OOH Media Planning Turkey, brands can secure high-traffic locations that deliver consistent visibility and long-term brand recall. Working with an experienced OOH Advertising Agency Turkey ensures optimal site selection, data-driven planning, and effective campaign execution across key urban routes. With professional billboard advertising Turkey, billboard campaigns transform everyday travel paths into powerful brand touchpoints that reinforce awareness and trust at scale.

Eye-Catching Urban Elements

Integrated into the city flow — impossible to ignore.

Large Display Impact

Bigger formats elevate brand perception instantly.

Extensive Reach

Captures public transportation, vehicle, and pedestrian traffic at once.

High Frequency Exposure

Repeated daily visibility in busy areas.

CONTACT US FOR QUOTATION
FORMAT FLEXIBILITY
  • Rotating Units: Dynamic visibility within premium urban networks
  • Fixed Units: Strong, uninterrupted brand dominance
  • Mixed Planning Available: Combine rotating and fixed units within custom location lists

Minimum 2, maximum 4 screens side by side, always positioned as a cluster (never a single screen). Creates billboard-level impact with multiplied visibility.

Ideal for bold storytelling and high-impact visuals. Contact us for customized media planning.

Billboard sample 1 Billboard sample 2 Billboard sample 3

MEGALIGHT: Street-Level Impact

WHY IT’S PERFECT FOR YOUR BRAND

Megalights deliver premium, street-level visibility in high-density corridors — ideal for building strong recall through repeated exposure. By partnering with a professional DOOH Agency Turkey, advertisers can strategically deploy dynamic campaigns that maximize visibility and engagement. Working with an experienced OOH Agency Turkey and Digital OOH agency Turkey also ensures optimal location planning, data-driven scheduling, and seamless campaign execution across Turkey’s most valuable outdoor advertising corridors.

Extensive Reach

Covers public transportation, vehicle, and pedestrian traffic simultaneously.

Direct Perception

High-impact visibility in high-density locations.

Strong Brand Positioning

Large format increases perceived brand value.

Elegant & Premium Appearance

Enhances corporate image and premium perception.

Wide City Coverage

Network-based buying across key urban hotspots.

High Recall Power

Strategic placements in high-traffic points boost memorability.

CONTACT US FOR QUOTATION
FORMAT
  • STATIC
  • ADML: 3 brands rotating on one screen

For updated availability, strategic recommendations, and budget options built specifically for your brand, get in touch with us today.

Megalight sample 1 Megalight sample 2 Megalight sample 3

GIANTBOARD: Elevate Your Brand at Eye Level

WHAT MAKES IT PREMIUM

Giantboard is a premium 4-display cluster designed for dominance at eye level — built to command attention and elevate brand value. Through strategic Outdoor Advertising Turkey, advertisers can transform key city routes into powerful brand showcases. Partnering with an experienced OOH Media buying agency Turkey and OOH Media planning agency Turkey ensures optimal placement, effective budget allocation, and data-driven campaign planning that maximizes reach and reinforces brand presence at scale.

4 Billboard Cluster Design

Four elegant displays positioned side by side for maximum dominance.

Eye-Level Placement

Direct visual impact exactly where attention naturally lands.

Striking Urban Presence

A powerful format that stands out in high-traffic environments.

Illumination Options

Premium lighting solutions that enhance visibility day and night.

3D Production Capabilities

Creative executions that add depth, dimension, and memorability.

High-Quality Materials & Finishing

Designed to reflect strong, established brands.

CONTACT US FOR QUOTATION
STRATEGIC LOCATION ADVANTAGE
  • Selective Networks: Positioned in central locations
  • Traffic Slow-Down Points: Installed where vehicles reduce speed, increasing viewing time
  • Maximum Attention Window: Ideal for bold visuals and impactful storytelling

Contact us for availabilities, media planning and premium location planning.

Giantboard sample 1 Giantboard sample 2 Giantboard sample 3

CLPs: Cover the Entire City

WHY THIS WORKS

City CLPs are built for long visibility windows at high-attention intersections — designed to drive strong frequency across dense routes. Through strategic OOH Media Planning Turkey, advertisers can leverage these high-traffic placements to maximize reach and message frequency. Partnering with an experienced OOH Advertising Agency Turkey also ensures precise location selection, optimized campaign planning, and efficient execution across Turkey’s most valuable urban advertising networks.

At Major Traffic Cross Points

Positioned exactly where traffic slows and attention increases.

Dual Audience Impact

Reaches both drivers and pedestrians at the same time.

High Dwell Time Advantage

Longer visibility during traffic lights and congestion.

Unmissable Urban Presence

Strategic placements in key intersections.

CITY-WIDE COVERAGE OPTIONS
  • Strategic intersection network planning
  • Strong frequency across high-traffic routes
  • Ideal for building brand dominance fast
CONTACT US FOR QUOTATION

Get in touch for a special media plan for your brand and tailored budget options.

CLP sample 1 CLP sample 2 CLP sample 3

WALLS: Massive Visual Impact

PRIME URBAN POSITIONING

Walls create landmark-level visibility by turning entire building facades into brand statements — made for maximum daily exposure in the city’s busiest movement points. Through strategic Outdoor media planning Turkey, brands can secure high-profile placements that dominate key city corridors. Working with an experienced OOH Agency Turkey ensures optimal site selection, campaign planning, and execution, allowing brands to achieve exceptional reach and memorable city-scale visibility.

Central Traffic Points

Located at central pedestrian & vehicle traffic points.

Heart of the City

Positioned where movement and visibility peak.

Maximum Daily Exposure

Strong exposure to drivers and foot traffic.

Entire Building Facade

Giant display covering the whole facade.

Landmark-Level Presence

Creates a signature “city landmark” effect.

Visible From Long Distances

Impossible to ignore, even from far away.

PREMIUM BRAND ENHANCEMENT
  • Special Application & Illumination Alternatives
  • Custom lighting solutions for day & night dominance
  • Elevated perception through high-end production
CONTACT US FOR QUOTATION

Get in touch for tailored long-term media strategies and customized media plans.

Wall sample 1 Wall sample 2 Wall sample 3

CHECK-IN AREA LEFT WALL LIGHTBOX

Located on the left facade wall of the International Departures Check-in Area. All outbound international passengers see this unit while waiting in passport queues — delivering large-scale, high-dwell-time visibility before passport control. Through strategic Outdoor Advertising Turkey, brands can leverage this high-traffic airport location to create strong recall.

Technical Specifications

Size: 8m x 4.8m

Quantity: 1

Face: 1

Production & Installation: Included

CONTACT US FOR QUOTATION
Bodrum Left Wall Lightbox

CHECK-IN AREA RIGHT WALL LIGHTBOX

Positioned on the right facade wall within the same check-in zone, ensuring dual-sided dominance of the departure flow. Ideal for impactful takeovers when combined with the left wall unit. By partnering with an experienced OOH Media buying agency Turkey, brands can strategically secure both placements to deliver high-impact airport visibility

Technical Specifications

Size: 8m x 4.8m

Quantity: 1

Face: 1

CONTACT US FOR QUOTATION
Bodrum Right Wall Lightbox

GATES CORRIDOR WALL LIGHTBOX

Placed along the route leading departing passengers toward boarding gates, capturing attention during final pre-boarding circulation. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage this high-traffic airport touchpoint to reinforce messaging.

Technical Specifications

Quantity: 1

Face: 1

CONTACT US FOR QUOTATION
Bodrum Gates Corridor Lightbox

BAGGAGE CLAIM EXIT LIGHTBOX

Located at the exit of the International Baggage Claim Hall, targeting arriving passengers as they leave the secure zone. Ideal for tourism, real estate, hospitality, and luxury brand messaging. By working with a professional OOH Advertising Agency Turkey, advertisers can strategically position campaigns to maximize reach and engagement at one of the most valuable arrival touchpoints in the airport journey.

Technical Specifications

Size: 6m x 1.5m

Face: 1

CONTACT US FOR QUOTATION
Bodrum Baggage Exit Lightbox

GATE OVERHEAD DCLP NETWORK

Located above Gates 101–102–103, these digital screens reach departing passengers inside the waiting and boarding circulation zone. Positioned at eye-level in high dwell-time gate areas. By working with an experienced OOH Agency Turkey, advertisers can strategically integrate these digital placements into broader airport campaigns, maximizing visibility, engagement, and brand recall among high-value international travelers.

Technical Specifications

Location: Terminal Interior – Domestic & International Departures/Arrivals

Format: Digital CLP

Screen Size: 55’’

Spot Duration: 10 Seconds

Loop: 15 Brands

Total Faces: 32

Quantity: 3 Screens

CONTACT US FOR QUOTATION
Bodrum Gate Overhead DCLP Network

DIGITAL CLP NETWORK

A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows. Working with a professional Digital OOH agency Turkey allows advertisers to plan dynamic campaigns across these screens.

Technical Specifications

Location: Terminal Interior – Domestic & International Passenger Flow

Format: Digital CLP

Screen Sizes: 55’’ & 65’’

Spot Duration: 10 Seconds

Loop: 15 Brands

Total Faces: 32

CONTACT US FOR QUOTATION
Bodrum Digital CLP Network

DIGITAL CLP NETWORK

A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows.

Technical Specifications

Location: Terminal Interior – Domestic & International Passenger Flow

Format: Digital CLP

Screen Sizes: 55’’ & 65’’

Spot Duration: 10 Seconds

Loop: 15 Brands

Total Faces: 32

CONTACT US FOR QUOTATION
Bodrum Digital CLP Network

WAITING LOUNGE LED SCREEN

Large-scale LED screens located inside the domestic departures waiting lounge, where passengers spend extended time before boarding — perfect for immersive brand presence during peak dwell-time. Through strategic Outdoor Advertising Turkey, brands can leverage this high-dwell airport environment to deliver memorable visual campaigns.

Technical Specifications

Location: Domestic Passenger Waiting Lounge

Format: LED Screen

Resolution: 1536 x 864

Spot Duration: 10 Seconds

Loop: 15 Brands

Quantity: 2 Units

Size per Unit: 384 x 216 cm (8.29 m² each)

CONTACT US FOR QUOTATION
Bodrum Waiting Lounge LED Screen

EXIT GATE OVERHEAD LED SCREEN

A giant LED screen located above the exit gate of domestic arrivals, delivering dominant visibility at the final passenger transition point — a high-emotion “reunion moment” with strong interaction. By partnering with an experienced OOH Media buying agency Turkey, brands can strategically secure this premium placement to achieve high-impact exposure, strong brand recall,.

Technical Specifications

Location: Domestic Arrivals – Baggage Claim Exit

Format: LED Screen

Resolution: 2688 x 864

Spot Duration: 10 Seconds

Loop: 6 Brands

Quantity: 1 Unit

Size: 672 x 162 cm (10.89 m²)

CONTACT US FOR QUOTATION
Bodrum Exit Gate Overhead LED Screen

BAGGAGE CLAIM HALL - DIGITAL LED SCREENS

Digital LED units located directly above baggage conveyors. Passengers waiting for luggage are naturally exposed to repeated messaging — delivering strong dwell-time impact and high recall. Through strategic planning with an experienced OOH Media planning agency Turkey, advertisers can leverage this high-attention airport touchpoint to reinforce campaigns, maximize frequency, and maintain consistent brand presence.

Technical Specifications

Location: Baggage Claim Hall

Format: 98’’ LED Screens

Resolution: 3840x2160 / 1920x1080

Spot Duration: 10 Seconds

Loop: 15 Brands

Quantity: 8 Units

Total Faces: 16

CONTACT US FOR QUOTATION
Bodrum Baggage Claim Hall Digital LED Screens

Turkey’s Capital Gateway

Esenboğa Airport is the main international gateway to Ankara, Turkey’s capital and second-largest city, home to 5.8 million residents, the national government, and the full diplomatic community of foreign embassies. Located at the heart of Anatolia’s commercial and political center, it connects the capital to over 80 destinations worldwide and serves as the primary hub for Turkish Airlines, AJet, Pegasus, Corendon, and SunExpress.

PASSENGER TRAFFIC POWER

  • 12.9 million passengers in 2024 (8% growth year-over-year)
  • Nearly 14 million passengers in 2025, with domestic travelers making up roughly three-quarters of total traffic
  • A new third runway and control tower (completed June 2025) raised annual capacity to 30 million passengers
  • Awarded “Best Airport” by Airport Service Quality (ASQ) in 2022, and certified carbon-neutral (Level 4+)
  • Operated by TAV Airports under a concession running through 2050
WHO ARE THESE PASSENGERS?
🏛️

GOVERNMENT & DIPLOMATIC

Ankara hosts Turkey’s parliament, government ministries, and the full foreign diplomatic community, generating constant high-value official travel.

🇹🇷

DOMESTIC BUSINESS ROUTES

Dense daily corporate traffic connecting Ankara to Istanbul, Izmir, and Turkey’s other major commercial centers.

🌍

CENTRAL ANATOLIA CATCHMENT

The primary air gateway for a wide catchment region across Central Anatolia, well beyond Ankara itself.

WHY THIS MATTERS FOR BRANDS?

Esenboğa Airport delivers access to:

High-Value Government & Business Travelers

Predominantly Domestic, Repeat-Traveler Audience

Single Modern Terminal — Concentrated High-Density Foot Traffic

Esenboğa combines the steady high-value business and political traffic of Turkey’s capital with one of the country’s strongest domestic passenger bases. Contact us to explore airport media placements tailored to this audience.

Ankara Esenboğa Airport

DOMESTIC ARRIVALS: First Impressions on Home Soil

WHY IT WORKS

Domestic arrival halls capture travelers in a relaxed, attentive state — bags not yet collected, no rush through security, simply moving through the terminal at a natural pace. For brands targeting Turkish business travelers, government visitors, and returning residents, this is a high-attention, low-distraction moment to deliver a clear message. Through strategic OOH Media Planning Turkey, brands can secure prime arrival-hall placements that build consistent recall among Ankara’s frequent domestic flyers.

Relaxed, Attentive Mindset

Passengers walk at a natural pace with no security checks ahead, increasing message absorption.

Repeat Business Traveler Audience

High frequency of return visits from the same domestic corporate and government flyers.

First Local Touchpoint

One of the very first brand messages a traveler sees upon landing in the capital.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the domestic arrivals area.

Ankara Esenboğa domestic arrivals

DOMESTIC DEPARTURES: The Last Word Before They Fly

WHY IT WORKS

Departure areas naturally build dwell time — check-in, security, and the wait before boarding all create extended exposure windows. For domestic routes connecting Ankara to Turkey’s other major cities, this is a chance to reach business and leisure travelers at a moment of focused attention, right before they carry your message to their next destination.

Extended Dwell Time

Check-in queues and pre-boarding waits create longer, repeated exposure to the same message.

Captive, Focused Audience

Travelers actively look for information and entertainment while they wait.

Message Travels with Them

The final brand touchpoint before departure, carried into their destination city.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the domestic departures area.

Ankara Esenboğa domestic departures

INTERNATIONAL ARRIVALS: Welcoming a Premium Global Audience

WHY IT WORKS

International arrivals bring a distinct audience to Ankara — foreign diplomats, business delegations, and visiting officials with higher spending power and decision-making influence. The walk through passport control and baggage claim creates one of the longest dwell-time windows in the entire airport, making it a premium environment for brands seeking to make a strong first impression on international visitors to the capital.

High-Value International Audience

Diplomats, business delegations, and government visitors with strong purchasing power.

Longest Dwell-Time Window

Passport control and baggage claim create extended, repeated exposure.

First Brand Impression of Turkey

Often the very first message international visitors see upon entering the country.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the international arrivals area.

Ankara Esenboğa international arrivals

INTERNATIONAL DEPARTURES: Your Brand’s Last Word to the World

WHY IT WORKS

As international travelers prepare to leave Turkey, they pass through duty-free shopping, lounges, and extended security and boarding waits — moments when attention is high and spending mindset is active. This is prime territory for brands looking to leave a lasting impression on a high-value, internationally mobile audience as they head back out into the world.

Active Shopping Mindset

Duty-free browsing puts travelers in a receptive, purchase-ready state of mind.

Extended Pre-Boarding Exposure

Security and boarding waits build repeated, focused message exposure.

A Global Send-Off

The final brand impression travelers carry with them to destinations around the world.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the international departures area.

Ankara Esenboğa international departures

LOUNGES: Reaching Decision-Makers in a Premium Setting

WHY IT WORKS

Lounges bring together the airport’s highest-value audience — frequent flyers, business executives, and government officials — in a calm, low-clutter environment with significantly longer dwell times than the general terminal. With far less visual competition than the main concourse, brand messages placed here are seen clearly, repeatedly, and without distraction.

Premium Decision-Maker Audience

Frequent flyers, executives, and officials in one concentrated space.

Low-Clutter Environment

Minimal visual competition means stronger message recall.

Extended, Relaxed Dwell Time

Passengers spend significantly longer here than anywhere else in the terminal.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options within the lounges.

Ankara Esenboğa lounges

Europe’s Gateway to the Turkish Riviera

Antalya Airport is Europe’s 14th busiest and Turkey’s 3rd busiest airport, serving as the primary international gateway to the Turkish Mediterranean coast. Located 13 km northeast of Antalya city center, it operates two international terminals and one domestic terminal. Unlike Turkey’s other major hubs, Antalya experiences extreme seasonal traffic swings — relatively quiet in winter, then exploding into one of the densest airports in the country during the summer leisure season, when millions of European holidaymakers arrive alongside steady domestic tourism traffic from across Turkey.

PASSENGER TRAFFIC POWER

  • Over 39 million passengers in 2024 — a record year, up roughly 20% versus 2023
  • Europe’s 14th busiest, Turkey’s 3rd busiest airport
  • All-time single-day record: 230,002 passengers on August 16, 2025, surpassing the previous record of 225,118 set just three weeks earlier
  • A major April 2025 expansion more than doubled terminal space — the international terminal grew from 90,143 m² to 224,000 m², and the domestic terminal from 36,859 m² to 75,000 m², lifting annual capacity from 35 million toward a planned 82 million
  • On peak summer days, international traffic vastly outweighs domestic — a single record day in July 2025 saw 203,348 international passengers against 21,770 domestic
WHO ARE THESE PASSENGERS?
🇪🇺

EUROPEAN LEISURE TOURISTS

Germany, the UK, Russia, and other major European source markets flying in for summer holidays on the Turkish Riviera.

🇹🇷

DOMESTIC TOURISM TRAFFIC

Steady year-round travel from across Turkey to Antalya’s resort region.

☀️

SEASONAL SURGE TRAVELERS

A massive summer influx that pushes the airport into some of its highest passenger densities in the country.

WHY THIS MATTERS FOR BRANDS?

Antalya Airport delivers access to:

Massive International Tourist Reach

Extreme Seasonal Peak Density

Two International Terminals + One Domestic — Multiple High-Traffic Touchpoints

Antalya combines the volume of one of Turkey’s busiest airports with a uniquely international, vacation-mode audience at the height of summer. Contact us to explore airport media placements built around this seasonal surge.

Antalya Airport

CHECK-IN AREAS: First Touchpoint of the Holiday

WHY IT WORKS

Check-in is often the very first stop for departing or connecting tourists, and the queues here are some of the longest in the entire airport — especially during peak summer departures when international charter and tour-operator traffic peaks.

High Queue Dwell Time

Long check-in lines mean sustained, repeated message exposure.

First or Last Stop of the Trip

Often the very first or very last airport touchpoint a traveler experiences.

Massive Seasonal Volume

Check-in areas absorb some of the airport’s highest passenger density during peak summer months.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the check-in areas.

Antalya Airport check-in areas

SECURITY (X-RAY) AREAS: Captive Attention at the Bottleneck

WHY IT WORKS

Every single passenger must pass through security — there’s no way around it. The queue here creates a mandatory funnel point with extended standby time and almost zero competing distractions.

Mandatory Funnel Point

Every passenger passes through, with no way to avoid the exposure.

Long Standby Queues

Peak-season security lines stretch dwell time significantly.

Zero-Distraction Environment

Travelers have little else to focus on while they wait.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the security (x-ray) areas.

Antalya Airport departure and arrival x-ray areas

BAGGAGE CLAIM AREAS: The Welcome Moment

WHY IT WORKS

Tourists arriving for their holiday spend extended time at the carousel, attention naturally drawn to the area around the belt — a relaxed, receptive moment that’s often the very first brand message they see upon entering the country.

Extended Carousel Wait

Luggage retrieval creates a sustained, focused dwell-time window.

First Brand Message in the Country

Frequently the very first message international tourists see upon arrival.

Relaxed, Holiday Mindset

Arriving vacationers are receptive, unhurried, and open to messaging.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the baggage claim areas.

Antalya Airport baggage claim areas

OUTSIDE THE AIRPORT: Extending Reach Beyond the Terminal

WHY IT WORKS

Screens positioned near the metro entrance and at the car park exit reach travelers exactly as they transition from the airport into the city — plus an audience the terminal itself never sees: drivers, meeters and greeters, rental car customers, and shuttle/taxi users.

Transition Touchpoint

Reaches travelers at the exact moment they move from air to ground transport.

Reaches Beyond Flyers

Also seen by drivers, greeters, and rental car customers who never enter the terminal.

Extended Campaign Footprint

Adds visibility outside the building itself, across the metro and car park zones.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options outside the terminal — metro entrance and car park exit zones.

Antalya Airport car park exit screens Antalya Airport metro entrance screens

Turkey’s Aegean Gateway

İzmir Adnan Menderes Airport is the primary international gateway to Turkey’s Aegean region and the main airport serving İzmir, the country’s third-largest city. Located in the Gaziemir district about 18 km from the city center, it connects İzmir to domestic routes across Turkey and to international destinations across Europe, while also serving as a key gateway to the wider Aegean coast, including Çeşme and other resort areas. Direct İZBAN commuter rail links connect the airport to the city center, keeping it tightly integrated with İzmir’s urban transit network.

PASSENGER TRAFFIC POWER

  • 11.5 million passengers in 2024 (9% growth year-over-year)
  • Turkey’s 5th busiest airport overall, and 4th busiest for domestic passenger traffic
  • A healthy mix of roughly 6.7 million domestic and 4.8 million international passengers in 2024 — balancing steady business travel with growing international tourism
  • Operated by TAV Airports under a concession running through 2034
  • Focus city for Turkish Airlines; operating base for Corendon Airlines, Pegasus Airlines, and SunExpress
WHO ARE THESE PASSENGERS?
🏙️

İZMIR’S BUSINESS & RESIDENT TRAVELERS

Turkey’s third-largest city generates dense year-round domestic business and family travel.

🌊

AEGEAN COAST TOURISTS

Growing international leisure traffic to Çeşme, Alaçatı, and the wider Aegean coastline.

✈️

EUROPEAN CONNECTIVITY

Direct routes connecting İzmir to major European markets.

WHY THIS MATTERS FOR BRANDS?

İzmir Adnan Menderes Airport delivers access to:

Balanced Domestic & International Audience

Direct Access to Turkey’s Third-Largest City

Growing International Tourism Corridor

İzmir Adnan Menderes combines the steady reach of Turkey’s third-largest city with a fast-growing international tourism corridor along the Aegean coast. Contact us to explore airport media placements tailored to this audience.

İzmir Adnan Menderes Airport

DOMESTIC ARRIVALS: First Impressions in the Aegean

WHY IT WORKS

Domestic arrival halls capture travelers in a relaxed, attentive state — bags not yet collected, no rush through security, simply moving through the terminal at a natural pace. For brands targeting İzmir’s business travelers, families, and returning residents, this is a high-attention, low-distraction moment to deliver a clear message. Through strategic OOH Media Planning Turkey, brands can secure prime arrival-hall placements that build consistent recall among İzmir’s frequent domestic flyers.

Relaxed, Attentive Mindset

Passengers walk at a natural pace with no security checks ahead, increasing message absorption.

Repeat Business Traveler Audience

High frequency of return visits from the same domestic corporate and family flyers.

First Local Touchpoint

One of the very first brand messages a traveler sees upon landing in İzmir.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the domestic arrivals area.

İzmir Adnan Menderes domestic arrivals

DOMESTIC DEPARTURES: The Last Word Before They Fly

WHY IT WORKS

Departure areas naturally build dwell time — check-in, security, and the wait before boarding all create extended exposure windows. For domestic routes connecting İzmir to Turkey’s other major cities, this is a chance to reach business and leisure travelers at a moment of focused attention, right before they carry your message to their next destination.

Extended Dwell Time

Check-in queues and pre-boarding waits create longer, repeated exposure to the same message.

Captive, Focused Audience

Travelers actively look for information and entertainment while they wait.

Message Travels with Them

The final brand touchpoint before departure, carried into their destination city.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the domestic departures area.

İzmir Adnan Menderes domestic departures

INTERNATIONAL ARRIVALS: Welcoming Aegean-Bound Travelers

WHY IT WORKS

International arrivals bring a distinct, growing audience to İzmir — European tourists heading to the Aegean coast, alongside international business visitors. The walk through passport control and baggage claim creates one of the longest dwell-time windows in the entire airport, making it a premium environment for brands seeking to make a strong first impression on international visitors to the region.

Growing International Audience

European tourists and business visitors with strong purchasing power.

Longest Dwell-Time Window

Passport control and baggage claim create extended, repeated exposure.

First Brand Impression of the Aegean

Often the very first message international visitors see upon entering the region.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the international arrivals area.

İzmir Adnan Menderes international arrivals

INTERNATIONAL DEPARTURES: Your Brand’s Last Word to the World

WHY IT WORKS

As international travelers prepare to leave İzmir, they pass through duty-free shopping, lounges, and extended security and boarding waits — moments when attention is high and spending mindset is active. This is prime territory for brands looking to leave a lasting impression on an internationally mobile, growing tourism audience as they head back out into the world.

Active Shopping Mindset

Duty-free browsing puts travelers in a receptive, purchase-ready state of mind.

Extended Pre-Boarding Exposure

Security and boarding waits build repeated, focused message exposure.

A Global Send-Off

The final brand impression travelers carry with them to destinations around the world.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options in the international departures area.

İzmir Adnan Menderes international departures

LOUNGES: Reaching Decision-Makers in a Premium Setting

WHY IT WORKS

Lounges bring together the airport’s highest-value audience — frequent flyers, business executives, and premium leisure travelers — in a calm, low-clutter environment with significantly longer dwell times than the general terminal. With far less visual competition than the main concourse, brand messages placed here are seen clearly, repeatedly, and without distraction.

Premium Decision-Maker Audience

Frequent flyers, executives, and premium travelers in one concentrated space.

Low-Clutter Environment

Minimal visual competition means stronger message recall.

Extended, Relaxed Dwell Time

Passengers spend significantly longer here than anywhere else in the terminal.

CONTACT US FOR QUOTATION

Contact us for current availability and placement options within the lounges.

İzmir Adnan Menderes lounges

POLE BANNER: Smart Visibility, Everywhere You Look

WHY IT WORKS

Electric pole formats deliver repeated, street-level exposure across key routes — ideal for bold headlines, short slogans, and strong recall. Through strategic OOH Media Planning Turkey, brands can build high-frequency campaigns across dense urban routes, reinforcing messaging and creating strong daily presence.

Vertical or Horizontal Formats

Flexible creative options for different street environments.

Positioned on Key City Routes

Installed across urban electric poles along busy corridors.

High-Frequency Exposure

Repeated placements along the same street build strong recall.

Catchy & Memorable Messaging

Perfect for bold headlines, short slogans, and taglines.

Strategic Route Domination

Sequential units maximize impact along a single route.

Target-Based Network Options

Clusters based on audience flow: residential, commercial, business hubs, etc.

CONTACT US FOR QUOTATION

Contact us for customized network options and budgets.

Electric poles sample 1 Electric poles sample 2

CROSSPASS ADS: Highway Dominance, Maximum Impact

PRIME POSITIONING

Crosspass Ads are built for high-speed visibility and repeated exposure — positioned directly over active highways and at peak-density corridors to create strong brand dominance. By partnering with an experienced OOH Agency Turkey, brands can strategically secure these premium highway locations to maximize reach and brand presence.

Over Active Highways

Placed directly on major traffic routes for constant visibility.

At Crowded Locations

Installed where traffic density is at its peak.

High Dwell-Time Advantage

Increased visibility during congestion and slow traffic.

Large & Continuous Display

Expansive formats designed for long-range visibility.

CONTACT US FOR QUOTATION
FORMAT
  • Static: Minimum 3 panel usage required
  • Digital: Maximum 15 sec spot time with daily minimum 400–450 frequency
LARGE & CONTINUOUS DISPLAY
  • Expansive billboard formats for long-range visibility
  • Continuous presence along key highway corridors
  • Ideal for bold creatives and high-impact messaging

Networks are categorized as Diamond Plus, Diamond, Sapphire, and Gold. Minimum 3 panel usage is required and it must include:

• 1 panel from Diamond
• 1 panel from Sapphire
• 1 panel from Gold

Contact us for highway mapping and customized target-focused planning.

Crosspass sample 1 Crosspass sample 2 Crosspass sample 3

PARAPETS: Highway-Scale Brand Impact

WHY IT STANDS OUT

Parapets are massive static banners installed directly on the retaining and bridge walls that line Istanbul’s busiest highways, overpasses, and expressway corridors — placed exactly where vehicles travel, with direct, uninterrupted line-of-sight to passing traffic. Their oversized scale and roadside positioning make them one of the most cost-effective ways to capture continuous daily exposure across high-density vehicle routes. Through strategic Outdoor Advertising Turkey planning, brands can secure these high-traffic wall locations along key arteries and ring roads. Working with an experienced OOH Media Planning Agency Turkey ensures the right corridor and wall length are selected to maximize reach, while professional OOH Advertising Agency Turkey support handles production, installation, and upkeep for the full campaign duration.

Massive Roadside Scale

Oversized wall-length panels that dominate the driver’s field of view.

Direct Line-of-Sight to Traffic

Mounted on highway and bridge parapet walls, facing vehicles head-on as they approach.

High-Density Vehicle Exposure

Continuous daily reach across the city’s busiest expressways, ring roads, and overpass corridors.

Bold Static Production

Weatherproof vinyl prints engineered for high-impact visibility, even at speed.

CONTACT US FOR QUOTATION
FORMAT & STRUCTURE
  • 2D Design Opportunity: Full creative freedom to design bold, large-scale static visuals that command the wall space
  • Static Vinyl Format: Durable, weather-resistant printed production — no digital rotation
  • Fixed, Single-Brand Placement: Full wall ownership for the contract period — no shared or rotating space

Parapet walls along major highway corridors are limited in number and high in demand. Contact us for current open locations, wall dimensions, and production lead times.

Parapet sample 1 Parapet sample 2 Parapet sample 3

ICON DIGITAL NETWORK: Next Generation of Digital OOH

PREMIUM CITY COVERAGE

A premium DOOH network built for maximum visibility across Istanbul — positioned in prestigious, high-traffic points on both the European and Asian sides, reaching pedestrian and vehicle traffic simultaneously. Through strategic Outdoor Advertising Turkey, brands can leverage this high-impact digital network to achieve wide city coverage.

40 Units / 160 Faces

Wide premium coverage with strong repetition across the city.

Prestigious High-Traffic Points

Carefully selected locations to maximize visibility and brand impact.

Pedestrian + Vehicle Reach

Built to impact both audiences at the same time.

4 Independently Operating Screens

Run synchronized storytelling or separate content strategies per unit.

CONTACT US FOR QUOTATION
AVAILABLE SOLUTIONS
  • Conventional Campaigns
  • Programmatic Buying
  • 3D Applications
  • Branded Content Integrations
  • Sponsorship Opportunities
  • QR Code Integrations for interaction

Beyond traditional advertising models, this network is programmatic-ready — enabling data-driven, pinpoint communication in Istanbul’s most premium locations.

With advanced 3D modeling applications, Icon Digital delivers a true industry-first experience — turning outdoor media into immersive brand storytelling.

Icon Digital sample 1 Icon Digital sample 2

DIGITAL SCREEN NETWORK

A high-impact network of 6 large-format screens placed across key passenger circulation points — built to dominate the busiest departure and metro transition zones with repeated exposure throughout the day. By partnering with an experienced OOH Media buying agency Turkey, advertisers can strategically secure these premium placements to maximize reach.

Technical Specifications

Network: 6 Big Screens (Network Usage)

Spot Duration: 15 sec

Frequency: 576/day per screen

Locations:

• Domestic Departures (Starbucks Area) — 1 Unit

• International Departures — 1 Unit

• Metro Floor – Security Check — 2 Units

• Metro Floor – Airport Exit — 2 Units

CONTACT US FOR QUOTATION
DOMESTIC DEPARTURES (STARBUCKS AREA)
SAW Starbucks Area Screen
METRO FLOOR
SAW Metro Floor Screen
INTERNATIONAL DEPARTURES
SAW International Departures Screen

DOMESTIC & INTERNATIONAL SEPARATORS

Large-format separator panels positioned inside arrivals corridors — capturing passengers immediately after landing with unavoidable visibility in the circulation flow. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage these high-impact placements to create powerful first impressions.

Technical Specifications

Domestic Arrivals Separator: 5 Units / 10 Faces (Double-sided)

International Arrivals Separator: 11 Units / 22 Faces (Double-sided)

Size: 2805 x 85 cm

CONTACT US FOR QUOTATION
SAW Separators

BAGGAGE CONVEYOR UNITS

Placed directly at baggage carousels, ensuring high dwell-time visibility while passengers wait for their luggage — ideal for longer message absorption and stronger recall. Through strategic Outdoor media planning Turkey, brands can leverage this high-attention moment to reinforce messaging.

Technical Specifications

Domestic: 4 Units

International: 3 Units

CONTACT US FOR QUOTATION
SAW Baggage Conveyor Units

DOMESTIC DEPARTURES – CHECK-IN AREA X-RAY

Located at the security screening entry in domestic departures — capturing highly focused passenger attention right before the airside transition. Through strategic Outdoor Advertising Turkey, brands can leverage this high-attention checkpoint to deliver impactful messaging and maintain consistent exposure at one of the most critical stages of the airport passenger journey.

Technical Specifications

Units / Faces: 1 Unit / 2 Faces

CONTACT US FOR QUOTATION
SAW Check-in Area X-ray

DOMESTIC DEPARTURES – CHECK-IN ISLANDS

Positioned within the check-in island area for direct engagement with departing passengers during ticketing and baggage-drop moments. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage this key airport touchpoint to reinforce campaign messaging, increase frequency, and maintain consistent brand presence throughout the departure journey.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

CONTACT US FOR QUOTATION
SAW Check-in Islands

X-RAY ENTRANCE

High-visibility placement at the security entrance before the airside transition — one of the last moments where every passenger slows down and looks forward. Through effective OOH Media Planning Turkey, brands can leverage this critical checkpoint to maximize visibility, reinforce messaging, and create strong recall among travelers at one of the most attentive stages of the airport journey.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

CONTACT US FOR QUOTATION
SAW X-ray Entrance

STAIRWAY OVERHEAD PANEL

Overhead placement along vertical passenger movement routes — delivering a “can’t-miss” impression as passengers move between levels. Through strategic Outdoor Advertising Turkey, brands can leverage these high-traffic transition points to reinforce messaging, maximize passenger reach, and create impactful brand presence within key movement corridors of the airport.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

CONTACT US FOR QUOTATION
SAW Stairway Overhead Panel

APRON CORRIDOR

Corridor placement leading toward aircraft boarding areas — reaching passengers in the final “ready-to-travel” moment right before gate and boarding flow. Through strategic OOH Media Planning Turkey, brands can position their messaging at this critical transition point to reinforce recall and maximize campaign impact. Partnering with an experienced OOH Advertising Agency Turkey also ensures optimal placement strategy, effective campaign management, and strong brand presence within high-traffic airport environments.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

CONTACT US FOR QUOTATION
SAW Apron Corridor

BAGGAGE CLAIM CONVEYOR

Strategically placed at domestic baggage claim for strong dwell-time exposure — passengers naturally pause here, giving your message time to land. By partnering with an experienced OOH Media buying agency Turkey and OOH Media planning agency Turkey, advertisers can strategically secure these high-attention locations to maximize exposure.

Technical Specifications

Units / Faces: 1 Unit / 2 Faces

CONTACT US FOR QUOTATION
SAW Baggage Claim Conveyor

BAGGAGE CLAIM EXIT WALL PANEL

Located at the exit transition point after luggage collection — capturing passengers at the exact moment they re-enter the public arrivals flow. Through strategic Outdoor media planning Turkey, brands can leverage this high-traffic touchpoint to reinforce messaging, create memorable first impressions,

Technical Specifications

Units / Faces: 1 Unit / 1 Face

CONTACT US FOR QUOTATION
SAW Baggage Claim Exit Wall Panel

GREETERS HALL

Targets arriving passengers and visitors meeting them at the exit hall — a high-emotion zone with strong attention and natural stop-and-wait behavior. Through strategic Outdoor Advertising Turkey, brands can leverage this powerful arrival touchpoint to deliver memorable messaging, reinforce brand presence, and achieve impactful visibility within one of the airport’s most emotionally engaging environments.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

CONTACT US FOR QUOTATION
SAW Greeters Hall

YOVI TV DIGITAL NETWORK: High-Repetition Screens

NETWORK OVERVIEW

Yovi TV is built for premium visibility in high-traffic points — designed to deliver strong recall through consistent, repeated exposure across a wide digital screen network. By working with a professional DOOH Agency Turkey, advertisers can plan impactful campaigns across multiple screens simultaneously. With a Digital OOH agency Turkey, they can create strong frequency, wider coverage, and memorable brand presence across key urban touchpoints.

93 Screens

Distributed across premium, high-traffic locations.

Total 60 Faces

Network planning options for scalable reach.

High Repetition = Strong Recall

Frequent daily broadcasts reinforce brand memory fast.

15-Second Ad Film

Optimized spot length for DOOH attention windows.

CONTACT US FOR QUOTATION
CAMPAIGN STRUCTURE
  • Ad Film Length: 15 Seconds
  • Daily Frequency: 250 broadcasts per screen
  • High repetition ensures strong brand recall
NETWORK OPTIONS
  • Full Network: 60 Faces
  • Half Network: 33 Faces
  • Flexible planning options to scale by budget and objectives

Contact us for detailed availability and customized media planning.

Yovi TV sample 1 Yovi TV sample 2 Yovi TV sample 3

3D MEGA DIGITAL UNITS: Unskippable · Unforgettable

Anamorphic 3D Content

3D anamorphic outdoor advertising transforms a standard campaign into a live event.Brands can create hyper-realistic illusions. The result is an experience that passersby cannot scroll past, cannot ignore, and almost always photograph and share. It is the format of choice for product launches, brand awareness pushes, and any campaign where memorability and cultural impact matter as much as reach.

CONTACT US FOR QUOTATION

475,000 Monthly Vehicle Traffic  ·  1 Million Monthly Visitors
Cylindrical tower LED — full wraparound display for 360° anamorphic 3D impact at one of Istanbul's busiest shopping corridors.

Corner-wrapping L-shaped LED screen — two-face format engineered for dual-direction traffic coverage. Delivers seamless anamorphic 3D storytelling that commands attention from multiple approach angles.

Gateway to Turkey’s Premium Summer Destination

Milas–Bodrum Airport serves Bodrum, Didim, and Muğla, some of Turkey’s most prestigious tourism regions. As one of the country’s most popular summer destinations, Bodrum hosts approximately 1 million international tourists annually, primarily from the UK. During peak summer months, the region’s population rises to 1.5 million, supported by luxury resorts, expanding residential investments, and strong yacht tourism.

PASSENGER PROFILE

In 2024, the United Kingdom was the largest European market for BJV, followed by:

United Kingdom
Russia
Poland
Germany
Belgium
AIRPORT FEATURES

9 Passenger Boarding Bridges

(International Terminal)

4 Duty Free Stores

3 Lounges

(Domestic & International)

11 Food & Beverage Units

Top Traffic Airports Feeding BJV:

  • Moscow (VKO & SVO)
  • London (LGW & LTN)
  • Manchester
  • Katowice
  • Warsaw
  • Düsseldorf
  • Brussels
  • Cologne
  • Amsterdam
Milas–Bodrum Airport

SCREENS INSIDE METRO: Reach the City Where It Waits

WHY IT WORKS

Connecting major districts across the city, metro stations offer fixed platforms and structured waiting areas — creating powerful exposure moments. Passengers spend dedicated time on platforms, making metro screens one of the strongest dwell-time advertising environments in urban transit.

DAILY REACH & SCREEN NETWORK

3 Million Daily Passengers

Massive citywide coverage with continuous commuter flow.

6,950 Screens

High-density screen network across metro stations.

High Dwell-Time Environment

Structured waiting moments = stronger message retention.

Structured Repetition

Balanced rotations deliver consistent frequency.

CONTACT US FOR QUOTATION
BROADCAST STRUCTURE
  • Screens operate in a 3-minute content / 3-minute advertisement rotation
  • Ensures balanced visibility and consistent frequency
  • Structured repetition builds strong brand recall
  • Ideal for awareness-driven and long-term campaigns

Contact us for detailed planning and customized media packages.

Metro screens sample 1

SCREENS INSIDE METROBUS: Non-Stop Urban Exposure

WHY IT WORKS

Operating on a private lane separated from city traffic, Metrobus runs 24/7 — delivering uninterrupted visibility throughout the day. With high passenger turnover and intense rush-hour density, it creates powerful frequency across one of the city’s busiest transportation corridors.

DAILY REACH & SCREEN NETWORK

1.4 Million Daily Passengers

High-volume commuter audience with repeated daily exposure.

2,800 Screens

Dense coverage across the Metrobus network.

24/7 Visibility

Private lane operations deliver uninterrupted daily exposure.

High-Frequency Repetition

Structured loops create strong recall — ideal for mass awareness.

CONTACT US FOR QUOTATION
BROADCAST STRUCTURE
  • Screens operate in a 3-minute content / 3-minute advertisement rotation
  • Ensures balanced visibility and consistent repetition
  • Structured loops create strong recall
  • Ideal for mass awareness and high-frequency campaigns

Contact us for detailed mediaplanning and customized packages that include Metrobus + Metro + City Ferry Screens for optimized budgets.

Metrobus screens sample 1

SCREENS INSIDE CITY FERRY: Reach Two Continents

WHY IT WORKS

City ferries connect the Asian and European sides while offering a calm, seated travel environment. Unlike fast transit systems, passengers spend longer uninterrupted time onboard — creating a premium dwell-time advertising opportunity.

DAILY REACH & SCREEN NETWORK

200,000 Daily Passengers

Daily cross-continental commuters + leisure travelers.

300 Screens Across the Fleet

Strong coverage onboard across key ferry lines.

Premium Dwell-Time

Longer uninterrupted viewing time onboard.

High Recall via Loops

Structured repetition increases memorability.

CONTACT US FOR QUOTATION
BROADCAST STRUCTURE
  • Screens operate in a 3-minute content / 3-minute advertisement rotation
  • Balanced exposure and consistent repetition
  • Structured loops increase memorability and brand recall
  • Ideal for awareness and lifestyle-focused campaigns

Contact us for detailed planning and customized media packages.

City Ferry screens sample 1

Inside Malls

Strategic Indoor Placements

CLP Applications

High-visibility light posters in main corridors.

Elevator Branding

Captive attention in closed environments.

Escalator Panels

Eye-level exposure during upward & downward flow.

Parking Area Displays

First and last contact point inside the mall.

REGULAR & SPECIAL APPLICATIONS
  • Standard formats for sustained visibility
  • Special creative adaptations for stronger impact
  • Ideal for product launches, promotions, and seasonal campaigns
FLEXIBLE NETWORK OPTIONS
  • Different mall network combinations available
  • Multi-mall or single-location planning
  • Adjustable coverage according to campaign scale

Contact us for mall-specific planning and customized network options.

CONTACT US FOR QUOTATION

DIGITAL CLP & MONITOR NETWORK

Strategically positioned across both airside and landside, these digital units ensure visibility to all departing and arriving passengers. Divided into two separate networks (A & B), brands can target different passenger flows independently or dominate the terminal entirely. By working with a specialized DOOH Agency Turkey advertisers can plan flexible, data-driven campaigns that maximize reach, frequency, and dynamic brand impact within one of the airport’s most comprehensive digital screen networks.

Technical Specifications

Location: International & Domestic Departures/Arrivals

Faces: 252 per network (A: 252 | B: 252)

Spot: 15 sec

Frequency: 576/day (1/10 loop)

Size: 65” monitors & 75” DCLP

Resolution: 1080x1920

CONTACT US FOR QUOTATION
Digital CLP & Monitor Network 1 Digital CLP & Monitor Network 2

DUTY FREE AREA – THY BUSINESS LOUNGE ENTRANCE

Positioned along the route to Turkish Airlines Business Lounges, these large digital units target premium passengers including Business Class and Star Alliance Gold members. Also visible from the Bosphorus duty-free area. Through strategic planning with a Digital OOH agency Turkey, brands can leverage this placement to connect with high-income, frequent travelers in a sophisticated airport environment.

Technical Specifications

Faces: 2

Spot: 10 sec

Frequency: 1440/day (25% SOV)

Size: 7.68m x 3.6m

CONTACT US FOR QUOTATION
Business Lounge Entrance 1

MEETERS & GREETERS HALL LED

Targets arriving passengers and those waiting for them in the central arrival hall — a high-emotion, high-dwell-time environment. By partnering with an experienced OOH Media buying agency Turkey, advertisers can secure this high-traffic arrival touchpoint to achieve strong visibility.

Technical Specifications

Faces: 2

Spot: 10 sec

Frequency: 1440/day

Size: 5.76 x 3.6m

CONTACT US FOR QUOTATION
Meeters & Greeters Hall LED

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

EAST WING LOUNGE ENTRANCE LED (3D CAPABLE)

A spectacular curved LED installation at the entrance of Emirates, Saudia, and IGA lounges. Capable of 3D broadcasting and visible from key premium areas.

Technical Specifications

Faces: 2

Runtime: 25% SOV

Size: 11.52 x 5.94m & 3.84 x 5.94m

CONTACT US FOR QUOTATION
East Wing Lounge Entrance LED

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

CHECK-IN ISLAND LED NETWORK

Four large LED screens located in front of check-in counters, reaching both domestic and international departing passengers. Through strategic OOH Media planning agency Turkey expertise, brands can utilize these high-traffic placements to reinforce campaign messaging and maintain consistent presence at one of the earliest stages of the airport departure journey.

Technical Specifications

Faces: 4

Spot: 15 sec

Frequency: 720/day (1/8 loop)

Size: 7 x 3m

CONTACT US FOR QUOTATION
Check-in Island LED Network

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

DUTY FREE AREA LED ARCH TAG

Premium double-faced LED arch units positioned between luxury mono-brand stores in the Bosphorus retail zone. Impossible to ignore due to strategic placement.

Technical Specifications

Faces: 2

Spot: 15 sec

Frequency: 1440/day (25% SOV)

Size: 8.64 x 2.16m

CONTACT US FOR QUOTATION
Duty Free LED Arch Tag

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

DUTY FREE 85” DCLP+ NETWORK

A premium digital network with 28 faces total (14 per side) located along passenger flow in the Bosphorus area, offering strong domination when used as a network.

Technical Specifications

Faces: 14 per network

Spot: 25% SOV (1440/day)

Size: 85”

Resolution: 1080x1920

CONTACT US FOR QUOTATION
Duty Free 85 inch DCLP Network

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

DUTY FREE AREA GIANT LED NETWORK

Two massive hanging LED screens located at both ends of the Bosphorus duty-free area. These are landmark units used mainly for high-impact brand promotion.

Technical Specifications

Faces: 2

Spot: 33% SOV (1920/day)

Size: 15 x 8m

CONTACT US FOR QUOTATION
Duty Free Giant LED Network

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

A Major Aviation Hub Between Europe & Asia

Serving over 41 million passengers annually, Sabiha Gökçen Airport offers strong domestic and international passenger mix, making it a high-value advertising environment for brands seeking mass reach with premium positioning.

PASSENGER TRAFFIC POWER

Sabiha Gökçen Airport continues to operate at record levels, positioning itself as one of Turkey’s and Europe’s busiest airports while expanding capacity through a second terminal investment.

  • Turkey’s 2nd largest airport by passenger traffic
  • Europe’s 9th busiest airport
  • Total annual passenger capacity reaching 41+ million
  • Additional terminal building with an 8 million passenger capacity strengthens growth potential
Year Domestic Passengers International Passengers Total Passengers
2024 19,530,169 21,958,484 41,488,653
COMMERCIAL & PASSENGER EXPERIENCE

ISG offers a strong commercial environment supported by:

  • 9,594 m² Food & Beverage Area
  • Featuring leading brands in the food & beverage sector
  • 4,500 m² Duty Free Area
  • 3,300 m² in departures
  • 1,200 m² in arrivals
  • Product categories include beverages, tobacco, cosmetics, apparel, textile accessories, electronics
  • 3 Apron-View Yeken Lounges & CIP Areas

This creates premium dwell-time zones ideal for brand engagement.

STRATEGIC POSITIONING

With record growth and expanding international routes, ISG continues to strengthen:

Trade & cultural connections between Turkey and Europe

Comfort-driven international travel experience

Accessibility to Central Europe

Strong domestic and international passenger mix

Sabiha Gökçen Airport

KNUCKLE AREA LED SCREENS

A network of 5 digital screens positioned before passengers descend toward the gates — the last digital opportunity before boarding.

Technical Specifications

Faces: 5

Spot: 15 sec

Frequency: 1440/day (25% SOV)

Sizes: 3 units 6x4m & 2 units 2x3m

CONTACT US FOR QUOTATION
Knuckle Area LED Screens

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

INTERNATIONAL ARRIVALS PASSPORT CONTROL LIGHTBOX

Double-faced static units placed before passport control and security, ensuring visibility to all international arrivals and transfer passengers. By partnering with a professional OOH Advertising Agency Turkey, brands can strategically secure these high-traffic placements to achieve strong visibility

Technical Specifications

Faces: 2

Size: 4 x 2.5m

CONTACT US FOR QUOTATION
International Arrivals Passport Control Lightbox

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

PASSPORT CONTROL AREA WALLBOXES

33 static wall units placed along passport control queues where passengers wait between 2–12 minutes — ideal for prolonged exposure.

Technical Specifications

Faces: 1 per unit

Size: 5.2 x 1.75m

CONTACT US FOR QUOTATION
Passport Control Area Wallboxes

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

BAGGAGE CLAIM LIGHTBOXES

10 double-sided static lightboxes placed between baggage carousels in international arrivals, targeting passengers during wait time.

Technical Specifications

Faces: 2

Size: 7 x 2.5m

CONTACT US FOR QUOTATION
Baggage Claim Lightboxes

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

INTERNATIONAL ARRIVALS & TRANSFER DIGITAL NETWORK

Located in corridors after passport control, these screens capture 100% of international arriving passengers on their way to baggage claim.

Technical Specifications

Faces: 73

Spot: 10 sec

Frequency: 864/day

Size: 65–75 inch

CONTACT US FOR QUOTATION
Transfer Network 1

BAGGAGE CLAIM HALL LED NETWORK

72 synchronized LED faces positioned above baggage carousels dominate both international and domestic claim halls with simultaneous 10-second loops.

Technical Specifications

Faces: 72

Spot: 10 sec

Frequency: 576/day (1/15 loop)

Size: 4x2m

CONTACT US FOR QUOTATION
Baggage Claim Network 1

METRO WALKWAY DIGITAL LED NETWORK

Located in the 200-meter corridor between the metro station and terminal entrance, these large double-faced LEDs capture every passenger entering or exiting the airport via metro.

Technical Specifications

Faces: 3

Spot: 10 sec

Frequency: 1440/day (25% SOV)

Size: 3.5m x 2m

CONTACT US FOR QUOTATION
Metro Walkway Network 1 Metro Walkway Network 2

🌍 World’s Meeting Point

WHY IT STANDS OUT

Strategic position makes the city a true global transfer hub, with nearly one-third of all passengers being international transfer travelers.

In 2024 alone, Istanbul hosted 18 million transfer passengers, while Istanbul Airport welcomed over 80 million passengers. Ranked among Europe’s strongest aviation hubs, it continues to grow rapidly.

PASSENGER TRAFFIC POWER

  • 76 million passengers in 2023
  • Over 80 million passengers in 2024 (5.3% growth)
  • Ranked 8th worldwide among busiest airports in 2024
  • Projected to reach 85 million passengers in 2025
  • Currently the 2nd busiest major hub in Europe
WHO ARE THESE PASSENGERS?
🇪🇺

EUROPE

Germany (largest European market)
Followed by the UK, Italy, France and Spain

🇺🇸

UNITED STATES

Nearly 325,000 monthly passengers
Direct flights to 13 U.S. cities
The U.S. ranks second after Germany

🌍

MIDDLE EAST & GULF

Strong passenger flow from Iran, Saudi Arabia, UAE, Egypt and Iraq

WHY THIS MATTERS FOR BRANDS?

Istanbul Airport delivers access to:

High-Income International Travelers

Business Decision-Makers

Global Tourists

Transfer Passengers with Long Dwell Times

It’s not just airport traffic — it’s global traffic concentrated in one premium location. Contact us to explore airport media solutions and global-impact advertising opportunities.

Istanbul Airport

Screens Outside of the Malls

Premium Mall Screens. Where People Gather.

Prime Meeting Points

Located at main entrances and gathering areas of premium malls.

Urban Center Positioning

Installed along both driving routes and pedestrian walkways.

Extended & Continuous Display

Large-format screens delivering uninterrupted visibility.

3D Perception Advantage

Advanced creative options that add depth and immersive impact.

Retailer-Specific Targeting

Customized according to store locations and visitor profiles.

Ideal for driving store visits and purchase intent. Contact us for premium mall exterior planning and tailored location strategies.

CONTACT US FOR QUOTATION

SCREENS INSIDE MARMARAY: Cross-Continental Reach

WHY IT WORKS

Marmaray digital screens deliver rich, engaging content to passengers of all ages — from 7 to 70. These screens operate inside Marmaray trains as well as the Kağıthane – Istanbul Airport Metro, reaching commuters traveling between the Asian and European sides of the city.

DAILY SCREEN NETWORK

34 Train Sets → 1,750 Screens

10 wagons each — large-scale onboard coverage.

20 Train Sets → 500 Screens

5 wagons each — additional high-volume reach.

2,250 Screens Total

440 wagons across the full network.

Structured High Frequency

Balanced exposure with consistent repetition.

CONTACT US FOR QUOTATION
ADVERTISING & BROADCAST STRUCTURE
  • Each hour is divided into 3-minute segments
  • 3 Minutes Content / 3 Minutes Advertising rotation
  • Every advertisement repeats 5 times per hour
  • 90 repetitions per day
  • Total daily structure: 30 minutes ads / 30 minutes content per hour cycle

This structured loop guarantees high frequency, balanced exposure, and strong brand recall. Contact us for detailed planning and customized campaign packages.

Marmaray screens sample 1

METRO NETWORKS: Asian & European Sides

WHY METRO WORKS
  • Catchy Waiting Points: High attention during waiting and transportation time
  • Extended Exposure Duration: Commuters spend minutes, not seconds, with your message
  • Illumination Options: Premium lightbox and large illuminated displays
  • Asian & European Coverage: Balanced reach across both sides of the city
  • Multiple Network Alternatives: Customize by line, station density, or route

These visuals represent only some Metro network styles. There are additional formats available across different stations and lines.

Contact us to learn more about other Metro formats and flexible network combinations.

CONTACT US FOR QUOTATION
METRO CLP
DIGITAL PORTRAITS
STATIC PORTRAITS
METROBOARD
METRO WALL
LIGHTBOX
DIGITAL SCREENS BEHIND RAILWAYS

BUS STOP CLPs: Built for Long-Term Brand Dominance

WHY IT WORKS

Bus Stop CLPs create long attention windows in real pedestrian + traffic flow. Because the message is placed where people naturally wait and pass repeatedly, you get strong frequency, easier message absorption, and consistent brand recall. Through strategic Outdoor media planning Turkey, advertisers can build high-frequency coverage across dense urban routes, while Outdoor Advertising Turkey placements at bus stops help maintain consistent brand presence throughout daily city movement.

District-Level Targeting

Plan by key hubs, neighborhoods, or commercial corridors.

Long Visibility Window

Viewed while waiting, walking, and crossing — not just a split-second glance.

High Frequency Recall

Repeat exposure across daily routines builds memorability.

Scalable Network Planning

Go citywide or focus on select networks based on your objective.

PLANNING OPTIONS
  • Location-Specific Planning: Select networks based on key districts or commercial hubs
  • Target-Group Focused Options: Customize placements according to demographic flow
  • Citywide or Regional Expansion: Scale according to campaign objectives
CREATIVE FREEDOM
  • Special Creative Applications Available
  • Large-format adaptations
  • Innovative executions to increase memorability
  • Ideal for bold visuals and high-impact storytelling

Get in touch for tailored long-term media strategies and customized media plans.

CONTACT US FOR QUOTATION
BUS STOP CLP
Bus Stop CLP sample 1
BUS STOP CLP
Bus Stop CLP sample 2

BUS COVER: Take Over the Route

Continuous citywide visibility on high-traffic lines
OVERVIEW

Transit vehicles are an inseparable part of main arteries and districts of the cities, actively moving consumers across the city on a daily basis. They operate along high-traffic routes, connecting residential zones, business centers, and commercial hubs — delivering continuous brand exposure throughout the day. By partnering with an experienced OOH Media buying agency Turkey, advertisers can strategically deploy transit advertising to maximize coverage, reinforce brand frequency, and maintain consistent presence across key urban routes.

NETWORK POWER & REACH

5 Million Monthly Round Trips

Between first and last stops across the network.

10,000 Daily Stop Contacts

High repetition across routes and stations.

2 Million Daily Passengers

Large-scale exposure to commuting audiences.

48 Million Reached in 2 Weeks

Fast awareness lift at city scale.

FORMAT OPTIONS
  • Full Cover Applications: Complete surface domination for maximum visibility
  • Superback Alternatives: Large rear-area branding for strong traffic impact
FLEXIBLE LINE & STATION PLANNING
  • Different line-based network options
  • Station-specific selections available
  • Ability to customize routes according to target audience flow
WHY IT WORKS
  • Extensive Reach: Engages both pedestrians and drivers
  • High visibility in active urban corridors
  • Strong frequency along key transportation lines
  • Ideal for awareness-driven and high-impact campaigns

Contact us for line-specific planning and tailored media plan options.

CONTACT US FOR QUOTATION
FULL COVER
Bus cover sample 1
FULL COVER
Bus cover sample 2
SINGLE DECK
Single deck bus cover
SUPERBACK
Superback sample 1
SUPERBACK
Superback sample 2
CONTACT US
FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING
MEDIUMS IN TURKEY
Advertising Spaces

Who This OOH Media Planning Service in Turkey Is For

This page is designed for international brands, local advertisers, and agencies looking for a reliable OOH media planning partner in Turkey. It is especially relevant for companies that want to understand billboard advertising, airport media, transit advertising, mall advertising, and other outdoor media opportunities in Istanbul and across Turkey.

It is also useful for advertisers entering the Turkish market for the first time and needing local guidance on media formats, coverage strategy, target locations, and campaign planning. Brands that are unfamiliar with the Turkish advertising landscape often benefit from working with a local agency that can simplify format selection, planning, and execution.

If you are searching for a local OOH agency in Turkey for billboard advertising in Istanbul or broader nationwide outdoor media planning, this page gives an overview of the formats and planning approach that can support those campaigns.

Frequently Asked Questions About OOH Media Planning in Turkey

What is OOH media planning in Turkey?
OOH media planning in Turkey is the process of selecting the most suitable outdoor advertising formats, locations, and campaign dates to achieve a brand’s awareness or reach objectives. It usually includes billboard planning, airport advertising, transit media, mall advertising, and digital outdoor formats across cities such as Istanbul and other key regions in Turkey.
What types of outdoor advertising are available in Turkey?
Outdoor advertising in Turkey can include billboards, giantboards, CLP units, digital screens, airport advertising, metro and tram advertising, bus and vehicle wraps, mall advertising, and other high-visibility outdoor formats. The right format depends on the campaign objective, target audience, city coverage, and budget.
Can foreign brands advertise outdoors in Turkey?
Yes, foreign brands can run OOH campaigns in Turkey with the support of a local advertising agency. A local media planning partner helps with market knowledge, format recommendations, location selection, coordination with media owners, campaign timing, and execution across the Turkish advertising landscape.
How do you choose the right OOH advertising format in Turkey?
The right OOH format is chosen based on the audience you want to reach, the cities or districts you want to target, the visibility needed, the campaign duration, and the available budget. For example, airport advertising may suit premium or international audiences, while roadside billboards and transit media may be better for broader citywide reach.
Why work with a local OOH agency in Turkey?
Working with a local OOH agency in Turkey gives brands access to local market knowledge, media owner coordination, regional planning support, and guidance on which formats and locations are most suitable. This is especially useful for international brands and agencies that are not familiar with Turkey’s outdoor advertising environment.
Does Scarlet Media provide nationwide OOH media planning in Turkey?
Scarlet Media provides OOH media planning support across Turkey, helping brands evaluate different outdoor advertising formats and locations according to campaign goals and budget. The service can include planning for Istanbul as well as broader regional or nationwide outdoor advertising coverage.
Is billboard advertising in Istanbul included in OOH media planning?
Yes. Billboard advertising in Istanbul is one of the most common parts of OOH media planning in Turkey. Depending on the campaign, planning may also include airport media, transit advertising, mall formats, and digital outdoor placements in Istanbul and other key cities.
How can I start an OOH advertising campaign in Turkey?
The usual starting point is defining your target audience, preferred cities, campaign dates, and approximate budget. From there, an OOH agency can recommend the most relevant advertising formats, suggest locations, build a media plan, and manage the campaign execution process.