OOH media planning in Turkey is the process of selecting the right outdoor advertising formats, locations, cities, and campaign timing to reach the right audience with maximum visibility. Scarlet Media provides OOH media planning and media buying support across Turkey for brands looking to advertise through billboards, airport advertising, transit media, mall advertising, and other outdoor formats.
As a Turkey-based advertising agency, Scarlet Media helps brands identify suitable outdoor advertising opportunities based on campaign goals, audience profile, target geography, budget, and preferred media format. This page showcases different OOH advertising formats in Turkey and gives an overview of how OOH planning works for local and international advertisers.
Whether you are looking for billboard advertising in Istanbul, airport advertising in Turkey, transit media, or nationwide OOH campaign planning, Scarlet Media supports the planning, format selection, location strategy, and execution process.
OOH Media Planning in Turkey
OOH media planning in Turkey involves selecting the right outdoor advertising formats such as billboards, airport advertising, and transit media to reach target audiences effectively. Scarlet Media supports brands with OOH media planning and media buying across Istanbul and nationwide.
FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING
MEDIUMS IN TURKEY
Advertising Spaces
BILLBOARDS: Mass Reach Power
WHY IT STANDS OUT
Billboards are built for instant credibility and scale. In the right corridors, they become your brand’s daily “presence point” — seen by commuters, drivers, and pedestrians again and again. Through strategic OOH Media Planning Turkey, brands can secure high-traffic locations that deliver consistent visibility and long-term brand recall. Working with an experienced OOH Advertising Agency Turkey ensures optimal site selection, data-driven planning, and effective campaign execution across key urban routes. With professional billboard advertising Turkey, billboard campaigns transform everyday travel paths into powerful brand touchpoints that reinforce awareness and trust at scale.
Eye-Catching Urban Elements
Integrated into the city flow — impossible to ignore.
Mixed Planning Available: Combine rotating and fixed units within custom location lists
Minimum 2, maximum 4 screens side by side, always positioned as a cluster (never a single screen). Creates billboard-level impact with multiplied visibility.
Ideal for bold storytelling and high-impact visuals. Contact us for customized media planning.
MEGALIGHT: Street-Level Impact
WHY IT’S PERFECT FOR YOUR BRAND
Megalights deliver premium, street-level visibility in high-density corridors — ideal for building strong recall through repeated exposure. By partnering with a professional DOOH Agency Turkey, advertisers can strategically deploy dynamic campaigns that maximize visibility and engagement. Working with an experienced OOH Agency Turkey and Digital OOH agency Turkey also ensures optimal location planning, data-driven scheduling, and seamless campaign execution across Turkey’s most valuable outdoor advertising corridors.
Extensive Reach
Covers public transportation, vehicle, and pedestrian traffic simultaneously.
Direct Perception
High-impact visibility in high-density locations.
Strong Brand Positioning
Large format increases perceived brand value.
Elegant & Premium Appearance
Enhances corporate image and premium perception.
Wide City Coverage
Network-based buying across key urban hotspots.
High Recall Power
Strategic placements in high-traffic points boost memorability.
For updated availability, strategic recommendations, and budget options built specifically for your brand, get in touch with us today.
GIANTBOARD: Elevate Your Brand at Eye Level
WHAT MAKES IT PREMIUM
Giantboard is a premium 4-display cluster designed for dominance at eye level — built to command attention and elevate brand value. Through strategic Outdoor Advertising Turkey, advertisers can transform key city routes into powerful brand showcases. Partnering with an experienced OOH Media buying agency Turkey and OOH Media planning agency Turkey ensures optimal placement, effective budget allocation, and data-driven campaign planning that maximizes reach and reinforces brand presence at scale.
4 Billboard Cluster Design
Four elegant displays positioned side by side for maximum dominance.
Eye-Level Placement
Direct visual impact exactly where attention naturally lands.
Striking Urban Presence
A powerful format that stands out in high-traffic environments.
Illumination Options
Premium lighting solutions that enhance visibility day and night.
3D Production Capabilities
Creative executions that add depth, dimension, and memorability.
Selective Networks: Positioned in central locations
Traffic Slow-Down Points: Installed where vehicles reduce speed, increasing viewing time
Maximum Attention Window: Ideal for bold visuals and impactful storytelling
Contact us for availabilities, media planning and premium location planning.
CLPs: Cover the Entire City
WHY THIS WORKS
City CLPs are built for long visibility windows at high-attention intersections — designed to drive strong frequency across dense routes. Through strategic OOH Media Planning Turkey, advertisers can leverage these high-traffic placements to maximize reach and message frequency. Partnering with an experienced OOH Advertising Agency Turkey also ensures precise location selection, optimized campaign planning, and efficient execution across Turkey’s most valuable urban advertising networks.
At Major Traffic Cross Points
Positioned exactly where traffic slows and attention increases.
Dual Audience Impact
Reaches both drivers and pedestrians at the same time.
High Dwell Time Advantage
Longer visibility during traffic lights and congestion.
Get in touch for a special media plan for your brand and tailored budget options.
WALLS: Massive Visual Impact
PRIME URBAN POSITIONING
Walls create landmark-level visibility by turning entire building facades into brand statements — made for maximum daily exposure in the city’s busiest movement points. Through strategic Outdoor media planning Turkey, brands can secure high-profile placements that dominate key city corridors. Working with an experienced OOH Agency Turkey ensures optimal site selection, campaign planning, and execution, allowing brands to achieve exceptional reach and memorable city-scale visibility.
Central Traffic Points
Located at central pedestrian & vehicle traffic points.
Heart of the City
Positioned where movement and visibility peak.
Maximum Daily Exposure
Strong exposure to drivers and foot traffic.
Entire Building Facade
Giant display covering the whole facade.
Landmark-Level Presence
Creates a signature “city landmark” effect.
Visible From Long Distances
Impossible to ignore, even from far away.
PREMIUM BRAND ENHANCEMENT
Special Application & Illumination Alternatives
Custom lighting solutions for day & night dominance
Get in touch for tailored long-term media strategies and customized media plans.
CHECK-IN AREA LEFT WALL LIGHTBOX
Located on the left facade wall of the International Departures Check-in Area. All outbound international passengers see this unit while waiting in passport queues — delivering large-scale, high-dwell-time visibility before passport control. Through strategic Outdoor Advertising Turkey, brands can leverage this high-traffic airport location to create strong recall.
Positioned on the right facade wall within the same check-in zone, ensuring dual-sided dominance of the departure flow. Ideal for impactful takeovers when combined with the left wall unit. By partnering with an experienced OOH Media buying agency Turkey, brands can strategically secure both placements to deliver high-impact airport visibility
Placed along the route leading departing passengers toward boarding gates, capturing attention during final pre-boarding circulation. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage this high-traffic airport touchpoint to reinforce messaging.
Located at the exit of the International Baggage Claim Hall, targeting arriving passengers as they leave the secure zone. Ideal for tourism, real estate, hospitality, and luxury brand messaging. By working with a professional OOH Advertising Agency Turkey, advertisers can strategically position campaigns to maximize reach and engagement at one of the most valuable arrival touchpoints in the airport journey.
Located above Gates 101–102–103, these digital screens reach departing passengers inside the waiting and boarding circulation zone. Positioned at eye-level in high dwell-time gate areas. By working with an experienced OOH Agency Turkey, advertisers can strategically integrate these digital placements into broader airport campaigns, maximizing visibility, engagement, and brand recall among high-value international travelers.
Technical Specifications
Location: Terminal Interior – Domestic & International Departures/Arrivals
A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows. Working with a professional Digital OOH agency Turkey allows advertisers to plan dynamic campaigns across these screens.
Technical Specifications
Location: Terminal Interior – Domestic & International Passenger Flow
A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows.
Technical Specifications
Location: Terminal Interior – Domestic & International Passenger Flow
Large-scale LED screens located inside the domestic departures waiting lounge, where passengers spend extended time before boarding — perfect for immersive brand presence during peak dwell-time. Through strategic Outdoor Advertising Turkey, brands can leverage this high-dwell airport environment to deliver memorable visual campaigns.
A giant LED screen located above the exit gate of domestic arrivals, delivering dominant visibility at the final passenger transition point — a high-emotion “reunion moment” with strong interaction. By partnering with an experienced OOH Media buying agency Turkey, brands can strategically secure this premium placement to achieve high-impact exposure, strong brand recall,.
Digital LED units located directly above baggage conveyors. Passengers waiting for luggage are naturally exposed to repeated messaging — delivering strong dwell-time impact and high recall. Through strategic planning with an experienced OOH Media planning agency Turkey, advertisers can leverage this high-attention airport touchpoint to reinforce campaigns, maximize frequency, and maintain consistent brand presence.
POLE BANNER: Smart Visibility, Everywhere You Look
WHY IT WORKS
Electric pole formats deliver repeated, street-level exposure across key routes — ideal for bold headlines, short slogans, and strong recall. Through strategic OOH Media Planning Turkey, brands can build high-frequency campaigns across dense urban routes, reinforcing messaging and creating strong daily presence.
Vertical or Horizontal Formats
Flexible creative options for different street environments.
Positioned on Key City Routes
Installed across urban electric poles along busy corridors.
High-Frequency Exposure
Repeated placements along the same street build strong recall.
Catchy & Memorable Messaging
Perfect for bold headlines, short slogans, and taglines.
Strategic Route Domination
Sequential units maximize impact along a single route.
Target-Based Network Options
Clusters based on audience flow: residential, commercial, business hubs, etc.
Contact us for customized network options and budgets.
CROSSPASS ADS: Highway Dominance, Maximum Impact
PRIME POSITIONING
Crosspass Ads are built for high-speed visibility and repeated exposure — positioned directly over active highways and at peak-density corridors to create strong brand dominance. By partnering with an experienced OOH Agency Turkey, brands can strategically secure these premium highway locations to maximize reach and brand presence.
Over Active Highways
Placed directly on major traffic routes for constant visibility.
At Crowded Locations
Installed where traffic density is at its peak.
High Dwell-Time Advantage
Increased visibility during congestion and slow traffic.
Large & Continuous Display
Expansive formats designed for long-range visibility.
Digital: Maximum 15 sec spot time with daily minimum 400–450 frequency
LARGE & CONTINUOUS DISPLAY
Expansive billboard formats for long-range visibility
Continuous presence along key highway corridors
Ideal for bold creatives and high-impact messaging
Networks are categorized as Diamond Plus, Diamond, Sapphire, and Gold. Minimum 3 panel usage is required and it must include:
• 1 panel from Diamond • 1 panel from Sapphire • 1 panel from Gold
Contact us for highway mapping and customized target-focused planning.
ICON DIGITAL NETWORK: Next Generation of Digital OOH
PREMIUM CITY COVERAGE
A premium DOOH network built for maximum visibility across Istanbul — positioned in prestigious, high-traffic points on both the European and Asian sides, reaching pedestrian and vehicle traffic simultaneously. Through strategic Outdoor Advertising Turkey, brands can leverage this high-impact digital network to achieve wide city coverage.
40 Units / 160 Faces
Wide premium coverage with strong repetition across the city.
Prestigious High-Traffic Points
Carefully selected locations to maximize visibility and brand impact.
Pedestrian + Vehicle Reach
Built to impact both audiences at the same time.
4 Independently Operating Screens
Run synchronized storytelling or separate content strategies per unit.
Beyond traditional advertising models, this network is programmatic-ready — enabling data-driven, pinpoint communication in Istanbul’s most premium locations.
With advanced 3D modeling applications, Icon Digital delivers a true industry-first experience — turning outdoor media into immersive brand storytelling.
DIGITAL SCREEN NETWORK
A high-impact network of 6 large-format screens placed across key passenger circulation points — built to dominate the busiest departure and metro transition zones with repeated exposure throughout the day. By partnering with an experienced OOH Media buying agency Turkey, advertisers can strategically secure these premium placements to maximize reach.
Large-format separator panels positioned inside arrivals corridors — capturing passengers immediately after landing with unavoidable visibility in the circulation flow. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage these high-impact placements to create powerful first impressions.
Technical Specifications
Domestic Arrivals Separator: 5 Units / 10 Faces (Double-sided)
International Arrivals Separator: 11 Units / 22 Faces (Double-sided)
Placed directly at baggage carousels, ensuring high dwell-time visibility while passengers wait for their luggage — ideal for longer message absorption and stronger recall. Through strategic Outdoor media planning Turkey, brands can leverage this high-attention moment to reinforce messaging.
Located at the security screening entry in domestic departures — capturing highly focused passenger attention right before the airside transition. Through strategic Outdoor Advertising Turkey, brands can leverage this high-attention checkpoint to deliver impactful messaging and maintain consistent exposure at one of the most critical stages of the airport passenger journey.
Positioned within the check-in island area for direct engagement with departing passengers during ticketing and baggage-drop moments. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage this key airport touchpoint to reinforce campaign messaging, increase frequency, and maintain consistent brand presence throughout the departure journey.
High-visibility placement at the security entrance before the airside transition — one of the last moments where every passenger slows down and looks forward. Through effective OOH Media Planning Turkey, brands can leverage this critical checkpoint to maximize visibility, reinforce messaging, and create strong recall among travelers at one of the most attentive stages of the airport journey.
Overhead placement along vertical passenger movement routes — delivering a “can’t-miss” impression as passengers move between levels. Through strategic Outdoor Advertising Turkey, brands can leverage these high-traffic transition points to reinforce messaging, maximize passenger reach, and create impactful brand presence within key movement corridors of the airport.
Corridor placement leading toward aircraft boarding areas — reaching passengers in the final “ready-to-travel” moment right before gate and boarding flow. Through strategic OOH Media Planning Turkey, brands can position their messaging at this critical transition point to reinforce recall and maximize campaign impact. Partnering with an experienced OOH Advertising Agency Turkey also ensures optimal placement strategy, effective campaign management, and strong brand presence within high-traffic airport environments.
Strategically placed at domestic baggage claim for strong dwell-time exposure — passengers naturally pause here, giving your message time to land. By partnering with an experienced OOH Media buying agency Turkey and OOH Media planning agency Turkey, advertisers can strategically secure these high-attention locations to maximize exposure.
Located at the exit transition point after luggage collection — capturing passengers at the exact moment they re-enter the public arrivals flow. Through strategic Outdoor media planning Turkey, brands can leverage this high-traffic touchpoint to reinforce messaging, create memorable first impressions,
Targets arriving passengers and visitors meeting them at the exit hall — a high-emotion zone with strong attention and natural stop-and-wait behavior. Through strategic Outdoor Advertising Turkey, brands can leverage this powerful arrival touchpoint to deliver memorable messaging, reinforce brand presence, and achieve impactful visibility within one of the airport’s most emotionally engaging environments.
Yovi TV is built for premium visibility in high-traffic points — designed to deliver strong recall through consistent, repeated exposure across a wide digital screen network. By working with a professional DOOH Agency Turkey, advertisers can plan impactful campaigns across multiple screens simultaneously. With a Digital OOH agency Turkey, they can create strong frequency, wider coverage, and memorable brand presence across key urban touchpoints.
93 Screens
Distributed across premium, high-traffic locations.
Flexible planning options to scale by budget and objectives
Contact us for detailed availability and customized media planning.
Gateway to Turkey’s Premium Summer Destination
Milas–Bodrum Airport serves Bodrum, Didim, and Muğla, some of Turkey’s most prestigious tourism regions. As one of the country’s most popular summer destinations, Bodrum hosts approximately 1 million international tourists annually, primarily from the UK. During peak summer months, the region’s population rises to 1.5 million, supported by luxury resorts, expanding residential investments, and strong yacht tourism.
PASSENGER PROFILE
In 2024, the United Kingdom was the largest European market for BJV, followed by:
United Kingdom
Russia
Poland
Germany
Belgium
AIRPORT FEATURES
9 Passenger Boarding Bridges
(International Terminal)
4 Duty Free Stores
3 Lounges
(Domestic & International)
11 Food & Beverage Units
Top Traffic Airports Feeding BJV:
Moscow (VKO & SVO)
London (LGW & LTN)
Manchester
Katowice
Warsaw
Düsseldorf
Brussels
Cologne
Amsterdam
SCREENS INSIDE METRO: Reach the City Where It Waits
WHY IT WORKS
Connecting major districts across the city, metro stations offer fixed platforms and structured waiting areas — creating powerful exposure moments. Passengers spend dedicated time on platforms, making metro screens one of the strongest dwell-time advertising environments in urban transit.
DAILY REACH & SCREEN NETWORK
3 Million Daily Passengers
Massive citywide coverage with continuous commuter flow.
6,950 Screens
High-density screen network across metro stations.
Screens operate in a 3-minute content / 3-minute advertisement rotation
Ensures balanced visibility and consistent frequency
Structured repetition builds strong brand recall
Ideal for awareness-driven and long-term campaigns
Contact us for detailed planning and customized media packages.
SCREENS INSIDE METROBUS: Non-Stop Urban Exposure
WHY IT WORKS
Operating on a private lane separated from city traffic, Metrobus runs 24/7 — delivering uninterrupted visibility throughout the day. With high passenger turnover and intense rush-hour density, it creates powerful frequency across one of the city’s busiest transportation corridors.
DAILY REACH & SCREEN NETWORK
1.4 Million Daily Passengers
High-volume commuter audience with repeated daily exposure.
2,800 Screens
Dense coverage across the Metrobus network.
24/7 Visibility
Private lane operations deliver uninterrupted daily exposure.
High-Frequency Repetition
Structured loops create strong recall — ideal for mass awareness.
Screens operate in a 3-minute content / 3-minute advertisement rotation
Ensures balanced visibility and consistent repetition
Structured loops create strong recall
Ideal for mass awareness and high-frequency campaigns
Contact us for detailed mediaplanning and customized packages that include Metrobus + Metro + City Ferry Screens for optimized budgets.
SCREENS INSIDE CITY FERRY: Reach Two Continents
WHY IT WORKS
City ferries connect the Asian and European sides while offering a calm, seated travel environment. Unlike fast transit systems, passengers spend longer uninterrupted time onboard — creating a premium dwell-time advertising opportunity.
Strategically positioned across both airside and landside, these digital units ensure visibility to all departing and arriving passengers. Divided into two separate networks (A & B), brands can target different passenger flows independently or dominate the terminal entirely. By working with a specialized DOOH Agency Turkey advertisers can plan flexible, data-driven campaigns that maximize reach, frequency, and dynamic brand impact within one of the airport’s most comprehensive digital screen networks.
Technical Specifications
Location: International & Domestic Departures/Arrivals
Positioned along the route to Turkish Airlines Business Lounges, these large digital units target premium passengers including Business Class and Star Alliance Gold members. Also visible from the Bosphorus duty-free area. Through strategic planning with a Digital OOH agency Turkey, brands can leverage this placement to connect with high-income, frequent travelers in a sophisticated airport environment.
Targets arriving passengers and those waiting for them in the central arrival hall — a high-emotion, high-dwell-time environment. By partnering with an experienced OOH Media buying agency Turkey, advertisers can secure this high-traffic arrival touchpoint to achieve strong visibility.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
EAST WING LOUNGE ENTRANCE LED (3D CAPABLE)
A spectacular curved LED installation at the entrance of Emirates, Saudia, and IGA lounges. Capable of 3D broadcasting and visible from key premium areas.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
CHECK-IN ISLAND LED NETWORK
Four large LED screens located in front of check-in counters, reaching both domestic and international departing passengers. Through strategic OOH Media planning agency Turkey expertise, brands can utilize these high-traffic placements to reinforce campaign messaging and maintain consistent presence at one of the earliest stages of the airport departure journey.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
DUTY FREE AREA LED ARCH TAG
Premium double-faced LED arch units positioned between luxury mono-brand stores in the Bosphorus retail zone. Impossible to ignore due to strategic placement.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
DUTY FREE 85” DCLP+ NETWORK
A premium digital network with 28 faces total (14 per side) located along passenger flow in the Bosphorus area, offering strong domination when used as a network.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
DUTY FREE AREA GIANT LED NETWORK
Two massive hanging LED screens located at both ends of the Bosphorus duty-free area. These are landmark units used mainly for high-impact brand promotion.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
A Major Aviation Hub Between Europe & Asia
Serving over 41 million passengers annually, Sabiha Gökçen Airport offers strong domestic and international passenger mix, making it a high-value advertising environment for brands seeking mass reach with premium positioning.
PASSENGER TRAFFIC POWER
Sabiha Gökçen Airport continues to operate at record levels, positioning itself as one of Turkey’s and Europe’s busiest airports while expanding capacity through a second terminal investment.
Turkey’s 2nd largest airport by passenger traffic
Europe’s 9th busiest airport
Total annual passenger capacity reaching 41+ million
Additional terminal building with an 8 million passenger capacity strengthens growth potential
Year
Domestic Passengers
International Passengers
Total Passengers
2024
19,530,169
21,958,484
41,488,653
COMMERCIAL & PASSENGER EXPERIENCE
ISG offers a strong commercial environment supported by:
9,594 m² Food & Beverage Area
Featuring leading brands in the food & beverage sector
4,500 m² Duty Free Area
3,300 m² in departures
1,200 m² in arrivals
Product categories include beverages, tobacco, cosmetics, apparel, textile accessories, electronics
3 Apron-View Yeken Lounges & CIP Areas
This creates premium dwell-time zones ideal for brand engagement.
STRATEGIC POSITIONING
With record growth and expanding international routes, ISG continues to strengthen:
Trade & cultural connections between Turkey and Europe
Comfort-driven international travel experience
Accessibility to Central Europe
Strong domestic and international passenger mix
KNUCKLE AREA LED SCREENS
A network of 5 digital screens positioned before passengers descend toward the gates — the last digital opportunity before boarding.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
INTERNATIONAL ARRIVALS PASSPORT CONTROL LIGHTBOX
Double-faced static units placed before passport control and security, ensuring visibility to all international arrivals and transfer passengers. By partnering with a professional OOH Advertising Agency Turkey, brands can strategically secure these high-traffic placements to achieve strong visibility
Located in the 200-meter corridor between the metro station and terminal entrance, these large double-faced LEDs capture every passenger entering or exiting the airport via metro.
Strategic position makes the city a true global transfer hub, with nearly one-third of all passengers being international transfer travelers.
In 2024 alone, Istanbul hosted 18 million transfer passengers, while Istanbul Airport welcomed over 80 million passengers. Ranked among Europe’s strongest aviation hubs, it continues to grow rapidly.
PASSENGER TRAFFIC POWER
76 million passengers in 2023
Over 80 million passengers in 2024 (5.3% growth)
Ranked 8th worldwide among busiest airports in 2024
Projected to reach 85 million passengers in 2025
Currently the 2nd busiest major hub in Europe
WHO ARE THESE PASSENGERS?
🇪🇺
EUROPE
Germany (largest European market) Followed by the UK, Italy, France and Spain
🇺🇸
UNITED STATES
Nearly 325,000 monthly passengers Direct flights to 13 U.S. cities The U.S. ranks second after Germany
🌍
MIDDLE EAST & GULF
Strong passenger flow from Iran, Saudi Arabia, UAE, Egypt and Iraq
WHY THIS MATTERS FOR BRANDS?
Istanbul Airport delivers access to:
High-Income International Travelers
Business Decision-Makers
Global Tourists
Transfer Passengers with Long Dwell Times
It’s not just airport traffic — it’s global traffic concentrated in one premium location. Contact us to explore airport media solutions and global-impact advertising opportunities.
Screens Outside of the Malls
Premium Mall Screens. Where People Gather.
Prime Meeting Points
Located at main entrances and gathering areas of premium malls.
Urban Center Positioning
Installed along both driving routes and pedestrian walkways.
Marmaray digital screens deliver rich, engaging content to passengers of all ages — from 7 to 70. These screens operate inside Marmaray trains as well as the Kağıthane – Istanbul Airport Metro, reaching commuters traveling between the Asian and European sides of the city.
Total daily structure: 30 minutes ads / 30 minutes content per hour cycle
This structured loop guarantees high frequency, balanced exposure, and strong brand recall. Contact us for detailed planning and customized campaign packages.
METRO NETWORKS: Asian & European Sides
WHY METRO WORKS
Catchy Waiting Points: High attention during waiting and transportation time
Extended Exposure Duration: Commuters spend minutes, not seconds, with your message
Illumination Options: Premium lightbox and large illuminated displays
Asian & European Coverage: Balanced reach across both sides of the city
Multiple Network Alternatives: Customize by line, station density, or route
These visuals represent only some Metro network styles. There are additional formats available across different stations and lines.
Contact us to learn more about other Metro formats and flexible network combinations.
BUS STOP CLPs: Built for Long-Term Brand Dominance
WHY IT WORKS
Bus Stop CLPs create long attention windows in real pedestrian + traffic flow. Because the message is placed where people naturally wait and pass repeatedly, you get strong frequency, easier message absorption, and consistent brand recall. Through strategic Outdoor media planning Turkey, advertisers can build high-frequency coverage across dense urban routes, while Outdoor Advertising Turkey placements at bus stops help maintain consistent brand presence throughout daily city movement.
District-Level Targeting
Plan by key hubs, neighborhoods, or commercial corridors.
Long Visibility Window
Viewed while waiting, walking, and crossing — not just a split-second glance.
High Frequency Recall
Repeat exposure across daily routines builds memorability.
Scalable Network Planning
Go citywide or focus on select networks based on your objective.
PLANNING OPTIONS
Location-Specific Planning: Select networks based on key districts or commercial hubs
Target-Group Focused Options: Customize placements according to demographic flow
Citywide or Regional Expansion: Scale according to campaign objectives
CREATIVE FREEDOM
Special Creative Applications Available
Large-format adaptations
Innovative executions to increase memorability
Ideal for bold visuals and high-impact storytelling
Get in touch for tailored long-term media strategies and customized media plans.
Continuous citywide visibility on high-traffic lines
OVERVIEW
Transit vehicles are an inseparable part of main arteries and districts of the cities, actively moving consumers across the city on a daily basis. They operate along high-traffic routes, connecting residential zones, business centers, and commercial hubs — delivering continuous brand exposure throughout the day. By partnering with an experienced OOH Media buying agency Turkey, advertisers can strategically deploy transit advertising to maximize coverage, reinforce brand frequency, and maintain consistent presence across key urban routes.
NETWORK POWER & REACH
5 Million Monthly Round Trips
Between first and last stops across the network.
10,000 Daily Stop Contacts
High repetition across routes and stations.
2 Million Daily Passengers
Large-scale exposure to commuting audiences.
48 Million Reached in 2 Weeks
Fast awareness lift at city scale.
FORMAT OPTIONS
Full Cover Applications: Complete surface domination for maximum visibility
Superback Alternatives: Large rear-area branding for strong traffic impact
FLEXIBLE LINE & STATION PLANNING
Different line-based network options
Station-specific selections available
Ability to customize routes according to target audience flow
WHY IT WORKS
Extensive Reach: Engages both pedestrians and drivers
High visibility in active urban corridors
Strong frequency along key transportation lines
Ideal for awareness-driven and high-impact campaigns
Contact us for line-specific planning and tailored media plan options.
FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING
MEDIUMS IN TURKEY
Advertising Spaces
Contact Us
Who This OOH Media Planning Service in Turkey Is For
This page is designed for international brands, local advertisers, and agencies looking for a reliable OOH media planning partner in Turkey. It is especially relevant for companies that want to understand billboard advertising, airport media, transit advertising, mall advertising, and other outdoor media opportunities in Istanbul and across Turkey.
It is also useful for advertisers entering the Turkish market for the first time and needing local guidance on media formats, coverage strategy, target locations, and campaign planning. Brands that are unfamiliar with the Turkish advertising landscape often benefit from working with a local agency that can simplify format selection, planning, and execution.
If you are searching for a local OOH agency in Turkey for billboard advertising in Istanbul or broader nationwide outdoor media planning, this page gives an overview of the formats and planning approach that can support those campaigns.
Frequently Asked Questions About OOH Media Planning in Turkey
What is OOH media planning in Turkey?
OOH media planning in Turkey is the process of selecting the most suitable outdoor advertising formats, locations, and campaign dates to achieve a brand’s awareness or reach objectives. It usually includes billboard planning, airport advertising, transit media, mall advertising, and digital outdoor formats across cities such as Istanbul and other key regions in Turkey.
What types of outdoor advertising are available in Turkey?
Outdoor advertising in Turkey can include billboards, giantboards, CLP units, digital screens, airport advertising, metro and tram advertising, bus and vehicle wraps, mall advertising, and other high-visibility outdoor formats. The right format depends on the campaign objective, target audience, city coverage, and budget.
Can foreign brands advertise outdoors in Turkey?
Yes, foreign brands can run OOH campaigns in Turkey with the support of a local advertising agency. A local media planning partner helps with market knowledge, format recommendations, location selection, coordination with media owners, campaign timing, and execution across the Turkish advertising landscape.
How do you choose the right OOH advertising format in Turkey?
The right OOH format is chosen based on the audience you want to reach, the cities or districts you want to target, the visibility needed, the campaign duration, and the available budget. For example, airport advertising may suit premium or international audiences, while roadside billboards and transit media may be better for broader citywide reach.
Why work with a local OOH agency in Turkey?
Working with a local OOH agency in Turkey gives brands access to local market knowledge, media owner coordination, regional planning support, and guidance on which formats and locations are most suitable. This is especially useful for international brands and agencies that are not familiar with Turkey’s outdoor advertising environment.
Does Scarlet Media provide nationwide OOH media planning in Turkey?
Scarlet Media provides OOH media planning support across Turkey, helping brands evaluate different outdoor advertising formats and locations according to campaign goals and budget. The service can include planning for Istanbul as well as broader regional or nationwide outdoor advertising coverage.
Is billboard advertising in Istanbul included in OOH media planning?
Yes. Billboard advertising in Istanbul is one of the most common parts of OOH media planning in Turkey. Depending on the campaign, planning may also include airport media, transit advertising, mall formats, and digital outdoor placements in Istanbul and other key cities.
How can I start an OOH advertising campaign in Turkey?
The usual starting point is defining your target audience, preferred cities, campaign dates, and approximate budget. From there, an OOH agency can recommend the most relevant advertising formats, suggest locations, build a media plan, and manage the campaign execution process.
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