OOH media planning in Turkey is the process of selecting the right outdoor advertising formats, locations, cities, and campaign timing to reach the right audience with maximum visibility. Scarlet Media provides OOH media planning and media buying support across Turkey for brands looking to advertise through billboards, airport advertising, transit media, mall advertising, and other outdoor formats.
As a Turkey-based advertising agency, Scarlet Media helps brands identify suitable outdoor advertising opportunities based on campaign goals, audience profile, target geography, budget, and preferred media format. This page showcases different OOH advertising formats in Turkey and gives an overview of how OOH planning works for local and international advertisers.
Whether you are looking for billboard advertising in Istanbul, airport advertising in Turkey, transit media, or nationwide OOH campaign planning, Scarlet Media supports the planning, format selection, location strategy, and execution process.
OOH Media Planning in Turkey
OOH media planning in Turkey involves selecting the right outdoor advertising formats such as billboards, airport advertising, and transit media to reach target audiences effectively. Scarlet Media supports brands with OOH media planning and media buying across Istanbul and nationwide.
FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING
MEDIUMS IN TURKEY
Advertising Spaces
BILLBOARDS:
Mass Reach Power
WHY IT STANDS OUT
Billboards are built for instant credibility and scale. In the right corridors, they become your brand’s daily
“presence point” — seen by commuters, drivers, and pedestrians again and again. Through strategic OOH Media Planning Turkey, brands can secure high-traffic locations that deliver consistent visibility and long-term brand recall. Working with an experienced OOH Advertising Agency Turkey ensures optimal site selection, data-driven planning, and effective campaign execution across key urban routes. With professional billboard advertising Turkey, billboard campaigns transform everyday travel paths into powerful brand touchpoints that reinforce awareness and trust at scale.
Eye-Catching Urban Elements
Integrated into the city flow — impossible to ignore.
Mixed Planning Available: Combine rotating and fixed units within custom location lists
Minimum 2, maximum 4 screens side by side, always positioned as a cluster
(never a single screen). Creates billboard-level impact with multiplied visibility.
Ideal for bold storytelling and high-impact visuals. Contact us for customized media planning.
MEGALIGHT:
Street-Level Impact
WHY IT’S PERFECT FOR YOUR BRAND
Megalights deliver premium, street-level visibility in high-density corridors — ideal for building strong recall through repeated exposure. By partnering with a professional DOOH Agency Turkey, advertisers can strategically deploy dynamic campaigns that maximize visibility and engagement. Working with an experienced OOH Agency Turkey and Digital OOH agency Turkey also ensures optimal location planning, data-driven scheduling, and seamless campaign execution across Turkey’s most valuable outdoor advertising corridors.
Extensive Reach
Covers public transportation, vehicle, and pedestrian traffic simultaneously.
Direct Perception
High-impact visibility in high-density locations.
Strong Brand Positioning
Large format increases perceived brand value.
Elegant & Premium Appearance
Enhances corporate image and premium perception.
Wide City Coverage
Network-based buying across key urban hotspots.
High Recall Power
Strategic placements in high-traffic points boost memorability.
For updated availability, strategic recommendations, and budget options built specifically for your brand, get in touch with us today.
GIANTBOARD:
Elevate Your Brand at Eye Level
WHAT MAKES IT PREMIUM
Giantboard is a premium 4-display cluster designed for dominance at eye level — built to command attention and elevate brand value. Through strategic Outdoor Advertising Turkey, advertisers can transform key city routes into powerful brand showcases. Partnering with an experienced OOH Media buying agency Turkey and OOH Media planning agency Turkey ensures optimal placement, effective budget allocation, and data-driven campaign planning that maximizes reach and reinforces brand presence at scale.
4 Billboard Cluster Design
Four elegant displays positioned side by side for maximum dominance.
Eye-Level Placement
Direct visual impact exactly where attention naturally lands.
Striking Urban Presence
A powerful format that stands out in high-traffic environments.
Illumination Options
Premium lighting solutions that enhance visibility day and night.
3D Production Capabilities
Creative executions that add depth, dimension, and memorability.
Selective Networks: Positioned in central locations
Traffic Slow-Down Points: Installed where vehicles reduce speed, increasing viewing time
Maximum Attention Window: Ideal for bold visuals and impactful storytelling
Contact us for availabilities, media planning and premium location planning.
CLPs:
Cover the Entire City
WHY THIS WORKS
City CLPs are built for long visibility windows at high-attention intersections — designed to drive strong frequency across dense routes. Through strategic OOH Media Planning Turkey, advertisers can leverage these high-traffic placements to maximize reach and message frequency. Partnering with an experienced OOH Advertising Agency Turkey also ensures precise location selection, optimized campaign planning, and efficient execution across Turkey’s most valuable urban advertising networks.
At Major Traffic Cross Points
Positioned exactly where traffic slows and attention increases.
Dual Audience Impact
Reaches both drivers and pedestrians at the same time.
High Dwell Time Advantage
Longer visibility during traffic lights and congestion.
Get in touch for a special media plan for your brand and tailored budget options.
WALLS:
Massive Visual Impact
PRIME URBAN POSITIONING
Walls create landmark-level visibility by turning entire building facades into brand statements — made for maximum daily exposure in the city’s busiest movement points. Through strategic Outdoor media planning Turkey, brands can secure high-profile placements that dominate key city corridors. Working with an experienced OOH Agency Turkey ensures optimal site selection, campaign planning, and execution, allowing brands to achieve exceptional reach and memorable city-scale visibility.
Central Traffic Points
Located at central pedestrian & vehicle traffic points.
Heart of the City
Positioned where movement and visibility peak.
Maximum Daily Exposure
Strong exposure to drivers and foot traffic.
Entire Building Facade
Giant display covering the whole facade.
Landmark-Level Presence
Creates a signature “city landmark” effect.
Visible From Long Distances
Impossible to ignore, even from far away.
PREMIUM BRAND ENHANCEMENT
Special Application & Illumination Alternatives
Custom lighting solutions for day & night dominance
Get in touch for tailored long-term media strategies and customized media plans.
CHECK-IN AREA LEFT WALL LIGHTBOX
Located on the left facade wall of the International Departures Check-in Area. All outbound international passengers
see this unit while waiting in passport queues — delivering large-scale, high-dwell-time visibility before passport control. Through strategic Outdoor Advertising Turkey, brands can leverage this high-traffic airport location to create strong recall.
Positioned on the right facade wall within the same check-in zone, ensuring dual-sided dominance of the departure flow.
Ideal for impactful takeovers when combined with the left wall unit. By partnering with an experienced OOH Media buying agency Turkey, brands can strategically secure both placements to deliver high-impact airport visibility
Placed along the route leading departing passengers toward boarding gates, capturing attention during final pre-boarding circulation. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage this high-traffic airport touchpoint to reinforce messaging.
Located at the exit of the International Baggage Claim Hall, targeting arriving passengers as they leave the secure zone.
Ideal for tourism, real estate, hospitality, and luxury brand messaging. By working with a professional OOH Advertising Agency Turkey, advertisers can strategically position campaigns to maximize reach and engagement at one of the most valuable arrival touchpoints in the airport journey.
Located above Gates 101–102–103, these digital screens reach departing passengers inside the waiting and boarding circulation zone.
Positioned at eye-level in high dwell-time gate areas. By working with an experienced OOH Agency Turkey, advertisers can strategically integrate these digital placements into broader airport campaigns, maximizing visibility, engagement, and brand recall among high-value international travelers.
Technical Specifications
Location: Terminal Interior – Domestic & International Departures/Arrivals
A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure
to domestic arriving passengers as well as departure flows. Working with a professional Digital OOH agency Turkey allows advertisers to plan dynamic campaigns across these screens.
Technical Specifications
Location: Terminal Interior – Domestic & International Passenger Flow
Large-scale LED screens located inside the domestic departures waiting lounge, where passengers spend extended time before boarding —
perfect for immersive brand presence during peak dwell-time. Through strategic Outdoor Advertising Turkey, brands can leverage this high-dwell airport environment to deliver memorable visual campaigns.
A giant LED screen located above the exit gate of domestic arrivals, delivering dominant visibility at the final passenger transition point —
a high-emotion “reunion moment” with strong interaction. By partnering with an experienced OOH Media buying agency Turkey, brands can strategically secure this premium placement to achieve high-impact exposure, strong brand recall,.
Digital LED units located directly above baggage conveyors. Passengers waiting for luggage are naturally exposed to repeated messaging —
delivering strong dwell-time impact and high recall. Through strategic planning with an experienced OOH Media planning agency Turkey, advertisers can leverage this high-attention airport touchpoint to reinforce campaigns, maximize frequency, and maintain consistent brand presence.
Esenboğa Airport is the main international gateway to Ankara, Turkey’s capital and second-largest city, home to 5.8 million residents, the national government, and the full diplomatic community of foreign embassies. Located at the heart of Anatolia’s commercial and political center, it connects the capital to over 80 destinations worldwide and serves as the primary hub for Turkish Airlines, AJet, Pegasus, Corendon, and SunExpress.
PASSENGER TRAFFIC POWER
12.9 million passengers in 2024 (8% growth year-over-year)
Nearly 14 million passengers in 2025, with domestic travelers making up roughly three-quarters of total traffic
A new third runway and control tower (completed June 2025) raised annual capacity to 30 million passengers
Awarded “Best Airport” by Airport Service Quality (ASQ) in 2022, and certified carbon-neutral (Level 4+)
Operated by TAV Airports under a concession running through 2050
WHO ARE THESE PASSENGERS?
🏛️
GOVERNMENT & DIPLOMATIC
Ankara hosts Turkey’s parliament, government ministries, and the full foreign diplomatic community, generating constant high-value official travel.
🇹🇷
DOMESTIC BUSINESS ROUTES
Dense daily corporate traffic connecting Ankara to Istanbul, Izmir, and Turkey’s other major commercial centers.
🌍
CENTRAL ANATOLIA CATCHMENT
The primary air gateway for a wide catchment region across Central Anatolia, well beyond Ankara itself.
WHY THIS MATTERS FOR BRANDS?
Esenboğa Airport delivers access to:
High-Value Government & Business Travelers
Predominantly Domestic, Repeat-Traveler Audience
Single Modern Terminal — Concentrated High-Density Foot Traffic
Esenboğa combines the steady high-value business and political traffic of Turkey’s capital with one of the country’s strongest domestic passenger bases. Contact us to explore airport media placements tailored to this audience.
DOMESTIC ARRIVALS:
First Impressions on Home Soil
WHY IT WORKS
Domestic arrival halls capture travelers in a relaxed, attentive state — bags not yet collected, no rush through security, simply moving through the terminal at a natural pace. For brands targeting Turkish business travelers, government visitors, and returning residents, this is a high-attention, low-distraction moment to deliver a clear message. Through strategic OOH Media Planning Turkey, brands can secure prime arrival-hall placements that build consistent recall among Ankara’s frequent domestic flyers.
Relaxed, Attentive Mindset
Passengers walk at a natural pace with no security checks ahead, increasing message absorption.
Repeat Business Traveler Audience
High frequency of return visits from the same domestic corporate and government flyers.
First Local Touchpoint
One of the very first brand messages a traveler sees upon landing in the capital.
Contact us for current availability and placement options in the domestic arrivals area.
DOMESTIC DEPARTURES:
The Last Word Before They Fly
WHY IT WORKS
Departure areas naturally build dwell time — check-in, security, and the wait before boarding all create extended exposure windows. For domestic routes connecting Ankara to Turkey’s other major cities, this is a chance to reach business and leisure travelers at a moment of focused attention, right before they carry your message to their next destination.
Extended Dwell Time
Check-in queues and pre-boarding waits create longer, repeated exposure to the same message.
Captive, Focused Audience
Travelers actively look for information and entertainment while they wait.
Message Travels with Them
The final brand touchpoint before departure, carried into their destination city.
Contact us for current availability and placement options in the domestic departures area.
INTERNATIONAL ARRIVALS:
Welcoming a Premium Global Audience
WHY IT WORKS
International arrivals bring a distinct audience to Ankara — foreign diplomats, business delegations, and visiting officials with higher spending power and decision-making influence. The walk through passport control and baggage claim creates one of the longest dwell-time windows in the entire airport, making it a premium environment for brands seeking to make a strong first impression on international visitors to the capital.
High-Value International Audience
Diplomats, business delegations, and government visitors with strong purchasing power.
Longest Dwell-Time Window
Passport control and baggage claim create extended, repeated exposure.
First Brand Impression of Turkey
Often the very first message international visitors see upon entering the country.
Contact us for current availability and placement options in the international arrivals area.
INTERNATIONAL DEPARTURES:
Your Brand’s Last Word to the World
WHY IT WORKS
As international travelers prepare to leave Turkey, they pass through duty-free shopping, lounges, and extended security and boarding waits — moments when attention is high and spending mindset is active. This is prime territory for brands looking to leave a lasting impression on a high-value, internationally mobile audience as they head back out into the world.
Active Shopping Mindset
Duty-free browsing puts travelers in a receptive, purchase-ready state of mind.
Extended Pre-Boarding Exposure
Security and boarding waits build repeated, focused message exposure.
A Global Send-Off
The final brand impression travelers carry with them to destinations around the world.
Contact us for current availability and placement options in the international departures area.
LOUNGES:
Reaching Decision-Makers in a Premium Setting
WHY IT WORKS
Lounges bring together the airport’s highest-value audience — frequent flyers, business executives, and government officials — in a calm, low-clutter environment with significantly longer dwell times than the general terminal. With far less visual competition than the main concourse, brand messages placed here are seen clearly, repeatedly, and without distraction.
Premium Decision-Maker Audience
Frequent flyers, executives, and officials in one concentrated space.
Low-Clutter Environment
Minimal visual competition means stronger message recall.
Extended, Relaxed Dwell Time
Passengers spend significantly longer here than anywhere else in the terminal.
Contact us for current availability and placement options within the lounges.
Europe’s Gateway to the Turkish Riviera
Antalya Airport, operated by Fraport TAV, is the gateway to the Turkish Riviera and one of Türkiye’s busiest airports. Located 13 km northeast of Antalya city center, it welcomes millions of domestic and international tourists every year, especially in summer. Together with more than 100 airline partners, its flight network covers 200+ destinations in over 50 countries, mainly across Europe, the Middle East and Russia, alongside a domestic network of 20 destinations and a high volume of summer charter flights.
38.8M
passengers in 2025, an all-time record
~32M
international passengers in 2025
200+
destinations in 50+ countries with 100+ airlines
82M
annual passenger capacity after the 2025 expansion
61
ONE NETWORK · 61 DIGITAL SCREENS
Antalya Airport’s digital screens are sold as one single network of 61 screens, combining the International and Domestic Terminals and reaching both departing and arriving passengers. One booking puts your brand in front of the airport’s full passenger flow, from check-in and duty free to the gates and baggage claim halls.
International Terminal30 screens
Departures
Duty Free Area – 98” portrait12
Arrivals
Baggage Claim Hall (Left) – 86” portrait8
Baggage Claim Hall (Right) – 86” portrait10
Domestic Terminal31 screens
Departures
Check-in Hall (Right) – 98” landscape3
Check-in Hall (Left) – 98” landscape3
Gate Area – 86” portrait10
Arrivals
Baggage Claim Hall – 480x270 cm LED wall1
Baggage Claim Hall – 86” portrait14
28 departure screens33 arrival screens61 screens in total
Discover each screen area from the International Terminal and Domestic Terminal tabs on the left side — click them to open every screen location.
PASSENGER TRAFFIC POWER
38.8 million passengers in 2025, the highest passenger traffic in the airport’s history and a new all-time record
Around 32 million international and 7 million domestic passengers, so more than 4 out of 5 passengers are international travelers
Ranked 8th in Europe by passenger volume in October 2025 (ACI Europe), with 4.98 million passengers in that month alone
Major investments in 2025 raised annual passenger capacity from 35 million to 82 million, making it one of the largest airports in Türkiye
Traffic has almost quadrupled since 2020, growing from 10 million to 38.8 million passengers in five years
PASSENGER TRAFFIC 2019–2025
2025 was a record-breaking year: Antalya Airport welcomed 38.8 million passengers, around 32 million of them international.
InternationalDomesticmillion passengers
36M
29
7
2019
10M
7
3
2020
22M
17
5
2021
31M
26
5
2022
36M
30
6
2023
38M
32
6
2024
38.8M
32
7
2025
2025 PASSENGER PROFILE
International passengers by country in 2025. Germany and Russia alone account for more than 16 million passengers.
1Germany8,634,687
2Russia7,485,960
3United Kingdom3,458,631
4Poland2,588,290
5Moldova777,280
6Switzerland735,698
7Kazakhstan731,874
8Romania728,681
9Czech Republic579,807
10Austria555,342
Others5,835,796
WHO ARE THESE PASSENGERS?
🇩🇪
EUROPEAN HOLIDAYMAKERS
Germany alone sent 8.6 million passengers in 2025, followed by the United Kingdom, Poland, Switzerland, Romania, the Czech Republic and Austria.
🌍
RUSSIA, CIS & BEYOND
Russia (7.5 million), Moldova and Kazakhstan are among the top source markets, alongside growing traffic from the Middle East and Asia.
🇹🇷
DOMESTIC TRAVELERS
Around 7 million domestic passengers a year from 20 cities across Türkiye, including holidaymakers, business travelers and Antalya residents.
☀️
SEASONAL SURGE TRAVELERS
A massive summer influx of charter and leisure passengers that pushes the airport to some of the highest passenger densities in the country.
WHY THIS MATTERS FOR BRANDS?
The Antalya Airport digital network delivers access to:
Antalya combines the volume of one of Türkiye’s busiest airports with a uniquely international, vacation-mode audience. With 61 digital screens sold as a single network across both terminals, your brand greets holidaymakers the moment they arrive and stays with them until they board. Contact us to plan your campaign.
DEPARTURES – DUTY FREE AREA DIGITAL SCREENS:
Where Holidaymakers Shop, Dine & Wait
Twelve 98” portrait screens on the 2nd floor of the International Terminal, placed in the heart of the duty-free area. Once passport control and security are behind them, departing passengers finally slow down here, shopping, dining and waiting for their gate to be announced. It is the longest dwell-time zone of the entire international departure journey, which keeps attention on the screens consistently high.
WHY IT WORKS
Longest Dwell Time of the Journey
Passengers spend most of their pre-boarding time in the duty-free zone, giving your message repeated and unhurried exposure.
Active Shopping Mindset
Travelers here are browsing and buying, the ideal moment for retail, luxury, beauty, fashion, F&B and travel retail brands.
Giant 98” Portrait Format
Among the largest indoor screens in the terminal, the tall portrait format dominates sightlines along the duty-free walkways.
International Holidaymaker Audience
Visitors from Germany, Russia, the UK, Poland and 50+ other countries, heading home after their Antalya holiday.
Technical Specifications
Units: 12
Location: International Terminal – 2nd Floor, Duty-Free Area
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
ARRIVALS – BAGGAGE CLAIM HALL DIGITAL SCREENS (LEFT):
The First Hello in Antalya
Eight 86” portrait screens placed directly along the baggage carousels on the left side of the International Terminal arrivals hall. International visitors wait here for their luggage with very few distractions around them: phones are just coming back on, the holiday is about to begin and eyes naturally scan the hall. This makes it the first strong brand touchpoint as millions of tourists arrive in Antalya.
WHY IT WORKS
First Touchpoint on Arrival
Often the very first brand message international tourists see after landing in Türkiye.
Captive Carousel Wait
Waiting for luggage creates a focused dwell-time window with minimal competing media.
Relaxed Holiday Mindset
Arriving visitors are excited and open to discovering brands, services and experiences for their stay.
Perfect for Arrival-Stage Brands
Car rental, transfers, telecom, banking, retail, hospitality and local attractions meet their audience at the right moment.
Technical Specifications
Units: 8
Location: International Terminal – Arrivals, Baggage Claim Hall (Left Side)
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
ARRIVALS – BAGGAGE CLAIM HALL DIGITAL SCREENS (RIGHT):
Completing the Arrivals Hall Coverage
Ten 86” portrait screens lined up along the carousels on the right side of the International Terminal baggage claim hall. Together with the left-side screens, they form 18 screens across the hall, so arriving passengers see your message whichever belt their flight is assigned to. With around 32 million international passengers in 2025, this is one of the densest arrival moments in Türkiye.
WHY IT WORKS
Full Hall Coverage
Combined with the left side, 18 screens cover every carousel in the international arrivals hall.
High Message Frequency
Multiple screens in the same line of sight repeat your message throughout the luggage wait.
Massive Seasonal Volume
Summer charter peaks bring wave after wave of arriving holidaymakers through this hall.
Planning-Mode Travelers
Tourists planning their first moves (transfers, SIM cards, currency, dining and excursions) are highly receptive to relevant offers.
Technical Specifications
Units: 10
Location: International Terminal – Arrivals, Baggage Claim Hall (Right Side)
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
DEPARTURES – CHECK-IN HALL DIGITAL SCREENS (RIGHT):
Above Every Queue
Three 98” landscape screens mounted above the check-in counters in the Domestic Terminal. Every departing passenger passes through this hall, and the screens stay in direct view while people queue for check-in and bag drop, turning waiting time into sustained brand exposure.
WHY IT WORKS
Every Departing Passenger
Check-in is a mandatory stop, so the screens reach the full domestic departures flow.
Queue-Time Exposure
Check-in and bag-drop lines keep passengers facing the screens for minutes at a time.
Large 98” Landscape Format
Wide, cinematic screens mounted above the counters are impossible to miss from the queue.
Technical Specifications
Units: 3
Location: Domestic Terminal – Departures, Check-in Hall (Right Side)
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
DEPARTURES – CHECK-IN HALL DIGITAL SCREENS (LEFT):
Visible Across the Entire Hall
Three 98” landscape screens positioned high above the check-in rows in the Domestic Terminal. Their elevated placement keeps them visible across the entire hall, reaching passengers from the moment they walk into the terminal until they finish checking in.
WHY IT WORKS
Elevated Visibility
High mounting keeps the screens above crowds and clearly visible from across the hall.
From the Moment They Enter
Passengers see the screens as soon as they step into the terminal, before joining a queue.
Both Sides Covered
Together with the right-side screens, 6 large screens frame the whole domestic check-in hall.
Technical Specifications
Units: 3
Location: Domestic Terminal – Departures, Check-in Hall (Left Side)
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
DEPARTURES – GATE AREA DIGITAL SCREENS:
The Final Wait Before Boarding
Ten 86” portrait screens along the gate corridor on the Domestic Terminal’s 2nd floor. They reach passengers during their final wait before boarding, when they are seated, relaxed and more receptive to brand messages, making it the last digital touchpoint before take-off.
WHY IT WORKS
Seated, Relaxed Audience
Passengers settle in at the gates with time on their hands and attention to spare.
Last Message Before Take-off
The final brand impression before boarding, which supports strong recall.
Consistent Corridor Coverage
Ten screens along the corridor reach passengers at every gate, whichever flight they take.
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
ARRIVALS – BAGGAGE CLAIM HALL LED WALL:
The Terminal’s Most Eye-Catching Display
A 480 x 270 cm LED wall above the exit doors of the Domestic Terminal baggage claim hall. It is the terminal’s most eye-catching single display and is seen by every arriving passenger as they collect their bags and walk toward the exit, giving brands a true hero placement.
WHY IT WORKS
Unmissable Scale
A 480 x 270 cm LED surface that dominates the baggage claim hall.
Above the Exit Doors
Every arriving passenger walks straight toward it on the way out of the terminal.
Hero Brand Placement
One large-format display that delivers a strong, premium brand statement.
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
ARRIVALS – BAGGAGE CLAIM HALL DIGITAL SCREENS:
Maximum Frequency on Arrival
Fourteen 86” portrait screens placed along the carousels in the Domestic Terminal baggage claim hall. Their high number and positioning across the hall ensure strong frequency and coverage among all arriving domestic passengers, from holidaymakers flying in from 20 domestic destinations to locals returning home.
WHY IT WORKS
Strong Frequency
Fourteen screens across the hall repeat your message throughout the luggage wait.
Complete Hall Coverage
Screens along every carousel mean no arriving passenger misses the campaign.
Domestic Tourism & Local Audience
Turkish holidaymakers from across the country plus Antalya residents returning home.
Technical Specifications
Units: 14
Location: Domestic Terminal – Arrivals, Baggage Claim Hall
Sold as one network of 61 digital screens. This screen group is part of the Antalya Airport digital network, which combines International and Domestic Terminal screens reaching both departing and arriving passengers in a single buy.
Contact us for current availability, loop details and campaign dates across the full network.
OUTSIDE THE AIRPORT:
Extending Reach Beyond the Terminal
WHY IT WORKS
Screens positioned near the metro entrance and at the car park exit reach travelers exactly as they transition from the airport into the city — plus an audience the terminal itself never sees: drivers, meeters and greeters, rental car customers, and shuttle/taxi users.
Transition Touchpoint
Reaches travelers at the exact moment they move from air to ground transport.
Reaches Beyond Flyers
Also seen by drivers, greeters, and rental car customers who never enter the terminal.
Extended Campaign Footprint
Adds visibility outside the building itself, across the metro and car park zones.
Contact us for current availability and placement options outside the terminal — metro entrance and car park exit zones.
The Gateway to Konya, the City of Rumi
Konya Airport serves Konya, Türkiye’s largest province by land area and one of Central Anatolia’s leading centers of industry, agriculture, trade and cultural tourism. Located around 18 km from the city center, the joint civil and military airport opened to civil traffic in 2000 and connects Konya with Istanbul and other major cities, as well as international destinations. Konya is home to the Mevlana Museum and the tomb of Rumi, whose Şeb-i Arus ceremonies every December attract visitors from all over the world.
1,050,000+
annual passengers (end of 2025)
2,900+
daily passengers (end of 2025)
220+
daily spots on every digital screen
~2 hrs
average time passengers spend in an airport terminal
PASSENGER TRAFFIC POWER
1,050,000+ passengers by the end of 2025, a new record year for Konya Airport
More than 2,900 passengers every day
International passenger traffic grew by around 12% in 2025 (State Airports Authority, DHMİ)
Serves Türkiye’s largest province by area and a regional economy built on manufacturing, agriculture and trade
Konya attracts cultural and faith tourism all year round, with a peak during the Şeb-i Arus commemorations every December
WHO ARE THESE PASSENGERS?
💼
BUSINESS & INDUSTRY TRAVELERS
Executives, engineers and buyers linked to Konya’s organized industrial zones, one of Türkiye’s leading manufacturing hubs for machinery, automotive parts and food.
🕌
CULTURAL & FAITH TOURISTS
Visitors from Türkiye and abroad coming for the Mevlana Museum, Rumi’s legacy, the Şeb-i Arus ceremonies and the UNESCO World Heritage Site of Çatalhöyük.
🌍
INTERNATIONAL TRAVELERS & EXPATS
A growing international passenger base, including Turkish expatriates living in Europe visiting family.
🎓
STUDENTS & FAMILIES
Konya is a major university city, with students and families traveling to and from the city throughout the year.
WHY AIRPORT ADVERTISING?
Different products, different campaigns, high reach value. Airport advertising gives brands:
A Wide Range of Formats
Digital screens, static panels and special applications inside and outside the terminal.
Direct Access to Mid & Upper SES Groups
A direct route to mid and upper socioeconomic travelers and tourists.
Long Engagement Time
Passengers spend around 2 hours in the terminal, in a positive, travel-ready mindset that is open to advertising.
High Brand Perception
Advertising alongside premium brands in a prestigious medium lifts how consumers see your brand.
Reach Cost Advantage
A low cost of reach compared with other media, for a high-value audience.
With low reach costs, a high socioeconomic audience, creative formats and strong brand perception, Konya Airport is a powerful platform for brands targeting Central Anatolia. Contact us to plan your campaign.
DOMESTIC DEPARTURES – AIRSIDE LOUNGE DIGITAL SCREENS
Digital screens in the Domestic Terminal’s departures lounge, located in the airside area after security screening. With check-in and security behind them, passengers settle in here to wait for their flight to be called. This calm, low-clutter environment gives your campaign relaxed and uninterrupted attention during the final part of the airport journey.
WHY IT WORKS
Post-Security Dwell Time
Passengers wait here until boarding, turning idle time into repeated brand exposure.
Relaxed, Receptive Mood
The stress of check-in and security is over, so travelers are open and attentive.
Last Touchpoint Before Boarding
One of the final messages passengers see before take-off, which supports strong recall.
Part of the Konya Airport digital screen network. Each screen broadcasts a minimum of 220 spots per day, reaching both departing and arriving passengers across the terminal.
Contact us for current availability, network combinations and campaign dates.
INTERNATIONAL & DOMESTIC DEPARTURES – WAITING LOUNGE DIGITAL SCREENS
Digital screens in the departures waiting lounge shared by international and domestic passengers. Business travelers, families, students, faith tourists and Konya’s expatriate community flying to Europe all pass through and wait in this area, so a single placement reaches the airport’s full departing audience.
WHY IT WORKS
Two Audiences in One Buy
International and domestic departing passengers share this lounge, so no separate booking is needed.
Extended Waiting Time
Travelers sit and wait before boarding, giving the screens repeated, focused attention.
Diverse, High-Value Mix
From business executives to international travelers, the lounge gathers the airport’s most varied audience.
Technical Specifications
Type: Digital screen
Location: International & Domestic Terminal – Departures Waiting Lounge
Audience: International and domestic departing passengers
Part of the Konya Airport digital screen network. Each screen broadcasts a minimum of 220 spots per day, reaching both departing and arriving passengers across the terminal.
Contact us for current availability, network combinations and campaign dates.
INTERNATIONAL & DOMESTIC ARRIVALS – MEETERS & GREETERS HALL DIGITAL SCREENS
Digital screens in the arrivals hall where international and domestic passengers exit the terminal and meet the people waiting for them. Beyond arriving travelers, the screens also reach families, friends, drivers and business hosts who often wait here well before the flight lands, adding a local Konya audience that never boards a plane.
WHY IT WORKS
Double Audience
Reaches arriving passengers and the meeters and greeters waiting for them in the same hall.
Long Greeter Wait Times
Greeters arrive early and wait through landing, taxiing and baggage claim, often for extended periods.
Local & Visitor Reach
Konya residents, business visitors and tourists all share this first welcome moment.
Technical Specifications
Type: Digital screen
Location: International & Domestic Terminal – Arrivals, Meeters & Greeters Hall
Audience: Arriving passengers, meeters and greeters
Part of the Konya Airport digital screen network. Each screen broadcasts a minimum of 220 spots per day, reaching both departing and arriving passengers across the terminal.
Contact us for current availability, network combinations and campaign dates.
DOMESTIC ARRIVALS – BAGGAGE CLAIM HALL DIGITAL SCREENS
Two digital screens in the Domestic Terminal’s baggage claim hall. While passengers wait at the carousel for their luggage, attention naturally turns to the screens around them, making this the first strong brand touchpoint for everyone arriving in Konya on a domestic flight.
WHY IT WORKS
Captive Carousel Wait
Waiting for luggage creates a focused dwell-time window with few distractions.
First Touchpoint in Konya
Often the first brand message arriving passengers see after landing.
Two Screens, More Frequency
Two screens in the same hall repeat your message throughout the wait.
Technical Specifications
Units: 2
Type: Digital screen
Location: Domestic Terminal – Arrivals, Baggage Claim Hall
Part of the Konya Airport digital screen network. Each screen broadcasts a minimum of 220 spots per day, reaching both departing and arriving passengers across the terminal.
Contact us for current availability, network combinations and campaign dates.
INTERNATIONAL & DOMESTIC DEPARTURES HALL – STATIC PANEL
A single static advertising panel in the departures hall used by both international and domestic passengers. Unlike a rotating digital loop, a static panel shows only your brand, all day, every day, giving you 100% share of voice in front of every departing passenger who passes through the hall.
WHY IT WORKS
100% Share of Voice
Your brand is the only message on the panel, 24/7, for the full campaign period.
Every Departing Passenger
Both international and domestic departing passengers pass through this hall.
Long-Term Brand Building
Ideal for sustained visibility, brand awareness and always-on campaigns.
Technical Specifications
Units: 1
Type: Static advertising panel
Location: International & Domestic Terminal – Departures Hall
Audience: International and domestic departing passengers
Static panels can be combined with the digital screen network for maximum presence across the terminal.
Contact us for current availability and campaign dates.
Central Anatolia’s Regional Gateway to Cappadocia
Kayseri Erkilet Airport is the regional airport of Central Anatolia. Besides Kayseri, it also serves passengers from Nevşehir, Yozgat, Sivas, Niğde and Kırşehir. Located just 5 km from the city center, it is the main air gateway to Cappadocia and the Erciyes Ski Resort, and a key business airport for one of Anatolia’s strongest industrial and trade cities. The newly completed terminal building has a capacity of 8 million ticketed passengers per year, and domestic and international departing passengers enter through a shared departures hall.
2,759,512
passengers in 2025 (official State Airports Authority data)
17,501
aircraft movements in 2025
1h 15m
average waiting time in the departures lounge
8M
passenger capacity of the new terminal
PASSENGER TRAFFIC POWER
2,759,512 passengers and 17,501 aircraft movements in 2025, according to official State Airports Authority (DHMİ) data
Passenger and aircraft traffic both grew by around 6% compared with the previous period
Passengers spend an average of 1 hour 15 minutes in the departures lounge
Year-round flights to Istanbul, İzmir, Antalya and Northern Cyprus, plus international routes and additional seasonal flights
The new terminal has a capacity of 8 million ticketed passengers a year, with domestic and international departing passengers sharing one departures hall
A REGIONAL CATCHMENT AREA
Kayseri Airport is the air gateway for six provinces in Central Anatolia:
KayseriNevşehirCappadociaYozgatSivasNiğdeKırşehir
WHO ARE THESE PASSENGERS?
🏭
BUSINESS & INDUSTRY
Kayseri is one of Anatolia’s leading industrial and trade centers, bringing a steady flow of business owners, executives and buyers.
🎈
CAPPADOCIA & ERCIYES TOURISTS
Domestic and international visitors flying in for Cappadocia’s hot-air balloons and fairy chimneys, and for winter skiing at Erciyes.
🎓
EDUCATION, CULTURE & HEALTH
Students, academics, cultural visitors and health tourism travelers throughout the year.
🗺️
REGIONAL TRAVELERS
Passengers from Nevşehir, Yozgat, Sivas, Niğde and Kırşehir who use Kayseri as their home airport.
WHY THIS MATTERS FOR BRANDS?
Kayseri Airport’s departures lounge LED screens deliver:
Kayseri combines a fast-growing regional passenger base with a world-famous tourism destination. With two large LED screens in the lounge where passengers wait longest, your brand stays in view from the moment they sit down until they board. Contact us to plan your campaign.
DEPARTURES LOUNGE – LED SCREEN 1
A 7.2 m² LED screen in the international and domestic departures lounge of Kayseri Airport’s new terminal, placed in the area where passengers spend the most time and in the most dominant position of the hall. Passengers wait an average of 1 hour 15 minutes in this lounge, and the screen repeats your message a minimum of 792 times a day.
WHY IT WORKS
1h 15m Average Wait
Passengers spend over an hour in the departures lounge, with the screen in constant view.
Every Departing Passenger
Domestic and international departing passengers enter through the same shared hall.
Most Dominant Position
Placed where it commands the lounge’s main sightlines, not tucked away in a corner.
Very High Frequency
A minimum of 792 spots per day keeps your brand top of mind all day long.
Technical Specifications
Units: 1
Type: LED screen
Screen Size: 7.2 m²
Resolution: 1,380 x 960 px
Location: International & Domestic Departures Lounge
Audience: International and domestic departing passengers
One of two LED screens in the Kayseri Airport departures lounge.
Book both LED screens together to double your frequency in the departures lounge. Contact us for current availability and campaign dates.
DEPARTURES LOUNGE – LED SCREEN 2
The second 7.2 m² LED screen in the shared international and domestic departures lounge, also positioned in the area with the longest dwell time. Booked on its own, it reaches the full departing audience. Booked together with LED Screen 1, it creates a combined minimum of 1,584 daily spots and a second line of sight across the lounge.
WHY IT WORKS
A Second Line of Sight
Covers another part of the lounge, so passengers see your message wherever they sit.
1,584 Daily Spots Combined
Paired with LED Screen 1, your brand appears at least 1,584 times a day in the lounge.
Business, Tourism & Regional Mix
Industrialists, Cappadocia and Erciyes tourists, students and travelers from 6 provinces.
Large, Bright LED Format
A 7.2 m² LED surface that stands out clearly throughout the lounge.
Technical Specifications
Units: 1
Type: LED screen
Screen Size: 7.2 m²
Resolution: 1,380 x 960 px
Location: International & Domestic Departures Lounge
Audience: International and domestic departing passengers
One of two LED screens in the Kayseri Airport departures lounge.
Book both LED screens together to double your frequency in the departures lounge. Contact us for current availability and campaign dates.
Southeastern Türkiye’s Gateway to the City of Gastronomy
Gaziantep Oğuzeli International Airport is one of the busiest airports in southeastern Türkiye, located around 20 km from the city center. It serves Gaziantep, a major industrial and export powerhouse and a UNESCO Creative City of Gastronomy, together with the surrounding region. A new terminal building with 6 passenger boarding bridges and an annual capacity of 6 million passengers opened in December 2021. The airport connects the region with Istanbul, Ankara, İzmir and Antalya, and with international destinations in Germany, the UK, Switzerland, Northern Cyprus and Iraq.
3.07M
passengers in 2025, an all-time record
+23%
growth in international passengers in 2025
28,539
aircraft movements in 2025
6M
annual capacity of the new terminal
PASSENGER TRAFFIC POWER
3,068,220 passengers in 2025, the highest in the airport’s history and up 4% on 2024
Around 2.6 million domestic and 466,000 international passengers in 2025
International passenger traffic grew by 23% and aircraft movements by 12% in 2025
Growth continues in 2026: 2.06 million passengers in January–August, ahead of the same period in 2025
Served by Turkish Airlines, AJet, Pegasus, SunExpress, Corendon and Iraqi Airways
PASSENGER TRAFFIC 2019–2025
Passenger traffic has more than doubled since 2020, reaching a record 3.07 million in 2025.
InternationalDomesticmillion passengers
2.52M
0.37
2.15
2019
1.39M
1.27
2020
1.86M
1.69
2021
2.33M
0.31
2.02
2022
2.63M
0.34
2.28
2023
2.96M
0.38
2.58
2024
3.07M
0.47
2.6
2025
WHERE PASSENGERS FLY
Selected direct destinations (some routes are seasonal):
Gaziantep is one of Türkiye’s leading industrial and export cities, from textiles and carpets to food and pistachios, with a busy business travel flow.
🌍
EXPATS & VISITING FAMILIES
Direct routes to Germany, the UK and Switzerland carry Turkish expatriates and their families visiting the region.
🍽️
GASTRONOMY & CULTURE TOURISTS
Visitors drawn by the city’s famous cuisine and baklava, the historic old town and the Zeugma Mosaic Museum.
🗺️
REGIONAL TRAVELERS
Passengers from Gaziantep and neighboring provinces of southeastern Türkiye, plus travelers to and from Iraq.
Gaziantep combines one of the largest passenger flows in southeastern Türkiye with a strong business, export and gastronomy profile. Its backlit lightboxes give your brand an exclusive, always-on presence at arrivals and departures. Contact us to plan your campaign.
DOMESTIC ARRIVALS – BAGGAGE CLAIM LIGHTBOX
A 2 x 1.5 m backlit advertising panel in the domestic arrivals hall, in the baggage claim area. With more than 2.6 million domestic passengers a year, the carousel wait is a daily, high-volume moment when arriving travelers look around the hall with little else to focus on, making this panel the first brand message many visitors see in Gaziantep.
WHY IT WORKS
Captive Carousel Wait
Waiting for luggage creates a focused dwell-time window with few distractions.
100% Share of Voice
A static lightbox shows only your brand, all day, for the full campaign period.
Backlit Visibility
Illumination keeps the visual bright and eye-catching throughout the hall.
High Domestic Volume
Domestic flights carry around 85% of the airport’s 3 million+ annual passengers.
Technical Specifications
Units: 1
Type: Backlit lightbox (static)
Size: 2 x 1.5 m
Location: Domestic Arrivals Hall – Baggage Claim Area
One of two backlit lightboxes at Gaziantep Airport.
Contact us for current availability and campaign dates, or combine both lightboxes to reach arriving and departing passengers.
DOMESTIC DEPARTURES – HALL LIGHTBOX
A 1.5 x 2 m backlit advertising panel in the domestic departures hall. Departing passengers pass by and wait in this hall before their flight, so the panel builds steady, repeated exposure among one of the largest domestic passenger flows in southeastern Türkiye.
WHY IT WORKS
Steady Departing Flow
Reaches the domestic passengers who make up most of the airport’s traffic.
Exclusive Brand Presence
No rotation, no competing ads on the panel, just your message 24/7.
Ideal for Brand Building
A long-running, always-on format for awareness and brand recall.
One of two backlit lightboxes at Gaziantep Airport.
Contact us for current availability and campaign dates, or combine both lightboxes to reach arriving and departing passengers.
PREMIUM DIGITAL CLP NETWORKS
240 digital faces · 7 premium networks
Digital CLP screens on Istanbul’s most prestigious streets and busiest urban hubs: Bağdat Street, Nişantaşı, the Bosphorus shoreline, the Beşiktaş–Levent business corridor, Kadıköy, Kabataş and Şişli–Mecidiyeköy. Each network can be booked on its own or combined, putting your brand at eye level in front of affluent shoppers, residents, professionals and tourists on both sides of the Bosphorus.
240
digital CLP faces
7
premium networks
2
sides of the Bosphorus
Eye level
pedestrian and roadside visibility
THE NETWORKS
Choose a single district or combine several networks for city-wide premium coverage.
Bağdat StreetKızıltoprak to Suadiye · flagship stores
50 faces
Kadıköy DistrictKadıköy Square & ferry piers
20 faces
Beşiktaş / BüyükdereBeşiktaş · Levent · Etiler
60 faces
European Side Bosphorus LineKuruçeşme to Yeniköy
40 faces
NişantaşıTeşvikiye · Maçka · Harbiye
20 faces
KabataşTophane to Dolmabahçe
20 faces
Şişli / MecidiyeköyŞişli Mosque to Mecidiyeköy Square
Istanbul’s highest-income neighborhoods and most valuable shopping streets.
Next to Luxury Flagships
Your brand appears in the same environment as the world’s leading premium brands.
Eye-Level Digital Impact
Bright digital screens seen by pedestrians, drivers and passengers alike.
Flexible Network Buying
Target one district precisely or combine networks for maximum reach.
The Premium Digital CLP Networks are an ideal alternative for brands that want digital visibility in Istanbul’s most prestigious locations. Contact us to plan your campaign.
Open each network from the tabs on the left to see its locations, key landmarks and sample images.
BAĞDAT STREET DIGITAL CLP NETWORK
50 digital faces · Istanbul’s iconic high street
Bağdat Street is the Asian side’s most famous shopping and lifestyle avenue and one of the most valuable retail streets in Türkiye. Fifty digital CLP faces line the avenue from Kızıltoprak and Göztepe through Çiftehavuzlar, Caddebostan and Şaşkınbakkal to Suadiye, standing in front of flagship stores such as Beymen, Chanel, Vakko, Apple and Zara, where affluent residents and shoppers stroll, shop and meet every day.
50
digital CLP faces
~5 km
of avenue covered, Kızıltoprak to Suadiye
Eye level
pedestrian and roadside visibility
WHY IT WORKS
Flagship Store Frontage
Screens stand in front of luxury and premium brand stores, right where purchase decisions are made.
Affluent Residents & Shoppers
One of Istanbul’s highest-income neighborhoods, with a loyal local audience and visitors from across the city.
Strolling Pace, Longer Attention
Wide sidewalks, cafés and restaurants keep pedestrians on the avenue for hours.
Evening & Weekend Peaks
The avenue fills up in the evenings and at weekends, adding frequency when people have time to spend.
KEY LOCATIONS
Screens are positioned at eye level along these landmarks, stores and stops:
Each network can be booked on its own or combined with the other premium networks. Contact us for current availability, loop details and campaign dates.
20 digital faces · the Asian side’s busiest meeting point
Twenty digital CLP faces concentrated around Kadıköy Square, the ferry piers and the streets leading into the district’s shopping and nightlife core. Ferries to Karaköy, Eminönü and Beşiktaş, the M4 metro, Marmaray and dozens of bus and dolmuş lines all meet here, so hundreds of thousands of commuters, students and visitors pass the screens every day within a few hundred meters.
20
digital CLP faces
3
ferry piers covered
~1 km
dense cluster around Kadıköy Square
WHY IT WORKS
Where Transit Converges
Ferries, metro, Marmaray, buses and dolmuş lines all meet in the same few streets.
Young, Urban Audience
Students, creatives and young professionals drawn by Kadıköy’s cafés, culture and nightlife.
High Frequency in a Small Radius
Twenty faces in a compact area mean passers-by see your message again and again.
Gateway to Bahariye & the Market
Screens lead into Söğütlüçeşme and Bahariye, the district’s main shopping streets.
KEY LOCATIONS
Screens are positioned at eye level along these landmarks, stores and stops:
Each network can be booked on its own or combined with the other premium networks. Contact us for current availability, loop details and campaign dates.
60 digital faces · Istanbul’s business & university corridor
The largest of the premium networks runs from Beşiktaş Square along Barbaros Boulevard past Yıldız Technical University to Zincirlikuyu, then along Büyükdere Avenue through the Levent business district and up Nispetiye Street toward Etiler and Akmerkez. It reaches executives in the city’s corporate towers, shoppers heading to Kanyon, Metrocity and Özdilek, university students and one of the heaviest commuter flows in Istanbul.
60
digital CLP faces
Beşiktaş → Levent
Istanbul’s central business district
Etiler
and Akmerkez via Nispetiye Street
WHY IT WORKS
Business Decision-Makers
Headquarters and office towers along Büyükdere Avenue, from Zincirlikuyu to 4. Levent.
Heavy Commuter Traffic
Barbaros Boulevard and Büyükdere Avenue are two of the city’s busiest arteries, linked to the 15 July Martyrs Bridge.
Premium Malls
Screens around Kanyon, Metrocity, Özdilek and Akmerkez reach shoppers on their way in.
Students & Young Professionals
Yıldız Technical University and the Beşiktaş centre add a young, active audience.
KEY LOCATIONS
Screens are positioned at eye level along these landmarks, stores and stops:
Each network can be booked on its own or combined with the other premium networks. Contact us for current availability, loop details and campaign dates.
This network follows the waterfront road on the European side of the Bosphorus, from Kuruçeşme through Arnavutköy, Bebek, Rumelihisarı, Baltalimanı and Emirgan to İstinye and Yeniköy. These are Istanbul’s most exclusive neighborhoods, home to historic waterside mansions, fine-dining restaurants and clubs, and Boğaziçi University, visited by affluent residents, tourists and weekend crowds all year round.
40
digital CLP faces
Kuruçeşme → Yeniköy
the Bosphorus coastal road
Premium
Istanbul’s most exclusive neighborhoods
WHY IT WORKS
Istanbul’s Most Affluent Audience
Residents of Bebek, Emirgan, İstinye and Yeniköy, among the highest-income households in the country.
Lifestyle & Leisure Destination
Waterfront restaurants, cafés, clubs and parks attract visitors day and night.
Slow Coastal Traffic
The narrow shoreline road keeps drivers and passengers moving at a pace that gives the screens time.
Tourists & Weekend Crowds
The Bosphorus shore is one of Istanbul’s top leisure routes for both locals and international visitors.
KEY LOCATIONS
Screens are positioned at eye level along these landmarks, stores and stops:
Each network can be booked on its own or combined with the other premium networks. Contact us for current availability, loop details and campaign dates.
20 digital faces · Istanbul’s luxury fashion district
Twenty digital CLP faces in the heart of Nişantaşı, Teşvikiye and Maçka, on Abdi İpekçi, Valikonağı, Teşvikiye and Mim Kemal Öke avenues, around the St. Regis hotel, Maçka Park and the Istanbul Technical University (ITU) Maçka campus down to Harbiye. This is Istanbul’s luxury fashion address, where international designer brands, boutique cafés and high-income shoppers come together.
20
digital CLP faces
Nişantaşı
Teşvikiye · Maçka · Harbiye
Luxury
designer flagship street
WHY IT WORKS
Luxury Retail Environment
Screens sit among international designer stores on Abdi İpekçi and Valikonağı avenues.
High-Income Shoppers
Nişantaşı draws affluent residents and fashion-focused visitors from across Istanbul.
Café Culture, Longer Dwell
Busy sidewalks and cafés keep pedestrians in the area for longer.
Hotel & Business Visitors
Five-star hotels and nearby offices add international guests and professionals.
KEY LOCATIONS
Screens are positioned at eye level along these landmarks, stores and stops:
Abdi İpekçi StreetValikonağı StreetTeşvikiye StreetMim Kemal Öke StreetSt. Regis HotelMaçka ParkMaçka Democracy Park cable carITU Maçka CampusHarbiye
Each network can be booked on its own or combined with the other premium networks. Contact us for current availability, loop details and campaign dates.
Twenty digital CLP faces along the Tophane–Fındıklı–Kabataş–Dolmabahçe line on Meclis-i Mebusan and Necatibey avenues. Kabataş is one of Istanbul’s key transfer points, connecting ferries, the T1 tram and the funicular to Taksim, while the same corridor carries tourists toward Dolmabahçe Palace and the Karaköy–Tophane waterfront.
20
digital CLP faces
Tophane → Dolmabahçe
the historic shoreline corridor
Ferry · Tram · Funicular
transfer hub
WHY IT WORKS
Major Transfer Point
Ferry, T1 tram, F1 funicular and buses meet at Kabataş.
Tourist Corridor
The route to Dolmabahçe Palace and the Karaköy–Tophane waterfront is busy with visitors all year.
Commuters & Office Workers
Heavy weekday traffic between the historic peninsula, Karaköy and Beşiktaş.
Traffic-Light & Stop Visibility
Many faces sit at stops, crossings and junctions where people pause.
KEY LOCATIONS
Screens are positioned at eye level along these landmarks, stores and stops:
TophaneNusretiye MosqueFındıklıKabataş PierKabataş Tram StopDolmabahçeMeclis-i Mebusan StreetNecatibey Street
Each network can be booked on its own or combined with the other premium networks. Contact us for current availability, loop details and campaign dates.
30 digital faces · one of Istanbul’s busiest junctions
Thirty digital CLP faces covering Halaskargazi and Büyükdere avenues from Şişli Mosque to Mecidiyeköy Square, around Cevahir shopping mall, the metro exits and the D-100 junction. Mecidiyeköy is one of the city’s largest transport interchanges, where metro and Metrobus lines, bus routes and a constant flow of cars meet in the middle of a dense office and shopping district.
30
digital CLP faces
Şişli → Mecidiyeköy
Halaskargazi & Büyükdere avenues
D-100
junction and metro exits
WHY IT WORKS
Mass Transit Interchange
Metro, Metrobus and bus lines bring huge pedestrian volumes to Mecidiyeköy every day.
Shopping Destination
Screens around Cevahir, one of Istanbul’s largest malls, reach shoppers on the way in.
Office Workers
A dense business district with thousands of daily office commuters.
Dense Cluster, High Frequency
Many faces around the square repeat your message along every walking route.
KEY LOCATIONS
Screens are positioned at eye level along these landmarks, stores and stops:
Şişli MosqueHalaskargazi StreetBüyükdere AvenueCevahir MallMecidiyeköy SquareMecidiyeköy Metro ExitD-100 JunctionFrench Hospital
Each network can be booked on its own or combined with the other premium networks. Contact us for current availability, loop details and campaign dates.
Large-format digital screens in the heart of Kadıköy
Kadıköy is the cultural and commercial heart of Istanbul’s Asian side. Ferries from Karaköy, Eminönü and Beşiktaş, the M4 metro, Marmaray and countless bus lines bring a constant flow of people into its square, market streets, cafés, theatres and nightlife. The Kadıköy Digital Screen Network places high-impact LED screens along these busy routes, reaching a young, urban and highly mobile audience from morning commute to late night.
LED
large-format digital screens
Ferry · M4 · Marmaray
transport links meeting in Kadıköy
Day & night
busy from morning commute to late evening
WHY IT WORKS
Asian Side Transport Hub
Sea, rail, metro and bus routes all converge on Kadıköy, creating heavy pedestrian and vehicle flows.
Young, Urban & Creative
Students, young professionals and creatives come for the cafés, bars, concerts and theatres.
Shopping & Food Destination
The historic market, Bahariye and Moda streets draw shoppers and food lovers every day.
High-Impact LED Format
Bright, large screens stand out in a lively street environment, day and night.
Reach one of Istanbul’s most vibrant and fastest-moving audiences with digital screens across Kadıköy. Contact us for availability, loop details and campaign dates.
Every summer, Türkiye’s Aegean and Mediterranean coast becomes the country’s most valuable advertising stage. Affluent families from Istanbul, Ankara and İzmir move into their summer homes, international holidaymakers and yacht owners arrive, and resort towns such as Bodrum, Yalıkavak, Göcek, Didim, Alaçatı and Çeşme multiply their population for months. For brands, it is a rare chance to reach premium audiences in a relaxed, open and spending mood, all concentrated in a few destinations.
6M
visitors a year in Bodrum alone
$3B
annual tourism revenue in Bodrum
$950
average spend per visitor
May–Oct
the summer advertising season
WHO YOU REACH IN SUMMER
🏡
High-Income Families
Istanbul, Ankara and İzmir’s upper-income households spending weeks or the whole summer in their holiday homes.
✈️
International Holidaymakers
Visitors from the UK, Europe, Russia and the Middle East filling resorts, villas and boutique hotels.
⛵
Yacht & Marina Community
Yacht owners, charter guests and crews in some of the Mediterranean’s most exclusive marinas.
🎶
Young Trendsetters
Beach club, festival and nightlife crowds in Bodrum, Alaçatı and Çeşme, setting the trends for the rest of the year.
WHY IT WORKS
Holiday Mood, Open Minds
People on holiday are relaxed, curious and more receptive to new brands and experiences.
Spending Season
Summer is when premium audiences spend the most on shopping, dining, cars, real estate and leisure.
Repeated Daily Exposure
Long stays and the same daily routes (beach, marina, market, restaurants) create very high frequency.
Premium Brand Environment
Marinas, luxury hotels and boutique streets place your brand in a prestigious setting.
THE SEASON
🌤️
May – June
Warm-up season
Summer homes open, weekend traffic from the big cities begins and the first international flights arrive.
☀️
July – August
Peak season
Resort towns reach their highest population, with full hotels, marinas, beach clubs and roads.
🌅
September – October
Extended season
Mild weather keeps international visitors, yacht owners and second-home owners in the region.
OUR SUMMER DESTINATIONS
🏝️
Muğla
Bodrum, Yalıkavak, Türkbükü, Göcek, Fethiye and Marmaris: Türkiye’s most prestigious summer region.
🏛️
Didim
A lively family resort on the Aegean, with Altınkum beach, a large marina and a strong British community.
🌬️
Alaçatı & Çeşme
İzmir’s stylish peninsula of stone houses, windsurfing, beach clubs and weekend crowds.
🌊
Plan your summer campaign early: the best locations in resort towns are booked well before the season starts. Contact us for availability, sizes and campaign dates.
Open each destination from the tabs on the left to see its advertising locations.
MUĞLA
🏝️ Türkiye’s most prestigious summer region
Muğla is where Türkiye spends its summer. The Bodrum peninsula, Göcek, Fethiye and Marmaris welcome millions of domestic and international visitors every year through Bodrum and Dalaman airports, and by sea through some of the finest marinas in the Mediterranean. From superyacht owners in Yalıkavak to families in Fethiye, the region concentrates Türkiye’s most valuable summer audience in a handful of destinations.
EXPLORE THE DESTINATIONS
Choose a destination to see what makes it special and where you can advertise.
The heart of the peninsula
Bodrum Town
Bodrum’s town centre and its surroundings form the busiest part of the peninsula: the castle and marina, Bars Street, the bus terminal, Kumbahçe, Gümbet, Bitez and Konacık, where the main shopping malls are located. Almost every visitor passes through here during their stay, and the western villages of Gümüşlük, Turgutreis and Akyarlar complete the picture with their famous sunsets and seaside restaurants.
📍Giantboards at the bus terminal, Bars Street, Kumbahçe, Gümbet, Bitez, Konacık and Oasis Mall
📍Digital screens at Milta Marina, Oasis Mall, Avenue Mall, Torba junction and Bitez Aktur
📍Midtown Mall, the peninsula’s key shopping destination
📍Giantboards in Gümüşlük, Turgutreis and Akyarlar on the western side
Superyachts & luxury living
Yalıkavak
Yalıkavak is home to one of the Mediterranean’s leading superyacht marinas, surrounded by luxury boutiques, fine-dining restaurants and exclusive residences. It attracts some of the highest-spending visitors in Türkiye, from yacht owners to international jet-setters.
📍Giantboards at the marina entrance, on the marina road, at the pier café and on the Yalıkavak–Gümüşlük road
📍Digital screens on the marina road bazaar entrance, opposite Macro Center and at Plaza Mall on the Yalıkavak road
The social heart of the elite
Türkbükü & Gündoğan
Türkbükü is the peninsula’s most famous see-and-be-seen bay, with beach clubs, luxury hotels such as Mandarin Oriental and a glamorous summer crowd. Neighbouring Gündoğan offers a calmer, family-friendly bay with a lively seafront square.
Who you reach
Celebrities & socialitesLuxury hotel guestsAffluent familiesBeach club crowd
Advertising here
📍Giantboards at the Türkbükü beach entrance, bazaar entrance, Mandarin Oriental entrance and opposite the municipality café
📍Giantboards on Gündoğan beach square and opposite the pier café
📍A digital screen at the Divan hotel entrance in Türkbükü
Türkiye’s yachting capital
Göcek
Göcek is the starting point of the Blue Cruise and home to several marinas and a string of sheltered bays. It is one of the favourite summer bases of yacht owners and high-income families, with a small but extremely affluent audience.
Who you reach
Yacht owners & charter guestsHigh-income familiesInternational sailors
Advertising here
📍Digital screens in front of Macro Center and in front of Yapı Kredi Bank, in the centre of Göcek
Beaches, nature & adventure
Fethiye
Fethiye combines a busy town centre with world-famous beaches such as Ölüdeniz and Çalış, paragliding from Babadağ and a large international community. It draws families, adventure travellers and long-stay visitors throughout the season.
Who you reach
International visitorsFamiliesAdventure travellersLong-stay residents
Advertising here
📍Digital screens on the central seafront and at the Çalış junction
Marinas, nightlife & the Blue Cruise
Marmaris
Marmaris is one of Türkiye’s best-known resort towns, with a large marina, a lively seafront and nightlife, and daily boat trips to the surrounding bays. It hosts large numbers of domestic and international holidaymakers every summer.
Open each advertising format from the Muğla dropdown on the left.
GIANTBOARD
Giantboard is a premium, eye-level format built to dominate its surroundings and lift brand value. On the Bodrum peninsula, Giantboards are placed at arrival points, marina and beach entrances, shopping malls and the busiest squares, so your campaign follows holidaymakers wherever they go during their stay.
WHY IT WORKS
Eye-Level Dominance
Large panels placed exactly where attention naturally lands.
Where Holidaymakers Go
Arrival points, marinas, beaches and malls: the daily routes of every visitor.
Slow-Down Points
Squares, entrances and junctions where people and cars slow down, increasing viewing time.
PLANNING ACROSS THE PENINSULA
Giantboards make it possible to plan a campaign that covers the whole peninsula, from the moment visitors arrive to the places where they spend their days and nights. For example:
🚌
Bodrum Town→Konacık→Yalıkavak Marina
From the arrival points and nightlife of the town centre, through the shopping area around the malls, all the way to the superyacht marina.
🍸
Türkbükü→Gündoğan
At the entrances of the peninsula’s most glamorous bays, beach clubs and luxury hotels.
🌅
Gümbet→Bitez→Gümüşlük→Turgutreis
Along the beaches and sunset villages where families and holidaymakers spend their summer days.
🌊
Combine several areas for peninsula-wide coverage, or focus on the most premium bays. Contact us for availability and campaign dates.
A digital screen network covering the busiest summer spots of Muğla: marinas, shopping malls, junctions and town squares in Bodrum, Göcek, Fethiye and Marmaris. Digital screens let you run several creatives, time your messages and change your campaign during the season without any production cost.
A network of LED screens and CLP units at the marina, starting right at the entrance. Marinas are the social centre of summer on the Aegean coast: yacht owners, charter guests, crews and visitors come for the restaurants, boutiques and cafés, often several times a day. This network places your brand in one of the most exclusive environments of the season.
WHY IT WORKS
Ultra-Premium Audience
Yacht owners, charter guests and high-income visitors, one of the most valuable audiences in Türkiye.
Unmissable Entrance Position
The LED screen at the entrance greets every car and visitor arriving at the marina.
Repeated Daily Visits
Guests return to the marina every day for dining, shopping and boarding their yachts.
Luxury Retail Setting
Your message sits alongside the boutiques, restaurants and services of a premium marina.
THE NETWORK
🖥️
LED Screen at the Marina Entrance
A large digital screen at the entrance, seen by every arriving car and pedestrian.
🪧
CLP Network inside the Marina
CLP units along the marina’s walkways, restaurants and shops.
🌊
Put your brand where Türkiye’s yachting community spends its summer. Contact us for availability and campaign dates.
Midtown is the shopping centre of the Bodrum peninsula, located at its centre in Konacık, within an average of 8 km of all regions. With more than 180 national and international brands, a hypermarket and technomarket and over 30 cafés and restaurants, it attracts Bodrum’s affluent residents, summer-home owners and holidaymakers alike.
500K
visitors every month
150K
vehicle entries every month
180+
national & international brands
MIDTOWN IN NUMBERS
💰
$3 billion
annual tourism revenue in Bodrum, with $950 average spend per person
👥
6,000,000
visitors to Bodrum every year
📍
8 km
average distance to all regions of the peninsula
🚗
62%
of vehicles on the Bodrum peninsula pass in front of Midtown
🏷️
180+
national and international brands
☕
30+
cafés and restaurants, plus a hypermarket & technomarket
🧍
500,000
visitors a month on average
🚙
150,000
vehicle entries a month on average
WHY IT MATTERS
An Affluent Audience
Bodrum’s high-income residents and summer visitors shop here throughout the season.
Central Location
At the centre of the peninsula, easy to reach from every bay and town.
On the Main Road
62% of all vehicles on the peninsula drive past the mall.
Purchase Mindset
Visitors come to shop, dine and spend, the ideal moment for brand messages.
🌊
Reach Bodrum’s affluent shoppers at the peninsula’s key shopping destination. Contact us for available formats and campaign dates.
A large-format Megaboard on the Bodrum peninsula, one of the most visible outdoor formats of the summer. Its size and position make it ideal for launches and brand campaigns that want to be seen by everyone travelling around the peninsula.
WHY IT WORKS
Giant Format, Big Impact
A large-format panel that stands out from far away and dominates its surroundings.
Heavy Summer Traffic
Placed on busy routes that fill up with holiday traffic during the season.
Brand Statement
Ideal for launches, brand campaigns and bold visuals that set the tone for the summer.
🌊
Make your brand the first thing summer visitors notice in Bodrum. Contact us for availability, sizes and campaign dates.
Didim, on the Aegean coast of Aydın, is one of Türkiye’s most popular summer resorts. Altınkum beach, the ancient Temple of Apollo at Didyma, a large yacht marina and a lively seafront attract domestic families and international visitors, and the town is also home to a large British community. Its population grows many times over during the summer months, making it a strong mass-reach destination.
Summer
population grows many times over
Altınkum
one of the Aegean’s best-known beaches
WHO YOU REACH
👨👩👧
Domestic Families
Families from İzmir, Aydın, Denizli and across Türkiye spending their summer holiday in Didim.
🇬🇧
British Community
A large community of British residents and visitors, many of them staying for months.
🏡
Summer-Home Owners
Thousands of holiday homes filled with the same audience every season.
⛵
Marina & Culture Visitors
Yacht guests and visitors to the Temple of Apollo and the ancient city of Miletus.
🌊
Reach Didim’s summer families and international residents throughout the season. Contact us for availability and campaign dates.
Open each format from the Didim dropdown on the left.
CLP NETWORK
A network of CLP (city light poster) units placed along Didim’s busiest streets and pedestrian routes. The network follows holidaymakers between the beach, the town centre, shops and restaurants, delivering repeated, eye-level exposure throughout their stay.
WHY IT WORKS
High Frequency
Several faces along daily routes repeat your message many times a day.
Eye-Level Visibility
Seen up close by pedestrians and drivers in the town centre.
Holiday Routes
Positioned where visitors walk between beach, market and restaurants.
🌊
A cost-effective way to build frequency among Didim’s summer visitors. Contact us for availability and campaign dates.
Alaçatı and Çeşme, at the tip of the İzmir peninsula, are among Türkiye’s most fashionable summer destinations. Alaçatı’s stone houses, boutique hotels and restaurants, world-class windsurfing and Çeşme’s marina, beaches and beach clubs attract a stylish, high-income crowd from İzmir, Istanbul and abroad, especially at weekends when the peninsula fills up with visitors arriving by road.
Weekend
peaks from İzmir and Istanbul
WHO YOU REACH
💎
Stylish, High-Income Crowd
Visitors of Alaçatı’s boutique hotels, restaurants and designer stores.
🏄
Sports & Lifestyle Lovers
Windsurfers, kitesurfers and active travellers from around the world.
🎶
Beach Club & Nightlife Crowd
Young trendsetters at Çeşme’s beach clubs, festivals and bars.
🚗
Weekend Visitors
İzmir residents and Istanbul weekenders driving to the peninsula every week.
ADVERTISING FORMATS
🚧
Toll Plaza Entrance
At the entrance of the İzmir–Çeşme motorway toll plazas, the gateway to the peninsula.
🌇
Megaboard
A large-format panel in Alaçatı for maximum visibility.
📺
Digital Screen
Also available: a digital screen at the Özdilek Mall junction in Çiftlikköy, Çeşme.
🌊
Be the brand that welcomes the peninsula’s summer crowd. Contact us for availability and campaign dates.
Open each format from the Alaçatı & Çeşme dropdown on the left.
TOLL PLAZA ENTRANCE – ÇEŞME
🚧 The gateway to Çeşme & Alaçatı
Advertising at the toll plaza entrance of the İzmir–Çeşme motorway, the main road into the peninsula. Almost every visitor who drives to Alaçatı and Çeşme passes through these toll plazas, where cars slow down and queue, especially on busy summer weekends.
WHY IT WORKS
A Single Gateway
Every car arriving by motorway passes the toll plazas, with no way around them.
Slow-Down & Queue Time
Drivers slow down and often wait, giving your message longer viewing time.
Weekend Peaks
Traffic surges every Friday and Sunday as İzmir and Istanbul visitors arrive and leave.
First Holiday Impression
The first brand message visitors see as their holiday begins, and the last as they go home.
🌊
Welcome every car arriving at the peninsula with your brand. Contact us for availability and campaign dates.
A large-format Megaboard in Alaçatı, reaching the stylish summer crowd heading to the village’s boutique hotels, restaurants, beaches and windsurf spots.
WHY IT WORKS
Giant Format, Big Impact
A large-format panel that stands out from far away and dominates its surroundings.
Heavy Summer Traffic
Placed on busy routes that fill up with holiday traffic during the season.
Brand Statement
Ideal for launches, brand campaigns and bold visuals that set the tone for the summer.
🌊
Make your brand the first thing summer visitors notice in Alaçatı. Contact us for availability, sizes and campaign dates.
İzmir Adnan Menderes Airport is the primary international gateway to Turkey’s Aegean region and the main airport serving İzmir, the country’s third-largest city. Located in the Gaziemir district about 18 km from the city center, it connects İzmir to domestic routes across Turkey and to international destinations across Europe, while also serving as a key gateway to the wider Aegean coast, including Çeşme and other resort areas. Direct İZBAN commuter rail links connect the airport to the city center, keeping it tightly integrated with İzmir’s urban transit network.
PASSENGER TRAFFIC POWER
11.5 million passengers in 2024 (9% growth year-over-year)
Turkey’s 5th busiest airport overall, and 4th busiest for domestic passenger traffic
A healthy mix of roughly 6.7 million domestic and 4.8 million international passengers in 2024 — balancing steady business travel with growing international tourism
Operated by TAV Airports under a concession running through 2034
Focus city for Turkish Airlines; operating base for Corendon Airlines, Pegasus Airlines, and SunExpress
WHO ARE THESE PASSENGERS?
🏙️
İZMIR’S BUSINESS & RESIDENT TRAVELERS
Turkey’s third-largest city generates dense year-round domestic business and family travel.
🌊
AEGEAN COAST TOURISTS
Growing international leisure traffic to Çeşme, Alaçatı, and the wider Aegean coastline.
✈️
EUROPEAN CONNECTIVITY
Direct routes connecting İzmir to major European markets.
WHY THIS MATTERS FOR BRANDS?
İzmir Adnan Menderes Airport delivers access to:
Balanced Domestic & International Audience
Direct Access to Turkey’s Third-Largest City
Growing International Tourism Corridor
İzmir Adnan Menderes combines the steady reach of Turkey’s third-largest city with a fast-growing international tourism corridor along the Aegean coast. Contact us to explore airport media placements tailored to this audience.
DOMESTIC ARRIVALS:
First Impressions in the Aegean
WHY IT WORKS
Domestic arrival halls capture travelers in a relaxed, attentive state — bags not yet collected, no rush through security, simply moving through the terminal at a natural pace. For brands targeting İzmir’s business travelers, families, and returning residents, this is a high-attention, low-distraction moment to deliver a clear message. Through strategic OOH Media Planning Turkey, brands can secure prime arrival-hall placements that build consistent recall among İzmir’s frequent domestic flyers.
Relaxed, Attentive Mindset
Passengers walk at a natural pace with no security checks ahead, increasing message absorption.
Repeat Business Traveler Audience
High frequency of return visits from the same domestic corporate and family flyers.
First Local Touchpoint
One of the very first brand messages a traveler sees upon landing in İzmir.
Contact us for current availability and placement options in the domestic arrivals area.
DOMESTIC DEPARTURES:
The Last Word Before They Fly
WHY IT WORKS
Departure areas naturally build dwell time — check-in, security, and the wait before boarding all create extended exposure windows. For domestic routes connecting İzmir to Turkey’s other major cities, this is a chance to reach business and leisure travelers at a moment of focused attention, right before they carry your message to their next destination.
Extended Dwell Time
Check-in queues and pre-boarding waits create longer, repeated exposure to the same message.
Captive, Focused Audience
Travelers actively look for information and entertainment while they wait.
Message Travels with Them
The final brand touchpoint before departure, carried into their destination city.
Contact us for current availability and placement options in the domestic departures area.
INTERNATIONAL ARRIVALS:
Welcoming Aegean-Bound Travelers
WHY IT WORKS
International arrivals bring a distinct, growing audience to İzmir — European tourists heading to the Aegean coast, alongside international business visitors. The walk through passport control and baggage claim creates one of the longest dwell-time windows in the entire airport, making it a premium environment for brands seeking to make a strong first impression on international visitors to the region.
Growing International Audience
European tourists and business visitors with strong purchasing power.
Longest Dwell-Time Window
Passport control and baggage claim create extended, repeated exposure.
First Brand Impression of the Aegean
Often the very first message international visitors see upon entering the region.
Contact us for current availability and placement options in the international arrivals area.
INTERNATIONAL DEPARTURES:
Your Brand’s Last Word to the World
WHY IT WORKS
As international travelers prepare to leave İzmir, they pass through duty-free shopping, lounges, and extended security and boarding waits — moments when attention is high and spending mindset is active. This is prime territory for brands looking to leave a lasting impression on an internationally mobile, growing tourism audience as they head back out into the world.
Active Shopping Mindset
Duty-free browsing puts travelers in a receptive, purchase-ready state of mind.
Extended Pre-Boarding Exposure
Security and boarding waits build repeated, focused message exposure.
A Global Send-Off
The final brand impression travelers carry with them to destinations around the world.
Contact us for current availability and placement options in the international departures area.
LOUNGES:
Reaching Decision-Makers in a Premium Setting
WHY IT WORKS
Lounges bring together the airport’s highest-value audience — frequent flyers, business executives, and premium leisure travelers — in a calm, low-clutter environment with significantly longer dwell times than the general terminal. With far less visual competition than the main concourse, brand messages placed here are seen clearly, repeatedly, and without distraction.
Premium Decision-Maker Audience
Frequent flyers, executives, and premium travelers in one concentrated space.
Low-Clutter Environment
Minimal visual competition means stronger message recall.
Extended, Relaxed Dwell Time
Passengers spend significantly longer here than anywhere else in the terminal.
Contact us for current availability and placement options within the lounges.
POLE BANNER:
Smart Visibility, Everywhere You Look
WHY IT WORKS
Electric pole formats deliver repeated, street-level exposure across key routes — ideal for bold headlines, short slogans, and strong recall. Through strategic OOH Media Planning Turkey, brands can build high-frequency campaigns across dense urban routes, reinforcing messaging and creating strong daily presence.
Vertical or Horizontal Formats
Flexible creative options for different street environments.
Positioned on Key City Routes
Installed across urban electric poles along busy corridors.
High-Frequency Exposure
Repeated placements along the same street build strong recall.
Catchy & Memorable Messaging
Perfect for bold headlines, short slogans, and taglines.
Strategic Route Domination
Sequential units maximize impact along a single route.
Target-Based Network Options
Clusters based on audience flow: residential, commercial, business hubs, etc.
Contact us for customized network options and budgets.
CROSSPASS ADS:
Highway Dominance, Maximum Impact
PRIME POSITIONING
Crosspass Ads are built for high-speed visibility and repeated exposure — positioned directly over active highways
and at peak-density corridors to create strong brand dominance. By partnering with an experienced OOH Agency Turkey, brands can strategically secure these premium highway locations to maximize reach and brand presence.
Over Active Highways
Placed directly on major traffic routes for constant visibility.
At Crowded Locations
Installed where traffic density is at its peak.
High Dwell-Time Advantage
Increased visibility during congestion and slow traffic.
Large & Continuous Display
Expansive formats designed for long-range visibility.
Digital: Maximum 15 sec spot time with daily minimum 400–450 frequency
LARGE & CONTINUOUS DISPLAY
Expansive billboard formats for long-range visibility
Continuous presence along key highway corridors
Ideal for bold creatives and high-impact messaging
Networks are categorized as Diamond Plus, Diamond, Sapphire, and Gold.
Minimum 3 panel usage is required and it must include:
• 1 panel from Diamond • 1 panel from Sapphire • 1 panel from Gold
Contact us for highway mapping and customized target-focused planning.
PARAPETS:
Highway-Scale Brand Impact
WHY IT STANDS OUT
Parapets are massive static banners installed directly on the retaining and bridge walls that line Istanbul’s busiest highways, overpasses, and expressway corridors — placed exactly where vehicles travel, with direct, uninterrupted line-of-sight to passing traffic. Their oversized scale and roadside positioning make them one of the most cost-effective ways to capture continuous daily exposure across high-density vehicle routes. Through strategic Outdoor Advertising Turkey planning, brands can secure these high-traffic wall locations along key arteries and ring roads. Working with an experienced OOH Media Planning Agency Turkey ensures the right corridor and wall length are selected to maximize reach, while professional OOH Advertising Agency Turkey support handles production, installation, and upkeep for the full campaign duration.
Massive Roadside Scale
Oversized wall-length panels that dominate the driver’s field of view.
Direct Line-of-Sight to Traffic
Mounted on highway and bridge parapet walls, facing vehicles head-on as they approach.
High-Density Vehicle Exposure
Continuous daily reach across the city’s busiest expressways, ring roads, and overpass corridors.
Bold Static Production
Weatherproof vinyl prints engineered for high-impact visibility, even at speed.
2D Design Opportunity: Full creative freedom to design bold, large-scale static visuals that command the wall space
Static Vinyl Format: Durable, weather-resistant printed production — no digital rotation
Fixed, Single-Brand Placement: Full wall ownership for the contract period — no shared or rotating space
Parapet walls along major highway corridors are limited in number and high in demand. Contact us for current open locations, wall dimensions, and production lead times.
ICON DIGITAL NETWORK:
Next Generation of Digital OOH
PREMIUM CITY COVERAGE
A premium DOOH network built for maximum visibility across Istanbul — positioned in prestigious, high-traffic points
on both the European and Asian sides, reaching pedestrian and vehicle traffic simultaneously. Through strategic Outdoor Advertising Turkey, brands can leverage this high-impact digital network to achieve wide city coverage.
40 Units / 160 Faces
Wide premium coverage with strong repetition across the city.
Prestigious High-Traffic Points
Carefully selected locations to maximize visibility and brand impact.
Pedestrian + Vehicle Reach
Built to impact both audiences at the same time.
4 Independently Operating Screens
Run synchronized storytelling or separate content strategies per unit.
Beyond traditional advertising models, this network is programmatic-ready — enabling data-driven,
pinpoint communication in Istanbul’s most premium locations.
With advanced 3D modeling applications, Icon Digital delivers a true industry-first experience —
turning outdoor media into immersive brand storytelling.
DIGITAL SCREEN NETWORK
A high-impact network of 6 large-format screens placed across key passenger circulation points — built to dominate
the busiest departure and metro transition zones with repeated exposure throughout the day. By partnering with an experienced OOH Media buying agency Turkey, advertisers can strategically secure these premium placements to maximize reach.
Large-format separator panels positioned inside arrivals corridors — capturing passengers immediately after landing
with unavoidable visibility in the circulation flow. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage these high-impact placements to create powerful first impressions.
Technical Specifications
Domestic Arrivals Separator: 5 Units / 10 Faces (Double-sided)
International Arrivals Separator: 11 Units / 22 Faces (Double-sided)
Placed directly at baggage carousels, ensuring high dwell-time visibility while passengers wait for their luggage —
ideal for longer message absorption and stronger recall. Through strategic Outdoor media planning Turkey, brands can leverage this high-attention moment to reinforce messaging.
Located at the security screening entry in domestic departures — capturing highly focused passenger attention right
before the airside transition. Through strategic Outdoor Advertising Turkey, brands can leverage this high-attention checkpoint to deliver impactful messaging and maintain consistent exposure at one of the most critical stages of the airport passenger journey.
Positioned within the check-in island area for direct engagement with departing passengers during ticketing and
baggage-drop moments. Through strategic planning with an experienced OOH Media planning agency Turkey, brands can leverage this key airport touchpoint to reinforce campaign messaging, increase frequency, and maintain consistent brand presence throughout the departure journey.
High-visibility placement at the security entrance before the airside transition — one of the last moments where
every passenger slows down and looks forward. Through effective OOH Media Planning Turkey, brands can leverage this critical checkpoint to maximize visibility, reinforce messaging, and create strong recall among travelers at one of the most attentive stages of the airport journey.
Overhead placement along vertical passenger movement routes — delivering a “can’t-miss” impression as passengers
move between levels. Through strategic Outdoor Advertising Turkey, brands can leverage these high-traffic transition points to reinforce messaging, maximize passenger reach, and create impactful brand presence within key movement corridors of the airport.
Corridor placement leading toward aircraft boarding areas — reaching passengers in the final “ready-to-travel” moment
right before gate and boarding flow. Through strategic OOH Media Planning Turkey, brands can position their messaging at this critical transition point to reinforce recall and maximize campaign impact. Partnering with an experienced OOH Advertising Agency Turkey also ensures optimal placement strategy, effective campaign management, and strong brand presence within high-traffic airport environments.
Strategically placed at domestic baggage claim for strong dwell-time exposure — passengers naturally pause here,
giving your message time to land. By partnering with an experienced OOH Media buying agency Turkey and OOH Media planning agency Turkey, advertisers can strategically secure these high-attention locations to maximize exposure.
Located at the exit transition point after luggage collection — capturing passengers at the exact moment they
re-enter the public arrivals flow. Through strategic Outdoor media planning Turkey, brands can leverage this high-traffic touchpoint to reinforce messaging, create memorable first impressions,
Targets arriving passengers and visitors meeting them at the exit hall — a high-emotion zone with strong attention
and natural stop-and-wait behavior. Through strategic Outdoor Advertising Turkey, brands can leverage this powerful arrival touchpoint to deliver memorable messaging, reinforce brand presence, and achieve impactful visibility within one of the airport’s most emotionally engaging environments.
Yovi TV is built for premium visibility in high-traffic points — designed to deliver strong recall through consistent,
repeated exposure across a wide digital screen network. By working with a professional DOOH Agency Turkey, advertisers can plan impactful campaigns across multiple screens simultaneously. With a Digital OOH agency Turkey, they can create strong frequency, wider coverage, and memorable brand presence across key urban touchpoints.
93 Screens
Distributed across premium, high-traffic locations.
Flexible planning options to scale by budget and objectives
Contact us for detailed availability and customized media planning.
3D MEGA DIGITAL UNITS:
Unskippable · Unforgettable
Anamorphic 3D Content
3D anamorphic outdoor advertising transforms a standard campaign into a live event.Brands can create hyper-realistic illusions. The result is an experience that passersby cannot scroll past, cannot ignore, and almost always photograph and share. It is the format of choice for product launches, brand awareness pushes, and any campaign where memorability and cultural impact matter as much as reach.
475,000 Monthly Vehicle Traffic · 1 Million Monthly Visitors
Cylindrical tower LED — full wraparound display for 360° anamorphic 3D impact at one of Istanbul's busiest shopping corridors.
Corner-wrapping L-shaped LED screen — two-face format engineered for dual-direction traffic coverage. Delivers seamless anamorphic 3D storytelling that commands attention from multiple approach angles.
Gateway to Türkiye’s Premium Summer Destination
The Turkish Riviera’s luxury gateway
Milas–Bodrum Airport serves Bodrum, Didim and Muğla, some of Türkiye’s most prestigious tourism regions. Bodrum hosts approximately 1 million international tourists every year, primarily from the UK, and during peak summer months the region’s population rises to 1.5 million, supported by luxury resorts, expanding residential investments and strong yacht tourism.
4.4M
passengers in 2024
59
international destinations (2025 season)
24
airlines in the 2025 international season
1.5M
regional population at summer peak
PASSENGER TRAFFIC POWER
Still growing in 2026
3.24 million passengers in January–August 2026, up 5% on the same period of 2025, with domestic traffic up 10%.
A long summer season
International flights run from the end of March to late October, peaking in July and August.
Leading European carriers
Jet2.com, easyJet, Ryanair, Corendon, SAS, Norwegian and Discover, among others.
Affluent domestic audience
High-income domestic travelers from Istanbul, Ankara and İzmir flying in for summer homes, marinas and resorts.
PASSENGER PROFILE
In 2024, the United Kingdom was the largest European market for BJV, followed by:
1United Kingdom
2Russia
3Poland
4Germany
5Belgium
AIRPORT FEATURES
9
Passenger boarding bridges (International Terminal)
Bodrum’s largest international audience, led by the UK, Poland, Germany and Belgium.
🛥️
Luxury & Yacht Tourism
Guests of high-end resorts, marinas and yacht charters along the Bodrum peninsula.
🏡
Second-Home Owners & Investors
Domestic and international buyers in one of Türkiye’s most active premium real estate markets.
🇹🇷
High-Income Domestic Travelers
Affluent families and professionals spending the summer season in Bodrum.
WHY THIS MATTERS FOR BRANDS?
Milas–Bodrum Airport delivers access to:
An Affluent, Premium Audience
Holiday-Mode Travelers
International & Domestic Reach
Peak-Season Passenger Density
Bodrum brings together Türkiye’s most premium summer audience in one compact airport. Contact us to reach holidaymakers, investors and luxury travelers at the start and end of their stay.
Explore every advertising placement from the tabs on the left side — the Digital Screens and Static Lightboxes tabs open to show each location.
SCREENS INSIDE METRO:
Reach the City Where It Waits
WHY IT WORKS
Connecting major districts across the city, metro stations offer fixed platforms and structured waiting areas —
creating powerful exposure moments. Passengers spend dedicated time on platforms, making metro screens one of the
strongest dwell-time advertising environments in urban transit.
DAILY REACH & SCREEN NETWORK
3 Million Daily Passengers
Massive citywide coverage with continuous commuter flow.
6,950 Screens
High-density screen network across metro stations.
Screens operate in a 3-minute content / 3-minute advertisement rotation
Ensures balanced visibility and consistent frequency
Structured repetition builds strong brand recall
Ideal for awareness-driven and long-term campaigns
Contact us for detailed planning and customized media packages.
SCREENS INSIDE METROBUS:
Non-Stop Urban Exposure
WHY IT WORKS
Operating on a private lane separated from city traffic, Metrobus runs 24/7 — delivering uninterrupted visibility throughout the day.
With high passenger turnover and intense rush-hour density, it creates powerful frequency across one of the city’s busiest transportation corridors.
DAILY REACH & SCREEN NETWORK
1.4 Million Daily Passengers
High-volume commuter audience with repeated daily exposure.
2,800 Screens
Dense coverage across the Metrobus network.
24/7 Visibility
Private lane operations deliver uninterrupted daily exposure.
High-Frequency Repetition
Structured loops create strong recall — ideal for mass awareness.
Screens operate in a 3-minute content / 3-minute advertisement rotation
Ensures balanced visibility and consistent repetition
Structured loops create strong recall
Ideal for mass awareness and high-frequency campaigns
Contact us for detailed mediaplanning and customized packages that include Metrobus + Metro + City Ferry Screens for optimized budgets.
SCREENS INSIDE CITY FERRY:
Reach Two Continents
WHY IT WORKS
City ferries connect the Asian and European sides while offering a calm, seated travel environment.
Unlike fast transit systems, passengers spend longer uninterrupted time onboard — creating a premium dwell-time advertising opportunity.
Strategically positioned across both airside and landside, these digital units ensure visibility
to all departing and arriving passengers. Divided into two separate networks (A & B),
brands can target different passenger flows independently or dominate the terminal entirely. By working with a specialized DOOH Agency Turkey advertisers can plan flexible, data-driven campaigns that maximize reach, frequency, and dynamic brand impact within one of the airport’s most comprehensive digital screen networks.
Technical Specifications
Location: International & Domestic Departures/Arrivals
Positioned along the route to Turkish Airlines Business Lounges, these large digital units target premium passengers
including Business Class and Star Alliance Gold members. Also visible from the Bosphorus duty-free area. Through strategic planning with a Digital OOH agency Turkey, brands can leverage this placement to connect with high-income, frequent travelers in a sophisticated airport environment.
Targets arriving passengers and those waiting for them in the central arrival hall — a high-emotion,
high-dwell-time environment. By partnering with an experienced OOH Media buying agency Turkey, advertisers can secure this high-traffic arrival touchpoint to achieve strong visibility.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
EAST WING LOUNGE ENTRANCE LED (3D CAPABLE)
A spectacular curved LED installation at the entrance of Emirates, Saudia, and IGA lounges.
Capable of 3D broadcasting and visible from key premium areas.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
CHECK-IN ISLAND LED NETWORK
Four large LED screens located in front of check-in counters, reaching both domestic and international departing passengers. Through strategic OOH Media planning agency Turkey expertise, brands can utilize these high-traffic placements to reinforce campaign messaging and maintain consistent presence at one of the earliest stages of the airport departure journey.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
DUTY FREE AREA LED ARCH TAG
Premium double-faced LED arch units positioned between luxury mono-brand stores in the Bosphorus retail zone.
Impossible to ignore due to strategic placement.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
DUTY FREE 85” DCLP+ NETWORK
A premium digital network with 28 faces total (14 per side) located along passenger flow in the Bosphorus area,
offering strong domination when used as a network.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
DUTY FREE AREA GIANT LED NETWORK
Two massive hanging LED screens located at both ends of the Bosphorus duty-free area.
These are landmark units used mainly for high-impact brand promotion.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
A Major Aviation Hub Between Europe & Asia
Europe’s fastest-growing major airport
Located on Istanbul’s Asian side, Sabiha Gökçen Airport closed 2025 with a record 48.4 million passengers, up 17% in a single year. With international traffic now making up 56% of all passengers, it combines mass domestic reach with a fast-growing international audience, making it a high-value environment for brands seeking scale with premium positioning.
48.4M
passengers in 2025, an all-time record
+17%
passenger growth vs. 2024
56%
of passengers fly international
270K+
flights in 2025
PASSENGER TRAFFIC POWER
Türkiye’s 2nd largest airport by passenger traffic, growing faster than any other major airport in Europe.
202441.5M
202548.4M
Record day: 160,163 passengers and 856 flights on 7 September 2025.
DOMESTIC & INTERNATIONAL MIX
International traffic grew by more than 24% in 2025 and is now the majority.
202422.0M international · 19.5M domestic
53%47%
202527.2M international · 21.2M domestic
56%44%
InternationalDomestic
GROWTH & CAPACITY
Renovated Terminal 1
The former terminal has been renovated and reopened as an additional terminal, targeting 5.5 million extra passengers a year.
Second runway
A 3,540 m second runway suitable for wide-body aircraft, with new taxiways, aprons and a control tower.
Top markets
Germany is the leading international country, Ercan (Northern Cyprus) the busiest destination and Antalya the top domestic route.
Pegasus hub
Home base of Pegasus Airlines, which holds around 60% of the airport’s market share.
COMMERCIAL & PASSENGER EXPERIENCE
Premium dwell-time zones ideal for brand engagement:
9,594 m²
Food & beverage area with leading brands
4,500 m²
Duty free (3,300 m² departures · 1,200 m² arrivals)
3
Apron-view Yeken lounges & CIP areas
WHO ARE THESE PASSENGERS?
🇹🇷
Domestic Travelers
Over 21 million domestic passengers a year, connecting Istanbul with cities across Türkiye.
🇪🇺
European Travelers & Expats
Germany is the top international market, with strong traffic across Central and Western Europe.
🌍
Middle East, Asia & North Africa
A widening network of new destinations in Asia, the Middle East and North Africa.
🏙️
Istanbul’s Asian Side
The primary airport for millions of residents and businesses on Istanbul’s Anatolian side.
STRATEGIC POSITIONING
With record growth and expanding international routes, ISG continues to strengthen:
Trade & cultural connections between Türkiye and Europe
A comfort-driven international travel experience
Accessibility to Central Europe
A strong domestic and international passenger mix
Sabiha Gökçen offers mass reach, rapid growth and a premium commercial environment in one of Europe’s busiest airports. Contact us to plan your campaign.
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
INTERNATIONAL ARRIVALS PASSPORT CONTROL LIGHTBOX
Double-faced static units placed before passport control and security, ensuring visibility to all
international arrivals and transfer passengers. By partnering with a professional OOH Advertising Agency Turkey, brands can strategically secure these high-traffic placements to achieve strong visibility
Located in the 200-meter corridor between the metro station and terminal entrance, these large double-faced LEDs
capture every passenger entering or exiting the airport via metro.
Istanbul Airport is one of the world’s most connected hubs. In 2025 it welcomed a record 84.4 million passengers, served more than 339 destinations and hosted 116 scheduled airlines, the second-highest number of any airport in the world. Almost half of its passengers are long-haul transfer travelers, making it a true meeting point between Europe, Asia, Africa and the Americas.
84.4M
passengers in 2025, an all-time record
339+
destinations worldwide
116
scheduled passenger airlines
48%
long-haul transfer passengers
PASSENGER TRAFFIC POWER
Steady growth year after year, with a 90 million passenger target for 2026.
202376.0M
202480.4M
202584.4M
202690M target
Around 549,000 flights in 2025, an average of 1,491 flights a day, more than Amsterdam, London Heathrow, Paris CDG or Frankfurt.
A TRULY INTERNATIONAL AUDIENCE
Four out of five passengers fly international routes.
2025 passengers66.7M international · 17.7M domestic
79%21%
InternationalDomestic
RECORD-BREAKING 2025
282,835 passengers in one day
The busiest day in the airport’s history, on 2 August 2025.
1,707 flights in one day
A new daily flight record, set on 18 July 2025.
Europe’s first triple independent runway operation
Launched in April 2025, adding capacity for continued growth.
Growing toward 100 million
Targets of 90 million passengers in 2026 and 100 million by 2030.
WHO ARE THESE PASSENGERS?
🇪🇺
Europe
Germany is the largest European market, followed by the UK, Italy, France and Spain.
🇺🇸
United States
Nearly 325,000 passengers a month and direct flights to 13 U.S. cities; the U.S. ranks second after Germany.
🌍
Middle East & Gulf
Strong passenger flow from Iran, Saudi Arabia, the UAE, Egypt and Iraq.
🔁
Global Transfer Travelers
Almost half of all passengers connect between long-haul flights, often with long dwell times in the terminal.
WHY THIS MATTERS FOR BRANDS?
Istanbul Airport delivers access to:
High-Income International Travelers
Business Decision-Makers
Global Tourists
Transfer Passengers with Long Dwell Times
It’s not just airport traffic — it’s global traffic concentrated in one premium location. Contact us to explore airport media solutions and global-impact advertising opportunities.
Explore every advertising placement from the tabs on the left side — the Departures & Duty Free and Arrivals & Transfer tabs open to show each location.
Screens Outside of the Malls
Premium Mall Screens. Where People Gather.
Prime Meeting Points
Located at main entrances and gathering areas of premium malls.
Urban Center Positioning
Installed along both driving routes and pedestrian walkways.
Marmaray digital screens deliver rich, engaging content to passengers of all ages — from 7 to 70.
These screens operate inside Marmaray trains as well as the Kağıthane – Istanbul Airport Metro, reaching commuters traveling
between the Asian and European sides of the city.
Total daily structure: 30 minutes ads / 30 minutes content per hour cycle
This structured loop guarantees high frequency, balanced exposure, and strong brand recall. Contact us for detailed planning and customized campaign packages.
METRO NETWORKS:
Asian & European Sides
WHY METRO WORKS
Catchy Waiting Points: High attention during waiting and transportation time
Extended Exposure Duration: Commuters spend minutes, not seconds, with your message
Illumination Options: Premium lightbox and large illuminated displays
Asian & European Coverage: Balanced reach across both sides of the city
Multiple Network Alternatives: Customize by line, station density, or route
These visuals represent only some Metro network styles.
There are additional formats available across different stations and lines.
Contact us to learn more about other Metro formats and flexible network combinations.
BUS STOP CLPs:
Built for Long-Term Brand Dominance
WHY IT WORKS
Bus Stop CLPs create long attention windows in real pedestrian + traffic flow. Because the message is placed where people
naturally wait and pass repeatedly, you get strong frequency, easier message absorption, and consistent brand recall. Through strategic Outdoor media planning Turkey, advertisers can build high-frequency coverage across dense urban routes, while Outdoor Advertising Turkey placements at bus stops help maintain consistent brand presence throughout daily city movement.
District-Level Targeting
Plan by key hubs, neighborhoods, or commercial corridors.
Long Visibility Window
Viewed while waiting, walking, and crossing — not just a split-second glance.
High Frequency Recall
Repeat exposure across daily routines builds memorability.
Scalable Network Planning
Go citywide or focus on select networks based on your objective.
PLANNING OPTIONS
Location-Specific Planning: Select networks based on key districts or commercial hubs
Target-Group Focused Options: Customize placements according to demographic flow
Citywide or Regional Expansion: Scale according to campaign objectives
CREATIVE FREEDOM
Special Creative Applications Available
Large-format adaptations
Innovative executions to increase memorability
Ideal for bold visuals and high-impact storytelling
Get in touch for tailored long-term media strategies and customized media plans.
Continuous citywide visibility on high-traffic lines
OVERVIEW
Transit vehicles are an inseparable part of main arteries and districts of the cities, actively moving consumers across the city on a daily basis.
They operate along high-traffic routes, connecting residential zones, business centers, and commercial hubs — delivering continuous brand exposure
throughout the day. By partnering with an experienced OOH Media buying agency Turkey, advertisers can strategically deploy transit advertising to maximize coverage, reinforce brand frequency, and maintain consistent presence across key urban routes.
NETWORK POWER & REACH
5 Million Monthly Round Trips
Between first and last stops across the network.
10,000 Daily Stop Contacts
High repetition across routes and stations.
2 Million Daily Passengers
Large-scale exposure to commuting audiences.
48 Million Reached in 2 Weeks
Fast awareness lift at city scale.
FORMAT OPTIONS
Full Cover Applications: Complete surface domination for maximum visibility
Superback Alternatives: Large rear-area branding for strong traffic impact
FLEXIBLE LINE & STATION PLANNING
Different line-based network options
Station-specific selections available
Ability to customize routes according to target audience flow
WHY IT WORKS
Extensive Reach: Engages both pedestrians and drivers
High visibility in active urban corridors
Strong frequency along key transportation lines
Ideal for awareness-driven and high-impact campaigns
Contact us for line-specific planning and tailored media plan options.
FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING
MEDIUMS IN TURKEY
Advertising Spaces
Contact Us
Who This OOH Media Planning Service in Turkey Is For
This page is designed for international brands, local advertisers, and agencies looking for a reliable OOH media planning partner in Turkey. It is especially relevant for companies that want to understand billboard advertising, airport media, transit advertising, mall advertising, and other outdoor media opportunities in Istanbul and across Turkey.
It is also useful for advertisers entering the Turkish market for the first time and needing local guidance on media formats, coverage strategy, target locations, and campaign planning. Brands that are unfamiliar with the Turkish advertising landscape often benefit from working with a local agency that can simplify format selection, planning, and execution.
If you are searching for a local OOH agency in Turkey for billboard advertising in Istanbul or broader nationwide outdoor media planning, this page gives an overview of the formats and planning approach that can support those campaigns.
Frequently Asked Questions About OOH Media Planning in Turkey
What is OOH media planning in Turkey?
OOH media planning in Turkey is the process of selecting the most suitable outdoor advertising formats, locations, and campaign dates to achieve a brand’s awareness or reach objectives. It usually includes billboard planning, airport advertising, transit media, mall advertising, and digital outdoor formats across cities such as Istanbul and other key regions in Turkey.
What types of outdoor advertising are available in Turkey?
Outdoor advertising in Turkey can include billboards, giantboards, CLP units, digital screens, airport advertising, metro and tram advertising, bus and vehicle wraps, mall advertising, and other high-visibility outdoor formats. The right format depends on the campaign objective, target audience, city coverage, and budget.
Can foreign brands advertise outdoors in Turkey?
Yes, foreign brands can run OOH campaigns in Turkey with the support of a local advertising agency. A local media planning partner helps with market knowledge, format recommendations, location selection, coordination with media owners, campaign timing, and execution across the Turkish advertising landscape.
How do you choose the right OOH advertising format in Turkey?
The right OOH format is chosen based on the audience you want to reach, the cities or districts you want to target, the visibility needed, the campaign duration, and the available budget. For example, airport advertising may suit premium or international audiences, while roadside billboards and transit media may be better for broader citywide reach.
Why work with a local OOH agency in Turkey?
Working with a local OOH agency in Turkey gives brands access to local market knowledge, media owner coordination, regional planning support, and guidance on which formats and locations are most suitable. This is especially useful for international brands and agencies that are not familiar with Turkey’s outdoor advertising environment.
Does Scarlet Media provide nationwide OOH media planning in Turkey?
Scarlet Media provides OOH media planning support across Turkey, helping brands evaluate different outdoor advertising formats and locations according to campaign goals and budget. The service can include planning for Istanbul as well as broader regional or nationwide outdoor advertising coverage.
Is billboard advertising in Istanbul included in OOH media planning?
Yes. Billboard advertising in Istanbul is one of the most common parts of OOH media planning in Turkey. Depending on the campaign, planning may also include airport media, transit advertising, mall formats, and digital outdoor placements in Istanbul and other key cities.
How can I start an OOH advertising campaign in Turkey?
The usual starting point is defining your target audience, preferred cities, campaign dates, and approximate budget. From there, an OOH agency can recommend the most relevant advertising formats, suggest locations, build a media plan, and manage the campaign execution process.