1. Facebook: Connecting Communities
Facebook remains a dominant force in Dubai’s social media landscape, with a remarkable 90% of internet users active on the platform. This extensive reach makes it a key channel for businesses looking to connect with a broad audience.
The majority of Facebook users in Dubai are male, aged 25-34, and have interests in travel, fashion, and gaming. Additionally, expats make up a significant portion of the user base, indicating a diverse audience with varied linguistic preferences.
This means that content strategies should be tailored to resonate with both English and Arabic speakers, though English posts are currently more prevalent.
Timing is also crucial, just like in every other social media platform; activity surges during Ramadan, presenting an excellent opportunity for targeted advertising.
By partnering with a social media agency in Dubai, brands can effectively leverage these insights to create engaging content and capitalize on peak usage times, ensuring their messages reach the right people at the right moments.