OOH Media Planning in Turkey

Scarlet Media provides end-to-end OOH media planning across Turkey,
Explore different OHH advertising formats and sample images below.

Explore Other Mediums
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FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING

MEDIUMS IN TURKEY

Advertising Spaces

BILLBOARDS: Mass Reach Power

WHY IT STANDS OUT

Billboards are built for instant credibility and scale. In the right corridors, they become your brand’s daily “presence point” — seen by commuters, drivers, and pedestrians again and again.

Eye-Catching Urban Elements

Integrated into the city flow — impossible to ignore.

Large Display Impact

Bigger formats elevate brand perception instantly.

Extensive Reach

Captures public transportation, vehicle, and pedestrian traffic at once.

High Frequency Exposure

Repeated daily visibility in busy areas.

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FORMAT FLEXIBILITY
  • Rotating Units: Dynamic visibility within premium urban networks
  • Fixed Units: Strong, uninterrupted brand dominance
  • Mixed Planning Available: Combine rotating and fixed units within custom location lists

Minimum 2, maximum 4 screens side by side, always positioned as a cluster (never a single screen). Creates billboard-level impact with multiplied visibility.

Ideal for bold storytelling and high-impact visuals. Contact us for customized media planning.

Billboard sample 1 Billboard sample 2 Billboard sample 3

MEGALIGHT: Street-Level Impact

WHY IT’S PERFECT FOR YOUR BRAND

Megalights deliver premium, street-level visibility in high-density corridors — ideal for building strong recall through repeated exposure.

Extensive Reach

Covers public transportation, vehicle, and pedestrian traffic simultaneously.

Direct Perception

High-impact visibility in high-density locations.

Strong Brand Positioning

Large format increases perceived brand value.

Elegant & Premium Appearance

Enhances corporate image and premium perception.

Wide City Coverage

Network-based buying across key urban hotspots.

High Recall Power

Strategic placements in high-traffic points boost memorability.

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FORMAT
  • STATIC
  • ADML: 3 brands rotating on one screen

For updated availability, strategic recommendations, and budget options built specifically for your brand, get in touch with us today.

Megalight sample 1 Megalight sample 2 Megalight sample 3

GIANTBOARD: Elevate Your Brand at Eye Level

WHAT MAKES IT PREMIUM

Giantboard is a premium 4-display cluster designed for dominance at eye level — built to command attention and elevate brand value.

4 Billboard Cluster Design

Four elegant displays positioned side by side for maximum dominance.

Eye-Level Placement

Direct visual impact exactly where attention naturally lands.

Striking Urban Presence

A powerful format that stands out in high-traffic environments.

Illumination Options

Premium lighting solutions that enhance visibility day and night.

3D Production Capabilities

Creative executions that add depth, dimension, and memorability.

High-Quality Materials & Finishing

Designed to reflect strong, established brands.

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STRATEGIC LOCATION ADVANTAGE
  • Selective Networks: Positioned in central locations
  • Traffic Slow-Down Points: Installed where vehicles reduce speed, increasing viewing time
  • Maximum Attention Window: Ideal for bold visuals and impactful storytelling

Contact us for availabilities, media planning and premium location planning.

Giantboard sample 1 Giantboard sample 2 Giantboard sample 3

CLPs: Cover the Entire City

WHY THIS WORKS

City CLPs are built for long visibility windows at high-attention intersections — designed to drive strong frequency across dense routes.

At Major Traffic Cross Points

Positioned exactly where traffic slows and attention increases.

Dual Audience Impact

Reaches both drivers and pedestrians at the same time.

High Dwell Time Advantage

Longer visibility during traffic lights and congestion.

Unmissable Urban Presence

Strategic placements in key intersections.

CITY-WIDE COVERAGE OPTIONS
  • Strategic intersection network planning
  • Strong frequency across high-traffic routes
  • Ideal for building brand dominance fast
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Get in touch for a special media plan for your brand and tailored budget options.

CLP sample 1 CLP sample 2 CLP sample 3

WALLS: Massive Visual Impact

PRIME URBAN POSITIONING

Walls create landmark-level visibility by turning entire building facades into brand statements — made for maximum daily exposure in the city’s busiest movement points.

Central Traffic Points

Located at central pedestrian & vehicle traffic points.

Heart of the City

Positioned where movement and visibility peak.

Maximum Daily Exposure

Strong exposure to drivers and foot traffic.

Entire Building Facade

Giant display covering the whole facade.

Landmark-Level Presence

Creates a signature “city landmark” effect.

Visible From Long Distances

Impossible to ignore, even from far away.

PREMIUM BRAND ENHANCEMENT
  • Special Application & Illumination Alternatives
  • Custom lighting solutions for day & night dominance
  • Elevated perception through high-end production
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Get in touch for tailored long-term media strategies and customized media plans.

Wall sample 1 Wall sample 2 Wall sample 3

CHECK-IN AREA LEFT WALL LIGHTBOX

Located on the left facade wall of the International Departures Check-in Area. All outbound international passengers see this unit while waiting in passport queues — delivering large-scale, high-dwell-time visibility before passport control.

Technical Specifications

Size: 8m x 4.8m

Quantity: 1

Face: 1

Production & Installation: Included

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Bodrum Left Wall Lightbox

CHECK-IN AREA RIGHT WALL LIGHTBOX

Positioned on the right facade wall within the same check-in zone, ensuring dual-sided dominance of the departure flow. Ideal for impactful takeovers when combined with the left wall unit.

Technical Specifications

Size: 8m x 4.8m

Quantity: 1

Face: 1

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Bodrum Right Wall Lightbox

GATES CORRIDOR WALL LIGHTBOX

Placed along the route leading departing passengers toward boarding gates, capturing attention during final pre-boarding circulation.

Technical Specifications

Quantity: 1

Face: 1

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Bodrum Gates Corridor Lightbox

BAGGAGE CLAIM EXIT LIGHTBOX

Located at the exit of the International Baggage Claim Hall, targeting arriving passengers as they leave the secure zone. Ideal for tourism, real estate, hospitality, and luxury brand messaging.

Technical Specifications

Size: 6m x 1.5m

Face: 1

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Bodrum Baggage Exit Lightbox

GATE OVERHEAD DCLP NETWORK

Located above Gates 101–102–103, these digital screens reach departing passengers inside the waiting and boarding circulation zone. Positioned at eye-level in high dwell-time gate areas.

Technical Specifications

Location: Terminal Interior – Domestic & International Departures/Arrivals

Format: Digital CLP

Screen Size: 55’’

Spot Duration: 10 Seconds

Loop: 15 Brands

Total Faces: 32

Quantity: 3 Screens

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Bodrum Gate Overhead DCLP Network

DIGITAL CLP NETWORK

A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows.

Technical Specifications

Location: Terminal Interior – Domestic & International Passenger Flow

Format: Digital CLP

Screen Sizes: 55’’ & 65’’

Spot Duration: 10 Seconds

Loop: 15 Brands

Total Faces: 32

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Bodrum Digital CLP Network

DIGITAL CLP NETWORK

A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows.

Technical Specifications

Location: Terminal Interior – Domestic & International Passenger Flow

Format: Digital CLP

Screen Sizes: 55’’ & 65’’

Spot Duration: 10 Seconds

Loop: 15 Brands

Total Faces: 32

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Bodrum Digital CLP Network

WAITING LOUNGE LED SCREEN

Large-scale LED screens located inside the domestic departures waiting lounge, where passengers spend extended time before boarding — perfect for immersive brand presence during peak dwell-time.

Technical Specifications

Location: Domestic Passenger Waiting Lounge

Format: LED Screen

Resolution: 1536 x 864

Spot Duration: 10 Seconds

Loop: 15 Brands

Quantity: 2 Units

Size per Unit: 384 x 216 cm (8.29 m² each)

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Bodrum Waiting Lounge LED Screen

EXIT GATE OVERHEAD LED SCREEN

A giant LED screen located above the exit gate of domestic arrivals, delivering dominant visibility at the final passenger transition point — a high-emotion “reunion moment” with strong interaction.

Technical Specifications

Location: Domestic Arrivals – Baggage Claim Exit

Format: LED Screen

Resolution: 2688 x 864

Spot Duration: 10 Seconds

Loop: 6 Brands

Quantity: 1 Unit

Size: 672 x 162 cm (10.89 m²)

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Bodrum Exit Gate Overhead LED Screen

BAGGAGE CLAIM HALL - DIGITAL LED SCREENS

Digital LED units located directly above baggage conveyors. Passengers waiting for luggage are naturally exposed to repeated messaging — delivering strong dwell-time impact and high recall.

Technical Specifications

Location: Baggage Claim Hall

Format: 98’’ LED Screens

Resolution: 3840x2160 / 1920x1080

Spot Duration: 10 Seconds

Loop: 15 Brands

Quantity: 8 Units

Total Faces: 16

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Bodrum Baggage Claim Hall Digital LED Screens

POLE BANNER: Smart Visibility, Everywhere You Look

WHY IT WORKS

Electric pole formats deliver repeated, street-level exposure across key routes — ideal for bold headlines, short slogans, and strong recall.

Vertical or Horizontal Formats

Flexible creative options for different street environments.

Positioned on Key City Routes

Installed across urban electric poles along busy corridors.

High-Frequency Exposure

Repeated placements along the same street build strong recall.

Catchy & Memorable Messaging

Perfect for bold headlines, short slogans, and taglines.

Strategic Route Domination

Sequential units maximize impact along a single route.

Target-Based Network Options

Clusters based on audience flow: residential, commercial, business hubs, etc.

CONTACT US FOR QUOTATION

Contact us for customized network options and budgets.

Electric poles sample 1 Electric poles sample 2

CROSSPASS ADS: Highway Dominance, Maximum Impact

PRIME POSITIONING

Crosspass Ads are built for high-speed visibility and repeated exposure — positioned directly over active highways and at peak-density corridors to create strong brand dominance.

Over Active Highways

Placed directly on major traffic routes for constant visibility.

At Crowded Locations

Installed where traffic density is at its peak.

High Dwell-Time Advantage

Increased visibility during congestion and slow traffic.

Large & Continuous Display

Expansive formats designed for long-range visibility.

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FORMAT
  • Static: Minimum 3 panel usage required
  • Digital: Maximum 15 sec spot time with daily minimum 400–450 frequency
LARGE & CONTINUOUS DISPLAY
  • Expansive billboard formats for long-range visibility
  • Continuous presence along key highway corridors
  • Ideal for bold creatives and high-impact messaging

Networks are categorized as Diamond Plus, Diamond, Sapphire, and Gold. Minimum 3 panel usage is required and it must include:

• 1 panel from Diamond
• 1 panel from Sapphire
• 1 panel from Gold

Contact us for highway mapping and customized target-focused planning.

Crosspass sample 1 Crosspass sample 2 Crosspass sample 3

ICON DIGITAL NETWORK: Next Generation of Digital OOH

PREMIUM CITY COVERAGE

A premium DOOH network built for maximum visibility across Istanbul — positioned in prestigious, high-traffic points on both the European and Asian sides, reaching pedestrian and vehicle traffic simultaneously.

40 Units / 160 Faces

Wide premium coverage with strong repetition across the city.

Prestigious High-Traffic Points

Carefully selected locations to maximize visibility and brand impact.

Pedestrian + Vehicle Reach

Built to impact both audiences at the same time.

4 Independently Operating Screens

Run synchronized storytelling or separate content strategies per unit.

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AVAILABLE SOLUTIONS
  • Conventional Campaigns
  • Programmatic Buying
  • 3D Applications
  • Branded Content Integrations
  • Sponsorship Opportunities
  • QR Code Integrations for interaction

Beyond traditional advertising models, this network is programmatic-ready — enabling data-driven, pinpoint communication in Istanbul’s most premium locations.

With advanced 3D modeling applications, Icon Digital delivers a true industry-first experience — turning outdoor media into immersive brand storytelling.

Icon Digital sample 1 Icon Digital sample 2

DIGITAL SCREEN NETWORK

A high-impact network of 6 large-format screens placed across key passenger circulation points — built to dominate the busiest departure and metro transition zones with repeated exposure throughout the day.

Technical Specifications

Network: 6 Big Screens (Network Usage)

Spot Duration: 15 sec

Frequency: 576/day per screen

Locations:

• Domestic Departures (Starbucks Area) — 1 Unit

• International Departures — 1 Unit

• Metro Floor – Security Check — 2 Units

• Metro Floor – Airport Exit — 2 Units

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DOMESTIC DEPARTURES (STARBUCKS AREA)
SAW Starbucks Area Screen
METRO FLOOR
SAW Metro Floor Screen
INTERNATIONAL DEPARTURES
SAW International Departures Screen

DOMESTIC & INTERNATIONAL SEPARATORS

Large-format separator panels positioned inside arrivals corridors — capturing passengers immediately after landing with unavoidable visibility in the circulation flow.

Technical Specifications

Domestic Arrivals Separator: 5 Units / 10 Faces (Double-sided)

International Arrivals Separator: 11 Units / 22 Faces (Double-sided)

Size: 2805 x 85 cm

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SAW Separators

BAGGAGE CONVEYOR UNITS

Placed directly at baggage carousels, ensuring high dwell-time visibility while passengers wait for their luggage — ideal for longer message absorption and stronger recall.

Technical Specifications

Domestic: 4 Units

International: 3 Units

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SAW Baggage Conveyor Units

DOMESTIC DEPARTURES – CHECK-IN AREA X-RAY

Located at the security screening entry in domestic departures — capturing highly focused passenger attention right before the airside transition.

Technical Specifications

Units / Faces: 1 Unit / 2 Faces

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SAW Check-in Area X-ray

DOMESTIC DEPARTURES – CHECK-IN ISLANDS

Positioned within the check-in island area for direct engagement with departing passengers during ticketing and baggage-drop moments.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

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SAW Check-in Islands

X-RAY ENTRANCE

High-visibility placement at the security entrance before the airside transition — one of the last moments where every passenger slows down and looks forward.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

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SAW X-ray Entrance

STAIRWAY OVERHEAD PANEL

Overhead placement along vertical passenger movement routes — delivering a “can’t-miss” impression as passengers move between levels.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

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SAW Stairway Overhead Panel

APRON CORRIDOR

Corridor placement leading toward aircraft boarding areas — reaching passengers in the final “ready-to-travel” moment right before gate and boarding flow.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

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SAW Apron Corridor

BAGGAGE CLAIM CONVEYOR

Strategically placed at domestic baggage claim for strong dwell-time exposure — passengers naturally pause here, giving your message time to land.

Technical Specifications

Units / Faces: 1 Unit / 2 Faces

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SAW Baggage Claim Conveyor

BAGGAGE CLAIM EXIT WALL PANEL

Located at the exit transition point after luggage collection — capturing passengers at the exact moment they re-enter the public arrivals flow.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

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SAW Baggage Claim Exit Wall Panel

GREETERS HALL

Targets arriving passengers and visitors meeting them at the exit hall — a high-emotion zone with strong attention and natural stop-and-wait behavior.

Technical Specifications

Units / Faces: 1 Unit / 1 Face

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SAW Greeters Hall

YOVI TV DIGITAL NETWORK: High-Repetition Screens

NETWORK OVERVIEW

Yovi TV is built for premium visibility in high-traffic points — designed to deliver strong recall through consistent, repeated exposure across a wide digital screen network.

93 Screens

Distributed across premium, high-traffic locations.

Total 60 Faces

Network planning options for scalable reach.

High Repetition = Strong Recall

Frequent daily broadcasts reinforce brand memory fast.

15-Second Ad Film

Optimized spot length for DOOH attention windows.

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CAMPAIGN STRUCTURE
  • Ad Film Length: 15 Seconds
  • Daily Frequency: 250 broadcasts per screen
  • High repetition ensures strong brand recall
NETWORK OPTIONS
  • Full Network: 60 Faces
  • Half Network: 33 Faces
  • Flexible planning options to scale by budget and objectives

Contact us for detailed availability and customized media planning.

Yovi TV sample 1 Yovi TV sample 2 Yovi TV sample 3

Gateway to Turkey’s Premium Summer Destination

Milas–Bodrum Airport serves Bodrum, Didim, and Muğla, some of Turkey’s most prestigious tourism regions. As one of the country’s most popular summer destinations, Bodrum hosts approximately 1 million international tourists annually, primarily from the UK. During peak summer months, the region’s population rises to 1.5 million, supported by luxury resorts, expanding residential investments, and strong yacht tourism.

PASSENGER PROFILE

In 2024, the United Kingdom was the largest European market for BJV, followed by:

United Kingdom
Russia
Poland
Germany
Belgium
AIRPORT FEATURES

9 Passenger Boarding Bridges

(International Terminal)

4 Duty Free Stores

3 Lounges

(Domestic & International)

11 Food & Beverage Units

Top Traffic Airports Feeding BJV:

  • Moscow (VKO & SVO)
  • London (LGW & LTN)
  • Manchester
  • Katowice
  • Warsaw
  • Düsseldorf
  • Brussels
  • Cologne
  • Amsterdam
Milas–Bodrum Airport

SCREENS INSIDE METRO: Reach the City Where It Waits

WHY IT WORKS

Connecting major districts across the city, metro stations offer fixed platforms and structured waiting areas — creating powerful exposure moments. Passengers spend dedicated time on platforms, making metro screens one of the strongest dwell-time advertising environments in urban transit.

DAILY REACH & SCREEN NETWORK

3 Million Daily Passengers

Massive citywide coverage with continuous commuter flow.

6,950 Screens

High-density screen network across metro stations.

High Dwell-Time Environment

Structured waiting moments = stronger message retention.

Structured Repetition

Balanced rotations deliver consistent frequency.

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BROADCAST STRUCTURE
  • Screens operate in a 3-minute content / 3-minute advertisement rotation
  • Ensures balanced visibility and consistent frequency
  • Structured repetition builds strong brand recall
  • Ideal for awareness-driven and long-term campaigns

Contact us for detailed planning and customized media packages.

Metro screens sample 1

SCREENS INSIDE METROBUS: Non-Stop Urban Exposure

WHY IT WORKS

Operating on a private lane separated from city traffic, Metrobus runs 24/7 — delivering uninterrupted visibility throughout the day. With high passenger turnover and intense rush-hour density, it creates powerful frequency across one of the city’s busiest transportation corridors.

DAILY REACH & SCREEN NETWORK

1.4 Million Daily Passengers

High-volume commuter audience with repeated daily exposure.

2,800 Screens

Dense coverage across the Metrobus network.

24/7 Visibility

Private lane operations deliver uninterrupted daily exposure.

High-Frequency Repetition

Structured loops create strong recall — ideal for mass awareness.

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BROADCAST STRUCTURE
  • Screens operate in a 3-minute content / 3-minute advertisement rotation
  • Ensures balanced visibility and consistent repetition
  • Structured loops create strong recall
  • Ideal for mass awareness and high-frequency campaigns

Contact us for detailed mediaplanning and customized packages that include Metrobus + Metro + City Ferry Screens for optimized budgets.

Metrobus screens sample 1

SCREENS INSIDE CITY FERRY: Reach Two Continents

WHY IT WORKS

City ferries connect the Asian and European sides while offering a calm, seated travel environment. Unlike fast transit systems, passengers spend longer uninterrupted time onboard — creating a premium dwell-time advertising opportunity.

DAILY REACH & SCREEN NETWORK

200,000 Daily Passengers

Daily cross-continental commuters + leisure travelers.

300 Screens Across the Fleet

Strong coverage onboard across key ferry lines.

Premium Dwell-Time

Longer uninterrupted viewing time onboard.

High Recall via Loops

Structured repetition increases memorability.

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BROADCAST STRUCTURE
  • Screens operate in a 3-minute content / 3-minute advertisement rotation
  • Balanced exposure and consistent repetition
  • Structured loops increase memorability and brand recall
  • Ideal for awareness and lifestyle-focused campaigns

Contact us for detailed planning and customized media packages.

City Ferry screens sample 1

Inside Malls

Strategic Indoor Placements

CLP Applications

High-visibility light posters in main corridors.

Elevator Branding

Captive attention in closed environments.

Escalator Panels

Eye-level exposure during upward & downward flow.

Parking Area Displays

First and last contact point inside the mall.

REGULAR & SPECIAL APPLICATIONS
  • Standard formats for sustained visibility
  • Special creative adaptations for stronger impact
  • Ideal for product launches, promotions, and seasonal campaigns
FLEXIBLE NETWORK OPTIONS
  • Different mall network combinations available
  • Multi-mall or single-location planning
  • Adjustable coverage according to campaign scale

Contact us for mall-specific planning and customized network options.

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DIGITAL CLP & MONITOR NETWORK

Strategically positioned across both airside and landside, these digital units ensure visibility to all departing and arriving passengers. Divided into two separate networks (A & B), brands can target different passenger flows independently or dominate the terminal entirely.

Technical Specifications

Location: International & Domestic Departures/Arrivals

Faces: 252 per network (A: 252 | B: 252)

Spot: 15 sec

Frequency: 576/day (1/10 loop)

Size: 65” monitors & 75” DCLP

Resolution: 1080x1920

CONTACT US FOR QUOTATION
Digital CLP & Monitor Network 1 Digital CLP & Monitor Network 2

DUTY FREE AREA – THY BUSINESS LOUNGE ENTRANCE

Positioned along the route to Turkish Airlines Business Lounges, these large digital units target premium passengers including Business Class and Star Alliance Gold members. Also visible from the Bosphorus duty-free area.

Technical Specifications

Faces: 2

Spot: 10 sec

Frequency: 1440/day (25% SOV)

Size: 7.68m x 3.6m

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Business Lounge Entrance 1

MEETERS & GREETERS HALL LED

Targets arriving passengers and those waiting for them in the central arrival hall — a high-emotion, high-dwell-time environment.

Technical Specifications

Faces: 2

Spot: 10 sec

Frequency: 1440/day

Size: 5.76 x 3.6m

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Meeters & Greeters Hall LED

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

EAST WING LOUNGE ENTRANCE LED (3D CAPABLE)

A spectacular curved LED installation at the entrance of Emirates, Saudia, and IGA lounges. Capable of 3D broadcasting and visible from key premium areas.

Technical Specifications

Faces: 2

Runtime: 25% SOV

Size: 11.52 x 5.94m & 3.84 x 5.94m

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East Wing Lounge Entrance LED

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

CHECK-IN ISLAND LED NETWORK

Four large LED screens located in front of check-in counters, reaching both domestic and international departing passengers.

Technical Specifications

Faces: 4

Spot: 15 sec

Frequency: 720/day (1/8 loop)

Size: 7 x 3m

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Check-in Island LED Network

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

DUTY FREE AREA LED ARCH TAG

Premium double-faced LED arch units positioned between luxury mono-brand stores in the Bosphorus retail zone. Impossible to ignore due to strategic placement.

Technical Specifications

Faces: 2

Spot: 15 sec

Frequency: 1440/day (25% SOV)

Size: 8.64 x 2.16m

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Duty Free LED Arch Tag

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

DUTY FREE 85” DCLP+ NETWORK

A premium digital network with 28 faces total (14 per side) located along passenger flow in the Bosphorus area, offering strong domination when used as a network.

Technical Specifications

Faces: 14 per network

Spot: 25% SOV (1440/day)

Size: 85”

Resolution: 1080x1920

CONTACT US FOR QUOTATION
Duty Free 85 inch DCLP Network

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

DUTY FREE AREA GIANT LED NETWORK

Two massive hanging LED screens located at both ends of the Bosphorus duty-free area. These are landmark units used mainly for high-impact brand promotion.

Technical Specifications

Faces: 2

Spot: 33% SOV (1920/day)

Size: 15 x 8m

CONTACT US FOR QUOTATION
Duty Free Giant LED Network

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

A Major Aviation Hub Between Europe & Asia

Serving over 41 million passengers annually, Sabiha Gökçen Airport offers strong domestic and international passenger mix, making it a high-value advertising environment for brands seeking mass reach with premium positioning.

PASSENGER TRAFFIC POWER

Sabiha Gökçen Airport continues to operate at record levels, positioning itself as one of Turkey’s and Europe’s busiest airports while expanding capacity through a second terminal investment.

  • Turkey’s 2nd largest airport by passenger traffic
  • Europe’s 9th busiest airport
  • Total annual passenger capacity reaching 41+ million
  • Additional terminal building with an 8 million passenger capacity strengthens growth potential
Year Domestic Passengers International Passengers Total Passengers
2024 19,530,169 21,958,484 41,488,653
COMMERCIAL & PASSENGER EXPERIENCE

ISG offers a strong commercial environment supported by:

  • 9,594 m² Food & Beverage Area
  • Featuring leading brands in the food & beverage sector
  • 4,500 m² Duty Free Area
  • 3,300 m² in departures
  • 1,200 m² in arrivals
  • Product categories include beverages, tobacco, cosmetics, apparel, textile accessories, electronics
  • 3 Apron-View Yeken Lounges & CIP Areas

This creates premium dwell-time zones ideal for brand engagement.

STRATEGIC POSITIONING

With record growth and expanding international routes, ISG continues to strengthen:

Trade & cultural connections between Turkey and Europe

Comfort-driven international travel experience

Accessibility to Central Europe

Strong domestic and international passenger mix

Sabiha Gökçen Airport

KNUCKLE AREA LED SCREENS

A network of 5 digital screens positioned before passengers descend toward the gates — the last digital opportunity before boarding.

Technical Specifications

Faces: 5

Spot: 15 sec

Frequency: 1440/day (25% SOV)

Sizes: 3 units 6x4m & 2 units 2x3m

CONTACT US FOR QUOTATION
Knuckle Area LED Screens

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

INTERNATIONAL ARRIVALS PASSPORT CONTROL LIGHTBOX

Double-faced static units placed before passport control and security, ensuring visibility to all international arrivals and transfer passengers.

Technical Specifications

Faces: 2

Size: 4 x 2.5m

CONTACT US FOR QUOTATION
International Arrivals Passport Control Lightbox

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

PASSPORT CONTROL AREA WALLBOXES

33 static wall units placed along passport control queues where passengers wait between 2–12 minutes — ideal for prolonged exposure.

Technical Specifications

Faces: 1 per unit

Size: 5.2 x 1.75m

CONTACT US FOR QUOTATION
Passport Control Area Wallboxes

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

BAGGAGE CLAIM LIGHTBOXES

10 double-sided static lightboxes placed between baggage carousels in international arrivals, targeting passengers during wait time.

Technical Specifications

Faces: 2

Size: 7 x 2.5m

CONTACT US FOR QUOTATION
Baggage Claim Lightboxes

These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.

Contact us to learn more about other airport formats and flexible network combinations.

INTERNATIONAL ARRIVALS & TRANSFER DIGITAL NETWORK

Located in corridors after passport control, these screens capture 100% of international arriving passengers on their way to baggage claim.

Technical Specifications

Faces: 73

Spot: 10 sec

Frequency: 864/day

Size: 65–75 inch

CONTACT US FOR QUOTATION
Transfer Network 1

BAGGAGE CLAIM HALL LED NETWORK

72 synchronized LED faces positioned above baggage carousels dominate both international and domestic claim halls with simultaneous 10-second loops.

Technical Specifications

Faces: 72

Spot: 10 sec

Frequency: 576/day (1/15 loop)

Size: 4x2m

CONTACT US FOR QUOTATION
Baggage Claim Network 1

METRO WALKWAY DIGITAL LED NETWORK

Located in the 200-meter corridor between the metro station and terminal entrance, these large double-faced LEDs capture every passenger entering or exiting the airport via metro.

Technical Specifications

Faces: 3

Spot: 10 sec

Frequency: 1440/day (25% SOV)

Size: 3.5m x 2m

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Metro Walkway Network 1 Metro Walkway Network 2

🌍 World’s Meeting Point

WHY IT STANDS OUT

Strategic position makes the city a true global transfer hub, with nearly one-third of all passengers being international transfer travelers.

In 2024 alone, Istanbul hosted 18 million transfer passengers, while Istanbul Airport welcomed over 80 million passengers. Ranked among Europe’s strongest aviation hubs, it continues to grow rapidly.

PASSENGER TRAFFIC POWER

  • 76 million passengers in 2023
  • Over 80 million passengers in 2024 (5.3% growth)
  • Ranked 8th worldwide among busiest airports in 2024
  • Projected to reach 85 million passengers in 2025
  • Currently the 2nd busiest major hub in Europe
WHO ARE THESE PASSENGERS?
🇪🇺

EUROPE

Germany (largest European market)
Followed by the UK, Italy, France and Spain

🇺🇸

UNITED STATES

Nearly 325,000 monthly passengers
Direct flights to 13 U.S. cities
The U.S. ranks second after Germany

🌍

MIDDLE EAST & GULF

Strong passenger flow from Iran, Saudi Arabia, UAE, Egypt and Iraq

WHY THIS MATTERS FOR BRANDS?

Istanbul Airport delivers access to:

High-Income International Travelers

Business Decision-Makers

Global Tourists

Transfer Passengers with Long Dwell Times

It’s not just airport traffic — it’s global traffic concentrated in one premium location. Contact us to explore airport media solutions and global-impact advertising opportunities.

Istanbul Airport

Screens Outside of the Malls

Premium Mall Screens. Where People Gather.

Prime Meeting Points

Located at main entrances and gathering areas of premium malls.

Urban Center Positioning

Installed along both driving routes and pedestrian walkways.

Extended & Continuous Display

Large-format screens delivering uninterrupted visibility.

3D Perception Advantage

Advanced creative options that add depth and immersive impact.

Retailer-Specific Targeting

Customized according to store locations and visitor profiles.

Ideal for driving store visits and purchase intent. Contact us for premium mall exterior planning and tailored location strategies.

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SCREENS INSIDE MARMARAY: Cross-Continental Reach

WHY IT WORKS

Marmaray digital screens deliver rich, engaging content to passengers of all ages — from 7 to 70. These screens operate inside Marmaray trains as well as the Kağıthane – Istanbul Airport Metro, reaching commuters traveling between the Asian and European sides of the city.

DAILY SCREEN NETWORK

34 Train Sets → 1,750 Screens

10 wagons each — large-scale onboard coverage.

20 Train Sets → 500 Screens

5 wagons each — additional high-volume reach.

2,250 Screens Total

440 wagons across the full network.

Structured High Frequency

Balanced exposure with consistent repetition.

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ADVERTISING & BROADCAST STRUCTURE
  • Each hour is divided into 3-minute segments
  • 3 Minutes Content / 3 Minutes Advertising rotation
  • Every advertisement repeats 5 times per hour
  • 90 repetitions per day
  • Total daily structure: 30 minutes ads / 30 minutes content per hour cycle

This structured loop guarantees high frequency, balanced exposure, and strong brand recall. Contact us for detailed planning and customized campaign packages.

Marmaray screens sample 1

METRO NETWORKS: Asian & European Sides

WHY METRO WORKS
  • Catchy Waiting Points: High attention during waiting and transportation time
  • Extended Exposure Duration: Commuters spend minutes, not seconds, with your message
  • Illumination Options: Premium lightbox and large illuminated displays
  • Asian & European Coverage: Balanced reach across both sides of the city
  • Multiple Network Alternatives: Customize by line, station density, or route

These visuals represent only some Metro network styles. There are additional formats available across different stations and lines.

Contact us to learn more about other Metro formats and flexible network combinations.

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METRO CLP
DIGITAL PORTRAITS
STATIC PORTRAITS
METROBOARD
METRO WALL
LIGHTBOX
DIGITAL SCREENS BEHIND RAILWAYS

BUS STOP CLPs: Built for Long-Term Brand Dominance

WHY IT WORKS

Bus Stop CLPs create long attention windows in real pedestrian + traffic flow. Because the message is placed where people naturally wait and pass repeatedly, you get strong frequency, easier message absorption, and consistent brand recall.

District-Level Targeting

Plan by key hubs, neighborhoods, or commercial corridors.

Long Visibility Window

Viewed while waiting, walking, and crossing — not just a split-second glance.

High Frequency Recall

Repeat exposure across daily routines builds memorability.

Scalable Network Planning

Go citywide or focus on select networks based on your objective.

PLANNING OPTIONS
  • Location-Specific Planning: Select networks based on key districts or commercial hubs
  • Target-Group Focused Options: Customize placements according to demographic flow
  • Citywide or Regional Expansion: Scale according to campaign objectives
CREATIVE FREEDOM
  • Special Creative Applications Available
  • Large-format adaptations
  • Innovative executions to increase memorability
  • Ideal for bold visuals and high-impact storytelling

Get in touch for tailored long-term media strategies and customized media plans.

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BUS STOP CLP
Bus Stop CLP sample 1
BUS STOP CLP
Bus Stop CLP sample 2

BUS COVER: Take Over the Route

Continuous citywide visibility on high-traffic lines
OVERVIEW

Transit vehicles are an inseparable part of main arteries and districts of the cities, actively moving consumers across the city on a daily basis. They operate along high-traffic routes, connecting residential zones, business centers, and commercial hubs — delivering continuous brand exposure throughout the day.

NETWORK POWER & REACH

5 Million Monthly Round Trips

Between first and last stops across the network.

10,000 Daily Stop Contacts

High repetition across routes and stations.

2 Million Daily Passengers

Large-scale exposure to commuting audiences.

48 Million Reached in 2 Weeks

Fast awareness lift at city scale.

FORMAT OPTIONS
  • Full Cover Applications: Complete surface domination for maximum visibility
  • Superback Alternatives: Large rear-area branding for strong traffic impact
FLEXIBLE LINE & STATION PLANNING
  • Different line-based network options
  • Station-specific selections available
  • Ability to customize routes according to target audience flow
WHY IT WORKS
  • Extensive Reach: Engages both pedestrians and drivers
  • High visibility in active urban corridors
  • Strong frequency along key transportation lines
  • Ideal for awareness-driven and high-impact campaigns

Contact us for line-specific planning and tailored media plan options.

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FULL COVER
Bus cover sample 1
FULL COVER
Bus cover sample 2
SINGLE DECK
Single deck bus cover
SUPERBACK
Superback sample 1
SUPERBACK
Superback sample 2
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FOR MORE OOH OPTIONS, SPECIAL PROJECTS, BUDGETS & PLANNING
MEDIUMS IN TURKEY
Advertising Spaces