OOH Media Planning in Turkey
Scarlet Media provides end-to-end OOH media planning across Turkey,
Explore different OHH advertising formats and sample images below.
Scarlet Media provides end-to-end OOH media planning across Turkey,
Explore different OHH advertising formats and sample images below.
Billboards are built for instant credibility and scale. In the right corridors, they become your brand’s daily “presence point” — seen by commuters, drivers, and pedestrians again and again.
Eye-Catching Urban Elements
Integrated into the city flow — impossible to ignore.
Large Display Impact
Bigger formats elevate brand perception instantly.
Extensive Reach
Captures public transportation, vehicle, and pedestrian traffic at once.
High Frequency Exposure
Repeated daily visibility in busy areas.
Minimum 2, maximum 4 screens side by side, always positioned as a cluster
(never a single screen). Creates billboard-level impact with multiplied visibility.
Ideal for bold storytelling and high-impact visuals. Contact us for customized media planning.
Megalights deliver premium, street-level visibility in high-density corridors — ideal for building strong recall through repeated exposure.
Extensive Reach
Covers public transportation, vehicle, and pedestrian traffic simultaneously.
Direct Perception
High-impact visibility in high-density locations.
Strong Brand Positioning
Large format increases perceived brand value.
Elegant & Premium Appearance
Enhances corporate image and premium perception.
Wide City Coverage
Network-based buying across key urban hotspots.
High Recall Power
Strategic placements in high-traffic points boost memorability.
For updated availability, strategic recommendations, and budget options built specifically for your brand, get in touch with us today.
Giantboard is a premium 4-display cluster designed for dominance at eye level — built to command attention and elevate brand value.
4 Billboard Cluster Design
Four elegant displays positioned side by side for maximum dominance.
Eye-Level Placement
Direct visual impact exactly where attention naturally lands.
Striking Urban Presence
A powerful format that stands out in high-traffic environments.
Illumination Options
Premium lighting solutions that enhance visibility day and night.
3D Production Capabilities
Creative executions that add depth, dimension, and memorability.
High-Quality Materials & Finishing
Designed to reflect strong, established brands.
Contact us for availabilities, media planning and premium location planning.
City CLPs are built for long visibility windows at high-attention intersections — designed to drive strong frequency across dense routes.
At Major Traffic Cross Points
Positioned exactly where traffic slows and attention increases.
Dual Audience Impact
Reaches both drivers and pedestrians at the same time.
High Dwell Time Advantage
Longer visibility during traffic lights and congestion.
Unmissable Urban Presence
Strategic placements in key intersections.
Get in touch for a special media plan for your brand and tailored budget options.
Walls create landmark-level visibility by turning entire building facades into brand statements — made for maximum daily exposure in the city’s busiest movement points.
Central Traffic Points
Located at central pedestrian & vehicle traffic points.
Heart of the City
Positioned where movement and visibility peak.
Maximum Daily Exposure
Strong exposure to drivers and foot traffic.
Entire Building Facade
Giant display covering the whole facade.
Landmark-Level Presence
Creates a signature “city landmark” effect.
Visible From Long Distances
Impossible to ignore, even from far away.
Get in touch for tailored long-term media strategies and customized media plans.
Located on the left facade wall of the International Departures Check-in Area. All outbound international passengers see this unit while waiting in passport queues — delivering large-scale, high-dwell-time visibility before passport control.
Size: 8m x 4.8m
Quantity: 1
Face: 1
Production & Installation: Included
Positioned on the right facade wall within the same check-in zone, ensuring dual-sided dominance of the departure flow. Ideal for impactful takeovers when combined with the left wall unit.
Size: 8m x 4.8m
Quantity: 1
Face: 1
Placed along the route leading departing passengers toward boarding gates, capturing attention during final pre-boarding circulation.
Quantity: 1
Face: 1
Located at the exit of the International Baggage Claim Hall, targeting arriving passengers as they leave the secure zone. Ideal for tourism, real estate, hospitality, and luxury brand messaging.
Size: 6m x 1.5m
Face: 1
Located above Gates 101–102–103, these digital screens reach departing passengers inside the waiting and boarding circulation zone. Positioned at eye-level in high dwell-time gate areas.
Location: Terminal Interior – Domestic & International Departures/Arrivals
Format: Digital CLP
Screen Size: 55’’
Spot Duration: 10 Seconds
Loop: 15 Brands
Total Faces: 32
Quantity: 3 Screens
A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows.
Location: Terminal Interior – Domestic & International Passenger Flow
Format: Digital CLP
Screen Sizes: 55’’ & 65’’
Spot Duration: 10 Seconds
Loop: 15 Brands
Total Faces: 32
A strategically placed network of digital rakets and monitors across both airside and landside areas — ensuring continuous exposure to domestic arriving passengers as well as departure flows.
Location: Terminal Interior – Domestic & International Passenger Flow
Format: Digital CLP
Screen Sizes: 55’’ & 65’’
Spot Duration: 10 Seconds
Loop: 15 Brands
Total Faces: 32
Large-scale LED screens located inside the domestic departures waiting lounge, where passengers spend extended time before boarding — perfect for immersive brand presence during peak dwell-time.
Location: Domestic Passenger Waiting Lounge
Format: LED Screen
Resolution: 1536 x 864
Spot Duration: 10 Seconds
Loop: 15 Brands
Quantity: 2 Units
Size per Unit: 384 x 216 cm (8.29 m² each)
A giant LED screen located above the exit gate of domestic arrivals, delivering dominant visibility at the final passenger transition point — a high-emotion “reunion moment” with strong interaction.
Location: Domestic Arrivals – Baggage Claim Exit
Format: LED Screen
Resolution: 2688 x 864
Spot Duration: 10 Seconds
Loop: 6 Brands
Quantity: 1 Unit
Size: 672 x 162 cm (10.89 m²)
Digital LED units located directly above baggage conveyors. Passengers waiting for luggage are naturally exposed to repeated messaging — delivering strong dwell-time impact and high recall.
Location: Baggage Claim Hall
Format: 98’’ LED Screens
Resolution: 3840x2160 / 1920x1080
Spot Duration: 10 Seconds
Loop: 15 Brands
Quantity: 8 Units
Total Faces: 16
Electric pole formats deliver repeated, street-level exposure across key routes — ideal for bold headlines, short slogans, and strong recall.
Vertical or Horizontal Formats
Flexible creative options for different street environments.
Positioned on Key City Routes
Installed across urban electric poles along busy corridors.
High-Frequency Exposure
Repeated placements along the same street build strong recall.
Catchy & Memorable Messaging
Perfect for bold headlines, short slogans, and taglines.
Strategic Route Domination
Sequential units maximize impact along a single route.
Target-Based Network Options
Clusters based on audience flow: residential, commercial, business hubs, etc.
Contact us for customized network options and budgets.
Crosspass Ads are built for high-speed visibility and repeated exposure — positioned directly over active highways and at peak-density corridors to create strong brand dominance.
Over Active Highways
Placed directly on major traffic routes for constant visibility.
At Crowded Locations
Installed where traffic density is at its peak.
High Dwell-Time Advantage
Increased visibility during congestion and slow traffic.
Large & Continuous Display
Expansive formats designed for long-range visibility.
Networks are categorized as Diamond Plus, Diamond, Sapphire, and Gold.
Minimum 3 panel usage is required and it must include:
• 1 panel from Diamond
• 1 panel from Sapphire
• 1 panel from Gold
Contact us for highway mapping and customized target-focused planning.
A premium DOOH network built for maximum visibility across Istanbul — positioned in prestigious, high-traffic points on both the European and Asian sides, reaching pedestrian and vehicle traffic simultaneously.
40 Units / 160 Faces
Wide premium coverage with strong repetition across the city.
Prestigious High-Traffic Points
Carefully selected locations to maximize visibility and brand impact.
Pedestrian + Vehicle Reach
Built to impact both audiences at the same time.
4 Independently Operating Screens
Run synchronized storytelling or separate content strategies per unit.
Beyond traditional advertising models, this network is programmatic-ready — enabling data-driven,
pinpoint communication in Istanbul’s most premium locations.
With advanced 3D modeling applications, Icon Digital delivers a true industry-first experience —
turning outdoor media into immersive brand storytelling.
A high-impact network of 6 large-format screens placed across key passenger circulation points — built to dominate the busiest departure and metro transition zones with repeated exposure throughout the day.
Network: 6 Big Screens (Network Usage)
Spot Duration: 15 sec
Frequency: 576/day per screen
Locations:
• Domestic Departures (Starbucks Area) — 1 Unit
• International Departures — 1 Unit
• Metro Floor – Security Check — 2 Units
• Metro Floor – Airport Exit — 2 Units
Large-format separator panels positioned inside arrivals corridors — capturing passengers immediately after landing with unavoidable visibility in the circulation flow.
Domestic Arrivals Separator: 5 Units / 10 Faces (Double-sided)
International Arrivals Separator: 11 Units / 22 Faces (Double-sided)
Size: 2805 x 85 cm
Placed directly at baggage carousels, ensuring high dwell-time visibility while passengers wait for their luggage — ideal for longer message absorption and stronger recall.
Domestic: 4 Units
International: 3 Units
Located at the security screening entry in domestic departures — capturing highly focused passenger attention right before the airside transition.
Units / Faces: 1 Unit / 2 Faces
Positioned within the check-in island area for direct engagement with departing passengers during ticketing and baggage-drop moments.
Units / Faces: 1 Unit / 1 Face
High-visibility placement at the security entrance before the airside transition — one of the last moments where every passenger slows down and looks forward.
Units / Faces: 1 Unit / 1 Face
Overhead placement along vertical passenger movement routes — delivering a “can’t-miss” impression as passengers move between levels.
Units / Faces: 1 Unit / 1 Face
Corridor placement leading toward aircraft boarding areas — reaching passengers in the final “ready-to-travel” moment right before gate and boarding flow.
Units / Faces: 1 Unit / 1 Face
Strategically placed at domestic baggage claim for strong dwell-time exposure — passengers naturally pause here, giving your message time to land.
Units / Faces: 1 Unit / 2 Faces
Located at the exit transition point after luggage collection — capturing passengers at the exact moment they re-enter the public arrivals flow.
Units / Faces: 1 Unit / 1 Face
Targets arriving passengers and visitors meeting them at the exit hall — a high-emotion zone with strong attention and natural stop-and-wait behavior.
Units / Faces: 1 Unit / 1 Face
Yovi TV is built for premium visibility in high-traffic points — designed to deliver strong recall through consistent, repeated exposure across a wide digital screen network.
93 Screens
Distributed across premium, high-traffic locations.
Total 60 Faces
Network planning options for scalable reach.
High Repetition = Strong Recall
Frequent daily broadcasts reinforce brand memory fast.
15-Second Ad Film
Optimized spot length for DOOH attention windows.
Contact us for detailed availability and customized media planning.
Milas–Bodrum Airport serves Bodrum, Didim, and Muğla, some of Turkey’s most prestigious tourism regions. As one of the country’s most popular summer destinations, Bodrum hosts approximately 1 million international tourists annually, primarily from the UK. During peak summer months, the region’s population rises to 1.5 million, supported by luxury resorts, expanding residential investments, and strong yacht tourism.
PASSENGER PROFILE
In 2024, the United Kingdom was the largest European market for BJV, followed by:
9 Passenger Boarding Bridges
(International Terminal)
4 Duty Free Stores
3 Lounges
(Domestic & International)
11 Food & Beverage Units
Top Traffic Airports Feeding BJV:
Connecting major districts across the city, metro stations offer fixed platforms and structured waiting areas — creating powerful exposure moments. Passengers spend dedicated time on platforms, making metro screens one of the strongest dwell-time advertising environments in urban transit.
3 Million Daily Passengers
Massive citywide coverage with continuous commuter flow.
6,950 Screens
High-density screen network across metro stations.
High Dwell-Time Environment
Structured waiting moments = stronger message retention.
Structured Repetition
Balanced rotations deliver consistent frequency.
Contact us for detailed planning and customized media packages.
Operating on a private lane separated from city traffic, Metrobus runs 24/7 — delivering uninterrupted visibility throughout the day. With high passenger turnover and intense rush-hour density, it creates powerful frequency across one of the city’s busiest transportation corridors.
1.4 Million Daily Passengers
High-volume commuter audience with repeated daily exposure.
2,800 Screens
Dense coverage across the Metrobus network.
24/7 Visibility
Private lane operations deliver uninterrupted daily exposure.
High-Frequency Repetition
Structured loops create strong recall — ideal for mass awareness.
Contact us for detailed mediaplanning and customized packages that include Metrobus + Metro + City Ferry Screens for optimized budgets.
City ferries connect the Asian and European sides while offering a calm, seated travel environment. Unlike fast transit systems, passengers spend longer uninterrupted time onboard — creating a premium dwell-time advertising opportunity.
200,000 Daily Passengers
Daily cross-continental commuters + leisure travelers.
300 Screens Across the Fleet
Strong coverage onboard across key ferry lines.
Premium Dwell-Time
Longer uninterrupted viewing time onboard.
High Recall via Loops
Structured repetition increases memorability.
Contact us for detailed planning and customized media packages.
CLP Applications
High-visibility light posters in main corridors.
Elevator Branding
Captive attention in closed environments.
Escalator Panels
Eye-level exposure during upward & downward flow.
Parking Area Displays
First and last contact point inside the mall.
Contact us for mall-specific planning and customized network options.
Strategically positioned across both airside and landside, these digital units ensure visibility to all departing and arriving passengers. Divided into two separate networks (A & B), brands can target different passenger flows independently or dominate the terminal entirely.
Location: International & Domestic Departures/Arrivals
Faces: 252 per network (A: 252 | B: 252)
Spot: 15 sec
Frequency: 576/day (1/10 loop)
Size: 65” monitors & 75” DCLP
Resolution: 1080x1920
Positioned along the route to Turkish Airlines Business Lounges, these large digital units target premium passengers including Business Class and Star Alliance Gold members. Also visible from the Bosphorus duty-free area.
Faces: 2
Spot: 10 sec
Frequency: 1440/day (25% SOV)
Size: 7.68m x 3.6m
Targets arriving passengers and those waiting for them in the central arrival hall — a high-emotion, high-dwell-time environment.
Faces: 2
Spot: 10 sec
Frequency: 1440/day
Size: 5.76 x 3.6m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
A spectacular curved LED installation at the entrance of Emirates, Saudia, and IGA lounges. Capable of 3D broadcasting and visible from key premium areas.
Faces: 2
Runtime: 25% SOV
Size: 11.52 x 5.94m & 3.84 x 5.94m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
Four large LED screens located in front of check-in counters, reaching both domestic and international departing passengers.
Faces: 4
Spot: 15 sec
Frequency: 720/day (1/8 loop)
Size: 7 x 3m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
Premium double-faced LED arch units positioned between luxury mono-brand stores in the Bosphorus retail zone. Impossible to ignore due to strategic placement.
Faces: 2
Spot: 15 sec
Frequency: 1440/day (25% SOV)
Size: 8.64 x 2.16m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
A premium digital network with 28 faces total (14 per side) located along passenger flow in the Bosphorus area, offering strong domination when used as a network.
Faces: 14 per network
Spot: 25% SOV (1440/day)
Size: 85”
Resolution: 1080x1920
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
Two massive hanging LED screens located at both ends of the Bosphorus duty-free area. These are landmark units used mainly for high-impact brand promotion.
Faces: 2
Spot: 33% SOV (1920/day)
Size: 15 x 8m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
Serving over 41 million passengers annually, Sabiha Gökçen Airport offers strong domestic and international passenger mix, making it a high-value advertising environment for brands seeking mass reach with premium positioning.
PASSENGER TRAFFIC POWER
Sabiha Gökçen Airport continues to operate at record levels, positioning itself as one of Turkey’s and Europe’s busiest airports while expanding capacity through a second terminal investment.
ISG offers a strong commercial environment supported by:
This creates premium dwell-time zones ideal for brand engagement.
With record growth and expanding international routes, ISG continues to strengthen:
Trade & cultural connections between Turkey and Europe
Comfort-driven international travel experience
Accessibility to Central Europe
Strong domestic and international passenger mix
A network of 5 digital screens positioned before passengers descend toward the gates — the last digital opportunity before boarding.
Faces: 5
Spot: 15 sec
Frequency: 1440/day (25% SOV)
Sizes: 3 units 6x4m & 2 units 2x3m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
Double-faced static units placed before passport control and security, ensuring visibility to all international arrivals and transfer passengers.
Faces: 2
Size: 4 x 2.5m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
33 static wall units placed along passport control queues where passengers wait between 2–12 minutes — ideal for prolonged exposure.
Faces: 1 per unit
Size: 5.2 x 1.75m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
10 double-sided static lightboxes placed between baggage carousels in international arrivals, targeting passengers during wait time.
Faces: 2
Size: 7 x 2.5m
These visuals represent only some airport placement styles. Additional formats are available across different areas and passenger flows.
Contact us to learn more about other airport formats and flexible network combinations.
Located in corridors after passport control, these screens capture 100% of international arriving passengers on their way to baggage claim.
Faces: 73
Spot: 10 sec
Frequency: 864/day
Size: 65–75 inch
72 synchronized LED faces positioned above baggage carousels dominate both international and domestic claim halls with simultaneous 10-second loops.
Faces: 72
Spot: 10 sec
Frequency: 576/day (1/15 loop)
Size: 4x2m
Located in the 200-meter corridor between the metro station and terminal entrance, these large double-faced LEDs capture every passenger entering or exiting the airport via metro.
Faces: 3
Spot: 10 sec
Frequency: 1440/day (25% SOV)
Size: 3.5m x 2m
Strategic position makes the city a true global transfer hub, with nearly one-third of all passengers
being international transfer travelers.
In 2024 alone, Istanbul hosted 18 million transfer passengers, while Istanbul Airport welcomed over
80 million passengers. Ranked among Europe’s strongest aviation hubs, it continues to grow rapidly.
PASSENGER TRAFFIC POWER
EUROPE
Germany (largest European market)
Followed by the UK, Italy, France and Spain
UNITED STATES
Nearly 325,000 monthly passengers
Direct flights to 13 U.S. cities
The U.S. ranks second after Germany
MIDDLE EAST & GULF
Strong passenger flow from Iran, Saudi Arabia, UAE, Egypt and Iraq
Istanbul Airport delivers access to:
High-Income International Travelers
Business Decision-Makers
Global Tourists
Transfer Passengers with Long Dwell Times
It’s not just airport traffic — it’s global traffic concentrated in one premium location. Contact us to explore airport media solutions and global-impact advertising opportunities.
Prime Meeting Points
Located at main entrances and gathering areas of premium malls.
Urban Center Positioning
Installed along both driving routes and pedestrian walkways.
Extended & Continuous Display
Large-format screens delivering uninterrupted visibility.
3D Perception Advantage
Advanced creative options that add depth and immersive impact.
Retailer-Specific Targeting
Customized according to store locations and visitor profiles.
Ideal for driving store visits and purchase intent. Contact us for premium mall exterior planning and tailored location strategies.
Marmaray digital screens deliver rich, engaging content to passengers of all ages — from 7 to 70. These screens operate inside Marmaray trains as well as the Kağıthane – Istanbul Airport Metro, reaching commuters traveling between the Asian and European sides of the city.
34 Train Sets → 1,750 Screens
10 wagons each — large-scale onboard coverage.
20 Train Sets → 500 Screens
5 wagons each — additional high-volume reach.
2,250 Screens Total
440 wagons across the full network.
Structured High Frequency
Balanced exposure with consistent repetition.
This structured loop guarantees high frequency, balanced exposure, and strong brand recall. Contact us for detailed planning and customized campaign packages.
These visuals represent only some Metro network styles.
There are additional formats available across different stations and lines.
Contact us to learn more about other Metro formats and flexible network combinations.
Bus Stop CLPs create long attention windows in real pedestrian + traffic flow. Because the message is placed where people naturally wait and pass repeatedly, you get strong frequency, easier message absorption, and consistent brand recall.
District-Level Targeting
Plan by key hubs, neighborhoods, or commercial corridors.
Long Visibility Window
Viewed while waiting, walking, and crossing — not just a split-second glance.
High Frequency Recall
Repeat exposure across daily routines builds memorability.
Scalable Network Planning
Go citywide or focus on select networks based on your objective.
Get in touch for tailored long-term media strategies and customized media plans.
Transit vehicles are an inseparable part of main arteries and districts of the cities, actively moving consumers across the city on a daily basis. They operate along high-traffic routes, connecting residential zones, business centers, and commercial hubs — delivering continuous brand exposure throughout the day.
5 Million Monthly Round Trips
Between first and last stops across the network.
10,000 Daily Stop Contacts
High repetition across routes and stations.
2 Million Daily Passengers
Large-scale exposure to commuting audiences.
48 Million Reached in 2 Weeks
Fast awareness lift at city scale.
Contact us for line-specific planning and tailored media plan options.