Gravity Games — Ragnarok Online
Scarlet Media × Gravity Games — Superback bus wrap
Campaign gallery
Ragnarok Online's full bus wrap, on the road across the city.
Campaign film
Gravity Games brought Ragnarok Online back onto Istanbul's streets with a full Superback bus wrap — one of the most visible formats in outdoor advertising, carrying the game's world across the city instead of waiting for players to come find it.
Wrapping full buses turns everyday commutes into moving billboards. The campaign travels through traffic, waits at stops, and gets seen by thousands of commuters a day, giving Ragnarok Online exactly the kind of high-frequency, hard-to-miss presence a game campaign needs to cut through a crowded market.
Scarlet Media, a leading media buying agency in Istanbul, planned and secured the Superback network to put Gravity Games' campaign on some of the city's busiest routes — turning strong media buying and local market knowledge into consistent, city-wide visibility for Ragnarok Online.
