PUBG Mobile
Scarlet Media × PUBG Mobile — Kadıköy Pier L-Screen & Seaplay Network
Campaign gallery
PUBG Mobile across Kadıköy's L-screen and the Seaplay digital network.
Campaign film
PUBG Mobile took over one of Istanbul's most recognisable waterfront spots: Kadıköy pier. The campaign used the pier's landmark L-screen, together with the Seaplay network's digital displays along the ferry route, to reach commuters right as they moved between the city's Asian and European sides.
A ferry pier is one of the few places where the same commuter passes the same screen twice in a single day — once heading to work, once heading home. Placing PUBG Mobile inside that daily routine, on a screen format big enough to command the whole waiting area, turned an ordinary commute into a repeated, high-impact touchpoint for the game.
Scarlet Media managed the media planning and placement across Kadıköy's L-screen and the Seaplay network, pairing a high-traffic transit location with the right screen format to give PUBG Mobile consistent visibility among one of Istanbul's largest daily commuter audiences.
