S&P Global

The out-of-home (OOH) campaign was implemented across Istanbul's major business and commercial districts, including Levent, Büyükdere Avenue, Beşiktaş, and Maslak. These high-traffic locations provided the campaign with strong visibility among corporate audiences and professionals commuting through some of the city's most prominent financial and business corridors.

At the heart of the campaign is the concept of being "rooted locally and connected globally." The message reflects S&P Global's ability to combine local market knowledge with a broad international perspective. It positions the brand as a trusted source of insight for understanding the complex dynamics shaping energy markets.

The visual concept translates this positioning into a bold and impactful urban communication. By bringing the campaign to Istanbul's most recognisable business districts, the design connects the global scale of S&P Global with the everyday movement and energy of the city. The placement strategy reinforces the idea that energy markets are interconnected, dynamic, and central to the future of business and economic development.

Through a combination of a clear strategic message, a strong visual identity, and high-impact OOH placements, the campaign creates a consistent presence across Istanbul. Scarlet Media managed the media planning and placement strategy, ensuring that S&P Global's energy-focused communication reached the right audiences in the right environments.