Tag Archives: chatgpt ads
How to Design Ads That Feel Like Helpful Answers, Not Interruptions
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How to Design Ads That Feel Like Helpful Answers, Not Interruptions Ads used to fight for attention. They tried to be louder than everything else on the screen. Today the setting is different. People move through chats, search bars, and smart tools that feel like conversations. In that space, loud ads feel out of place. […]
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Brand Safety in ChatGPT Ads: Risks, Rules, and Responsible AI Advertising
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Brand Safety in ChatGPT Ads: Risks, Rules, and Responsible AI Advertising AI ads feel new, but brand risk is not new. When a brand appears inside an AI conversation, the context matters as much as the message. A brand is no longer just buying space on a page. It is entering a live exchange between […]
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How Do You Measure Ads in ChatGPT? Inside AI-Native Attribution Models
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How Do You Measure Ads in ChatGPT? Inside AI-Native Attribution Models AI ads do not behave like search ads or social clicks. A person does not tap a blue link and land on a page. They ask a question and read an answer. That answer may mention a brand, compare options, or suggest a next […]
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