Programmatic DOOH Explained: How Screens Are Bought in Real Time

Rauf Kenan Programmatic DOOH 0

Programmatic DOOH means buying digital outdoor screens through software instead of a signed booking for a fixed set of weeks. You set your audience, hours, places and budget in a platform, and the system buys plays on matching screens. It brings the speed and control of online ads to billboards, mall screens and transit displays. […]