instagram marketing
Sep / 20

2024 New Tactics for Instagram Marketing

ECakir digital marketing Dubai 0

6 Instagram Marketing Tips in 2024 That Every Marketer Must Follow

Instagram marketing is about strategically using Instagram’s features to grow your brand, connect with your audience, and ultimately drive results. Let’s ditch last year’s strategies, we’ve got you covered with the 11 proven Instagram marketing strategies that will get your brand in front of more eyes.

Through Reels, Stories, or new tools, Instagram marketing can transform how your audience discovers and interacts with your brand. Instagram marketing allows brands to share product launches, updates, and special offers while creating an engaged community.

The tools Instagram offers—such as clickable links, shoppable posts, and targeted ads—make it a crucial part of any modern marketing strategy.

But like any tool, how you use it determines your success with your Instagram marketing. The key? Stay ahead of the curve, keep your content fresh, and continuously engage with your audience. Let’s start our guide with the 11 Instagram marketing strategies in 2024.

instagram marketing

1.Understanding Your Audience is Key for Instagram Marketing

If you’re asking why understanding your audience is key to success, it’s simple: if your content doesn’t resonate with your audience, they won’t engage. And without engagement, it’s tough to grow your Instagram presence or attract new followers.

Aside from all this, any good strategy starts with knowing who you want to reach and attract. For instance, if you are a luxury brand, the audience you should connect with should be more niche with people who prefer luxury goods over average products. They want to reach products or services that not everyone can.

So when you know exactly what your followers want to see, your content becomes more effective. The result? More engagement, more followers, and eventually, more customers.,

The more tailored your Instagram marketing is to your audience, the higher the chances it will generate meaningful interactions and grow your reach.

Use Instagram Analytics to Measure Success

You can access basic analytics directly through Instagram’s in-app insights, which give you a breakdown of post-performance, audience demographics, and engagement trends.

For example, check which types of posts get the most engagement. What times of day do your followers interact the most? Do certain hashtags work better than others? Answering these questions will help you tweak your Instagram marketing strategy to drive even better results.

instagram marketing2.Using Stunning Content and Visuals to Stand Out

Instagram is packed with brands all vying for attention. So, if your visuals aren’t eye-catching or unique, they’re going to get lost in a sea of posts. Beautiful, striking visuals are the key to stopping your audience from scrolling past your content and encouraging them to engage with your brand. Remember, Instagram marketing isn’t just about being present—it’s about being noticed.

Whether it’s vibrant product photography, creative Reels, or captivating Stories, the more stunning your content is, the better chance you have of catching your audience’s eye and making a lasting impression.

How to Create Visual Content That Stands Out

Standing out in the crowded space Instagram has starts with creativity and quality. You don’t need a fancy camera or a huge production budget to create great visuals if you don’t have the budget for it—what you need is a clear vision of your brand’s aesthetic and a strategy for how to bring it to life.

Consistency is key: Stick to a cohesive color scheme and style. Whether your brand is all about vibrant, bold colors or a more muted, minimalistic look, keep it consistent so your feed looks polished and professional.

Use high-quality images: No one likes blurry or pixelated photos. The only thing you really might want to open up your budget is for investing in good lighting, clean backgrounds, and sharp focus to create visuals that are clear and professional.

Keep your feed dynamic: Using different formats will help your feed to stay dynamic. Instagram is packed with different placements, leverage them! Reels, stories, carousels, and IGTV are all there to offer different ways to showcase your content.

Be authentic: One of the most important things that you can’t buy or hire with our budget is authenticity. Instagram users appreciate authenticity. The best way to show this is by sharing behind-the-scenes footage, user-generated content, or sharing your brand’s story to build a deeper connection with your audience.

Engage through visuals: Use images and videos to start conversations. Whether it’s through a clever caption, a relatable meme, or a product in action, your visuals should spark interaction and build community.

instagram marketing

3.Make Instagram Stories a Part of Your Marketing Plan

Instagram Stories are a major player in Instagram marketing with 500 million people creating or watching Stories every day. The beauty of Instagram Stories is their temporary nature—lasting only 24 hours—creating a sense of urgency that encourages immediate action from your audience.

Ideas for Engaging Instagram Stories

When it comes to Instagram marketing, the key is to keep your content fresh and varied. If you’re wondering what kind of Stories to post, here are some ideas to help you get started:

Announce a new product launch: Build excitement by teasing a new product. You can reveal features, share behind-the-scenes footage, and even count down to the launch.

Post short employee interviews: Highlight your team with quick Q&A sessions. This not only shows the human side of your brand but also helps build connections with your audience. This type of content is also being heavily used in TikTok by brands that want to show the human side of the brand by showing the actual human beings behind the brain of the brand! You can implement this strategy for your Instagram marketing too.

Report user-generated content: Sharing posts from your customers or clients is a fantastic way to show social proof. Plus, it’s an easy way to fill up your Story queue with content that builds trust.

Share time-limited discounts and offers: Since Stories disappear in 24 hours, they’re the perfect place for sharing flash sales or exclusive discounts. Create urgency and drive people to take action fast.

Host an Instagram contest: Get your followers excited by running a contest through Stories. You can ask them to submit photos, tag friends, or answer a quiz for a chance to win.

Host a story take-over with influencers: Collaborating with influencers is a smart move, and a Story takeover lets them bring their followers to your brand. It’s a win-win Instagram marketing strategy: influencers get exposure, and you tap into their audience.

Create engaging Story highlights: Want to keep your best Stories visible longer? Use the Highlights feature to create collections of your top-performing Stories so they live on your profile indefinitely.

4.Use Reels to Promote Products

The combination of quick, bite-sized content and fun visual effects is perfect for catching attention and keeping your audience engaged. And since Instagram’s algorithm prioritizes Reels, your content is more likely to show up in users’ feeds, helping you reach a wider audience.

How to Use Reels to Promote Products

Product Demos: Show your audience how to use your product in real-time. Whether it’s a skincare routine or a quick fashion try-on, demos help your audience see your product in action.

Behind-the-Scenes: People love seeing how things work behind the scenes. Give your audience a sneak peek into how your products are made or how your team operates day-to-day.

Before and After: Whether you’re showcasing home décor, fashion, or beauty products, “before and after” transformations are always a hit. They’re quick, engaging, and show off the value of your product in a compelling way.

Customer Testimonials: Highlight real customers using and loving your product. Testimonials build trust, and seeing happy customers in action adds authenticity to your brand. These can be important for your Instagram marketing strategy.

5.Turn Your Instagram Profile Into a Storefront

According to Meta’s data, a whopping 83% of users discover new products on Instagram, and 80% use the platform to decide whether to make a purchase.

If you’re in the e-commerce game, turning your Instagram profile into a storefront is a no-brainer. With the amount of time people spend scrolling through Instagram, it’s become a powerful platform for product discovery.

Steps to Turn Your Profile Into a Storefront

Ready to turn your profile into a selling machine? Here’s what you need to do:

  1. Connect a Product Catalog

First things first—link your product catalog to your Instagram profile. This step lets Instagram know what you’re selling, and it enables features like product tags in your posts. You’ll need to connect a Facebook Shop or a catalog from your e-commerce platform to get this going.

  1. Create Shopping Posts

Once you’ve got your catalog connected, it’s time to show off your products. As part of your Instagram marketing strategy, you can create Instagram shopping posts by uploading photos and videos of your products. This isn’t just about showing a single image—use different angles, settings, or even lifestyle shots to help people envision themselves using your product.

  1. Use Product Tags and Stickers

Make it easy for your followers to shop by tagging your products in posts and stories. Product tags appear directly on the images, allowing users to tap and see more details or make a purchase right then and there. Don’t forget about Instagram’s product stickers for stories—these are just as effective for catching attention and driving purchases.

  1. Include Branding for Your Instagram Shop

Your Instagram storefront is an extension of your brand, so make sure it looks the part. Create cohesive visuals that align with your overall branding. From the color scheme to the product descriptions, your Instagram shop should feel like a natural extension of your website or physical store.

6.Use Paid Ads on Instagram

Instagram’s organic reach is great, but it’s limited. With millions of users and posts being published daily, it can be tough to get your content in front of the right people, even if you’re posting amazing visuals and engaging stories. That’s where paid ad campaigns come in.

When you invest in paid Instagram ads, you’re essentially paying to make sure your content gets seen by a specific audience. It’s like cutting through the noise and saying, “Hey, look at me!” But the key is to do it in a way that’s targeted, strategic, and aligned with your business objectives.

How Instagram Ads Work

  1. Ad Objectives: Align Ads with Your Goals

Instagram ads are built around ad objectives. These are set up based on what you want to achieve with your campaign. Whether it’s brand awareness, driving website traffic, or collecting leads, Instagram provides multiple objectives to help you focus your ads on what matters most.

  1. Experiment with Content Formats

You can run ads in different formats, such as photos, videos, carousel ads, or stories. If you’re promoting a new product, a simple post or carousel ad might work well. If you’re trying to drive more engagement or interact with your audience, try a video post or story ad. Experimenting with these formats can help you find the right mix for your business.

  1. Promote Individual Posts

Do you have a post that’s performing well organically? Instagram allows you to boost individual posts, turning them into paid ads that can reach a wider audience. This is a great way to leverage content that’s already proving successful to an even bigger crowd.

How to Increase Engagement on Instagram Reels

Just like anything in digital marketing, you need a strategy for using Reels on Instagram that can bring more engagement and views.

1. Use Reels Templates to Harness Trending Formats

Instagram Reels templates are pre-made layouts that help you create eye-catching videos in a snap. Just hit the “use template” button on an existing Reel, upload your clips, and you’ve got a professional-looking video, perfectly timed to trending audio.

Since everything syncs with the audio, you don’t have to worry about awkward transitions. You get a polished final product in minutes, which means you can keep your content looking fresh without spending hours editing.

2. Add Hashtags to Boost Discoverability

If you want more people to see your Reels, hashtags are a must. Hashtags help your content reach new audiences and make it easier for Instagram’s algorithm to surface your videos to users interested in your niche.

Make sure to curate a mix of high-performing, broader hashtags and niche-specific ones. If you want to go a step further, creating your own branded hashtag can help build a sense of community around your content.

3. Reshare Reels to Your Story

Sometimes your followers might not see your Reel in their feed, but that doesn’t mean they should miss it altogether. Resharing your Reels to your Instagram Story boosts visibility, keeping your content in front of your audience for 24 hours.

You can use stories are like mini reminders, letting your followers know you’ve got something fresh and exciting for them to watch.

4. Include a Compelling CTA

A killer Reel is great, but if you want to turn that engagement into action, you need a clear call-to-action. Whether you want your audience to visit your website, shop your products, or follow your page, a well-placed CTA can make all the difference.

Keep your CTA simple and relevant to the content. For example, if you’re promoting a product launch, direct viewers to your shop with a quick “Tap to buy now” at the end of your video or if you are trying to promote one of your services for people to get more information on, you can use “Learn More” or “Contact Us” as your CTA.

5. Optimize the Cover Photo

Your cover photo is the first thing people see when they land on your profile, so make it count. It’s got to be eye-catching and reflect what your video is about. You can create a custom graphic using tools like Canva or choose a high-quality still from your video.

Don’t forget to add a key phrase or a few strategic keywords to your cover photo as part of your Instagram marketing strategy. This not only helps viewers understand what your video is about right away but also encourages them to click.

Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects

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