Google Attribution is a free and easy way to evaluate marketing efforts
Ayşe Yıldırım Dijital Pazarlama 0
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, […]
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Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years
Ayşe Yıldırım Digital Marketing 0
Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across […]
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WhatsApp Tests Its Version of Snapchat Stories
Ayşe Yıldırım Social Media 0
If Facebook can copy Snapchat and Instagram can copy Snapchat, why shouldn’t WhatsApp copy Snapchat? Manish Singh of Mashable reported that the Facebook-owned messaging application is testing a feature called Status that mirrors Snapchat Stories. According to Singh, the Status feature is included in the newest public beta versions of WhatsApp’s iOS and Android apps, […]
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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions
Ayşe Yıldırım Digital Marketing 0
Data analytics can work wonders. Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]
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5 Online Video Trends to Inform Your 2017 Media Plan
Ayşe Yıldırım Multimedia 0
When it comes to online video, one word summarizes the trends in consumer behavior: “more.” The insights below show consumers are spending more time on more devices with more focus and passion for online video than ever. Does online video deserve more of a role in your 2017 media plan as a result? Scarlet Marketing […]
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