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May / 23

Google Attribution is a free and easy way to evaluate marketing efforts

Ayşe Yıldırım Dijital Pazarlama 0

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, […]

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