From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Ayşe Yıldırım Digital Marketing 0

Data analytics can work wonders. Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]