Micro-Influencers Are Taking Over MENA—Here’s Why Your Brand Should Too Influencer marketing has taken the MENA region by storm, but it’s not the mega-influencers or celebrities leading the charge. Instead, micro-influencers – those with niche followings between 10,000 and 100,000 – are becoming the go-to partners for brands. But what’s driving this trend, and why […]
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