Viewing post categorized under: Integrated Media
Nov / 13
Integrated Media Buying: Why One Plan Beats Five Separate Deals
Rauf Kenan Integrated Media 0
Integrated media buying means booking all of your channels under one plan, with one team and one set of goals. Instead of a TV deal here, an outdoor deal there and a digital deal somewhere else, every buy is part of the same campaign. It sounds like a small change in process. In practice, it […]
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Sep / 21
Integrated Media Strategy: What an Integrated Media Agency Actually Delivers
Integrated Media 0
Integrated Media Strategy: What an Integrated Media Agency Actually Delivers Most brands do not have a media problem so much as a coordination problem. TV is planned by one team, digital by another, outdoor by a third, and each does a decent job of its own piece while nobody owns the whole. An integrated media […]
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