Viewing post categorized under: OOH Turkey
OOH media buying Turkey with billboards across the Istanbul skyline
Nov / 13

OOH Media Buying Turkey: How Rates, Packages and Booking Work

Rauf Kenan OOH Turkey 0

OOH media buying Turkey works a little differently from what many foreign brands expect. Rates are set by site and by week, the best faces sell out early, and costs like printing and install sit outside the media price. Once you know how the system works, buying outdoor in Turkey becomes clear and predictable. This […]

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Istanbul Airport advertising, outdoor media planning Turkey
Sep / 22

OOH Advertising Turkey: How Istanbul, Ankara, and Izmir Actually Differ

OOH Turkey 0

OOH Advertising Turkey: How Istanbul, Ankara, and Izmir Actually Differ A plan built for OOH advertising Turkey-wide often treats the country as one market with one set of rates and one traffic pattern. In practice, Istanbul, Ankara, and Izmir behave like three separate outdoor markets, each with its own pricing, audience mix, and format availability. […]

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