OOH Advertising Turkey: How Istanbul, Ankara, and Izmir Actually Differ

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OOH Advertising Turkey: How Istanbul, Ankara, and Izmir Actually Differ A plan built for OOH advertising Turkey-wide often treats the country as one market with one set of rates and one traffic pattern. In practice, Istanbul, Ankara, and Izmir behave like three separate outdoor markets, each with its own pricing, audience mix, and format availability. […]