Competitor Analysis Methods for E-commerce Sites in Dubai

ECakir 360 digital agency, Digital Agencies in Dubai, Marketing Agency 0

With its economic size and trade volume, Dubai presents intense competition for e-commerce sites. Indeed, this is a great place for e-stores. However, the competitive conditions for e-commerce sites in Dubai are truly challenging. There are numerous local and international businesses looking to gain a share of the rapidly growing market here. Therefore, the topic of competitor analysis methods for e-commerce sites in Dubai is quite important.

Are you also interested in e-commerce in Dubai? Have you created a business plan for electronic commerce? If you haven’t done so yet, you should create one as soon as possible. And to increase your market share, you must analyze your competitors. The recommended business models for e-commerce yield successful results only through such analyses. In this article, I will share tips on competitor analysis methods for e-commerce sites in Dubai, which I am sure will be very useful for you.

Compare Your E-commerce Target Audience

The e-commerce market in Dubai is indeed a dynamic one. New firms enter the sector every day, making the competitive conditions tougher. Online stores that offer a better user experience gain an advantage. Regardless of the service area of your online shopping site in Dubai, you must first define your target audience to succeed. Additionally, you should segment this target audience and get to know them well. All decisions you make in subsequent processes should be formed in accordance with these segments.

But is it enough to know your own target audience well? No, it is not. Because your competitors may also be targeting a similar audience. Therefore, you should show the same level of interest in understanding your competitors’ target audiences. In this article, I will briefly mention some of these methods. Alternatively, you can benefit from our Dubai e-commerce consulting services, allowing us to carry out these analyses on your behalf.

Demographic comparisons are particularly useful for analyses. Therefore, compare the characteristics of your target audience, such as age, gender, and income level. Also, try to gather information about their education level, shopping habits, and lifestyle. These aspects are critical for conducting e-commerce marketing in Dubai. You should not overlook these when considering competitor analysis methods for e-commerce sites in Dubai.

In addition to demographic data, comparisons related to geographical distribution are also important. Indeed, these can yield beneficial results in the context of competitor analysis methods for e-commerce sites in Dubai. Are you sufficiently familiar with the geographical areas where your target audience is concentrated? Shopping habits vary in different geographical areas. All data you gather on such topics are important. These data will be among your most significant tools to grow your e-commerce site in Dubai. You will even benefit greatly from this data when designing user experiences.

Examine Web Traffic Sources

Analyzing web traffic sources is important for e-commerce sites in many ways. First and foremost, you need to know which channels you are communicating with your target audience the most. This is because Dubai’s e-commerce sites have different traffic sources. Moreover, some sites perform better on certain sources. You should also keep these in mind regarding competitor analysis methods for e-commerce sites in Dubai.

Therefore, if you know which sources your competitors are drawing traffic from the most, you can focus your efforts in that area to increase your market share. Or, let’s say you are a new entrant in the industry. In this case, you might prefer to concentrate on the areas where your competitors are the weakest. Data in the context of competitor analysis methods for e-commerce sites in Dubai is crucial. SEO strategies and content optimizations in Dubai primarily target this channel.

On the other hand, traffic from advertisements is another major traffic channel for e-commerce sites in Dubai. With traffic from paid ads, e-commerce sites in Dubai achieve a wide turnover. Therefore, you should not overlook this in the competitor analysis methods for e-commerce sites in Dubai. Are you curious about the traffic your competitors are receiving from ads? You can also benefit from many tools to find this out. For example, Semrush and Ahrefs are two of the best tools for this purpose.

In addition to organic search and advertising traffic, referral traffic, direct traffic, and social media traffic are also important in competitor analysis. Additionally, email marketing traffic is another significant advertising channel for online stores in Dubai. You must analyze this type of data regarding your competitors. Such studies shed light on your work in managing e-commerce stores in Dubai. These are important studies within the competitor analysis methods for e-commerce sites in Dubai.

Research SEO Strategies

Every SEO strategy is based on a specific keyword strategy. To increase an e-commerce site’s visibility in organic searches on search engines, a dedicated strategy for relevant keywords is required. In Dubai, the chances of success for e-commerce sites in organic results increase with these strategies. For instance, with a successful SEO strategy for local searches in Dubai, you have a higher chance of generating traffic and turnover from local searches.

Each e-commerce site operating in Dubai has its unique keyword strategy. In this context, you must also have a suitable strategy. Are you examining the SEO strategies of competitor sites? These evaluations provide strategic advantages over competing e-commerce websites. Moreover, the right keywords you target will not only increase your traffic but also directly affect your turnover and brand awareness. Therefore, you should not forget these aspects within the competitor analysis methods for e-commerce sites in Dubai.

What is your competitive strength in the industry you serve? For example, are you a large e-commerce firm? Or a small Shopify website? Larger firms can target the same or similar keywords as the big players in the industry. This is because these sites have more advantages in terms of SEO optimizations both on-site and off-site. However, a different process applies to sites with low competitive strength. Such analyses are crucial within the competitor analysis methods for e-commerce sites in Dubai.

Small-scale e-commerce websites have limited resources for their SEO efforts. This applies to both on-site and off-site activities. Therefore, small-scale sites must target different keywords than their competitors. Of course, to do this, you must first analyze your competitors’ SEO strategies. This is why such analyses are critical within the competitor analysis methods for e-commerce sites in Dubai.

Review Content Marketing Strategies

When used effectively, content marketing strategies can be as effective as advertising strategies. Quality content always attracts the attention of search engines, which means more visitors to your site, and in a much more economical way. Whether it’s a small Shopify store or a large Magento e-commerce site, if you create a successful content marketing strategy, you will save on your advertising budget in the medium to long term. You should also keep these in mind regarding competitor analysis methods for e-commerce sites in Dubai.

Do you have a good content marketing strategy for your e-commerce site in Dubai? Are you using this strategy on your content pages and blogs? What about tracking your competitors? If you’re not tracking them, you’re missing an important opportunity. By learning about your competitors’ content marketing strategies, you can surpass them with higher quality content, and at zero cost! Isn’t that great? But do you lack knowledge and experience in this area? Then you can contact Scarlet Media’s expert team in SEO and content marketing. You should also keep these in mind regarding competitor analysis methods for e-commerce sites in Dubai.

By examining your competitors’ content marketing strategies, you can see what kind of relationships they establish with their target audiences. This provides you with better target audience analysis opportunities and helps you develop a more effective communication strategy. For example, do you know what content formats they prioritize? Do your competitors focus on visual communication or written communication? Or do they prefer video content more? Any meaningful data you gather on these topics will help you achieve your goals more easily.

Compare User Experiences

User experience design has become one of the most focused topics in the digital world in recent years. This also applies to e-commerce sites in Dubai. Sites that provide their users with a better online shopping experience gain an advantage. In this context, everything from the design of websites to speed values is important. Topics like mobile compatibility, page layout, and information architecture for products or services directly affect the performance of e-commerce sites. Therefore, you should evaluate these topics in the context of competitor analysis methods for e-commerce sites in Dubai.

Let’s say you’ve improved user experiences for your online sales store in Dubai. Is that enough? Definitely not. You must also conduct analyses for competitor sites. User interface and user experience design are critical for e-commerce stores in Dubai. Moreover, there are many paid and free tools available for these analyses. For example, Google’s PageSpeed Insights tool is an excellent tool for measuring the speed performance of websites. You can easily benefit from this tool. You should also keep these in mind regarding competitor analysis methods for e-commerce sites in Dubai.

In this context, page loading speed is an important criterion. However, it doesn’t end there. What kind of capabilities do competitor sites have in terms of design and usability? What is the overall visual quality of the site? Do they have a user-friendly interface? What optimizations are there to enhance usability? Is it a simple site created with an e-commerce website builder? Or does it use a robust e-commerce infrastructure?

Questions like these are critical for competitor e-commerce sites. You should not overlook them in competitor analysis methods for e-commerce sites in Dubai. If the infrastructure you are using is not sufficient, you will achieve better results with the right infrastructure choice for e-commerce sites in Dubai.

Analyze Backlink Sources

Another essential element of a successful SEO strategy is backlinks. Indeed, backlinks increase the visibility of the e-commerce site in relevant searches while also boosting authority scores. Whether it’s WordPress e-commerce sites or others, backlink strategies are important for e-commerce sites in Dubai. But is it just for your own site? Of course not. You must also analyze the backlinks and sources of your competitors.

Competitor e-commerce sites in Dubai receive backlinks from various sources. Sometimes, it’s also possible to get backlinks from the same sources. So, are you tracking which keywords your competitors are getting backlinks from and which sources they are using? If you are tracking this, it gives you a better opportunity to understand your competitors and develop more effective strategies. This way, you gain an advantage in competitor analysis methods for e-commerce sites in Dubai.

Have you targeted the same or similar keywords as your competitors? If so, it means you need more backlinks. If you know how many backlinks your competitors have for the relevant keywords, you can set a target for the number of backlinks you need to acquire. This will provide you with a significant advantage in relevant searches, increasing your chances of success in competitor analysis methods for e-commerce sites in Dubai.

At this point, I want to emphasize a crucial point regarding backlink numbers. When conducting this analysis, you should focus on quality backlinks, not toxic backlinks. Toxic backlinks harm your site. And of course, you should regularly perform disavow actions for any toxic backlinks pointing to your site. Because any toxic backlink that you do not disavow is considered accepted. When you perform the disavow process, the result is that your quality backlinks become a better reference for your Dubai e-commerce site.

Analyze the Market Positioning of Your Competitors

Positioning your e-commerce site in Dubai’s market is undoubtedly important for you. However, there is another equally important aspect: analyzing the market positioning of your competitors. The easiest way to understand this is by analyzing their advertising strategies. Through which channels are your competitors advertising, which keywords are they using, and what methods are they employing? By examining this data, you can accurately analyze their market positioning. You should also keep these in mind regarding competitor analysis methods for e-commerce sites in Dubai.

Have you thoroughly analyzed the features of the products and services your competitors offer? Do you have information about their prices, quality characteristics, advantages, and disadvantages? Product features and service quality are as critical for market positioning analyses as advertising strategies. All the data you gather on these topics will provide solid foundations for your other strategies. You should definitely keep track of these within the context of competitor analysis methods for e-commerce sites in Dubai.

When developing marketing and advertising strategies, you must remember that it is not enough to develop a good strategy for your Dubai e-commerce site. You must also learn the strengths and weaknesses of your competitors’ strategies. You should focus on their weak points rather than their strong ones. This way, you will achieve a better growth momentum in the short and medium term. For their strong points, you should have long-term goals. This will ensure that your growth process is controlled and more successful. Do not overlook these when it comes to competitor analysis methods for e-commerce sites in Dubai.

Follow Customer Feedback

Customer feedback is an important component of sectoral development for e-commerce sites operating in Dubai. These notifications help them see shortcomings, indicating what needs to be done for better product and service quality. Therefore, every site improves itself by following such notifications. But is it sufficient to only track feedback related to your own site or service quality? Absolutely not. You should also follow the feedback of your competitors. You should also keep these in mind regarding competitor analysis methods for e-commerce sites in Dubai.

There are many different tools available for this purpose. For example, customer complaint sites are one of them. User forums, social media channels, and many other platforms contain such information. Of course, it is possible that you may find it difficult to keep track of all this regularly. In such cases, sales funnel consultancy services can lead to a healthier tracking process. Companies offering services in this area succeed in being a good firm to the extent they track not only for you but also for your competitors. Keep this in mind regarding competitor analysis methods for e-commerce sites in Dubai.

Compare Your Pricing Policies

In the e-commerce sector, pricing policies are generally more reasonable compared to retail. This is because e-commerce companies have lower costs. This makes it easier to make decisions in favor of customers regarding pricing policies. E-commerce stores in Dubai achieve better growth with competitive pricing policies. But is this enough? Absolutely not. You must also compare the pricing policies of your competitors. You should address these comparisons within competitor analysis methods for e-commerce sites in Dubai.

For which products or services are your competitors organizing discount or promotional campaigns? Are you keeping track of these? Do you even report separately and compare changes monthly? These are critical data for e-commerce store management. Are you updating your pricing policy with competitive price analysis when necessary? Are you making comparisons between your site and competitor sites according to market conditions? Are you examining the sustainability of your pricing strategies with cost calculations?

These questions are extremely important for managing e-commerce sites. They enable the creation of competitive pricing policies for e-commerce stores in Dubai. Do not forget these regarding competitor analysis methods for e-commerce sites in Dubai. Of course, you may not have sufficient knowledge or human resources on these matters. If this is the case, you can benefit from the marketing and growth strategy consultancy support of Scarlet Media. This way, you can develop more effective discount and promotional strategies.

Review the Product/Service Range

Does your e-commerce site in Dubai sufficiently meet the needs of your target audience regarding products or services? How about your competitors? You should not settle for reports only related to your own activities. You should also conduct such analyses for your competitors. Never forget that the sectoral shortcomings or gaps left by your competitors present a great opportunity for your growth.

At this point, you must also consider the unique conditions of the Dubai market. Dubai is a geography where luxury and quality consumption are intense. This means that it is not enough for your products or services to merely meet a need. They must also offer the best options. The e-commerce market in Dubai provides a faster and larger advancement opportunity for firms that meet such needs. Other companies do not have enough presence in the sector. You should also keep these in mind regarding competitor analysis methods for e-commerce sites in Dubai.

In this regard, do you really want to succeed in e-commerce in Dubai? If so, you must analyze the differences between your products and services and those of your competitors. You should carefully evaluate the differences in quality standards. Offering the highest quality products and services at the most suitable price gives you an advantage. However, discount pricing should not be your priority. Because in Dubai, the quality of products and services is a more important criterion than their price.

When expanding your portfolio in this area, you must prioritize quality. This point is critical for e-commerce companies in Dubai. Simply using an e-commerce site builder is not enough. If you do not analyze your competitors, your e-commerce efforts in Dubai will end in losses. Competitor analysis methods for e-commerce sites in Dubai will be very beneficial for taking the right steps in such matters.

Effectively Utilize SEO and SEM Analysis Tools

There are many useful tools for competitor analysis for e-commerce companies. For example, Semrush is a fantastic tool that I also use. It allows easy access to the data you need for both SEO and SEM. With Semrush, you can track your competitors’ performance in keywords. You can easily see their rankings for specific keywords. Semrush is truly an excellent tool for optimizing SEO and content strategies.

I can also recommend other tools for competitor analysis methods for e-commerce sites in Dubai. For example, Ahrefs is another good tool in this regard. With Ahrefs, you can easily perform keyword and backlink analysis. This tool is also a good SEO and SEM analysis tool. I recommend using Ahrefs to see which channels your competitors are getting backlinks from. Of course, Ahrefs is also a good tool for advertising strategies.

In addition to these tools, there are many analysis tools available such as Moz Pro, Ubersuggest, Screaming Frog, and SpyFu. You can effectively use these in the context of competitor analysis methods for e-commerce sites in Dubai. If you do not know how to use them, you can seek consultancy support from Scarlet Media expert team.

The Scarlet Marketing Consultancy Team is at your service on weekdays from 9:00 AM to 6:00 PM GST. Feel free to connect with us at +971526998809 or via [email protected] for international/local projects.