Grow Your Business in Markets Across Borders This Ramadan
Grow Your Business in Markets Across Borders This Ramadan
Traditionally, families and friends gather together to break their fast and share meals during Ramadan. However, with the advancements in technology, people are using digital means to connect with their loved ones more than ever before.
The use of technology during Ramadan has allowed for new and innovative ways for families and friends to connect. Video calls and messaging applications have become the go-to platforms for people to connect with their loved ones during this holy month. People use these platforms to share their experiences, exchange recipes, and break their fast together virtually.
Another way that technology is being used during Ramadan is through social media. Many people are sharing their experiences and their religious practices on social media platforms such as Twitter, Facebook, and Instagram. This has created a sense of community and allowed people to connect with others going through similar experiences.
In addition to fostering relationships with their loved ones, individuals are concurrently establishing connections with businesses that hold significance to them, including a considerable number of international enterprises. Research reveals that 44% of the surveyed populace has engaged in cross-border transactions during Ramadan.
Communication is Important: Product Details Build Trust
Cross-border shopping has become increasingly popular with consumers seeking out products from foreign businesses. However, since they have fewer opportunities to physically interact with merchandise, it is essential to effectively communicate product details such as quality, materials, and sizing.
Consumers want comprehensive product information, including video demos and detailed photography when evaluating potential purchases from foreign businesses.
Augmented Reality: Augmented reality technology has emerged as a valuable tool in helping people experience products immersively. In fact, nearly two in five cross-border shoppers surveyed indicate that virtually trying potential purchases is an important feature. With this technology, shoppers can visualize how products will look and feel in real life, increasing their confidence in making cross-border purchases.
How to Drive Sales in The International Markets During Ramadan
Offer Special Deals and Discounts: During Ramadan, many consumers in international markets are looking for deals and discounts. Offering special Ramadan discounts and promotions can help businesses attract new customers and increase sales. Consider offering bundle deals or free shipping promotions to entice customers to make purchases.
Optimize Your Online Presence: With the increasing use of technology to connect with loved ones during Ramadan, businesses should prioritize their online presence. Ensure that your website is user-friendly, with clear navigation and comprehensive product information. Utilize search engine optimization (SEO) techniques to increase your visibility in search results, and optimize your social media channels to reach a wider audience. An seo agency Dubai can help businesses who needs help in this particular subject.
Localize Your Marketing Efforts: To effectively market to consumers in international markets, businesses should consider localizing their marketing efforts. This includes adapting your messaging, imagery, and language to be culturally relevant and appealing to local audiences. Additionally, partnering with local influencers and creators can help businesses build credibility and trust with potential customers during your market entry Japan.
Utilize Augmented Reality Technology: As mentioned earlier, augmented reality technology can be a valuable tool for international businesses. By allowing customers to virtually experience products, businesses can increase customer confidence in making cross-border purchases. Consider incorporating augmented reality technology into your marketing and e-commerce strategy.
Social Media Plays an Important Role in Discovery
As more consumers turn to social media for product discovery and inspiration, it is essential for businesses to have a strong presence on these platforms.
Utilize Machine Learning-Powered Advertising: Machine learning-powered advertising can help businesses reach new customers by matching products with people who are most likely to be interested in them. This technology can be particularly effective for cross-border marketing, as it allows businesses to reach relevant audiences regardless of their location.
Leverage Social Media Targeting Tools: Social media platforms like Facebook and Instagram offer powerful targeting tools that can help businesses reach specific audiences. By utilizing features like worldwide targeting and multi-country lookalikes, businesses can reach the most relevant people and improve the effectiveness of their campaigns.
Focus on Visual Content: Social media is a highly visual medium, and businesses that invest in high-quality visual content are more likely to stand out and capture the attention of potential customers. Consider partnering with influencers or creators to help create visually compelling content that resonates with local audiences.
Engage with Customers: Social media provides a unique opportunity for businesses to engage with customers and build relationships. Respond to comments and messages promptly, and use social media to gather feedback and insights from your audience.
Setting Up Logistics and Localization to Ensure a Smooth Shopping Experience
In order to successfully sell to international markets, businesses must address the concerns and needs of their potential customers. This includes setting up logistics and localization to ensure a smooth and seamless shopping experience.
Transparent Display of Costs: One of the biggest concerns for cross-border shoppers is the transparency of costs. Ensure that all costs, including shipping fees, taxes, and duties, are clearly displayed upfront to avoid any surprises at checkout. Utilize localized pricing and currencies to make it easier for customers to understand the true cost of their purchase.
Easy Returns and Refunds: Make it easy for customers to return or exchange products if necessary. Establish a clear and simple return policy that outlines the process and timeframe for returns. Provide customers with pre-paid return labels and make it easy to track the status of their return.
Delivery Tracking: Providing customers with real-time updates on the status of their delivery can help build trust and confidence in your brand. Utilize delivery tracking tools to keep customers informed throughout the shipping process.
Localization: Localization goes beyond simply translating your website or marketing materials into a different language. It involves adapting your messaging, imagery, and branding to be culturally relevant and appealing to local audiences. Consider partnering with local influencers or creators to help build credibility and trust with potential customers.
Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.
Feel free to connect with us at +971526998809 or via [email protected] for international/local projects