Mar / 14

Keep Up With The Internet: Different Types of Content on Social Media

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Keep Up With The Internet: Different Types of Content on Social Media

Social media has become an integral part of modern-day marketing. With 42% of marketers leveraging social media, it’s no surprise that it has the highest ROI of any channel. Businesses of all sizes are taking advantage of this powerful tool to increase brand awareness, drive traffic to their website, and generate leads.

However, with so many social media platforms available and an overwhelming amount of content being shared every second, it can be challenging to stand out from the crowd. Considering consulting branding companies Dubai is always a good idea for many businesses.

To help you get started, here’s a guide to the different types of social media content and the benefits they can bring to your business.

So, let’s start!


1.      Choose Your Side: Short-Form Video | Long Form-Video| Live Video

Short-form Video:

Short-form video is one of the most popular types of social media content, with platforms like TikTok and Instagram Reels leading the way. Short-form video is typically less than one minute long and is often used to showcase products, services, or behind-the-scenes content. The benefit of short-form video is that it’s quick and easy to consume, making it ideal for grabbing people’s attention and generating engagement.

Long-form Video:

Long-form video is also popular, but it doesn’t come close to the ROI of short-form. Long-form video is typically longer than five minutes and is often used to provide in-depth information, such as tutorials or product demos. YouTube is the most popular platform for long-form video, with creators and businesses using it to build their audience and promote their products or services.

Live Video:

Live video gained steam during the pandemic, allowing people to participate in events remotely. Platforms like Facebook Live and Instagram Live allow businesses to connect with their audience in real-time, making them excellent tools for engaging with customers and building brand loyalty.

UAE advertising agencies can help businesses to learn and actualize which form of content can be best for their marketing efforts and expectations.


2.      Audio Chat and Live Rooms

Live video is another form of content that has become increasingly popular in recent years. The pandemic led to a surge in live streaming, as people looked for ways to participate in events remotely. Platforms such as Twitch and Facebook Live allow users to interact with their favorite creators in real-time, which can help foster a sense of community around a brand.

Audio chat is yet another type of social media content that has gained traction. Platforms like Twitter Spaces, LinkedIn Live, and Facebook Live Audio allow brands to directly communicate with their audience in a more intimate setting. This type of content is particularly popular among Gen Z, who enjoy audio content because it allows them to express their individuality and explore different sides of their personalities.


3.      Represent Your Brand Values in Your Content

Consumers want to know that the brands they support share their values and beliefs. This is why creating content that represents your brand values is so important.

So, what is content that represents brand values? Essentially, it’s any content that goes beyond promoting your products and services and instead focuses on the values and beliefs that your brand stands for. This can include commitments to sustainable production practices, fair treatment of employees, charitable donations, and support for social causes.

One of the most effective ways to showcase your brand values is through storytelling. Share stories about the actions your company is taking to make a positive impact on the world, such as reducing your carbon footprint, supporting local communities, or promoting diversity and inclusion.

For example, if your company is committed to sustainable practices, share stories about how you’re reducing waste, using eco-friendly materials, or supporting renewable energy. Use visuals such as photos and videos to bring these stories to life and make them more engaging for your audience.


4.      Shoppable Content

With the rise of e-commerce and social media, it was only a matter of time before the two merged. Shoppable content is any content on social media that allows users to shop directly from the platform. It can be anything from an Instagram post with tagged products to a Pinterest board with product links. If you need help with advertising in Dubai, we suggest you consider consulting an agency that carries professional expertise on it.

Shoppable content is a win-win for both brands and consumers. For brands, it’s a way to increase revenue and drive more sales. For consumers, it’s a way to discover products and make purchases without ever having to leave the app they’re on. This makes for a seamless and convenient shopping experience, which is becoming increasingly important in a world where time is of the essence.

Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects

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