Maximize Your Black Friday Sales with These Trends & Strategies

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Maximize Your Black Friday Sales with These Trends & Strategies

Black Friday marketing has always been a big deal, but in 2024, with shoppers getting savvier, retailers need to bring their A-game. This shift is so strong that over 64% of consumers now prefer online shopping for Black Friday, with average online spending projected to soar even higher in 2024.

Of course, none of this would matter without the massive discounts. Black Friday’s hallmark remains the promise of unbeatable deals, with the average discount sitting at 31%. Certain categories shine brighter—toys with over 33% off and apparel discounts reaching 59% at major retailers.

Shoppers are planning purchases in advance, hunting for the best deals on items they’ve had their eyes on. With an expected average spend of $567 this year, consumers are ready to invest, making Black Friday 2024 not just an ordinary shopping event.

So, how can you stay ahead? Let’s dive into the trends and strategies that’ll help you crush those Black Friday sales.

Start Early, Stay Ahead

Black Friday is no longer just a one-day event. In fact, 2024 is all about starting early. Many retailers are kicking off their sales as early as September, and customers are loving it.

Why?

Shoppers want to avoid the chaos of last-minute buys. Starting early means they can snag deals stress-free. Starting early also makes budgeting easier. Instead of blowing their budget in one go, people are spreading out their spending over a few months or days.

One of the best reason why starting early is a better idea is that early sales create urgency. “Limited-time offer”? It works every time.

Know Your Customers

Today’s shoppers are smarter and more intentional than ever. They’re not just looking for deals—they want the right deals. Personalization is key here.

Here’s what’s trending in 2024:

• Thoughtful Shopping: People are planning their purchases, often eyeing specific products well before Black Friday.
• Sustainability Matters: More consumers are looking for eco-friendly options, even during big sales events.
• Customized Experiences: Tailored emails, product recommendations, and targeted ads are what drive clicks and conversions.

Discounts That Pack a Punch

Black Friday marketing not just about slashing prices; it’s about offering smart discounts that actually make people hit “add to cart.”

• Early-Shopper Specials: Reward those early shoppers with exclusive discounts.
• Category-Specific Deals: Toys, electronics, and apparel are usually the big winners. If you’re in these categories, you can go big.
• Layered Discounts: Combine percentage-off deals with BOGO offers or free shipping.

In 2023, the average Black Friday discount was around 31%. But it’s not just about the percentage. Strategic discounting—like offering deeper cuts on high-demand items—can drive better traffic and sales.

8 Black Friday Marketing Strategies to Boost Sales

Here are eight smart Black Friday marketing strategies to make sure your Black Friday sales go through the roof.

1. Start Early and Build Hype

Why wait for the day of? Like we mentioned in the beginning, the secret to a successful Black Friday is to start early. Launch your marketing campaigns weeks in advance if you don’t plan on spreading it over a month. Share teasers on social media, offer early access to deals, or throw in some early-shopper specials. The idea is to build anticipation. You want your customers counting down the days, ready to discover your offers before the competition heats up.

2. Share Sneak Peeks

Let your audience in on the action early. Share sneak peeks of your best deals and most exciting discounts. When they know what’s coming, they’re more likely to plan their purchases around your sales and spend time more on your store to find items to buy.

3. Grow Your Email List

Email marketing is your best friend during Black Friday marketing. Build your email list early and create a dedicated segment for Black Friday promotions. Start by adding signup forms to your website—think popups or dedicated landing pages. Offer something enticing, like an exclusive discount for signing up.

4. Maximize Social Media

Use your social media to shout about your Black Friday deals far and wide. Whether you’re running Facebook ads, posting Instagram stories, or hopping on TikTok trends, social media is the place to connect with your audience.

And don’t forget about influencers. Partnering with the right ones can give your sales a serious boost by tapping into their loyal following.

5. Offer Free Shipping

Free shipping for Black Friday marketing is a good way to sweeten the deal. You could keep it simple and offer it on all orders or use it as a spending incentive—say, free shipping on orders over 100.

It’s a small perk, but it can make a big difference when customers are comparing deals.

6. Create a Black Friday Gift Guide

Many shoppers use Black Friday to kickstart their holiday gift-buying spree. Help them out by creating a gift guide featuring your top products and biggest discounts.

Not only does this make their shopping easier, but it also highlights items they might not have considered.

7. Use SMS Marketing

Want to get your customers’ attention fast? Try SMS marketing. With sky-high open rates, text messages are an incredibly effective way to remind your audience about upcoming sales and share exclusive discount codes.

The beauty of SMS is its immediacy. Most texts are opened within minutes, which makes them perfect for time-sensitive offers or last-minute reminders during the busy shopping season.

8. Reward Loyalty

Black Friday marketing is great for attracting new customers, but it’s also the perfect time to reward your existing ones. Launch a loyalty program that offers perks like discounts, freebies, or points. This not only encourages repeat purchases but also helps you build a stronger relationship with your customers long after the holiday season ends.

Whether it’s through exclusive early deals, thoughtful marketing strategies, or standout customer perks like free shipping and loyalty rewards, success lies in understanding your audience and staying ahead of the trends. With the right approach, this Black Friday can be your most profitable yet, setting the stage for a thriving holiday season and beyond.

Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects