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What are META Collection Ads?

Meta Collection Ads are a mobile-exclusive format crafted to optimize the mobile user journey, appearing on both Facebook and Instagram. When users tap on these ads, they seamlessly transition to a quick-loading, full-screen experience.

This visually immersive landing page, fueled by Instant Experience, allows users to explore and gather more information about the advertised offer without necessarily leaving the Facebook or Instagram app.

As an Ecommerce Consultant Dubai we believe that it’s a streamlined and engaging way to captivate your audience’s attention and drive interaction.

How Do Meta Collection Ads Work With The Instant Experience?

This process is ideal for retail, travel, dining, and any other ecommerce company with a lot of product visuals to show prospects especially when they are working with an Ecommerce Consultant Dubai.

You can create your Collection ads with Meta Advantage Plus Ads if you aim for conversions and your ad objective is Sales.

As your Ecommerce Consultant Dubai, let us explain how Collection ads and Instant Experience work together to:

1. Generate Intent

Meta Collection ads drive discovery and attention by pairing media with relevant products for a more engaging mobile experience

2. Nurture Intent

After clicking the ad, users land on an Instant Experience ad that initiates engagement and as a Ecommerce Consultant Dubai we believe it nurtures interest.

3. Harvest Intent

Instant Experiences then send prospects to your website, landing page, or app, which helps convert intent into action.

Ad Specs

Meta Collection Ads feature a cover image or video, followed by 4 product images. On Instagram, they only feature 3 product images. But as your ecommerce consulting agency, let us tell you that on both platforms, the cover image or video is the first media asset from your full-screen experience.

There are also many other specifications and recommendations, including character limits and image size for Meta collection ads. A good ecommerce consulting agency will know how to  come up with the best strategy for your Facebook ad implementations.

Choosing the Right Template Based on Objectives

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Instant Storefront

Objective: Drive people to your website or app for making a purchase.

Description: Resembling the layout of a lifestyle magazine, as an ecommerce consulting agency, we suggest to use the Instant Storefront template if you:

      • Have a catalog with four or more products.
      • Want to showcase products in a grid format for easy browsing.
      • Have a primary video or image to highlight, followed by related products.
      • Intend to dynamically organize products into relevant groupings like “Suggested for You” and “Most Viewed.”

Key Features

Magazine-Inspired Layout

Mirroring the aesthetics of lifestyle magazines, the template ensures an engaging and dynamic product presentation.

Grid-Based Product Display

Offering a grid format, it facilitates seamless browsing, allowing users to explore a variety of products effortlessly.

Drive-to-Purchase Focus

Designed to channel users to your website or app, optimizing the template for effective conversion.

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Instant Lookbook

Ideal for Fashion and Ecommerce Brands: The Instant Lookbook template of Meta collection ads is crafted with fashion and other ecommerce brands in mind. It provides a visually engaging format to showcase your products and create an immersive online shopping experience.

When to Use Instant Lookbook: As an ecommerce consulting agency we recommend to choose the Instant Lookbook template if:

  • Your goal is to showcase your products in action, allowing people to see them in real-life scenarios.
  • You want to digitize an existing print catalog, bringing the allure of physical catalogs to the online realm.
  • The aim is to tell a compelling brand story while seamlessly encouraging product sales.

Key Features

Visual Appeal

The template is designed to captivate users with visually stunning displays, as a ecommerce consulting agency we believe this is perfect for fashion brands where aesthetics matter.


Enables you to weave a narrative around your products, creating a cohesive and engaging brand story.

Product Exploration

Encourages users to explore your catalog by presenting products in a context that resonates with their lifestyle.

Instant Customer Acquisition

Unlock Conversions with Mini Landing Page: The Instant Customer Acquisition template of Meta collection ads is your key to creating a mini landing page that focuses on driving conversions. With a clear call-to-action (CTA) button, this template streamlines the user journey, as a ecommerce consulting agency we believe this makes it ideal for capturing valuable leads and encouraging specific actions.

When to Use Instant Customer Acquisition: As an ecommerce consulting agency we suggest for you to choose the Instant Customer Acquisition template if:

  • Your primary goal is to drive conversions on your mobile landing page.
  • You want users to take a specific action, such as making a purchase, signing up, or exploring a promotion.
  • You possess high-quality images or videos that effectively highlight your irresistible offers.

Key Features

Clear CTA

The template places a prominent call-to-action button, guiding users to take the desired action without distractions.

Conversion Focus

Tailored for businesses aiming to acquire customers and drive specific actions on their websites.

Visual Engagement

Utilizes high-quality images or videos to capture attention and showcase your offers in a compelling way.

Instant Storytelling

Captivate Audiences Through Compelling Narratives: The Instant Storytelling template of Meta collection ads is a visual masterpiece that centers around the use of captivating videos. As an ecommerce business consultant we believe it provides an immersive and engaging way for people to explore your business, making it ideal for brands with a powerful story to tell. And a powerful story needs a powerful ecommerce marketing consultant who knows what strategies to implement.

When to Use Instant Storytelling: Opt for the Instant Storytelling template if:

  • Your aim is to provide audiences with a captivating and immersive exploration of your business.
  • You have a collection of interesting images or videos that weave a strong brand narrative.
  • Encouraging people to learn more on your website or app aligns with your marketing objectives.

Key Features

Video-Centric Design

The template places video content at the forefront, which for us, as an ecommerce business consultant leverages the storytelling power of visuals.

Brand Narrative

Tailored for businesses with a compelling story, allowing you to showcase your brand’s journey and values with an ecommerce business consultant.

Encourages Exploration

Invites users to delve deeper into your business by enticing them with engaging visuals and narratives.

Pros and Cons of Meta Collection Ads

Pros of Meta Collection Ads

Diversified Product Promotion: Meta collection ads excel in their ability to present a variety of products within a single ad, as an ecommerce marketing consultant we believe this make them particularly advantageous for extensive ecommerce businesses with diverse product offerings.

Instead of managing separate ads for each product, Meta collection ads when partnered with a strong ecommerce marketing consultant, empower businesses to promote multiple products across various types or categories within a unified campaign.

Ease of Creation: The automatic creation and direct updates of Meta collection ads, driven by a dynamic data feed, offer a significant time-saving advantage for businesses and many ecommerce marketing consultant.

Marketers can efficiently refresh and update their product listings within ads without the need for manual creation and updates. This automated process ensures that the ad content remains current and accurate, minimizing the risk of displaying outdated or incorrect product information.

Personalized Approach: Utilizing retargeting settings, businesses can customize Meta collection ads to display products based on individual customer interests and purchase intent.

This personalized approach allows for many ecommerce marketing consultant to tailor the ads to specific customer needs and preferences.

For instance, if a customer has previously shown interest in a particular product, Meta collection ads can showcase related or complementary items, enhancing the chances of conversion. This personalized touch fosters customer loyalty and encourages repeat purchases.

Different Ad Templates: Meta collection ads offer a diverse range of ad templates, enhancing the mobile user experience.

Templates such as Instant Storefront, Instant Lookbook, Instant Customer Acquisition, AR experience, and Digital Circular cater to varied customer preferences an ecommerce marketing consultant can have to work with.

This versatility helps businesses elevate the browsing and shopping experience, ultimately driving higher sales and engagement.

Cons of Meta Collection Ads

Resource Dependency: Successful utilization of Meta collection ads is dependent on having a well-maintained and updated data feed. Businesses need to ensure the accuracy and completeness of their product information within the data feed to derive the full benefits of these ads.

Learning Curve: Implementing Meta collection ads may involve a learning curve for businesses unfamiliar with the platform. While the automation and dynamic features are advantageous, understanding and maximizing the potential of these ads may require dedicated time and training.

Creative Asset Requirements: Creating compelling visuals and product images is crucial for the effectiveness of Meta collection ads. Businesses with a dedicated ecommerce marketing consultant must invest in high-quality creative assets to make the most impact and engage their audience effectively

Best Practices for Meta Collection Ads

1.Strategic Product Placement

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  • Opt for dynamic product order to let Facebook choose and display 4 products based on popularity or likelihood of purchase.
  • Consider using a larger product set (50+) to account for potential product unavailability.
  • For a more curated approach, choose a specific order by selecting 4 products from your set.

2.Compelling Cover Visuals

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  • Leverage cover videos for a potential 20% increase in interaction rates compared to cover images.
  • Convert multiple images into an auto-playing slideshow if video assets are unavailable.
  • Feature visuals with people using the product, as this has shown a 3-5% higher click-through rate over time.

3.Focused Retargeting Strategy

  • Harness the power of retargeting for users who engage with Meta collection ads but may not click through.
  • Create custom audiences to remind them of the value your product or service offers, reinforcing their initial interest.

4.Drive Traffic Effectively

  • Enhance user experience by adding external links and CTAs within the full-screen Instant Experience.
  • Guide users to specific pages such as product pages, sales pages, or landing pages to drive conversions.

5.Continuous Testing and Optimization

  • Conduct A/B testing on various ad elements, including headlines, offers, ad copy, cover visuals, and product images.
  • Recognize that while best practices provide guidance, continual testing and optimization are essential for achieving the desired results.
  • Strive for the highest possible ROI by adapting and refining your ads based on ongoing performance assessments.
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What is a Meta Catalog Ad?

A Meta Catalog serves as a versatile tool empowering businesses and many ecommerce marketing consultant to efficiently organize and showcase their inventory across multiple Facebook platforms.

These include:

  1. Facebook Ads
  2. Facebook Shop
  3. Instagram
  4. Messenger
  5. Audience Network

Benefits of Meta Catalog Ads

Unified Promotion

Ensure consistent and streamlined promotion of your inventory across different Facebook platforms.

Enhanced Visibility

Maximize the visibility of your products or services to a broader audience.

Cross-Platform Integration

Seamlessly integrate your Meta catalog across various Meta channels, optimizing your reach.

Types of Meta Catalog Ads

When setting up a Meta Catalog, you can choose a specific type tailored to the nature of your offerings. Currently, Facebook provides formats for:


Ideal for businesses dealing with a variety of products.

(Flights, Destinations, Hotels)

Catering to the travel industry, showcasing flights, destinations, and hotels.

Real Estate

 Tailored for businesses involved in real estate, facilitating the promotion of properties.

(Vehicle Sales/Lease)

Specifically designed for businesses in the automotive sector, highlighting vehicle sales or lease options.

Why Your Business Needs a Meta Catalog Ad

Streamlined Product Organization

 A Meta Catalog acts as a robust tool for efficiently organizing and promoting your diverse range of products. It provides a structured platform to showcase your inventory seamlessly.

Dynamic Ad Creation

 Upon integrating a Meta Catalog into your Business Manager, you gain the ability to create dynamic ads. These ads are strategically targeted at users who have displayed interest in your products, either by viewing or searching for them. Leveraging the insights from the Facebook pixel, dynamic ads dynamically feature items from your Meta Catalog that align with individual user preferences.

Product Labeling in Social Content

 Enhance your social media content strategy by incorporating clickable product tags in Facebook posts and Instagram content, including stories. These tags display essential information such as prices and descriptions, offering an interactive and informative experience for your audience.

Organic Stock Promotion with Facebook Shop

 Seize the opportunity to organically promote your products or services through Facebook Shop. Located in the left-hand menu of your Facebook page, its accessibility may vary based on your chosen Facebook Page Template. Leverage this feature to boost the visibility of your stock and drive engagement.

Immersive Mobile Experiences

 Utilize your Meta Catalog to create compelling Collection Ads and Instant Experiences. Collection Ads serve as immersive mobile experiences on both Facebook and Instagram, engaging users and driving sales. Instant Experiences take users through a captivating journey within the Facebook or Instagram app, providing an immersive showcase of your offerings.

Enhancing Sales and Lead Generation

 Experience tangible success in terms of sales and lead generation by leveraging Collection Ads, especially suitable for e-commerce and automotive clients. These ads have demonstrated their effectiveness in attracting more sales and leads directly from the Facebook platform.

Scarlet Ecommerce Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects.