PUBG Mobile Takes Over Kadıköy Pier With Istanbul's Landmark L-Screen

Inside the OOH campaign that put PUBG Mobile right in the middle of Istanbul's daily ferry commute.

Scarlet Media · Out-of-Home · 2026

Some places don't need to be found on a map — everyone in Istanbul already knows Kadıköy pier. It's where the Asian and European sides meet, where thousands of people start and end their day, and where we built an OOH campaign for PUBG Mobile that was impossible to walk past without noticing.

A Waterfront Takeover, Not Just a Placement

PUBG Mobile didn't need another banner in a crowded feed — it needed a moment. So instead of scattering the campaign across the city, we concentrated it entirely on one of Istanbul's busiest transit points: Kadıköy pier, where ferries, buses and pedestrian traffic all collide throughout the day.

PUBG Mobile OOH placement at Kadıköy pier

The L-Screen: A Landmark Big Enough to Command the Pier

At the center of the campaign was Kadıköy's L-screen — a digital display built directly into the pier's architecture, large and unmissable enough to dominate the entire waiting area. Where a single billboard advertising panel can only claim one sightline, the L-screen's shape wraps around the space itself, so PUBG Mobile's motion content stayed in view no matter which direction commuters were facing while they waited for their ferry.

A ferry pier is one of the rare places where the same commuter passes the same screen twice in one day — once heading to work, once heading home.

Extending the Reach With the Seaplay Network

To carry that presence beyond the pier itself, the outdoor campaign also ran across the Seaplay network — digital screens placed along the ferry route that reach commuters mid-journey, not just at the terminal. Between the L-screen and Seaplay, PUBG Mobile stayed visible from the moment someone stepped onto the pier to the moment they stepped off the boat.

On the Ground: The Full Takeover

Watch how the L-screen and Seaplay network came together at Kadıköy pier.

PUBG Mobile at Kadıköy pier — the L-screen and Seaplay network in action.

Planning an Out-of-Home Campaign in Türkiye?

If a campaign like this is the kind of presence you're picturing for your own brand in Türkiye, we'd love to talk. As an outdoor advertising agency built specifically for the Turkish market, Scarlet Media works as your media buying agency from the very first media plan to the moment a screen actually goes live — site selection, negotiation, buying and placement, all handled in-house, with the local know-how to make sure your brand ends up exactly where the right people will see it. Whether you already have a concept in mind or you're starting from a blank page, our team is ready to help you build an OOH campaign Türkiye's biggest audiences won't be able to miss.

Or reach out directly below:

Reaching Istanbul's Daily Commuters

What makes Kadıköy pier work so well for an outdoor campaign isn't just the volume of people passing through — it's the routine. The same commuters return to that exact spot every single day, which means a message placed there isn't a one-time impression; it's a relationship that builds with every crossing.

As PUBG Mobile's media buying agency on the ground, Scarlet Media planned and secured the L-screen and the Seaplay network, coordinated content scheduling across both, and kept the campaign running smoothly for the length of its flight — turning one of Istanbul's busiest waterfront points into a consistent, high-frequency OOH campaign for the game.