blog posts
Mar / 15

SEO Writing Guide: 7 Tips on Blog Posts That Rank on Google

ECakir SEO company Dubai 0

SEO Writing Guide: 7 Tips on Blog Posts That Rank on Google

Blogging can be a great way to connect with your audience, establish thought leadership, and improve your search engine rankings. However, not all blog posts are created equal, and not all of them will rank highly on Google.

SEO writing is the practice of creating content for your website or blog with the goal of ranking higher in search engine results pages (SERPs) for specific keywords or phrases. The purpose of SEO writing is to attract more organic traffic to your website, which can ultimately lead to more leads and conversions.

blog posts

To write effective SEO content, it’s important to keep in mind the factors that search engines use to rank websites. These factors include the quality and relevance of the content, the use of keywords and phrases, the structure of the website, and the user experience. One of the best ways known for carrying out the right SEO strategy is to work with seo companies in Dubai

blog posts


1.      Use Heading To Your Own Advantage

Headers, or H1, H2, H3, and so on, are used to structure the content on your page. These headers are not only useful for organizing your content, but they also help Google’s web crawlers understand your blog post and the sections within it. By using headers, you can help Google and other search engines better understand what your content is about, and this can help you rank higher in search engine results pages (SERPs).

Here are some tips for using headers to optimize your blog content for SEO:

Use relevant keywords in your headers: Make sure that your headers include relevant keywords that your target audience is using to search for information related to your content. This can help you rank higher in the SERPs for those keywords.

Keep your headers concise: Your headers should be brief and to the point. This will make it easier for readers to skim your content and understand what it’s about. Plus, concise headers are more likely to be picked up by search engines.

Use H1 for the main headline: Your H1 header should be used for the main headline of your blog post. This header should accurately reflect the topic of your post and include relevant keywords.

blog posts

2.      Don’t Forget That You Are Writing For Humans, Not Search Engines

One of the biggest mistakes that bloggers make is focusing too much on optimizing their content for search engines, at the expense of creating content that is engaging and informative for their human readers. While it’s important to include relevant keywords and meta tags in your content, ultimately, the success of your blog depends on how well you engage and connect with your audience.

One of the best ways to keep your content human-focused is to write in a conversational tone. Rather than writing in a stiff, formal style, try to write in a way that feels like you’re having a conversation with your readers. Let a Dubai seo company handle the keyword side for SEO and you focus on bringing the best blog posts to your audience who will read them with actual interest.

Another key to creating human-focused content is to prioritize the needs and interests of your audience. Ask yourself: what questions or problems do my readers have that I can address in my blog post? What kind of information or entertainment will they find valuable? By creating content that meets the needs of your readers, you can build a loyal following and increase engagement on your blog.

3.      Use Your Keyword in Meta Description

Including your target keyword in the meta description can help search engines understand what your content is about and can also catch the attention of users who are searching for that keyword. When writing your meta description, try to include your target keyword early on and make sure that it accurately reflects the content of your blog post.

At the same time, it’s important to remember that the meta description should also be engaging and compelling for human readers. Don’t simply stuff your keyword into the meta description without any regard for readability or clarity. Instead, craft a meta description that accurately summarizes the content of your blog post while also grabbing the attention of potential readers.

4.      Alt Text for Images

Images are an important element of blog posts, as they can help break up text and make your content more engaging for readers. However, search engines cannot “read” images in the same way that they can read text, which means that you need to provide additional information to help them understand what your images are about. This is where alt text comes in.

When writing alt text for your images, be sure to include your target keyword if it’s relevant to the image. However, don’t force keywords into your alt text if they don’t accurately describe the content of the image. Instead, focus on providing a clear and accurate description of the image that will help both search engines and human readers understand its context within your blog post.

blog posts

5.      Keyword Stuffing is Bad!

Keyword stuffing is the practice of overusing a target keyword in a blog post in an attempt to manipulate search engine rankings. While this may have worked in the past, search engines have become much more sophisticated in recent years and can now easily detect keyword stuffing. In fact, keyword stuffing is now seen as a black hat SEO tactic and can result in your website being penalized or even banned from search engine results pages.

Instead of keyword stuffing, focus on using your target keyword naturally throughout your blog post. This means including the keyword in the title, headers, and body of the post where it makes sense to do so. Use synonyms and related terms to help convey the same meaning without overusing the target keyword.

6.      Link to High-Authority Websites

Linking to high-authority websites is an effective way to improve your own website’s credibility and increase your chances of ranking well in search engine results pages. When you link to a high-authority website, you are essentially telling search engines that your content is valuable and relevant to your readers.

High-authority websites are those that are well-respected and trusted within their industry or niche. These could be government websites, educational institutions, or other well-known websites within your niche. When you link to these websites, you are providing your readers with additional resources and demonstrating that your content is well-researched and trustworthy. Dubai seo companies can also help businesses for this matter, because linking doesn’t end with just giving a link to high-authority websites. There are many other linking types such as backlinking, linking to your own site, and so on.

7.      Link to Other Blog Posts That Are On Your Site

Linking to other posts on your website, also known as internal linking, is an important SEO practice that can help improve your website’s visibility and increase engagement. When you link to other relevant posts on your website, you are providing your readers with additional resources and encouraging them to explore your website further.

Internal linking also helps search engine crawlers understand the structure of your website and the hierarchy of your content. By linking to other relevant posts on your website, you are helping to establish a logical flow of information and making it easier for search engines to crawl and index your content.

When linking to other posts on your website, make sure to use relevant anchor text that accurately describes the content of the linked post. This helps both readers and search engines understand the context of the link and the relevance of the linked content.

Scarlet Marketing Consultancy Team is at your service during weekdays 9.00-18.00 GST.

Feel free to connect with us at +971526998809 or via [email protected] for international/local projects

Leave a Comment