Sep / 18
S&P Global in Istanbul: OOH Campaign 2026
ECakir OOH Advertising Agency Turkey 0
Out-of-Home
S&P Global in Istanbul: Bringing a Global Name Into the City's Business Heartbeat
Inside our 2026 out-of-home campaign for S&P Global across Levent, Büyükdere Avenue, Beşiktaş and Maslak.
Every morning, tens of thousands of people move through Istanbul's Levent, Büyükdere Avenue, Beşiktaş and Maslak corridors — bankers heading into glass towers, analysts grabbing coffee before the market opens, executives catching a taxi between meetings. It's one of the densest concentrations of financial and corporate decision-makers anywhere in the city. In 2026, that's exactly where we took S&P Global with a targeted OOH campaign.
A Campaign Built Around Türkiye's Energy Story
Standard & Poor's Global selected Scarlet Media as its media planning agency partner for an outdoor campaign built around the energy sector — a category that touches nearly every part of Türkiye's economy, and one where S&P Global's ratings and insight already carry serious weight. The brief wasn't to introduce the brand; it was to put that existing trust in front of the audience that relies on it most: key decision-makers, industry professionals and business leaders working inside Türkiye's fast-moving energy market.
Choosing Istanbul's Busiest Business Corridors
Reach on its own wasn't the goal — the right rooms mattered more than the right numbers. So the plan centered on Istanbul's most concentrated business districts: Levent, Büyükdere Avenue, Beşiktaş and Maslak. A mix of billboard advertising and digital screens covered these corridors, since these aren't just busy streets; they're the everyday walking and driving routes of the exact audience S&P Global wanted to reach, which meant the campaign didn't need to chase attention — it just needed to be there, consistently, along a path people already take.
"Deeply rooted locally, globally connected, we provide a holistic view of energy markets."
Rooted Locally, Connected Globally
That line became the spine of the whole campaign. It's a simple idea, but it says something real about how S&P Global works — deep, ground-level knowledge of local markets, paired with the scale and perspective of a genuinely global research house. Translating that into outdoor advertising meant a visual identity confident enough to hold its own on a business-district billboard, and precise enough to feel credible to the exact people walking past it.
Planning an Out-of-Home Campaign in Türkiye?
If a campaign like this is the kind of presence you're picturing for your own brand in Türkiye, we'd love to talk. As an outdoor advertising agency built specifically for the Turkish market, Scarlet Media works as your media buying agency from the very first media plan to the moment a panel actually goes up on the street — site selection, negotiation, buying and placement, all handled in-house, with the local know-how to make sure your brand ends up exactly where the right people will see it. Whether you already have a concept in mind or you're starting from a blank page, our team is ready to help you build an OOH campaign Türkiye's biggest audiences won't be able to miss.
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Turning Strategy Into Street-Level Impact
On the ground, the outdoor campaign combined large-format billboard advertising with digital screens across the selected districts, scheduled to build frequency over the length of the campaign rather than chase a single big moment. Every site was chosen for the same reason: it sat inside a route the target audience already walked, drove or commuted through — the campaign met people where they already were, instead of asking them to go looking for it.
The Result: A Consistent Presence Across Istanbul
Across Levent's office towers, the traffic on Büyükdere Avenue, Beşiktaş's mix of finance and media offices, and Maslak's business parks, S&P Global's message showed up again and again — never loud for the sake of it, always in a place that made sense. That's what out-of-home does best: not a single big splash, but a name that keeps appearing in the right places until it feels like part of the city's own business landscape.
As S&P Global's media buying agency on the ground, Scarlet Media managed the full media planning and placement strategy behind the campaign — from choosing the districts to negotiating the sites to keeping the message consistent across every screen and panel. It's the kind of OOH campaign work we do for clients across Türkiye and beyond: put the right message in the right place, and let the city do the rest.
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