A Snake’s Tale Coming Back to Life…
Bishr Malahfji Press Release 0
Greenwich Watches, one of the pioneering companies of the watch industry in Turkey for the last 30 years, hosted a glamorous launch. Thuja Jewel’s “Snake” collection featuring a snake theme was introduced at Le Baron Restaurant in Zorlu Center. Amongst guests of Selim Sapan and İhsan Sapan, owners of Franck Muller and Perrelet’s exclusive distributor […]
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Baume & Mercier Istanbul Classic – Hill Climb event was held on June 10th
Bishr Malahfji Press Release 0
Scarlet Media was responsible for the Digital PR of its long-time client Baume & Mercier’s Hill Climb II event. Hill Climb II event was held in Şile on June 10th with the attendance of various celebrities from sports, business, and social circles. As with last year’s event, this one was sponsored by the Swiss luxury […]
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Google Attribution is a free and easy way to evaluate marketing efforts
Ayşe Yıldırım Dijital Pazarlama 0
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, […]
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Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years
Ayşe Yıldırım Digital Marketing 0
Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across […]
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WhatsApp Tests Its Version of Snapchat Stories
Ayşe Yıldırım Social Media 0
If Facebook can copy Snapchat and Instagram can copy Snapchat, why shouldn’t WhatsApp copy Snapchat? Manish Singh of Mashable reported that the Facebook-owned messaging application is testing a feature called Status that mirrors Snapchat Stories. According to Singh, the Status feature is included in the newest public beta versions of WhatsApp’s iOS and Android apps, […]
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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions
Ayşe Yıldırım Digital Marketing 0
Data analytics can work wonders. Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]
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5 Online Video Trends to Inform Your 2017 Media Plan
Ayşe Yıldırım Multimedia 0
When it comes to online video, one word summarizes the trends in consumer behavior: “more.” The insights below show consumers are spending more time on more devices with more focus and passion for online video than ever. Does online video deserve more of a role in your 2017 media plan as a result? Scarlet Marketing […]
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