Does Call to Action Work on OOH Advertising
Does Call to Action Work on OOH Advertising
Call to action is ubiquitous in digital advertising, where they can be placed on websites, social media, and email marketing campaigns. However, when it comes to traditional advertising, such as billboards and out of home advertising, many marketers wonder if call to action is effective.
It can work for billboards and out of home advertising. The key is to create a CTA that is clear, concise, and memorable. However, the challenge lies in determining when to use a CTA and what type of CTA to use. If you need help on this matter, an outdoor advertising agency Turkey can be very beneficial for the decision-making process.
Kinds of Calls to Action That Can Be Used on Out of Home Ads
In OOH advertising, the goal of the CTA is to engage the audience and create a memorable impression.
- QR codes
QR codes are an excellent way to encourage consumers to take action on your OOH ad. By scanning the code with their smartphone, viewers can access a landing page with more information about the product or service being advertised. This landing page can include special offers, promotions, or a direct link to purchase the product.
- Promo codes
Promo codes are another effective CTA for OOH ads. By offering a special discount or promotion code, you can entice viewers to take action and make a purchase. Make sure to create a sense of urgency by specifying a deadline for the promotion
- Website URLs
Including a website URL in your OOH ad is an easy and effective way to drive traffic to your website. Make sure the URL is short, memorable, and easy to type in. The landing page should be optimized for mobile and offer clear and concise information about the product or service.
- Physical addresses for a store
If you have a physical storefront, including the address in your OOH ad can drive foot traffic to your store. Make sure to include a map or directions to make it easy for viewers to find your location.
- Phone numbers for a store or service center
Including a phone number in your OOH ad can make it easy for viewers to get more information or make a purchase. Make sure to have a dedicated phone line or service center to handle the increased volume of calls.
- Social media handles
Including social media handles in your OOH ad can encourage viewers to engage with your brand on social media. Make sure to include handles for the social media platforms that are most relevant to your target audience.
Does Every OOH Ad Need a Call to Action
The answer to this question is not straightforward and depends on various factors.
The inclusion of a CTA in OOH advertising can be beneficial. A well-crafted CTA can drive viewers to take action, resulting in increased sales or engagement with the brand. It can also help businesses track the effectiveness of their OOH ads by measuring the number of people who act upon the CTA.
However, not every OOH ad needs a CTA. Sometimes, the primary goal of the ad is to create brand awareness, build trust, or reinforce the brand’s values or image. In such cases, a CTA can be distracting and detract from the ad’s message.
Furthermore, some OOH ads may not be conducive to a CTA. For example, billboards that are placed along a busy highway or in a high-traffic area may not have sufficient space for a CTA. In such cases, the ad’s message must be clear, concise, and memorable enough to create an impression on the viewer without the need for a CTA. However, it is always a good idea to consult a OOH advertising agency Turkey if you wish to find out which call to action technique is the best for your business or if it is good at all.
Planning and Executing an Effective OOH Advertising Campaign Can Be Challenging
That’s why consulting a media planning agency can be beneficial for businesses looking to leverage OOH advertising. A media planning agency Turkey has expertise and experience in planning and executing OOH advertising campaigns. They can provide valuable insights on audience behavior, placement, and creative execution. With their knowledge of the latest trends and technologies, they can help businesses create a successful OOH campaign that meets their goals.
They can help businesses create targeted OOH advertising campaigns that reach specific demographics or locations. By understanding the target audience, media planning agencies can create a campaign that resonates with them and drives action.
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