Nov / 18

CALZEDONIA’S NEW CAMPAIGN “LIGHTS OFF! TIGHTS ON!”

Bishr Malahfji Digital Marketing 0

Calzedonia’s new collection was recently introduced. Julia Roberts is the face of the collection, which mainly consists of socks. The Collection, which also includes Julia Roberts’ personal choices, was welcomed with unprecedented interest since its inception. The brand’s digital marketing plan in Turkey this year was structured by the advertising agency Scarlet Media. For years, […]

Bishr Malahfji Uncategorized 0

You have a pile of PDF documents and want to merge them into a comprehensive file, right? Do you not know how to combine several PDFs for free? Well, panic not! Making a single PDF file of all the scattered documents is quite simpler and easier than you think. Stick to this guide if you […]

May / 08

Next Generation Ford 3543T was shot by Skyrocket in Dubai

Ayşe Yıldırım Digital Marketing 0

Ford Middleeast’s new generation Ford 3543T Truck was filmed in April 2018 in Nad Al Sheba, Dubai. Ford team contacted Skyrocket in March to brief our team for this very unique product film production project, which had to be finalized before Ford Dealers Meeting scheduled for April on Bab el Shams. Pre-production: Before creating the […]

Oct / 09

A Snake’s Tale Coming Back to Life…

Bishr Malahfji Press Release 0

Greenwich Watches, one of the pioneering companies of the watch industry in Turkey for the last 30 years, hosted a glamorous launch. Thuja Jewel’s “Snake” collection featuring a snake theme was introduced at Le Baron Restaurant in Zorlu Center. Amongst guests of Selim Sapan and İhsan Sapan, owners of Franck Muller and Perrelet’s exclusive distributor […]

Jun / 14

Baume & Mercier Istanbul Classic – Hill Climb event was held on June 10th

Bishr Malahfji Press Release 0

Scarlet Media was responsible for the Digital PR of its long-time client Baume & Mercier’s Hill Climb II event. Hill Climb II event was held in Şile on June 10th with the attendance of various celebrities from sports, business, and social circles. As with last year’s event, this one was sponsored by the Swiss luxury […]

May / 23

Google Attribution is a free and easy way to evaluate marketing efforts

Ayşe Yıldırım Dijital Pazarlama 0

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, […]

Mar / 02

Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years

Ayşe Yıldırım Digital Marketing 0

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across […]

Nov / 17

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Ayşe Yıldırım Digital Marketing 0

Data analytics can work wonders. Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]

Nov / 12

5 Online Video Trends to Inform Your 2017 Media Plan

Ayşe Yıldırım Multimedia 0

When it comes to online video, one word summarizes the trends in consumer behavior: “more.” The insights below show consumers are spending more time on more devices with more focus and passion for online video than ever. Does online video deserve more of a role in your 2017 media plan as a result? Scarlet Marketing […]